Atemes VP of video delivery solutions Alexandre Arnodin takes a look at the range of applications 5G will offer broadcasters, content providers and the video sector
By Jenny Priestley
Published: January 27, 2022
Ateme's VP of video delivery solutions Alexandre Arnodin takes a look at the range of applications 5G will offer broadcasters, content providers and the video sector
target=_blank title=Share on LinkedIn class=share-linkedin>
As 5G is gradually introduced and supersedes 4G, the promise of increased bandwidth and lower latency becomes a reality for more organisations. In the video sector, telecom operators, content providers and broadcasters can expand their services, improve the experience for viewers and offer new products. Beyond improving the video and audio quality of content, 5G also enables a wider range of applications.
Bandwidth and the edge A key aspect of the 5G opportunity is the increased bandwidth. With one gigabit per second streaming made possible, organisations are better able to provide 4K streams on top of existing HD streams, and even pave the way for 8K resolution, creating an enhanced viewer experience. The same applies to audio. Innovations such as MPEG-H and AC4 with Dolby Atmos rendering capabilities becoming possible, meaning support for multiple simultaneous channels and spatial sound effects, even on stereo sound systems.
But bandwidth is only the beginning. 5G also makes Multi-Access Edge Computing (MEC) possible. This is where storage and processing capabilities are pushed further down the network and used in smaller data centres or other infrastructure, and so are spread out closer to the viewers. MEC has a range of applications, including the ability for content providers to insert user-tailored content immediately before it reaches them, allowing for different content types to be distributed to varying users.
One obvious application of this is dynamic ad insertion (DAI), where advertisements are targeted to specific viewers, enhancing their value to advertisers and increasing monetisation opportunities. Harnessing the same technology, this method can also be applied to channels. Personalised channels can be created with content that suits the preferences of the end user, enhancing their value and opening up opportunities to provide a premium service.
Bringing future innovations into today Innovations such as virtual reality (VR) and augmented reality (AR) have witnessed little traction in the industry so far, with the use of VR headsets still low and the high real-time processing requirements of AR proving to be a barrier. 5G could hold the answer by bringing about widespread adoption of this technology, as the subsequent increase in video quality is likely to encourage a greater number of users to invest in headsets.
In the world of AR, a prominent example is the localised infrastructure as part of an edge setup in a sports stadium. With the high bandwidth and low latency brought about by 5G, sports fans will be able to use their mobile devices to directly view different live camera angles, with AR capabilities allowing for real-time player statistics such as passes completed or goals scored in a soccer match. This will serve to enhance the live experience for fans attending events.
Reduced latency means that no matter where the event is being viewed from - on a streaming service at home or on a personal device in the stadium - users can benefit from a richer experience. Content can be linked with social media, retail and the community, enabling interactivity and responsiveness.
The opportunities presented by the Elastic CDN, Open Caching and Public Cloud 5G, the edge and the possibilities these technologies present go hand-in-hand with the elastic content delivery network (CDN), which is able to expand and contract based on demand. This helps to maintain a high-quality viewing experience even during peak traffic, by quickly adding extra cache nodes to meet the temporary demand, and then removing them instantly once that demand is over. This greater flexibility eliminates the need for building overcapacity, thereby helping to achieve cost and energy savings.
As part of a distributed, cloud-native architecture, an elastic CDN allows for orchestration of functions and tasks at off-peak times. An example of this is file transcoding of ads or VOD content, to create a library of assets for delivering personalised video experiences. Bringing Elastic CDN and Open Caching capabilities together makes it easier for the CDN to be leased to streaming service providers, and with the content then cached closer to the end users, Quality of Experience is markedly improved.
5G is also encouraging public cloud operators to push virtualisation environments, enabling the use of a MEC infrastructure. Telecom operators and content providers can benefit from this by using the same software technologies in the cloud and in the 5G network, making it easier to handle global operations and deploy new services quickly.
The potential of 5G Two different kinds of benefits of 5G will prove to be just as important: the technologies it will support and the viewing experience it enables. One last aspect we have not yet raised but that might be a game changer: what will be the impact of 5G on the broadcast industry? The 5G Media Streaming specifications define a way to use the 5G infrastructure to broadcast video content as an alternative to traditional DTT.
How this will impact the market, however, will be largely dictated by the relationship between broadcasters and telecom operators in the coming years, and whether a shared broadcast infrastructure is devised. With this in mind, broadcasters and the industry are likely to be monitoring developments closely as the landscape evolves.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
07/06/2026
Company introduce 21 new protective covers
Decksaver have just announced their Sping 2026 Drop, which sees a total of 21 new models added to their ever-grow...
07/06/2026
Sunday 7 June 2026
Dynamo Vs Houdini comes to Sky later this year
The last time the world saw Dynamo, he buried himself alive. This weekend, he returned.
Mom...
06/06/2026
Check Out Leading Monitor Brands
We'll have monitors of all shapes and sizes at GearExpo UK, so whether you're looking to upgrade or expand your set...
06/06/2026
Two Originals offerings join MPC line-up
Following on from their partnership announcement at NAMM 2026, Spitfire Audio and Akai Pro have announced the relea...
05/06/2026
Built from the same recordings as flagship library
Sonuscore's LUX Orchestral Strings has been met with widespread praise since its launch in late 2025,...
05/06/2026
High-end converter, interface & headphone amp upgraded
Said to represent the next evolution of RME's all-in-one reference converter concept, the all-new...
