Atemes VP of video delivery solutions Alexandre Arnodin takes a look at the range of applications 5G will offer broadcasters, content providers and the video sector
By Jenny Priestley
Published: January 27, 2022
Ateme's VP of video delivery solutions Alexandre Arnodin takes a look at the range of applications 5G will offer broadcasters, content providers and the video sector
target=_blank title=Share on LinkedIn class=share-linkedin>
As 5G is gradually introduced and supersedes 4G, the promise of increased bandwidth and lower latency becomes a reality for more organisations. In the video sector, telecom operators, content providers and broadcasters can expand their services, improve the experience for viewers and offer new products. Beyond improving the video and audio quality of content, 5G also enables a wider range of applications.
Bandwidth and the edge A key aspect of the 5G opportunity is the increased bandwidth. With one gigabit per second streaming made possible, organisations are better able to provide 4K streams on top of existing HD streams, and even pave the way for 8K resolution, creating an enhanced viewer experience. The same applies to audio. Innovations such as MPEG-H and AC4 with Dolby Atmos rendering capabilities becoming possible, meaning support for multiple simultaneous channels and spatial sound effects, even on stereo sound systems.
But bandwidth is only the beginning. 5G also makes Multi-Access Edge Computing (MEC) possible. This is where storage and processing capabilities are pushed further down the network and used in smaller data centres or other infrastructure, and so are spread out closer to the viewers. MEC has a range of applications, including the ability for content providers to insert user-tailored content immediately before it reaches them, allowing for different content types to be distributed to varying users.
One obvious application of this is dynamic ad insertion (DAI), where advertisements are targeted to specific viewers, enhancing their value to advertisers and increasing monetisation opportunities. Harnessing the same technology, this method can also be applied to channels. Personalised channels can be created with content that suits the preferences of the end user, enhancing their value and opening up opportunities to provide a premium service.
Bringing future innovations into today Innovations such as virtual reality (VR) and augmented reality (AR) have witnessed little traction in the industry so far, with the use of VR headsets still low and the high real-time processing requirements of AR proving to be a barrier. 5G could hold the answer by bringing about widespread adoption of this technology, as the subsequent increase in video quality is likely to encourage a greater number of users to invest in headsets.
In the world of AR, a prominent example is the localised infrastructure as part of an edge setup in a sports stadium. With the high bandwidth and low latency brought about by 5G, sports fans will be able to use their mobile devices to directly view different live camera angles, with AR capabilities allowing for real-time player statistics such as passes completed or goals scored in a soccer match. This will serve to enhance the live experience for fans attending events.
Reduced latency means that no matter where the event is being viewed from - on a streaming service at home or on a personal device in the stadium - users can benefit from a richer experience. Content can be linked with social media, retail and the community, enabling interactivity and responsiveness.
The opportunities presented by the Elastic CDN, Open Caching and Public Cloud 5G, the edge and the possibilities these technologies present go hand-in-hand with the elastic content delivery network (CDN), which is able to expand and contract based on demand. This helps to maintain a high-quality viewing experience even during peak traffic, by quickly adding extra cache nodes to meet the temporary demand, and then removing them instantly once that demand is over. This greater flexibility eliminates the need for building overcapacity, thereby helping to achieve cost and energy savings.
As part of a distributed, cloud-native architecture, an elastic CDN allows for orchestration of functions and tasks at off-peak times. An example of this is file transcoding of ads or VOD content, to create a library of assets for delivering personalised video experiences. Bringing Elastic CDN and Open Caching capabilities together makes it easier for the CDN to be leased to streaming service providers, and with the content then cached closer to the end users, Quality of Experience is markedly improved.
5G is also encouraging public cloud operators to push virtualisation environments, enabling the use of a MEC infrastructure. Telecom operators and content providers can benefit from this by using the same software technologies in the cloud and in the 5G network, making it easier to handle global operations and deploy new services quickly.
The potential of 5G Two different kinds of benefits of 5G will prove to be just as important: the technologies it will support and the viewing experience it enables. One last aspect we have not yet raised but that might be a game changer: what will be the impact of 5G on the broadcast industry? The 5G Media Streaming specifications define a way to use the 5G infrastructure to broadcast video content as an alternative to traditional DTT.
How this will impact the market, however, will be largely dictated by the relationship between broadcasters and telecom operators in the coming years, and whether a shared broadcast infrastructure is devised. With this in mind, broadcasters and the industry are likely to be monitoring developments closely as the landscape evolves.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
21/01/2026
The Living Room Remains Central: Nielsen Highlights Growing TV Screen Dominance ...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Telestream , the industry's leading provider of content lifecycle management and media workflow orchestration, and Quantum Corporation (NASDAQ: QMCO) today ...
