Streaming Industry Stats 04

(30/12/2014) Just in time for your 2015 plans, here's a roundup of the top live streaming video stats from 2014, a year that stands out as the tipping point for multiscreen video.

copyrighted by liveProduction.tv Cord Cutting Accelerates, Traditional TV Viewing Declines

MoffetNathanson's reports the pay-TV industry lost about 179,000 TV customers in Q3 2014, a total loss for 2014 (as of Nov) of 222,000 subscribers.

VideoNuze's Will Richmond writes up: Nielsen reports a 19.2% reduction in linear viewing per week by adults 18-24. This group is now watching 17 hours, 34 minutes per week, or 4h, 11m less than the 21h, 45m a year ago. This same group increased its online video usage by 20.7%.

copyrighted by liveProduction.tv OTT Viewing Surges

According to Ooyala's Video Index, mobile video views doubled from Q2 2013 to Q2 2014, growing from 11% of all online viewing to more than 25%, a 127% increase. Over the last eight quarters mobile share increased more than 400%.

From Parks and Associates: 10% of U.S. broadband households purchased one of these devices, either a streaming media player or stick, in the first three quarters of 2014, already matching sales from 2013.

Viewership of traditional television dropped nearly 4% last quarter, as online video streaming jumped 60%, according to Nielsen's Shifts in Viewing Cross Platform.

copyrighted by liveProduction.tv Live Sports Streaming Continues as the Big Driver for Online Viewing

Early in the year Adobe released findings from the Q4 2013 video benchmark, showing 37% of TV Everywhere content streams were for sporting events and sports video streams were up 640% year-over-year.

NBCOlympics.com and the NBC Sports Live Extra app saw 24.6M video viewers (160% higher than the 2010 Vancouver Winter Games and 8% higher than the 2012 London Summer Games.)

March Madness Live surpassed 51 million live video streams through the first weekend of the NCAA men's basketball tournament, more than the total for the entire tournament last year.

From TechCrunch coverage: 2.45M concurrent World Cup streaming viewers were captured between WatchESPN and Univision apps.

Sports News Media along with Kantar Media report that 42% of U.S. respondents say they consume sports content on mobile devices.

Live streaming remains the most popular sports content accessed (38%), followed by videos of game/event highlights (31%) and videos of sports news (27%).

copyrighted by liveProduction.tv Live Streaming Ad Viewing Takes Off

Freewheel reports 214% growth in live video ad views year-over-year, with live accounting for 21% of all video ad views for Programmers.

Authenticated ad views on long-form and live content grew 619% year over-year and 38% of long-form and live monetization came from behind an authentication wall.

According to Adobe in Q2 2014, the ratio of ad starts per video start was 66.0% higher in sports content vs. non sports content, 2.25 ads per video start vs 1.36.

82% of live ad views tracked by Freewheel in the third quarter of 2014 were in live sports programming.

copyrighted by liveProduction.tv Authenticated TV Viewing Grows

Monetization via authenticated viewing (defined as viewing that occurs after viewers enter their MVPD subscription credentials) grew 368% year-over-year in Q3.

Adobe measured a 388% increase in authenticated online video watching over Q2 2013.

Adobe reported broadcast and cable networks realized a online viewing frequency increase of 80.6% YOY.

The February 21 verified live stream of the Olympic men's ice hockey semifinal between the United States and Canada generated 2.12 million unique users believed to be the largest TV Everywhere verified streaming audience in U.S. history.

copyrighted by liveProduction.tv Cloud and SaaS Video Services Outpace Traditional Infrastructure

Frost and Sullivan's Dan Rayburn reports that the M&E video transcoding market is forecast to grow at 20% CAGR, while revenues derived from SaaS and cloud-based offerings are expected to grow at more than thrice this rate.

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