05/06/2026
Win a Soundgas Type 636P & Type G preamps
Soundgas, one of the UK's leading vintage and boutique audio equipment specialists have just announced the lau...
05/06/2026
New leadership of Technology Systems Division at Rohde & Schwarz On July 1, 2026, Hansj rg Herrbold and Andreas H gele will take over as Executive Vice Presid...
05/06/2026
Hitachi and Intel announced a strategic collaboration to explore opportunities t...
05/06/2026
05 Jun 2026
VEON's Kyivstar to Expand Digital Mobility Ecosystem with Acqui...
05/06/2026
RT Radio 1 Folk Awards to take place on Tuesday 10th November 2026, Vicar Street, Dublin
Moya Brennan, D nal Lunny, Mary Black and Christy Moore among previou...
04/06/2026
Steinberg DAWs now boast in-depth Tonalic integration
Celemony's innovative virtual session musician plug-in has just received an update that brings ARA...
04/06/2026
Get Hands-On With Over 20 Mic Brands
GearExpo UK is fast approaching, and if you've been looking for a chance to check out some new mics, then you'r...
04/06/2026
Combos feature new Amplifier Intelligence engine
Positive Grid's latest release sees the company introduce two new combo amplifiers that promise to offe...
04/06/2026
BackStory follows four Irish young people as they travel back to their parents' homelands
Modern Irish identity is enriched by cultures and influences from...
03/06/2026
Step sequencer-style panning tool revealed
Alongside their flagship self-titled sound-design platform, Sound Particles offer an array of creative effects an...
03/06/2026
Now features full H90 algorithm library
Eventide have announced the upcoming launch of the H9 Harmonizer Gen 2, a new and improved version of their hugely p...
03/06/2026
Significant discount available until 1 October 2026
Aim Audio have just announced a promotion that sees a significant discount applied to their Essence micr...
03/06/2026
Rohde & Schwarz to supply CERTIUM advanced communications system to Memmingen Ai...
03/06/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
03/06/2026
RT confirms multi-channel and free to air coverage of the expanded tournament with enhanced digital features and the return of Total Football for young fans
S...
03/06/2026
03 Jun 2026
VEON to Release 2Q26 Earnings on July 31, 2026 Dubai and New York, June 3, 2026 - VEON Ltd. (Nasdaq: VEON), a global digital operator ( VEON or t...
03/06/2026
RT has today announced Heineken 0.0 as the broadcast sponsor of their FIFA World Cup 2026 coverage.
The sponsorship, brokered by Dentsu, will see Heineken 0....
02/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
02/06/2026
Powerful new vocal-production tool announced
Described as a vocal performance station , Klevgrand's latest plug-in combines pitch-correction with harmo...
02/06/2026
Launched alongside Go Green sale extension
McDSP have just released the latest addition to their APB line-up, DC-2 Dual Compressor, and have also announced ...
02/06/2026
Create custom tools for Ableton Live 12 Suite
Ableton have just introduced a new open JavaScript toolkit that allows anyone to create their own custom tools...
02/06/2026
Now features full H90 algorithm library
Eventide have announced the upcoming launch of the H9 Harmonizer Gen 2, a new and improved version of their hugely p...
02/06/2026
Plus UAD Half Yearly Sale now live
The latest arrival to the Universal Audio range delivers a new native pitch-correction plug-in that's capable of deli...
02/06/2026
Rohde & Schwarz to present comprehensive performance, conformance and spectrum-m...
02/06/2026
BTL Laboratory becomes Taiwan's first test house with a CTIA Certification c...
02/06/2026
If you've kept up with this article series, you know by now where to start w...
02/06/2026
With new DSP configurations and flexible licensing options, Calrec is removing the barriers to virtualised audio, giving broadcasters the freedom to scale produ...
02/06/2026
02 Jun 2026
VEON Closes USD 1.4 Billion Bond Offering, Refinancing 2027 Notes A...
02/06/2026
Praise for series three:
The Times - sun-dappled pleasure
The Daily Mail - The Homes Counties' Charlie's Angels
The Sun - 4* this [is an] enjoya...
02/06/2026
Wuppertal June 2, 2026
Gudrun Scharler Appointed CEO of Riedel Networks The Riedel Group today announced the appointment of Gudrun Scharler as CEO of Riedel N...
02/06/2026
Trust has become a commercial issue With global advertising spend forecast to exceed US$1 trillion this year*, the commercial consequences of weak governance co...
02/06/2026
June sees Ireland's cultural calendar in full bloom, as RT Supporting the Arts showcases a vibrant and wide-ranging programme spanning music, theatre, visu...
02/06/2026
After The Traitors Ireland launched in 2025, Irish audiences proved to have a taste for the global hit reality show. This Bank Holiday Monday fans can indulge e...
01/06/2026
Category line-up & sponsors announced
Photo: Paul Clarke
The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...
01/06/2026
New hybrid sample/synthesis instrument revealed
Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...
01/06/2026
Latest TONEX expansion captures three rare vintage amps
The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...
01/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
01/06/2026
Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...
01/06/2026
Luxembourg, June 1, 2026 - SES, a leading space solutions company, and Viva, Mexico's ultra low-cost airline, launched fast and reliable multi-orbit satelli...
01/06/2026
Mardi 2 juin 14h00
FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris
Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...
Atemes VP of video delivery solutions Alexandre Arnodin takes a look at the range of applications 5G will offer broadcasters, content providers and the video sector
