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The Internet is about to change are you ready? ICANN, or the Internet Corporation for Assigned Names and Numbers, is preparing to roll out new Internet domains as part of its new generic top-level domain (gTLD) program.
Until now, there have been only 22 gTLDs, including the ubiquitous .com, along with others, such as .org, .net, .edu and .gov. But, starting this year and continuing at least through 2015, thousands of new generic top-level domains could be introduced.
In June of 2011, ICANN approved a plan to allow people to apply for new gTLDs (at $185,000 a pop), and nearly 2,000 applications were received from companies ranging from Apple and Amazon to Wal-Mart and XYZ. Why? The goals of ICANN's new gTLD program include enhancing competition and consumer choice, and enabling innovation. Companies plan to use these new domain names as part of their branding and marketing strategies. For example, with the .ford gTLD, Ford Motor Company can create individual domains for www.fusion.ford, www.focus.ford. www.customerservice.ford and so on.
New community and geographic gTLDs are also part of the mix. Community gTLDs like .shop, .hotel and .book could be used to aggregate domains of companies in these categories, while geographic gTLDs like .nyc, .paris or .africa could act as a central resource for information on these areas.
This infographic provides a quick snapshot of some gTLD information, including the most in-demand domain name extensions: .app, .LLC, .LLP, .web and .home. A total of 231 domains were applied for by more than one organization. So, in these cases, ICANN has a string contention process to determine which bidder will get that domain name extension. ICANN expects the first new gTLDs will debut in the summer 2013.
Did you know that 75% of existing registry operators rely on Iron Mountain to fulfill their data escrow requirements to ICANN? And, 99% of all current gTLD registry data is in escrow with Iron Mountain?
Click to see full infographic.
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