Media companies entire business is about creating or acquiring content, manipulating it, managing it, archiving it and distributing it. It sounds so simple - but, of course, it's not. And for this, the content/media asset management system have become the beating heart of the businesses. The overriding question is: How can I ensure I efficiently extract the maximum value from my media assets and content? . In this comprehensive article, at VSN we take some time to review it. VSNExplorer MAM module was selected by Imagen TV in Mexico for file location and recovery.
Today, almost everyone is familiar with the phrase Content is king . Not so many people know, however, that the phrase was invented by no less a person than Bill Gates in 1996, in which he describes the future of the Internet as a marketplace for content.
How prescient he was! Content is everywhere - and consumers have a voracious appetite for it. Businesses too. For consumers, it's about everything from instructional videos on YouTube to podcasts - and, of course, entertainment. Content is perhaps the single biggest asset that any broadcaster has. It is the value on which companies like Netflix have grown from zero in 1997 to an astonishing $16 billion.
And: it's not just broadcasters. Content owners, news agencies, public institutions, universities and so on - all have content that has inherent value.
The content lifecycle In fact, if you think about it, a media companies entire business is about creating or acquiring content, manipulating it, managing it, archiving it and distributing it. It sounds so simple - but, of course, it's not.
Content almost exclusively comprises media - but of innumerable types, from news archives to soap operas, from advertising to stock footage. Many individuals with different responsibilities within an organisation will touch' the content - and, in today's distributed/remote world, those individuals are unlikely to be located in the same place. Content needs to be archived such that it's easily accessible yet secure (a good permissions/rights management system is essential) - and efficient. Distribution was once to a simple TV screen - but no more: today, more than half of us consume content on our smartphones. And: where once content was exclusively linear in delivery, consumers now require it to be available on demand.
Given how fundamentally important these media assets are to broadcasters, choosing a way of managing them requires very careful consideration. The content/media asset management system is the beating heart of the business. The overriding question is: How can I ensure I efficiently extract the maximum value from my media assets?
At the FIAT/IFTA World Conference 2019, VSN took part in the presentation Semantics, how good are you? about an ontology for using Semantics in the description of scenes to expand the reach of Archives and maximize the findability of content. VSN's CTO, Manuel Escribano, took part in this research project.
Scalable, upgradable First and foremost, the chosen system should be open - easily able to interface with the multitude of other systems within the organisation. That openness will also make the system more scalable, and facilitate future upgrades and enhancements as business needs change and technology develops. AI, for example, has significant potential to transform media asset management.
And, as no two organisations are the same, it should also be simple and straightforward to customise for specific business needs.
The optimum asset management system should allow the simple insertion of the comprehensive metadata that ensures content is easy to find and associate with other content. (And, if automatic extraction of certain types of metadata from a file, such as duration or format, is possible - so much the better.) How easy is it to search for the content you need? There is perhaps no aspect of an asset management system more important than how it handles metadata, if the value in content is to be unlocked. More information on VSN's work in metadata can be found here.
The ideal system will also facilitate not only content management, but also process management as organisations look to streamline, optimise and sometimes automate their workflows.
Belgium-based Videohouse, part of the Euro Media Group, chose VSNExplorer MAM for its archive and media management needs.
There are many, many other questions that a prospective buyer of a media asset management solution should be asking - such as whether the proposed solution can handle transcoding? How adept is the system at cataloguing? You'll find a very useful white paper here that provides you with far more ideas on the subject.
Specifically, you might want to ask a supplier:
With your solution, is it easy to distribute files once they are catalogued and archived?
Is your solution capable of being simply yet powerfully integrated into third party systems?
Does your solution feature AI to ease and speed the workflow?
And speaking of easing and speeding the workflow - does your solution provide automatic metadata detection and cataloguing?
Is your solution web-based?
We think there's only one solution that can answer yes to all those questions - and that's VSNExplorer MAM.
Back in 1996, Bill Gates may not have foreseen the rise of social media influencers or cat videos. He may not have predicted the advent of fake news either. But when he foresaw that the future was all about the value of content, we can perhaps forgive him for those omissions.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
10/06/2026
Production and Development Funding supports the creation of compelling, commercially viable, artistic and culturally relevant South African screen content. Deve...
10/06/2026
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
10/06/2026
Accedo, Humans not Robots, and the Institution of Engineering and Technology (IET) have announced the launch of Ecoflow X. Formerly an IBC Accelerator project, ...
10/06/2026
Frequency, the engine powering the world's leading streaming television channels, today announced that James Smith has joined the company as General Manager...
10/06/2026
At the 14th World Live Neurovascular Conference (WLNC) in Lisbon, Riedel Communications provided the communications infrastructure for live medical procedures s...
10/06/2026
Globecast, a leading provider of broadcast, media, and entertainment managed services, today announced the launch of its Content Exchange platform powered by Or...
