
Leading AI and cloud media company Newsbridge announced today new language enhancements for MXT-1, the company's revolutionary multimodal and generative AI indexing technology. At IBC2023, Newsbridge will showcase innovative multilingual transcription and automatic content description capabilities on its MXT-1 technology to dramatically speed up media and sports workflows.
Newsbridge's core AI indexing tech uses natural language models to generate human-like descriptions of video content, with the power to index more than 500 hours of video per minute.
"While most AI technologies only support English, many of our customers in Europe and the Middle East are operating in their native tongue and need solutions that speak the same language as their business, said Frederic Petitpont, co-founder and CTO at Newsbridge. Newsbridge firmly believes that no language should be left behind when working on generative AI, even if it's technically challenging. We're excited to introduce these latest multi-language capabilities to our media, sports, and broadcast customers at IBC2023, enabling faster and more efficient operations.
MXT-1 is now able to describe what's happening in every shot of a video, as well as summarize the video in its entirety. These scene descriptions and media summaries are available in English, French, Spanish, German, Portuguese, and Arabic, with more languages to come.
This flexibility enables users to choose the language they are most comfortable with, improving their engagement and understanding of the video content. In addition, MXT-1 enables speedy multilingual transcription. Media organizations can automatically detect and transcribe a single media asset when more than one language is spoken.
The new multi-language capabilities complement MXT-1's already powerful transcription and neural translation functionalities, which are available in more than 130 languages. Through MXT-1, media companies can translate video transcriptions into hundreds of languages in near real-time to extend the global reach of their video content.
Newsbridge's MXT-1 generative AI indexing technology is successfully used by leading media organizations, including Le Parisien, an internationally acclaimed French newspaper producing both local and global news.
When we adopted Newsbridge's AI technology to manage our video content, my editorial department shifted overnight from a traditional workflow to one that was markedly more efficient at publishing and monetizing our content, said Guillaume Otzenberger, video technical and creative director at Le Parisien. "MXT-1 s new features, including automatic content descriptions, push the boundaries even further. In a highly competitive environment like news, being first to publish is key, so using an AI technology like MXT-1 that literally speaks our working language of French as it rapidly generates suggested titles, descriptions, chapters, and hashtags for the videos that we publish to social media platforms gives us an important edge.
At IBC203, Guillaume Oztenberger will discuss how Le Parisien is using generative AI in multiplatform video publishing workflows. His presentation, followed by a Q&A and drinks reception, will take place at the Newsbridge stand (7.C30) on Friday, Sept. 15 at 4 p.m. CEST.
More information about Newsbridge solutions can be found at www.newsbridge.io.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
25/08/2026
Amagi, the media industry cloud platform for unified broadcast, streaming, and monetization, today announced that Law&Crime has migrated its Court TV channel, s...
25/08/2026
Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast and media industry, is showcasing the breadth of its ca...
25/08/2026
Thatcham, UK 25 August 2026: Test & measurement innovator, Leader Electronics, has announced that leading broadcast rental company Minitech has purchased a Le...
25/08/2026
Appear's X20 Platform enables visually lossless video contribution with sub-frame latency and full path redundancy for TVTEL's centralised VAR operation...
25/08/2026
World-first demonstration combines 5G Broadcast and Media over QUIC for seamless, ultra-low-latency hybrid media delivery
Big Blue Marble will showcase new dev...
25/08/2026
MNC Software, a global leader in network management and operational support systems tailored to the broadcast and media industry, will showcase its complete sof...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Company to Demonstrate Practical AI Applications That Add Value Today and Longer-Term Path Toward Agentic AI
At IBC2026 (Sept. 11 14, RAI Amsterdam, Stand #1.B...
25/08/2026
Serving South Florida with a unique blend of jazz, Latin jazz, salsa, reggae, blues, and culturally reflective programming, WDNA 88.9FM operates as both a tradi...
25/08/2026
GlobalM announced that it is integrating its GMX software-defined media platform with Oracle Cloud Infrastructure (OCI), bringing together Oracle's global c...
25/08/2026
The new series begins Tuesday 1 September at 7pm on RT One and RT Player
The search for Ireland's hidden housing gems is back as Cheap Irish Homes return...
