
On the right track: Sportall goes global with UEC and FFF By Jo Ruddock
Monday, October 25, 2021 - 09:00
Print This Story
Sportall works with the French Athletics Federation on events such as the Diamond League
Sportall is an exciting French start up that works with smaller rights holders such as clubs and federations, offering a way for them to capture, produce and stream events directly to fans, while keeping control of their content.
The unique aspect of the Sportall offering is that it provides an opportunity for those more petite rights holders to get to the fans that want to see them, claims Sportall's chief technology officer, Arnaud Caron.
Every fan deserves to have their own platform and their own experience for getting access to content, says Caron. We have seen that the TV market is really not keen on buying additional rights beyond the top rights, such as football and rugby.
Rights holders like the federations and the clubs have found it very difficult to get an opening on the broadcast networks, cable TV, and get that paid as well. So now they pay for being displayed on national TV, which is a very non-efficient way for them to spend their budget.
Direct to the fan
The Sportall platform is a low-cost, cloud-based application that helps rights holders to reach fans directly with the content they want to see. It works on a revenue share model, with both parties co-operating to expand their visibility and promote their offering.
Caron explains: We don't produce for broadcast TV, but we produce for web TV, in full HD. We produce for sports as well and we are able to stream from the over the top (OTT) platforms that we build up direct to consumer to the fans. So the rights holder can go direct to consumer through the Sportall multi-sport application, both Sportall iOS and Android and Sportall.tv.
The company also offers white label solutions whereby the bigger rights holders can build their own platform and deliver DTC to fans via the Sportall technology.
In this case, they can offer some freemium offers with some free content, highlights, some lower events they organise, to get them known to the market, he adds. But, at the same time, they get some direct revenues from subscribers by selling pay-per-view events or by selling monthly or yearly subscriptions for some of the specific events they produce. In addition they can get revenues through sponsorship for the platform.
The platform has proved popular across France, with rights holders including the French Athletics Federation, UEC, the French Football Federation, and the French Ski Federation all coming on board. Sportall's subscriber count currently totals more than 100,000.
Caron says: We've been on a road trip to all the French federations in the past two years, learning the market because we don't really come from a sports background. We got some investors and partners that come from sport specifically and we understand well the issues facing rights holders today, which is they are not able to build up to capture events easily, or they have to pay for a very high broadcast quality even though they play only one event a year.
Expansion further afield
As the platform has proved a success in France, so the opportunity for expansion further afield became clear. This opportunity works in two ways, as Caron explains: The first way is to bring some international rights to the offers we have today. So, for instance, we work with the French Football Federation, it's our biggest customer probably, we deliver all the first league of futsal in France and we are trying to bring some international contests to the offer so that French fans - or other fans - can get access to other futsal competitions and expand that offer. On the opposite side, we can bring French futsal to other markets, because we have the rights together with the French Football Federation.
Sportall delivers all the first league of futsal in France and is eyeing opportunities for global expansion
One example of this expansion in action is Sportall's work with Union Europ enne de Cyclisme (UEC), the European arm of the Union Cycliste Internationale (UCI). He says: We built up this free platform for them as an expansion outside of France, and now it's a global distribution for UEC. Anyone in the world can get access to the stream from a dedicated platform on tv.uec.ch.
This led to a number of changes to the offering, for example delivering content in multiple languages in multiple countries. The content is localised, there's always localisation of the content, he adds. So we will have some partners that are able to localise the content or to do some French commentary or English commentary or Spanish or whatever commentary on top of the content. And then it's just a question of the matrix of the rights distribution and the countries and then we can target the country with the offers.
So Sportall is still a bit of French brand today. But UCI is not a French brand, Fight Nation will not be a French brand for a long time - they are trying to expand into North Africa and French-speaking countries. So yeah, we are looking to expand further internationally.
And demand for this offering appears to be high. We are extending because we see that there are a lot of rights holders that would like to deliver their content to multiple markets and simply cannot because it's technically complicated, explains Caron. I know some rights holders have delivered or sold the rights in specific countries, but not in other countries and would still like to have this global DTC for the part of the rights they did not sell. We can offer them a platform globally that can reach that market.
We can also geoblock content, so if you don't have the rights to display your content outside of France, then we g
North America Stories
28/04/2026
The audio team for the entertainment event must blend speech intelligibility with full-range music reproduction while considering the broadcast
Last week's...
28/04/2026
The Pac-12 Conference has released an updated primary mark and logo as the starting point of the new league's brand identity. The mark was soft-launched acr...
28/04/2026
The DP World Tour and Amazon Leo have signed an agreement making Amazon's lo...
28/04/2026
Pixellot and HELIOS have announced an integration that automatically converts full-game hockey video into individualized shift videos for each athlete, without ...
28/04/2026
Daktronics has partnered with the Asheville Tourists to manufacture and install a new LED video display. The installation was completed in late 2025 and is now ...
28/04/2026
Eutelsat has announced the renewal of its partnership with PCTV, a content aggregation and distribution company in Mexico and part of Megacable Holdings, for co...
28/04/2026
Daktronics has partnered with the Gary SouthShore RailCats to install a new LED video display at U.S. Steel Yard, replacing the previous Daktronics display inst...
