Atemes VP of video delivery solutions Alexandre Arnodin takes a look at the range of applications 5G will offer broadcasters, content providers and the video sector
By Jenny Priestley
Published: January 27, 2022
Ateme's VP of video delivery solutions Alexandre Arnodin takes a look at the range of applications 5G will offer broadcasters, content providers and the video sector
target=_blank title=Share on LinkedIn class=share-linkedin>
As 5G is gradually introduced and supersedes 4G, the promise of increased bandwidth and lower latency becomes a reality for more organisations. In the video sector, telecom operators, content providers and broadcasters can expand their services, improve the experience for viewers and offer new products. Beyond improving the video and audio quality of content, 5G also enables a wider range of applications.
Bandwidth and the edge A key aspect of the 5G opportunity is the increased bandwidth. With one gigabit per second streaming made possible, organisations are better able to provide 4K streams on top of existing HD streams, and even pave the way for 8K resolution, creating an enhanced viewer experience. The same applies to audio. Innovations such as MPEG-H and AC4 with Dolby Atmos rendering capabilities becoming possible, meaning support for multiple simultaneous channels and spatial sound effects, even on stereo sound systems.
But bandwidth is only the beginning. 5G also makes Multi-Access Edge Computing (MEC) possible. This is where storage and processing capabilities are pushed further down the network and used in smaller data centres or other infrastructure, and so are spread out closer to the viewers. MEC has a range of applications, including the ability for content providers to insert user-tailored content immediately before it reaches them, allowing for different content types to be distributed to varying users.
One obvious application of this is dynamic ad insertion (DAI), where advertisements are targeted to specific viewers, enhancing their value to advertisers and increasing monetisation opportunities. Harnessing the same technology, this method can also be applied to channels. Personalised channels can be created with content that suits the preferences of the end user, enhancing their value and opening up opportunities to provide a premium service.
Bringing future innovations into today Innovations such as virtual reality (VR) and augmented reality (AR) have witnessed little traction in the industry so far, with the use of VR headsets still low and the high real-time processing requirements of AR proving to be a barrier. 5G could hold the answer by bringing about widespread adoption of this technology, as the subsequent increase in video quality is likely to encourage a greater number of users to invest in headsets.
In the world of AR, a prominent example is the localised infrastructure as part of an edge setup in a sports stadium. With the high bandwidth and low latency brought about by 5G, sports fans will be able to use their mobile devices to directly view different live camera angles, with AR capabilities allowing for real-time player statistics such as passes completed or goals scored in a soccer match. This will serve to enhance the live experience for fans attending events.
Reduced latency means that no matter where the event is being viewed from - on a streaming service at home or on a personal device in the stadium - users can benefit from a richer experience. Content can be linked with social media, retail and the community, enabling interactivity and responsiveness.
The opportunities presented by the Elastic CDN, Open Caching and Public Cloud 5G, the edge and the possibilities these technologies present go hand-in-hand with the elastic content delivery network (CDN), which is able to expand and contract based on demand. This helps to maintain a high-quality viewing experience even during peak traffic, by quickly adding extra cache nodes to meet the temporary demand, and then removing them instantly once that demand is over. This greater flexibility eliminates the need for building overcapacity, thereby helping to achieve cost and energy savings.
As part of a distributed, cloud-native architecture, an elastic CDN allows for orchestration of functions and tasks at off-peak times. An example of this is file transcoding of ads or VOD content, to create a library of assets for delivering personalised video experiences. Bringing Elastic CDN and Open Caching capabilities together makes it easier for the CDN to be leased to streaming service providers, and with the content then cached closer to the end users, Quality of Experience is markedly improved.
5G is also encouraging public cloud operators to push virtualisation environments, enabling the use of a MEC infrastructure. Telecom operators and content providers can benefit from this by using the same software technologies in the cloud and in the 5G network, making it easier to handle global operations and deploy new services quickly.
The potential of 5G Two different kinds of benefits of 5G will prove to be just as important: the technologies it will support and the viewing experience it enables. One last aspect we have not yet raised but that might be a game changer: what will be the impact of 5G on the broadcast industry? The 5G Media Streaming specifications define a way to use the 5G infrastructure to broadcast video content as an alternative to traditional DTT.
How this will impact the market, however, will be largely dictated by the relationship between broadcasters and telecom operators in the coming years, and whether a shared broadcast infrastructure is devised. With this in mind, broadcasters and the industry are likely to be monitoring developments closely as the landscape evolves.
Europe Stories
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
25/11/2025
Tracy Bonareri Onchoke, an investigative journalist from Kenya is the winner of the Thomson Foundation's Young Journalist Award 2025.
The 26-year-old-sele...
25/11/2025
The best playlists, podcasts, and audiobooks bring a little extra magic to your daily routine. With new features and offerings, Spotify Premium delivers even mo...
25/11/2025
Comprehensive new research confirms what we already knew: Australian music fans love the quality, quantity, and access they have to new and local music on strea...
25/11/2025
Applicable Products
Objectives The purpose of this application note is to give a brief background on 5G (NR) wireless communication an explain the reason a SN...
25/11/2025
25 Nov 2025
VEON's QazCode and MeetKai Sign Agreement to Power National LLM...
25/11/2025
UKTV has acquired a high-profile slate of US dramas from Paramount Global Conten...
