
Media companies entire business is about creating or acquiring content, manipulating it, managing it, archiving it and distributing it. It sounds so simple - but, of course, it's not. And for this, the content/media asset management system have become the beating heart of the businesses. The overriding question is: How can I ensure I efficiently extract the maximum value from my media assets and content? . In this comprehensive article, at VSN we take some time to review it. VSNExplorer MAM module was selected by Imagen TV in Mexico for file location and recovery.
Today, almost everyone is familiar with the phrase Content is king . Not so many people know, however, that the phrase was invented by no less a person than Bill Gates in 1996, in which he describes the future of the Internet as a marketplace for content.
How prescient he was! Content is everywhere - and consumers have a voracious appetite for it. Businesses too. For consumers, it's about everything from instructional videos on YouTube to podcasts - and, of course, entertainment. Content is perhaps the single biggest asset that any broadcaster has. It is the value on which companies like Netflix have grown from zero in 1997 to an astonishing $16 billion.
And: it's not just broadcasters. Content owners, news agencies, public institutions, universities and so on - all have content that has inherent value.
The content lifecycle In fact, if you think about it, a media companies entire business is about creating or acquiring content, manipulating it, managing it, archiving it and distributing it. It sounds so simple - but, of course, it's not.
Content almost exclusively comprises media - but of innumerable types, from news archives to soap operas, from advertising to stock footage. Many individuals with different responsibilities within an organisation will touch' the content - and, in today's distributed/remote world, those individuals are unlikely to be located in the same place. Content needs to be archived such that it's easily accessible yet secure (a good permissions/rights management system is essential) - and efficient. Distribution was once to a simple TV screen - but no more: today, more than half of us consume content on our smartphones. And: where once content was exclusively linear in delivery, consumers now require it to be available on demand.
Given how fundamentally important these media assets are to broadcasters, choosing a way of managing them requires very careful consideration. The content/media asset management system is the beating heart of the business. The overriding question is: How can I ensure I efficiently extract the maximum value from my media assets?
At the FIAT/IFTA World Conference 2019, VSN took part in the presentation Semantics, how good are you? about an ontology for using Semantics in the description of scenes to expand the reach of Archives and maximize the findability of content. VSN's CTO, Manuel Escribano, took part in this research project.
Scalable, upgradable First and foremost, the chosen system should be open - easily able to interface with the multitude of other systems within the organisation. That openness will also make the system more scalable, and facilitate future upgrades and enhancements as business needs change and technology develops. AI, for example, has significant potential to transform media asset management.
And, as no two organisations are the same, it should also be simple and straightforward to customise for specific business needs.
The optimum asset management system should allow the simple insertion of the comprehensive metadata that ensures content is easy to find and associate with other content. (And, if automatic extraction of certain types of metadata from a file, such as duration or format, is possible - so much the better.) How easy is it to search for the content you need? There is perhaps no aspect of an asset management system more important than how it handles metadata, if the value in content is to be unlocked. More information on VSN's work in metadata can be found here.
The ideal system will also facilitate not only content management, but also process management as organisations look to streamline, optimise and sometimes automate their workflows.
Belgium-based Videohouse, part of the Euro Media Group, chose VSNExplorer MAM for its archive and media management needs.
There are many, many other questions that a prospective buyer of a media asset management solution should be asking - such as whether the proposed solution can handle transcoding? How adept is the system at cataloguing? You'll find a very useful white paper here that provides you with far more ideas on the subject.
Specifically, you might want to ask a supplier:
With your solution, is it easy to distribute files once they are catalogued and archived?
Is your solution capable of being simply yet powerfully integrated into third party systems?
Does your solution feature AI to ease and speed the workflow?
And speaking of easing and speeding the workflow - does your solution provide automatic metadata detection and cataloguing?
Is your solution web-based?
We think there's only one solution that can answer yes to all those questions - and that's VSNExplorer MAM.
Back in 1996, Bill Gates may not have foreseen the rise of social media influencers or cat videos. He may not have predicted the advent of fake news either. But when he foresaw that the future was all about the value of content, we can perhaps forgive him for those omissions.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
06/07/2026
Long-developed relationships and informal access, three production models, and c...
06/07/2026
The deal follows Lumine's recent acquisition of Synamedia's video-networ...
06/07/2026
This former SportsCenter producer is shaping local-team studio coverage to surro...
06/07/2026
IMS Productions and FOX Sports deployed more than 100 cameras, 32 onboard feeds,...
06/07/2026
Lumine Group Inc. has announced the completion of its acquisition of the Video Network Business from Synamedia. The business will operate as a standalone compan...
06/07/2026
NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original co...
06/07/2026
Versant Media Group has announced a definitive agreement to acquire Full Swing, a sports technology company, from Bruin Capital and a group of minority investor...
06/07/2026
DAZN has announced global broadcast rights to 3ICE, a professional hockey format featuring three skaters and a goalkeeper per side, with no power plays or offsi...
06/07/2026
Bundle gains 100 new synths & more
Synth Anthology 5 the largest and most feature-packed edition of UVI's hardware synth emulation bundle, bringing toge...
06/07/2026
Available now via free firmware update
MOTU have just announced that three of their popular audio interfaces now boast official Milan Certification. The 16A...
06/07/2026
Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Co...
06/07/2026
The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the ...
06/07/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
06/07/2026
Digital Domain Appoints Industry Veteran Patrick Davenport as Executive Vice Pre...
06/07/2026
Gravity Media USA appoints Brittney Boston as Head of Business Development
Brie Clayton July 6, 2026
0 Comments
The strategic new appointment supports...
06/07/2026
Remote Editing Without Cloud Storage in Resolve
Michael Cioni July 6, 2026
0 Comments
This is a step-by-step guide that demonstrates how to setup your...
06/07/2026
Automatic Caption Translation in Adobe Premiere Pro
Colin Smith July 6, 2026
0 Comments
Here I showcase the innovative automatic caption translation f...
06/07/2026
Flavor's First Ever Managing Director Neal Cohen Retires; Longstanding Execu...
06/07/2026
How Adam Rosenwach Pivoted from Music to Medtech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might think...
06/07/2026
Zhongyi Optics unveils the Dreamy Zone T1 FF Cine Lens Series on Indiegogo with ...
06/07/2026
Techtel debuts insyght: making ST 2110 media discovery easy
intellisphereinsyght2026
6 July Written By Suzanne Costello
Sydney, Australia - 06 July 2026 T...
06/07/2026
Monday 6 July 2026
Sky agrees to acquire ITV Media & Entertainment, creating a ...
06/07/2026
Fresh from his World Cup heroics with Cabo Verde, Roberto Pico' Lopes will join the RT panel for Argentina v Egypt tomorrow and for the England v Norway q...
06/07/2026
Nations have long invested in domestic infrastructure to advance their economies, protect and use their data, and take advantage of technology opportunities in ...
06/07/2026
Every year, the International Conference on Machine Learning (ICML) reveals where thousands of AI researchers have decided to put their work.
This year's ...
06/07/2026
A death can be unsuspicious, but it has to be explained
What happened to Ke...
05/07/2026
We've gone to another level of integrating the graphics into the set architecture' - Zac Fields, SVP, Graphic Technology and Integration, FOX Sports...
05/07/2026
Browser-based and desktop apps available
Digital Sunset Studios have been busy working on an interesting project: a free software tool that provides compute...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...