24/08/2026
Co-authors Mike Soltys and Garrett Sutton reflect on Rasmussen's vision, intentional optimism,' and fan-first philosophy following his death last week...
24/08/2026
Human-played drum fills on demand
Sample library developers Yurt Rock have announced the launch of a new plug-in that's dedicated to creating drum fill...
24/08/2026
Debut plug-in in new Professional Series
Black Rooster Audio's latest plug-in delivers an all-in-one vocal-processing tool, and is the debut release in ...
24/08/2026
SBS WorldWatch embraces digital future with move to SBS On Demand
24 August, 2026
Media releases
On 18 September, SBS WorldWatch will transition from a lin...
24/08/2026
Rohde & Schwarz addresses operational efficiency and infrastructure resilience a...
24/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/08/2026
As the broadcast industry moves toward more flexible production platforms, Calrec will present its evolving audio ecosystem at IBC 2026, on Stand 8.C47. The dem...
24/08/2026
Stop Using Boring Static Highlights - Pro After Effects Workflow
Graham Quince August 24, 2026
0 Comments
Did you know you can use After Effects expre...
24/08/2026
Paledusk Performance Captured with URSA Cine Immersive
Brie Clayton August 24, 2026
0 Comments
Creative production company THINGS. brings the band'...
24/08/2026
The Handel Scandal and Dangerous Debussy will both air on Sky Arts this AutumnMo...
24/08/2026
Dalet, a leading technology and service provider for media-rich organizations, w...
24/08/2026
Arvato Systems Becomes a Service Partner of HANDELSVERBAND.swiss
Zurich - Arvato Systems Switzerland has been a service partner of HANDELSVERBAND.swiss since ...
24/08/2026
According to OpenRouter data, agentic AI workloads consume 15x more tokens than ...
24/08/2026
The next era of AI inference won't be defined by a single breakthrough chip,...
24/08/2026
To generate intelligence at scale, AI factories run continuously, and their economics are defined by delivered output: tokens per second, tokens per watt, cost ...
24/08/2026
We Only Want the Earth: The Life & Ideas of James Connolly airs
Wednesday 26 August on RT One and RT Player at 9.35pm
RT is to air the compelling documenta...
23/08/2026
Offers up to 10 bands of compression
Parish Audio's latest release allows users to place individual compressors anywhere in the frequency range, but tak...
22/08/2026
O'Shea Jackson Jr., Dave Franco, and Mason Thames appear in Idiots by Macon Blair, an official selection of the 2026 Sundance Film Festival. (Courtesy of ...
22/08/2026
By the time Hacks reached its fifth and final season, Adam Bricker ASC had spent six years shaping one of television's most distinctive visual identities. T...
22/08/2026
Polsat reclaims second place, ByteDance climbs to eighth, and live football miti...
22/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/08/2026
Avid brings agentic media production to IBC2026
Brie Clayton August 21, 2026
0 Comments
After launching Avid Content Core at NAB 2026, Avid expands it...
22/08/2026
Making of Lord of the Flies Shot with Pocket Cinema Camera 6K Pro
Brie Clayton August 21, 2026
0 Comments
Filmmaker Lisa Marie Russo shoots on the bea...
22/08/2026
Homecoming Artist Spotlight: Dogs in a Pile The rising jam band talks about where it all started on the Berklee campus ahead of their Homecoming performance o...
22/08/2026
Berklee Alumna Lexi Vollero MA '22 Receives Fulbright Award to Brazil Vollero, a Berklee NYC graduate, has been selected for a Fulbright Open Research Awa...
21/08/2026
A massive deployment of specialty cameras, graphics, and AR will showcase the na...
21/08/2026
The West Coast Conference unveiled its new 30-second public service announcement, the latest expression of the Conference's We Rise in the West brand iden...
21/08/2026
New look will serve as the foundation for ESPN's upcoming NFL season and Sup...
21/08/2026
ESPN will air the ninth annual MLB Little League Classic presented by New York Life on Sunday, August 23, at 7 p.m. ET from Historic Bowman Field in Williamspor...