Media companies entire business is about creating or acquiring content, manipulating it, managing it, archiving it and distributing it. It sounds so simple - but, of course, it's not. And for this, the content/media asset management system have become the beating heart of the businesses. The overriding question is: How can I ensure I efficiently extract the maximum value from my media assets and content? . In this comprehensive article, at VSN we take some time to review it. VSNExplorer MAM module was selected by Imagen TV in Mexico for file location and recovery.
Today, almost everyone is familiar with the phrase Content is king . Not so many people know, however, that the phrase was invented by no less a person than Bill Gates in 1996, in which he describes the future of the Internet as a marketplace for content.
How prescient he was! Content is everywhere - and consumers have a voracious appetite for it. Businesses too. For consumers, it's about everything from instructional videos on YouTube to podcasts - and, of course, entertainment. Content is perhaps the single biggest asset that any broadcaster has. It is the value on which companies like Netflix have grown from zero in 1997 to an astonishing $16 billion.
And: it's not just broadcasters. Content owners, news agencies, public institutions, universities and so on - all have content that has inherent value.
The content lifecycle In fact, if you think about it, a media companies entire business is about creating or acquiring content, manipulating it, managing it, archiving it and distributing it. It sounds so simple - but, of course, it's not.
Content almost exclusively comprises media - but of innumerable types, from news archives to soap operas, from advertising to stock footage. Many individuals with different responsibilities within an organisation will touch' the content - and, in today's distributed/remote world, those individuals are unlikely to be located in the same place. Content needs to be archived such that it's easily accessible yet secure (a good permissions/rights management system is essential) - and efficient. Distribution was once to a simple TV screen - but no more: today, more than half of us consume content on our smartphones. And: where once content was exclusively linear in delivery, consumers now require it to be available on demand.
Given how fundamentally important these media assets are to broadcasters, choosing a way of managing them requires very careful consideration. The content/media asset management system is the beating heart of the business. The overriding question is: How can I ensure I efficiently extract the maximum value from my media assets?
At the FIAT/IFTA World Conference 2019, VSN took part in the presentation Semantics, how good are you? about an ontology for using Semantics in the description of scenes to expand the reach of Archives and maximize the findability of content. VSN's CTO, Manuel Escribano, took part in this research project.
Scalable, upgradable First and foremost, the chosen system should be open - easily able to interface with the multitude of other systems within the organisation. That openness will also make the system more scalable, and facilitate future upgrades and enhancements as business needs change and technology develops. AI, for example, has significant potential to transform media asset management.
And, as no two organisations are the same, it should also be simple and straightforward to customise for specific business needs.
The optimum asset management system should allow the simple insertion of the comprehensive metadata that ensures content is easy to find and associate with other content. (And, if automatic extraction of certain types of metadata from a file, such as duration or format, is possible - so much the better.) How easy is it to search for the content you need? There is perhaps no aspect of an asset management system more important than how it handles metadata, if the value in content is to be unlocked. More information on VSN's work in metadata can be found here.
The ideal system will also facilitate not only content management, but also process management as organisations look to streamline, optimise and sometimes automate their workflows.
Belgium-based Videohouse, part of the Euro Media Group, chose VSNExplorer MAM for its archive and media management needs.
There are many, many other questions that a prospective buyer of a media asset management solution should be asking - such as whether the proposed solution can handle transcoding? How adept is the system at cataloguing? You'll find a very useful white paper here that provides you with far more ideas on the subject.
Specifically, you might want to ask a supplier:
With your solution, is it easy to distribute files once they are catalogued and archived?
Is your solution capable of being simply yet powerfully integrated into third party systems?
Does your solution feature AI to ease and speed the workflow?
And speaking of easing and speeding the workflow - does your solution provide automatic metadata detection and cataloguing?
Is your solution web-based?
We think there's only one solution that can answer yes to all those questions - and that's VSNExplorer MAM.
Back in 1996, Bill Gates may not have foreseen the rise of social media influencers or cat videos. He may not have predicted the advent of fake news either. But when he foresaw that the future was all about the value of content, we can perhaps forgive him for those omissions.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
19/11/2025
Sphere Sound Kicks Up Its Heels at Radio City Music HallUltra-immersive system from the singular Las Vegas venue is also ready for sportsBy Dan Daley, Audio Edi...
19/11/2025
The Future of Stadium and Arena Video Control Rooms: Tech Leaders Talk 4K, IP, a...
19/11/2025
One Year at Intuit Dome: Walking Through the Stunning Arena's Advanced Video...
19/11/2025
SVG Sit-Down: IMG's Francois Westcombe Goes Inside IMG's Annual Digital ...
19/11/2025
Inside Brighton & Hove Albion's fan-first media machine By George Bevir
Tuesday, November 18, 2025 - 10:10
Print This Story
Brighton & Hove Albion'...
19/11/2025
Rock Chalk Rebuild, Part 1: Kansas Athletics Brings New Production Power to Rebu...
19/11/2025
Rock Chalk Rebuild, Part 2: A Pro's Guide to Kansas Athletics' New Video...
19/11/2025
MLB Media Rights Shakeup: NBC Inks Three-Year Deal for Sunday Night Baseball, Pe...
19/11/2025
Rohan Parashuram Kanawade attends the premiere of Sabar Bonda (Cactus Pears) at the 2025 Sundance Film Festival at Egyptian Theatre on January 26, 2025, in Pa...
19/11/2025
Awards season is heating up, and the International Documentary Association just ...
19/11/2025
Aerojet Rocketdyne President Ken Bedingfield and Arkansas Gov. Sarah Huckabee Sanders were joined by state and local officials to celebrate the groundbreaking o...
