Genre-fluid playlists like Lorem, Pollen, and Our Generation have found a home on Spotify- especially among Gen Z listeners. These mixes are consistent in being unconventional: They curate songs by tone, feeling, and sound-more so than any hard and fast rule. The same can be said for Los Que Mandan, Spotify's U.S. Latin flagship playlist for the Regional Mexican (RGMX) genre that is a staple of Mexican and Latinx U.S. music cultures.
RGMX is a powerhouse. In 2020 alone, over 1.8 billion RGMX songs were streamed globally on Spotify. And although there's over 130 Regional Mexican Spotify editorial playlists to date, there are none quite like Los Que Mandan. With over 2.7 million followers, the playlist moves away from the most traditional elements of the genre and instead serves as a home to some of the newest and most exciting sounds coming out of RGMX music. It celebrates creators who showcase their roots while breaking stereotypical molds and caters to a new wave of young millennial and Gen Z streamers-half its listeners are ages 18-29.
The music featured on Los Que Mandan is rooted in tradition but has also been infused with the sounds and genres the artists listened to as kids and on the street every day. Most are descendants of first-generation immigrants in the U.S. and are spread across cities like Houston, Dallas, Chicago, Los Angeles, Atlanta, and San Francisco.
Spotify's new visual identity of Los Que Mandan, which debuts today, speaks to the soul of the genre and celebrates the new sounds coming from a new generation of artists. Los Que Mandan's bold design is inspired by RGMX's tattoo culture and consists of a diamond shape with five animal icons: an alligator, a snake, an eagle, a panther, and a scorpion. A film featuring RGMX icons ngela Aguilar, Eslabon Armado, Natanael Cano, and Ivonne Galaz was conceived by Spotify and directed by Mexican American director Leo Aguirre.
The revamped playlist also features a range of bicultural artists who are paving their own way, such as T3R Elemento, Esteban Gabriel, and Grupo Diez 4tro. This new wave of music is inviting RGMX fusions and remixes, with artists like Snoop Dogg with Banda MS, Tres Torres with Natanel Cano, Gerardo Ortiz with Gente de Zona, and Camilo with Los Dos Carnales.
As young listeners crave this new wave of Regional Mexican, Los Que Mandan celebrates the genre's uniqueness in the U.S. and represents the biggest hits inspired by cultures beyond the Mexican border.
Hear the genre-crossing sounds of Regional Mexican with the Los Que Mandan playlist below.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
The An Evening with Emerson, Lake and Palmer tour brings one of rock's most iconic bands back to the stage. These performances seamlessly blend live foota...
30/09/2026
Schibsted Media, one of Norways largest and most influential digital media publishers and content producers, has invested in mixers and digital signal processor...
30/09/2026
Big Blue Marble announces the addition of live multiview channels to Cloud Video Kit, its broadcast-grade video processing platform. The feature is powered by A...
30/09/2026
Leading video software provider Synamedia today announced that Telekom Slovenije, Slovenia's largest provider of telecommunications and TV services, is open...
30/09/2026
PODCAST EXPO 2026 Recorded Using Blackmagic Design Workflow
Brie Clayton September 29, 2026
0 Comments
Conference featuring 24 sessions over two days ...
30/09/2026
IBC2026 Show Report
David Kirk September 29, 2026
0 Comments
The International Broadcasting Convention has long been Europe's equivalent of the US...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Mavis has launched Mavis Camera 8.2, the latest release of its professional camera app for the iPhone and iPad. This update brings support for iPhone 18 Pro and...
30/09/2026
How to Shop Well Now starts Monday at 9.35pm
on RT One and RT Player
On the...
30/09/2026
Building on nearly a decade of co-engineering, CoreWeave has built NVIDIA compute, networking and software into a cloud purpose-built for AI that's still re...
29/09/2026
Oak View Group (OVG) has announced Cisco as an Official Technology Partner, with plans to standardize infrastructure across its venue network on Cisco solutions...
29/09/2026
SportsNet Pittsburgh (SNP) won three honors at the 2026 Mid-Atlantic Emmy Awards.
Program awards went to Bucs BP in the Sports Program Live category (produced ...
29/09/2026
The Professional Women's Hockey League has announced home openers for all 12 teams for the 2026-27 season, along with a broadcast partnership with CBC under...
29/09/2026
Manifold technologies has been recognized as a contributor to the Media eXchange...
29/09/2026
FuboTV has announced My Local Sports, allowing subscribers in select markets to add their local regional sports network (RSN) as an add-on to a Fubo Sports subs...
29/09/2026
Asian News International (ANI), a wire agency and video news provider based in India, has deployed Grass Valley's AMPP Media Operating System and Framelight...
29/09/2026
South African Broadcasting Corporation (SABC) has deployed Ikegami UHK-X600 cameras as part of an upgrade to IP-based production infrastructure. The deployment ...
29/09/2026
REMI, REMCO models will drive the bulk of the broadcaster's NHL productions ...
29/09/2026
Three years in, the facility is supporting more centralized race production, com...
29/09/2026
NBC, Peacock, and NBSN are carrying all four Wild Card series with a production ...
29/09/2026
19 Nonfiction Projects Across All Stages of Production to Receive More Than $1 million in Support as Documentary Film Program Approaches 25th Anniversary
LOS ...
29/09/2026
Two new plug-ins launch alongside updated bundles
Zynaptiq have just announced the launch of two new plug-ins, alongside new and improved versions of two of...
29/09/2026
All-in-one bus processor revealed
Wes Audio's ng product range has come a long way since it was first introduced, and now includes a tasty selection of ...
29/09/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Ikegami announces that the South African Broadcasting Corporation, SABC, has chosen Ikegami UHK-X600 camera systems as part of an advance to IP-based operation ...
29/09/2026
Blendkit Offers 20% Discount to Celebrate Crossing 150K Asset Milestone
Brie Clayton September 29, 2026
0 Comments
Blendkit, the largest 3D asset libr...
29/09/2026
Interactive streaming specialist Ease Live supported more than 76.5 million fan sessions across three major European media operators during this summers FIFA Wo...
29/09/2026
Ease Live has added support for VAST (Video Ad Serving Template) to its graphical overlay technology, opening up new ways for broadcasters, streamers and rights...
29/09/2026
Rise AV has announced the launch of the inaugural Rise AV Awards, a new global awards programme celebrating the women, advocates and organisations across the AV...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Clear-Com announced that First Baptist Nashville has upgraded its production communications with a Clear-Com intercom solution as part of a comprehensive sanct...
29/09/2026
Blackmagic Cinema Camera 6K Captured Action Shots for Sketch
Brie Clayton September 28, 2026
0 Comments
Camera's portable design and dynamic range...
29/09/2026
Kean Production Services Deploys AJA ColorBox to Deliver Consistent, Accurate Co...
Genre-fluid playlists like Lorem, Pollen, and Our Generation have found a home on Spotify- especially among Gen Z listeners. These mixes are consistent in being unconventional: They curate songs by tone, feeling, and sound-more so than any hard and fast rule. The same can be said for Los Que Mandan, Spotify's U.S. Latin flagship playlist for the Regional Mexican (RGMX) genre that is a staple of Mexican and Latinx U.S. music cultures.
