Media companies entire business is about creating or acquiring content, manipulating it, managing it, archiving it and distributing it. It sounds so simple - but, of course, it's not. And for this, the content/media asset management system have become the beating heart of the businesses. The overriding question is: How can I ensure I efficiently extract the maximum value from my media assets and content? . In this comprehensive article, at VSN we take some time to review it. VSNExplorer MAM module was selected by Imagen TV in Mexico for file location and recovery.
Today, almost everyone is familiar with the phrase Content is king . Not so many people know, however, that the phrase was invented by no less a person than Bill Gates in 1996, in which he describes the future of the Internet as a marketplace for content.
How prescient he was! Content is everywhere - and consumers have a voracious appetite for it. Businesses too. For consumers, it's about everything from instructional videos on YouTube to podcasts - and, of course, entertainment. Content is perhaps the single biggest asset that any broadcaster has. It is the value on which companies like Netflix have grown from zero in 1997 to an astonishing $16 billion.
And: it's not just broadcasters. Content owners, news agencies, public institutions, universities and so on - all have content that has inherent value.
The content lifecycle In fact, if you think about it, a media companies entire business is about creating or acquiring content, manipulating it, managing it, archiving it and distributing it. It sounds so simple - but, of course, it's not.
Content almost exclusively comprises media - but of innumerable types, from news archives to soap operas, from advertising to stock footage. Many individuals with different responsibilities within an organisation will touch' the content - and, in today's distributed/remote world, those individuals are unlikely to be located in the same place. Content needs to be archived such that it's easily accessible yet secure (a good permissions/rights management system is essential) - and efficient. Distribution was once to a simple TV screen - but no more: today, more than half of us consume content on our smartphones. And: where once content was exclusively linear in delivery, consumers now require it to be available on demand.
Given how fundamentally important these media assets are to broadcasters, choosing a way of managing them requires very careful consideration. The content/media asset management system is the beating heart of the business. The overriding question is: How can I ensure I efficiently extract the maximum value from my media assets?
At the FIAT/IFTA World Conference 2019, VSN took part in the presentation Semantics, how good are you? about an ontology for using Semantics in the description of scenes to expand the reach of Archives and maximize the findability of content. VSN's CTO, Manuel Escribano, took part in this research project.
Scalable, upgradable First and foremost, the chosen system should be open - easily able to interface with the multitude of other systems within the organisation. That openness will also make the system more scalable, and facilitate future upgrades and enhancements as business needs change and technology develops. AI, for example, has significant potential to transform media asset management.
And, as no two organisations are the same, it should also be simple and straightforward to customise for specific business needs.
The optimum asset management system should allow the simple insertion of the comprehensive metadata that ensures content is easy to find and associate with other content. (And, if automatic extraction of certain types of metadata from a file, such as duration or format, is possible - so much the better.) How easy is it to search for the content you need? There is perhaps no aspect of an asset management system more important than how it handles metadata, if the value in content is to be unlocked. More information on VSN's work in metadata can be found here.
The ideal system will also facilitate not only content management, but also process management as organisations look to streamline, optimise and sometimes automate their workflows.
Belgium-based Videohouse, part of the Euro Media Group, chose VSNExplorer MAM for its archive and media management needs.
There are many, many other questions that a prospective buyer of a media asset management solution should be asking - such as whether the proposed solution can handle transcoding? How adept is the system at cataloguing? You'll find a very useful white paper here that provides you with far more ideas on the subject.
Specifically, you might want to ask a supplier:
With your solution, is it easy to distribute files once they are catalogued and archived?
Is your solution capable of being simply yet powerfully integrated into third party systems?
Does your solution feature AI to ease and speed the workflow?
And speaking of easing and speeding the workflow - does your solution provide automatic metadata detection and cataloguing?
Is your solution web-based?
We think there's only one solution that can answer yes to all those questions - and that's VSNExplorer MAM.
Back in 1996, Bill Gates may not have foreseen the rise of social media influencers or cat videos. He may not have predicted the advent of fake news either. But when he foresaw that the future was all about the value of content, we can perhaps forgive him for those omissions.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, 3 March 2026 - SES S.A. has today published its 2025 Annual Report, following the announcement of the company's full year financial results for ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, March 3, 2026 - SES, a leading space solutions company, along with I...