25/11/2025
A symphony of genius, rivalry and vengeance, boldly reimagined from Peter Shaffe...
25/11/2025
Article courtesy of Cinematography World
Read the article
FilmLight has finalised the prestigious 2025 FilmLight Colour Awards jury and welcomed award-winning...
25/11/2025
Article courtesy of Prensario
Read the article
La serie fue dirigida por Juli n de Tavira, Rodrigo Santos, y David Leche Ruiz, con direcci n de fotograf a a...
25/11/2025
Article courtesy of The Hollywood Reporter
Read the article
The awards, celebr...
25/11/2025
Article courtesy of Televisual
Read the article
Already live in Los Angeles and rolling out in New York and London, Nara gives producers, colourists, conform ...
25/11/2025
Article courtesy of Digital Media World
Read the article
ARTONE post-house in Tokyo is the first facility in Japan to integrate Baselight M, choosing its prec...
25/11/2025
Article courtesy of The Hollywood Reporter
Read the article
Once hidden in post-production suites, the artists who make movies and TV shows look the way they ...
25/11/2025
Article courtesy of Deadline
Read the article
The Brutalist' & Bad Bunny's Nuevayol' Music Video Among 2025 FilmLight Colour Award Winners - Cam...
24/11/2025
Robyn made her long-awaited return to the stage this week, as Spotify and Acne Studios brought friends and top fans together for an unforgettable evening at the...
24/11/2025
After more than two years of redevelopment, FC Barcelona returned to its spiritual home on November 22, hosting Athletic Club in the first La Liga match at the ...
24/11/2025
24 Nov 2025
Kyivstar Launches Starlink Direct to Cell Satellite Connectivity in Ukraine Today's Launch Makes Ukraine the First Country in Europe Where Star...
24/11/2025
Ahead of the new ninth series of Dancing with the Stars, kicking off in January 2026, RT and Shinawil have announced the arrival of three new faces to the hit ...
21/11/2025
Fans have been counting down the days until the final theatrical chapter of Wicked is revealed. To celebrate the highly anticipated release of Wicked: For Good ...
21/11/2025
Last week, Spotify turned up the volume in Seoul with the return of Spotify Hous...
21/11/2025
Wiesbaden, November 21, 2025. The SGL Carbon site in Meitingen has reason to celebrate as one of its trainees received a special award. Elias Stemmer was honore...
21/11/2025
Sky Media's £2m award-winning sustainability initiative crowns its first charity as this year's standout changemakerFriday 21 November 2025
GoodGym nam...
21/11/2025
As COP30 draws to a close, the International Electrotechnical Commission (IEC), ...
20/11/2025
Your playlists are personal. They're the soundtracks to your road trips, your quiet mornings, and your biggest celebrations; collections of memories and dis...
20/11/2025
Spotify, uzun s redir zerine al t T rk m zik k lt r n n ikon haline gelmi ...
20/11/2025
For the first time, Spotify has teamed up with The Hollywood Reporter to cohost ...
20/11/2025
This year's ARIA Awards marked a turning point for Australian music, and Spotify was right at the heart of it. For the first time in the awards' nearly ...
20/11/2025
15 March 2012
SHARE Facebook Twitter Linkedin Email
Cinegy and Vericom are pleased to announce the recent deployment of Cinegy Archive for production and as...
20/11/2025
6 September 2012
SHARE Facebook Twitter Linkedin Email
FIC Turkey supplies media content to Pay TV under Fox TV Channel brands in Turkey.
At the start of s...
20/11/2025
25 June 2014
SHARE Facebook Twitter Linkedin Email
Last month VIVA finalized its Cinegy installation in order to produce and broadcast the World Cup Brazil ...
20/11/2025
1 October 2014
SHARE Facebook Twitter Linkedin Email
With 5 locations spread out around Baden-W rttemberg, Schw bisch Media required a scalable end to end s...
20/11/2025
27 April 2015
SHARE Facebook Twitter Linkedin Email
Cinegy, which develops and produces media asset management products that are used in flagship production...
20/11/2025
12 August 2015
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 26 October 2015 - Cinegy, which develops and produces software technology for digital ...
20/11/2025
5 November 2015
SHARE Facebook Twitter Linkedin Email
Munich, Germany 3 November 2015 - Cinegy, which develops and produces software technology for digital ...
20/11/2025
12 February 2016
SHARE Facebook Twitter Linkedin Email
Munich, Germany 9 February 2016 - Cinegy, which develops and produces software technology for digital...
20/11/2025
22 June 2016
SHARE Facebook Twitter Linkedin Email
Munich, Germany 21 June 2016 - Cinegy today announced that ABS BROADCAST, one of the largest independentl...
20/11/2025
10 January 2017
SHARE Facebook Twitter Linkedin Email
Find us on page 12 of the Program Guide 2016
Tags
NewBay Media Awards , Program Guide 2016 , broadc...
20/11/2025
15 March 2017
SHARE Facebook Twitter Linkedin Email
Munich, Germany 15 March 2017 - Cinegy today announced that Thailand's Next Step direct-to-home Free...
20/11/2025
12 December 2017
SHARE Facebook Twitter Linkedin Email
Munich, Germany 13 December 2017 - Cinegy today announced that it is making its Cinegy Air Cloud Pack...
Atemes VP of video delivery solutions Alexandre Arnodin takes a look at the range of applications 5G will offer broadcasters, content providers and the video sector