19/11/2025
L3Harris and PentenAmio formalise their teaming agreement at MilCIS 2025, streng...
19/11/2025
Calrec gives Phoenix Broadcast Solutions its full support in strategic multi-year enterprise partnership New Singapore OB company invests in Calrec technology f...
19/11/2025
October brings a larger audience in front of TV screens. The cooler autumn weather and the continuation of new programming schedules brought increases in both t...
19/11/2025
IRVING, Texas Nexstar Media Group and Tegna filed applications on Nov. 18 with the Federal Communications Commission (FCC) seeking its consent to transfer broad...
19/11/2025
Vitec has acquired Datapath, a developer of real-time video processing for large-scale video walls, AVoIP content distribution and KVM control in mission-critic...
19/11/2025
NEVADA CITY, Calif. Telestream has introduced ARGUS Version 2.3, which introduces Live Look, a feature that lets operators inspect live and on-demand streams vi...
19/11/2025
STAMFORD, Conn. and NEW YORK Charter Communications, Inc. has announced a major deal with Amazon Web Services (AWS) that establishes AWS as one of Charters stra...
19/11/2025
TOKYO Atomos has announced a major firmware update that brings integrated camera control to the Ninja TX GO and Ninja TX its new CFexpress-based monitor-recor...
19/11/2025
Berklee's Signature Series Reimagines the Musical and Visual Artistry of Col...
19/11/2025
PlayBox Neo departed the NAB Show New York 2025 on a high note. The company's all-new PlayBox Neo Suite made a splash on the show floor, drawing strong inte...
19/11/2025
AAVBR (American Audio Visual Baton Rouge), a leading full-service event production company serving Louisiana and the Gulf Coast region, has enhanced its product...
19/11/2025
In its mission to deliver live event services combining advanced engineering with a creative approach to captivating live sports and entertainment experiences, ...
19/11/2025
NEW YORK Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of c...
19/11/2025
NEW YORK YES Network, the regional sports network home of the New York Yankees and Brooklyn Nets, and CAMB.AI have struck a partnership they said will leverage ...
19/11/2025
WASHINGTON The Federal Communications Commission has issued detailed guidance on filings that were disrupted by the government shutdown. While many of those fil...
19/11/2025
NEW YORK The popularity of NFL games is largely responsible for continued seasonal momentum in TV viewership into October (measured Sept. 29-Oct. 26), according...
19/11/2025
DirecTV has announced that its MyFree DirecTV streaming service has added seven new channels. Those include four sports services, NBA FAST, Red Bull TV, DAZN Ri...
19/11/2025
SURREY, U.K. Mark Roberts Motion Control (MRMC) has launched Flair Bridge, a compact device that transforms how operators control the company's motion-contr...
19/11/2025
WASHINGTON The Federal Communications Commission, which is continuing to rapidly ramp up its operations after the end of the federal government shutdown, has se...
19/11/2025
IRVING, Texas Nexstar Media Group and Tegna filed applications on Nov. 18 with the Federal Communications Commission (FCC) seeking its consent to transfer broad...
19/11/2025
Martin Freeman, Jessie Buckley, Wu-Tang Clan's Raekwon, Eddie the Eagle and ...
19/11/2025
Rohde & Schwarz collaborates with Broadcom to enable testing and validation of n...
19/11/2025
Back to All News
Innato, starring Imanol Arias and Elena Anaya, arrives on Netf...
19/11/2025
Back to All News
Guillermo del Toro Sits Down With Troll 2 Director Roar Uthaug...
19/11/2025
Some projects feel monumental from the moment the first phone call comes in. When BCE, the host broadcaster appointed to coordinate the national coverage, asked...
19/11/2025
November 19 2025, 08:00 (PST) BAY AREA HOST COMMITTEE AND DOLBY PARTNER TO DELIVER IMMERSIVE FAN EXPERIENCES
During the Week of Football's Biggest Game...
19/11/2025
Michael D. Higgins: Ireland's Ninth President features RT Archives footage and interviews across seven decades
Watch Wednesday 19 November at 9:35pm on RT...
19/11/2025
Scripps Research scientists receive $1.1 million to advance AI modeling for HIV vaccine development New AI system helps scientists rapidly pinpoint the most pro...
18/11/2025
Independent media across Central America are operating under intensifying financial pressure, yet there is a clear appetite for models that can sustain both ind...
18/11/2025
NBA Debuts New Comms Infrastructure and Systems for RefereesTwo-phase rollout is intended to improve game flow, enhance officiating accuracyBy Dan Daley, Audio ...
18/11/2025
Platinum White Paper: How Aggreko Delivers Certainty For Broadcasters On The Wor...
18/11/2025
Kiswe Extends DTC Products With Kiswe Core Cloud-Based Tool for Distributing Con...
18/11/2025
Spanish Basketball Federation partners with ScorePlay to power digital transform...
18/11/2025
HBS selects BBright encoders and decoders to connect ST 2110 live production wor...
18/11/2025
Ashes to Ashes: Inside TNT Sports' hybrid and maverick' production plan...
18/11/2025
SVG All-Stars: Mimi Fotopoulos, Director, Talent and Production Operations, Tenn...
18/11/2025
SVG LIVE! Conference Explores the Tech Side of Sports and Entertainment ConvergenceLive sports and music productions increasingly share gear and infrastructureB...
Media companies entire business is about creating or acquiring content, manipulating it, managing it, archiving it and distributing it. It sounds so simple - but, of course, it's not. And for this, the content/media asset management system have become the beating heart of the businesses. The overriding question is: How can I ensure I efficiently extract the maximum value from my media assets and content? . In this comprehensive article, at VSN we take some time to review it. VSNExplorer MAM module was selected by Imagen TV in Mexico for file location and recovery.