28/04/2026
Telos Alliance and the College Radio Foundation have announced that WWSU-FM of W...
28/04/2026
Golf viewership is growing. The 2025 Ryder Cup drew five million viewers in the UK, a 45% increase over the 2023 event. The US Open was the most streamed golf e...
28/04/2026
The CW Network and WWE, part of TKO Group Holdings (NYSE: TKO), have announced t...
28/04/2026
The Alliance for IP Media Solutions (AIMS) has announced that the Internet Protocol Media Experience (IPMX) suite of standards and specifications has been named...
28/04/2026
The 2026 NAB Show is in the books and the show once again served up a cavalcade ...
28/04/2026
Gray Media and RAJ Sports have announced Rose City SportsNet (RCSN), a new netwo...
28/04/2026
Triton Digital's Podcast Metrics Demos+ Data Integration Enables Comprehensi...
28/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/04/2026
TAG Video Systems, the leading IP-native Realtime Media Platform, today announced that Lens, its visual service health interface for broadcast operations, recei...
28/04/2026
Open AV-over-IP Standard Recognized in IT Networking/Infrastructure and Security Category
The Alliance for IP Media Solutions (AIMS) today announced that the ...
28/04/2026
VFX History: Slit Scan
Graham Quince April 28, 2026
0 Comments
How did 2001: A Space Odyssey, Star Wars, Doctor Who and Star Trek: The Next Generation...
28/04/2026
These DaVinci Resolve Effects Will Make You a More Creative Colorist
Kasia Jarco April 28, 2026
0 Comments
Creativity in color grading is not about ha...
28/04/2026
A Simple Introduction to Cavalry: Indexed Circle
Simon Ubsdell April 28, 2026
0 Comments
In this new introductory tutorial for Cavalry we're going...
28/04/2026
Rise, the award-winning advocacy group for gender diversity in the broadcast and media technology sector, is pleased to announce a new global training programme...
28/04/2026
Clear-Com has appointed Brian Grahn as Market Outreach Manager of the Americas and Ben Turnwell as Business Development Manager for EMEA live, expanding their ...
28/04/2026
LiveU is inviting MPTS visitors to step into the companys new Q Era on Stand D32, at The Grand Hall, Olympia, London (May 13-14). The company will showcase its ...
28/04/2026
IBC today announces the launch of the IBC2026 Innovation Awards, with nominations now open for projects, programmes and initiatives that exemplify breakthrough ...
28/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/04/2026
Introducing Nx 3-Strip v2 - A Physics-Based Technicolor Reconstruction for DaVin...
28/04/2026
LinkedIn Top Companies 2026: Where Career Growth Is Happening Now Published on Apr 28, 2026 Categories: Data and insights
LinkedIn Corporate Communication...
28/04/2026
Editor's note: This post is part of Into the Omniverse, a series focused on how developers, 3D practitioners, and enterprises can transform their workflows ...
28/04/2026
AI agent systems today juggle separate models for vision, speech and language - ...
27/04/2026
CES Power, a provider of infrastructure for live events, has announced the acquisition of three Ireland-based businesses: GH Energy Rental Ltd, Event Power, and...
27/04/2026
FuboTV Inc. has announced it is developing its Multiview feature for the Fubo streaming service on select LG TVs, including 2024, 2025, and newer 4K and 8K mode...
27/04/2026
Shade, a file management platform for creative teams, has announced a $14 million funding round led by Khosla Ventures, Construct Capital, and Bling Capital, br...
27/04/2026
The Audio Engineering Society (AES) will present the Immersive Audio Academy 12th Edition - Immersive Audio in All Flavors - on April 30, 2026, at 12:00 p.m. ...
27/04/2026
DAZN has announced DAZN48, a creator program for the FIFA World Cup 2026 that will recruit 48 creators - one representing each of the 48 qualified nations - to ...
27/04/2026
FloSports has announced exclusive streaming rights to four CrossFit competitions: Legends Del Mar: CrossFit Semi-Finals, Magic City Games, NorCal Classic, and t...
27/04/2026
Telestream has announced that Pulse, its software-defined test and measurement p...
27/04/2026
Shade has announced it is a Cloud Computing and Storage winner in the 2026 NAB Show Product of the Year Awards. Winners were selected by a panel of industry exp...
27/04/2026
Leading the NBA's video-ads platform, this Penn State grad is at the forefro...
27/04/2026
DAZN has expanded its international broadcast rights for the T100 Triathlon World Tour to include Africa. All races from the T100 calendar will be available for...
27/04/2026
NAB Show has announced the recipients of its 2026 Project of the Year and Product of the Year Awards at a ceremony at the Las Vegas Convention Center.
Each wi...
27/04/2026
DIRECTV has launched on Meta Quest headsets, becoming the first MVPD to offer live TV through the platform. The timing coincides with the stretch run of the MLB...
27/04/2026
TBL Team Boxing League has announced a broadcast agreement with MSG Networks to air all remaining Season 4 fights live across MSG's television and digital p...
27/04/2026
IP integration, interoperability, growth of intercommunications were key concerns for vendors and visitors alike
Attendees at the recently concluded 2026 NAB S...
27/04/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...