10/06/2026
Klvr will showcase how venues, integrators and production teams are rethinking disposable battery usage at InfoComm 2026 (Las Vegas, June 17-19, booth #N6311). ...
10/06/2026
The Video Services Forum (VSF) has further enhanced the Reliable Internet Streaming Transport (RIST) protocol by incorporating a new feature, RIST Satellite-Hyb...
10/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/06/2026
Wuppertal June 10, 2026
Riedel Artist at the Heart of the 14th World Live Neurovascular ConferenceAt the 14th World Live Neurovascular Conference (WLNC) in Li...
10/06/2026
Back to All News
Netflix Showcases New Mobile Experience, Collections and Games Vision in APAC
Product
10 June 2026
GlobalSouth KoreaJapan
Link copied to c...
10/06/2026
Back to All News
Ready to Join? The Netflix Fan Club Arrives at Cannes Lions
Business
10 June 2026
Global
Link copied to clipboard
Download all assets
N...
10/06/2026
Chemists snap together complex 3D molecules from highly reactive radicals-without losing their shape Scripps Research team develops stereoretentive radical-radi...
09/06/2026
Kiswe announces an expanded long-term partnership with ONE Championship (ONE), t...
09/06/2026
SiriusXM will broadcast FOX Sports' English-language commentary for all 104 FIFA World Cup 2026 matches from June 11 through July 19, available to subscribe...
09/06/2026
EVS has announced it is changing its corporate name from EVS Broadcast Equipment to EVS, reflecting the company's expanded portfolio beyond broadcast equipm...
09/06/2026
Fox Corporation and the NFL have announced a multi-year agreement to bring NFL c...
09/06/2026
FOX Sports and ReachTV, an airport media network, have announced an agreement to...
09/06/2026
Cosm Atlanta, a 70,000-square-foot, three-level immersive entertainment venue located within Centennial Yards adjacent to State Farm Arena and Mercedes-Benz Sta...
09/06/2026
NESN captured five awards at the 2026 Boston/New England Emmy Awards, including four program honors and one individual award.
These awards reflect the passion...
09/06/2026
Ateme has announced that its support for Apple Immersive Video workflows was referenced by Apple during its 2026 Worldwide Developers Conference (WWDC26).
Atem...
09/06/2026
Bitmovin has announced that Axel Springer SE has deployed Player Web X, Bitmovin's web video player, to power audio readouts of news articles and an audio-o...
09/06/2026
Grass Valley and Lawo have announced a technology collaboration to validate orch...
09/06/2026
LiveU has announced a deployment with the Oceania Football Confederation (OFC) t...
09/06/2026
Globecast has announced the launch of its Content Exchange platform, powered by ...
09/06/2026
NBC Sports will present live coverage of Overtime's OT7 football league Championship Weekend from Sullivan Field at Loyola Marymount University in Los Angel...
09/06/2026
We're in three different locations, three different production teams. Coveri...
09/06/2026
The intro video for Men's Basketball won Outstanding In-Venue Video in the C...
09/06/2026
Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...
09/06/2026
Since their debut, the clock-and-score graphic has drawn the affinity and ire of...
09/06/2026
Last month, Spotify hosted PURE FLOWERS LIVE, a special event celebrating the re...
09/06/2026
Last month, RADAR U.K. artist Skye Newman took the stage in East London for a sp...
09/06/2026
Company to cease operating on 30 June 2026
Australian loudspeaker and amplifier manufacturer Wayne Jones Audio have announced that after much consideration,...
09/06/2026
Increases low-end weight and character
The latest plug-in release from Sheffield-based fedDSP aims to offer an all-in-one solution for users in search of mo...
09/06/2026
Introduces AI Studio Assistant, Moises Studio integration & more
Fender Studio have just announced the launch a significant update that brings an array of n...
09/06/2026
The National Film and Video Foundation (NFVF) is a statutory body mandated to spearhead the equitable growth and development of the South African film and video...
09/06/2026
The BBC has found its Hercule Poirot.
After Deadline revealed last month that t...
09/06/2026
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
A project aimed at modernizing scheduling operations across Mediaset's channel portfolio
Mediagenix, a global leader in smart content solutions to profitab...
09/06/2026
tvONE, an ACT Entertainment brand, debuts its most powerful video processor ever built: the 4RU CALICO PRO (C7-PRO-4200), at InfoComm 2026 (Booth N6813). Engine...
09/06/2026
Composer and Conductor Eric Whitacre to Receive Honorary Doctorate at Berklee Va...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
Media companies entire business is about creating or acquiring content, manipulating it, managing it, archiving it and distributing it. It sounds so simple - but, of course, it's not. And for this, the content/media asset management system have become the beating heart of the businesses. The overriding question is: How can I ensure I efficiently extract the maximum value from my media assets and content? . In this comprehensive article, at VSN we take some time to review it. VSNExplorer MAM module was selected by Imagen TV in Mexico for file location and recovery.
