Amazon Web Services Expands Partner Program
AWS Partner Network reaches 8,000 partners, introduces new program and competencies, and announces 2014 Premier Consulting Partners
AWS Marketplace now offers more than 1,100 software products for the AWS Cloud
SEATTLE--(BUSINESS WIRE)--Nov. 12, 2013-- Today at AWS re:Invent, 2013 Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), introduced new programs, solution competencies and partner benefits for its AWS Partner Network (APN) program. In addition, AWS announced the twenty-two 2014 Premier Consulting Partners, a designation that recognizes partners that provide superior customer service and expertise in building and migrating customer solutions on AWS. AWS also announced that the AWS Marketplace now features more than 1,100 different software products pre-configured for the AWS Cloud across 24 different categories that customers can purchase with a single click. For more information, visit http://aws.amazon.com/partners/overview/.
With the rapid adoption of AWS across industries and various sizes of organization, customers are increasingly asking for partner solutions in areas such as value-added software, established business applications, developer tools, and consulting expertise to help them deploy and manage mission-critical workloads on the AWS cloud. The AWS Partner Network (APN) program, which provides technical, business and marketing support for the AWS partner ecosystem, has grown to more than 8,000 technology and consulting partners worldwide. Similarly, since the beginning of the year, the number of products available in the AWS Marketplace has increased 71 percent, and hours of usage of AWS Marketplace products has increased by more than 700 percent.
The growth of the AWS Partner Network and AWS Marketplace continues to accelerate as customers actively seek partners with the products and expertise to help them take advantage of the AWS cloud, said Terry Wise, Director, Worldwide Partner Ecosystem, AWS. Our partners are critical to helping customers run their applications on AWS, and we will continue to invest in delivering the programs, tools and training to help our partners grow their cloud businesses, differentiate their offerings, and drive success for our joint customers.
New APN Competencies for Microsoft Exchange, Oracle and SAP
AWS grants APN Competencies to Consulting Partners who have attained proficiency in a specific specialization or use case. Attaining a Competency enables APN members to differentiate themselves to AWS customers by demonstrating their expertise in helping customers plan, implement, migrate, and manage a specific solution on the AWS cloud. Today, AWS introduced three new Competencies for partners including Microsoft Exchange, SAP, and Oracle applications on the AWS cloud. To learn more about APN competencies, visit: http://aws.amazon.com/partners/overview/apn-competencies/.
Enhanced programs, lead management, training and support
APN partners have asked AWS to help them reach more customers, improve their expertise with AWS, and expand support for trials and proof-of-concepts. To address these needs, AWS plans to introduce and expand the following new APN programs and initiatives in 2014:
APN Advanced Channel Program provides high-performing AWS channel partners with a new, Advanced Channel Partner designation that gives them access to expanded technical support and content.
APN SaaS Accelerate Program provides specialized technical content and support for ISVs who are running SaaS applications on AWS.
APN Partner Leads is a new pilot program that will provide leads and opportunities to a select number of APN's top consulting partners.
APN Business Development Training Series is designed to provide partners with the training and information they need to engage on business development opportunities with their partners.
APN Market Development Funding enables select technology and consulting partners to apply for funding to support their market development activities.
APN Partner Support Center programmatically connects partners with the AWS staff to answer questions and help them gain a better understanding of APN's benefits and resources.
Expansion of APN Reference Implementations & Test Drives makes it easier for partners to provide test software for customers and deploy popular software into production.
Twenty-two Consulting Partners named 2013-2014 Premier Partners
The AWS Premier Consulting Partner designation highlights the top APN Consulting Partners globally that have distinguished themselves by investing significantly in their AWS practice, growing their AWS business, providing exceptional customer service and helping a large number of customers run their applications on AWS. The 2013-2014 Premier Consulting Partners include: 2nd Watch, Accenture, Aquilent, Booz Allen Hamilton, Bulletproof Networks, Capgemini, Cloudnexa, Cloudpack, Cloudreach, Cognizant, Control Group, Datapipe, Dedalus, Infosys, Nomura Research Institute (NRI), Razorfish, Slalom Consulting, Smart421, Smartronix, smartShift Tech Inc., Storm Reply and Wipro. For full details visit: http://aws.amazon.com/solutions/premier-consulting-partners/.