04/03/2026
Scripps Research welcomes healthcare innovator Joe Kiani to the Board of Directors Kiani brings decades of experience in patient safety and public service.
Mar...
04/03/2026
Nanoparticle vaccine approach takes on a new target: Hepatitis C virus Scripps Research scientists reengineer critical proteins on the surface of HCV, paving th...
03/03/2026
Beyond Sports, a Sony group company, and LIV Golf, the world's golf league, ...
03/03/2026
Ilitch Sports + Entertainment announces the launch of Detroit SportsNet (DSN), a year-round broadcast home for two of Detroit's franchises. With flexible op...
03/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media ...
03/03/2026
The PGA of America, NBC Sports and USA Sports extend their media rights agreemen...
03/03/2026
AI device ecosystem company HONOR enters into a strategic technical collaboratio...
03/03/2026
Cleveland's Telos Alliance, pioneers in broadcast technology for 30 years, l...
03/03/2026
The MD 9235 microphone head for wireless handhelds has been a firm favorite with many engineers and artists for its ability to cut through high on-stage levels ...
03/03/2026
Haivision Systems Inc. (Haivision), a global provider of mission-critical, real-...
03/03/2026
Broadcast Management Group (BMG) announces the expansion of its 62,000-square-fo...
03/03/2026
Maroon 5's musical tour in 2025 marked a leap forward in live audio as Monitor Engineer Dave Rupsch utilized Sennheiser's all-digital Spectera wireless ...
03/03/2026
Designed specifically for pro basketball, the renovated space at Gainbridge Fiel...
03/03/2026
As part of the move, former CEO Phillipp Lawo joins the broadcast-tech provider's Supervisory Board
Lawo has announced appointment of Jamie Dunn as chief e...
03/03/2026
A team of legendary announcers and analysts and a classic graphics look will bring the past to life
NBC Sports and Peacock will return to yesteryear for tonigh...
03/03/2026
From April 30 to May 3, Sundance Film Festival: CDMX 2026 will offer a selection of exciting independent cinema.
Mexico City, March 3, 2026 - At a moment of he...
03/03/2026
For many, finding time or headspace to pick up a book can feel out of reach, but...
03/03/2026
Rohde & Schwarz and Realtek demonstrate first test solution for Bluetooth LE Hi...
03/03/2026
The National Film and Video Foundation (NFVF) invites aspiring and emerging filmmakers from Matatiele and surrounding areas to apply for the Sediba Scriptwritin...
03/03/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
03/03/2026
Nielsen's DMA data gives Magellan AI users a standardized way to measure th...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Marshall Electronics premieres the CV356-10X, its latest compact 10X camera that offers Full HD with simultaneous SDI and HDMI outputs, at NAB 2026 (Booth C8339...
03/03/2026
farmerswife, the industry-leading enterprise operations platform for broadcast and post-production, today announced it will exhibit at NAB Show 2026 in Las Vega...
03/03/2026
Manfrotto has announced that the Manfrotto ONE Hybrid tripod has won the iF DESIGN AWARD 2026, one of the world's most respected design honours.
Selected ...
03/03/2026
DHD is expanding the capabilities of its DX2, RX2, SX2 and TX2 broadcast audio mixers, RM1 portable production unit and XC3/XD3/XS2 processing cores with the in...
03/03/2026
Leading video software provider Synamedia and MoMe, a leading Spanish consultancy and systems integrator, today announced the launch of Spain's first stream...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Home Post Production has further expanded its factual, unscripted, and entertainment capabilities with the acquisition of Picture Shop Bristol, a leading post h...
03/03/2026
Luxembourg, 2 March 2026 -- SES S.A. fully consolidates Intelsat from 17 July 2025 and announces financial results for the year ended 31 December 2025
FY25 Pe...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
Media companies entire business is about creating or acquiring content, manipulating it, managing it, archiving it and distributing it. It sounds so simple - but, of course, it's not. And for this, the content/media asset management system have become the beating heart of the businesses. The overriding question is: How can I ensure I efficiently extract the maximum value from my media assets and content? . In this comprehensive article, at VSN we take some time to review it. VSNExplorer MAM module was selected by Imagen TV in Mexico for file location and recovery.