21/01/2026
Lightware s TPN ecosystem brings a new level of predictability and structure to 10G AV-over-IP deployments, offering professional AV integrators a deterministic...
21/01/2026
Wisycom, a global leader in advanced wireless RF solutions, launches its new wideband antenna matrix, MATF, which supports RF and fiber for demanding multi-zone...
21/01/2026
Grass Valley will demonstrate how it is powering scalable, future-ready live production at FOMEX 2026, taking place February 2 4 in Riyadh, Saudi Arabia. Exhibi...
21/01/2026
BCNEXXT, the developers of the advanced playout platform Vipe, today announced that OKAST, the monetization-first OTT platform provider, is using BCNEXXT's ...
21/01/2026
Revamped design enables advanced capabilities, leading with powerful IP to HDMI conversion
Magewell, developer of innovative, high-performance video I/O and I...
21/01/2026
Jan 20th 2026, Changsha Kiloview today announced the launch of two major additions to its AV-over-IP ecosystem: the AVX24-4 Media HUB and KiloLink Station, ma...
21/01/2026
Latest version of enterprise-class Buttons brings simple, coherent control to more than 700 professional devices and applications
Bitfocus, the specialist in ...
21/01/2026
Clear-Com is pleased to announce the appointment of Kari Eythorsson as the new Regional Sales Manager (RSM) for Southeast Asia & Australia, based in Singapore,...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
RT News is pleased to announce the appointment of Jackie Fox as its new Washington Correspondent. Jackie is a multimedia journalist with RT News and has repor...
21/01/2026
From skilled trades to startups, AI's rapid expansion is the beginning of th...
20/01/2026
SVG Sit-Down: BitFire's Jim Akimchuk on the Future of Cloud, Remote, Softwar...
20/01/2026
From architecture to reality: What CBC's Milano Cortina 2026 workflows tell ...
20/01/2026
Milano Cortina 2026: Making the Winter Olympics and Paralympics workflow work fo...
20/01/2026
Countdown to Milano Cortina 2026: SVG Launches SportsTechLive Blog in Lead-up to...
20/01/2026
Grand finale: Rally Saudi Arabia pushes WRC to make the most of cameras and dron...
20/01/2026
State of Change: What's Happening in the Remote-Production Business?NEP Group, Game Creek Video, Dome Productions, Mobile TV Group, Program Productions exec...
20/01/2026
CFP National Championship 2026: A Look Back at SVG's Complete CoverageGo behind the scenes with ESPN, Game Creek Video, Van Wagner, and the champion Indiana...
20/01/2026
The Gotham, Film Independent, and Creators Coalition on AI Join Alliance
by Michelle Satter, Founding Senior Director, Sundance Institute's Artist Programs...
20/01/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
20/01/2026
December, the first month of winter and the holiday season, has traditionally encouraged families to spend time together in front of the television. During this...
20/01/2026
During December, streaming's share of TV viewing in Mexico settled at 24.3%, an increase of 0.1 share points from the previous month.
Disclaimer: YUMI TV,...
20/01/2026
Christmas Day is Most-Streamed Day Ever with 55 Billion Viewing Minutes, led by...
20/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/01/2026
Disguise and ASB GlassFloor today announced a strategic partnership that turns the arena floor into a fully customizable interactive digital surface. This will ...
20/01/2026
Last summer, ITV celebrated the tenth anniversary of its popular reality dating show, Love Island. To ramp up the excitement of series 12 (launched in the UK on...
20/01/2026
Berklee's Mark Ethier Named One of SPIN's Most Influential People in Mus...
20/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/01/2026
Emergent, a provider of AI-powered media production solutions, today announced its presence at ISE 2026 in Barcelona, taking place February 3 6, where it will u...
20/01/2026
Back to All News
Netflix and Warner Bros. Discovery Amend Agreement to All-Cash Transaction
Business
20 January 2026
Global
Link copied to clipboard
All-C...
20/01/2026
Back to All News
Now You Can Play a Role in Our Live Events With Real-Time Voting
Elmar Nubbemeyer
VP, Member Product
Product
20 January 2026
Global
Link...
19/01/2026
CFP National Championship 2026: Indiana Football's Digital Crew Generate Hyp...
19/01/2026
CFP National Championship 2026: Van Wagner Relies on Experience for Indiana-Miam...
19/01/2026
CFP National Championship 2026: Game Creek Video Fields Premiere IP Compound for...
19/01/2026
CFP National Championship 2026: For a Slew of Studio Shows, ESPN Turns Hard Rock...
19/01/2026
CFP National Championship 2026: ESPN's Sweeping Live Game Production Leverag...
Atemes VP of video delivery solutions Alexandre Arnodin takes a look at the range of applications 5G will offer broadcasters, content providers and the video sector