New AWS Marketplace ISVs gain quick cloud enablement and wide distribution
With over 1,100 offerings, including products from Citrix, Microsoft, Red Hat, and SAP, AWS Marketplace features a wide array of Enterprise, Open Source IT, and business software. Recent additions to the AWS Marketplace include products from Cisco, F5 Networks, Fortinet, Radware, Safenet, and Syncsort. The AWS Marketplace makes it easy for customers to find, buy, and 1-Click Deploy the software and services they need to build solutions and run their businesses. It simplifies software licensing and purchasing, enabling customers to accept user
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
02/07/2026
BLAST, a competitive entertainment company focused on esports, has announced more than $133 million in revenue for 2025, representing more than 40% year-over-ye...
02/07/2026
Riedel Communications has announced official SKAARHOJ panel support for SimplyLive production workflows, enabled through the SimplyLive 2.1 release. The integra...
02/07/2026
The Fire Rescue Service of the Czech Republic has deployed LiveU video-over-bond...
02/07/2026
Gravity Media USA has announced the appointment of Brittney Boston as Head of Business Development, effective July 1, 2026. Based in Nashville, Tennessee, Bosto...
02/07/2026
TwelveLabs, a video intelligence company, has announced $100 million in Series B funding co-led by NEA and NAVER Ventures, with participation from Amazon, Radic...
02/07/2026
The Pro Padel League (PPL) has announced a broadcast partnership with USA Sports that will air five PPL championship matches on CNBC during the 2026 season, the...
02/07/2026
LiveLike, a digital fan engagement platform, has announced eight confirmed FIFA ...
02/07/2026
Cobalt Digital has received Future's Best of Show Award, presented by AV Technology at InfoComm 2026, for its blueCORE family of standalone signal processor...
02/07/2026
Synamedia has announced the appointment of Dr. Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transition...
02/07/2026
The Esports Foundation (EF) and Sony Group Corporation have announced an expanded collaboration for the Esports World Cup 2026 (EWC), taking place in Paris, Fra...
02/07/2026
Zee Entertainment Enterprises Ltd. ( Z') has announced exclusive broadcast and digital rights for the Bundesliga in India for five years, beginning with the...
02/07/2026
An effort uniting News, Sports, Local, and Telemundo, the 50+-camera live produc...
02/07/2026
Zoey Deutch, John Slattery, Ken Marino, Miles Gutierrez-Riley, and Ben Wang appe...
02/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
02/07/2026
A new era in unmixing and spectral editing
The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...
02/07/2026
Aims to simplify additive synthesis
Sine Machine is the debut launch from Melatonin, a Vienna-based developer who have spent the past six years creating wha...
02/07/2026
Products to remain fully active & supported
Following the news of Native Instruments joining the inMusic brand line-up, Academy and Emmy Award-winning visua...
02/07/2026
What you missed!
Last weekend, Saturday 27 June 2026, saw the debut of Sound On Sounds new GearExpo UK event, the largest dedicated pro-audio event to take ...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Following the successful launch of its inaugural APAC Mentoring Programme last month, the Rise AV APAC Regional Council will bring the conversation around mento...
02/07/2026
Blackmagic PYXIS 6K Used to Shoot Director Takahisa Zeze's Cry Out
Brie Clayton July 2, 2026
0 Comments
Highly mobile camera supports tense and de...
02/07/2026
Broadcast Solutions acquires BFE, expanding its lead in European broadcast, medi...
02/07/2026
Berklee Alum and Faculty Perform at Boston Public Library's 250th Anniversar...
02/07/2026
Broadcast Solutions GmbH, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is acquiring BFE Studio und Medien...
02/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, has extended the ingest facility at leading Brazilian sports company LiveMode, work...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Standalone processors acknowledged for the innovation and value they bring to Pro AV
Cobalt Digital, a leading designer and manufacturer of signal processing ...
02/07/2026
Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...
Amazon Web Services Expands Partner Program 
