Cantemos Parham Azimi looks at hybrid solutions and getting the best out of your set up
Author:
ContributorPublish date:
Dec 19, 2017Social count:
0
Cantemos Parham Azimi looks at hybrid solutions and getting the best out of your set up
0
SHARES
What with the amount of data on the globe continuing to increase IBM's figures show that we create 2.5 quintillion bytes of data every day it's no wonder we're moving away from hard drives and local storage towards the cloud.
However, when it comes to media management, many companies already have huge on-premise installations with complex workflows. Suddenly moving the entire thing to a cloud environment would prove challenging right now. Instead many players are looking to start the foray into this new way of thinking using a combination of both cloud environments and on-premise storage. We call this the hybrid cloud, offering the flexibility of the cloud and instant access to media assets, while also maintaining the reassurance of on-premise storage and instant access to your media files when needed.
What exactly is a hybrid environment?
A hybrid environment is exactly that, a combination of cloud and on-premise. It means content owners can continue to utilise the existing infrastructure, but it gives them a much-needed extension of that using cloud functionality. For some content providers, a fully cloud approach might make sense. However, for many providers, simply getting rid of a well-functioning, and often complex, on-premise infrastructure is not an option and would be counter-intuitive.
A hybrid approach maximises the best of both worlds, meaning you can move only the data to the cloud that makes sense for you, which of course means you are not having to pay for masses of cloud data storage unless you really need it. You can also continue to have instant access to all of your files. By automatically extracting metadata and generating proxies of your local high-resolution files, you can reduce the amount of data in the cloud, whilst still being able to collaborate globally.
A hybrid environment also means you can connect multiple SANs and NAS's, even if they are located in different geographic regions.
Is a hybrid approach right for you?
One of the many benefits of a cloud setup is elasticity, primarily the freedom to scale up almost every module of the service during times of demand (including processing power, servers, storage etc.), and scale down when unnecessary. With a truly efficient media management solution, the management layer, or mothership as we like to call it, takes control of the storage in such a way that the complex workflows are as transparent to the user as possible.
Even those on smaller budgets can invest in the cloud because they don't have to guess how much storage or processing power they need, for example, and can be assured that the platform will automatically scale this down to make savings when needed. With hybrid solutions, this is even more relevant, considering that content only needs to reside in the cloud on occasion, and can be kept on-premise when necessary.
For users in numerous locations, the cloud can provide instant sharing of content and collaboration without leaving the secure domain of the media management software. On top of this, if content must be reviewed or edited by personnel in different locations, the cloud can significantly streamline the workflow. With a powerful management system overseeing operations, proxy workflows can enable edits to be recorded within the original content, without the need to move large files using considerable bandwidth. This is all to do with evaluating the stage at which a piece of content is at in the workflow and is imperative when considering the move to the cloud.
The type of individuals using the management system must also be considered, particularly for users that aren't media professionals perhaps creating video for corporate use. Simple interfaces are key for this type of user so they can get the benefits of a hybrid cloud management system, without needing to spend time becoming an expert.
Ultimately, however almost every organisation can benefit from an off-site cloud component, as it means they can cost-effectively build on this as needed, expanding from say, 2 to 20,000 users, or 1TB to 1PB of storage, without needing to manually alter the infrastructure. A recent survey from Tech Target found that 55% of respondents answered the question what is driving your new cloud storage purchase , with to address growing data volume . This tells us that hybrid cloud solutions are likely to become even more prolific in time, given that their very nature enables the ability to consistently grow upwards in capacity.
How to make the most of a hybrid cloud solution
Despite the fact that most companies can benefit from the hybrid approach, it is important to remember that different companies have different media management needs and different workflows. A hybrid cloud media management approach shouldn't necessarily change how you're working today, instead it should significantly extend and improve it.
How to find out? Well, the cost of getting started is minimum. Start with identifying and solving the immediate problems, confirm that the platform is in fact right for you, and once confirmed, scale up to address other needs. No need to invest large amount of CAPEX for a solution that can potentially address your needs. Basically: start small, think big, grow fast!
In vogue or innovation?
At its simplest, the main purpose of implementing a media management solution is to save time for other revenue generating activities. Inevitably, enabling global collaboration, finding content faster and automating file movement means users spend less time managing content and more time putting it to good use. Th
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
31/08/2025
Legrand | AV, a global specialist and industry leader in audiovisual solutions, returns to CEDIA Expo 2025, taking place Sept. 4-6 in Denver, with a powerful li...
31/08/2025
Global media technology company Backlight will unveil new capabilities in its Iconik, Wildmoka, and Zype product lines at IBC2025 (booth #1.D09), September 12 1...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
Cantemos Parham Azimi looks at hybrid solutions and getting the best out of your set up
