Sony Pixel Power calrec Sony

Proof Visualization House Provides Extensive Previs and Postvis Services for Marvels Guardians of the Galaxy

11/08/2014

Proof Inc., one of the film industrys leading visualization houses, provided extensive previs and postvis services to the new Marvel Studios motion picture Guardians of the Galaxy, it was announced today by Proof's Creative Director/Founder Ron Frankel. The film was released by Walt Disney Studios on August 1st.

ALL IMAGES COURTESY OF MARVEL STUDIOS AND PROOF 2014

Ron Frankel, Proof's Founder and Creative Director, said, Our assignment on Marvel's Guardians of the Galaxy' was to previs several of the big action set pieces in the film. We enjoyed working closely for the past year and a half with director James Gunn to maintain his vision and make those sequences exciting. Guardians of the Galaxy' presented us with numerous big action sequences that have really never been done before. Full CG, high-adrenaline battle sequences that required a lot of choreography and blocking for the staging of the action. James was very good about seeing the action from the audience's point of view, and doesn't want viewers to be lost or confused by any of the action. We really built some amazing stuff with James for Marvel's Guardians of the Galaxy' that we are very proud of.

The Kyln Escape: For the sequence in which the Guardians come together as a team for the first time, James Gunn really wanted to build character and humor into this sequence. The choreography and visual effects were very complex. Proof provided James and Stephane with a great deal of data to enable them to work quickly while on set.

Adds Earl Hibbert, Proof's Previs Supervisor on this project, Another of the big challenges we confronted on this film was helping James to bring the characters Rocket' and Groot' to life. It was very important to James that the audience forget that these two characters were CG, and, instead, accepts them as real characters - characters that actually exist in the world of the film - because they really are the heart of the movie. As far as technical challenges, there was a lot of green screen involved in production, and most of the sets were built from scratch, so we had to make sure that the action we designed during previs would fit into the sets that were being constructed. I worked very closely with Production Designer Charlie Wood and Visual Effects Supervisor Stephane Ceretti to make sure the dimensions of our set would closely match the actual build. In this manner, the action we designed during previz could be captured on the set, while still giving James the flexibility to improvise new shots if he wanted to.

The Space Pod Chase: For this fun ride sequence that features the lead characters in a chase while escaping from the film's villains, James had very specific action beats he wanted to hit. James gave the Proof team a good deal of freedom to come up with interesting shots and choreography, while maintaining the overall goals of the action he had in mind. The sequence feels fast, vicious, and dangerous - the audience feels as though these characters could die at any moment.

This previs and post team was great, one of the best I've ever had. All of the sequences turned out amazing, and I had a great time working with James and Stephane. This was a big complicated film that presented some real challenges, so to see it come together the way it did was incredible, Hibbert concludes.

Adds Stephane Ceretti, VFX Supervisor on Guardians of the Galaxy, Working with the Proof teams both in London and Los Angeles was a great experience. We started developing the sequences early in prep with our director, James Gunn, Earl Hibbert, Proof's Previs Supervisor, and the storyboard artists. We wanted to be as prepared as possible for a fairly complex and fast paced shoot. Earl and his team did an amazing job at collecting all the information from James, the Art department and the VFX department, to come up with previs that really made sense and made a big difference in the way we prepped and shot the movie. All of the main sequences were previsualized before we started shooting, which allowed all departments to get a visual sense of the film and what was required to achieve it during the shoot. It was also an essential tool for the VFX vendors.

Once back in Los Angeles, the previs team transformed into a postvis group, still spearheaded by Earl. We had a huge task ahead of us, with more than 1900 VFX shots to postvis. We could not show the movie without fully post-visualizing our two CG characters, Rocket' and Groot,' and all the spaceships and aerial effects, as well as adding in backgrounds and set extensions for many of the green screen sets. A huge effort was put in the collaboration between James, Earl, the editors, and the VFX department to complete a version of the directors cut that would have all the shots postvised.

All of Proof's work was invaluable to everyone involved in the project, from Prep, through Shooting, and through Post. They were an integral part of the process, Ceretti concludes.

ABOUT GUARDIANS OF THE GALAXY :

From Marvel, the studio that brought you the global blockbuster franchises of Iron Man, Thor, Captain America and The Avengers, comes a new team-the Guardians of the Galaxy. An action-packed, epic space adventure, Marvels Guardians of the Galaxy expands the Marvel Cinematic Universe into the cosmos, where brash adventurer Peter Quill finds himself the object of an unrelenting bounty hunt after stealing a mysterious orb coveted by Ronan, a powerful villain with ambitions that threaten the entire universe. To evade the ever-persistent Ronan, Quill is forced into an uneasy truce with a quartet of disparate misfits-Rocket, a gun-toting raccoon, Groot, a tree-like humanoid, the deadly and enigmatic Gamora and the revenge-driven Drax the Destroyer. But when Quill discovers the tru
LINK: http://news.creativecow.net/story/876654...
See more stories from creativecow

Most recent headlines

04/08/2024

Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation

Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....

03/06/2024

Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives

Dalet, a leading technology and service provider for media-rich organizations, a...

03/05/2024

Sudan: New WhatsApp Course Equips Journalists to Report on Conflict Related Sexual Violence

An innovative learning tool to help media and civil society better understand ho...

03/05/2024

Slow Explores an Unusual Relationship With Sincere Romance

PARK CITY, UTAH - JANUARY 21: (L-R) Actors K stutis Cic nas and Greta Grinevi i t , Director Marija Kavtaradze and Producer Marija Razgute attend the 2023 Sunda...

03/05/2024

Be Honest With Your Art': Danny Ocean Reflects on Sudden Stardom and His Deeply Personal New Album

If you aren't familiar with Danny Ocean's music, it's only a matter ...

03/05/2024

Spotify and ELLE Collaborate in Celebration of Emerging Women in Music

Spotify has an unwavering commitment to supporting emerging artists across all genres, to helping them launch and thrive in their careers, and to connecting the...

03/05/2024

La Msica Mexicana no es solamente un fenmeno en Mxico y Estados Unidos, tambin en toda Amrica Latina

Como uno de los sonidos de mayor expansi n en el mundo, la M sica Mexicana va m ...

03/05/2024

Msica Mexicana Isn't Just a Phenomenon in Mexico and the U.S.-It's Taking Over Latin America.

As one of the fastest-growing sounds worldwide, M sica Mexicana is more than jus...

03/05/2024

Fubo Loses Subs in Q1 But Exceeds Guidance and Reduces Losses

NEW YORK FuboTV reported that it lost 110,000 subs in Q1 2024 but it exceeded its guidance for the quarter with double digit year-over-year increases across key...

03/05/2024

Only 3 Weeks Left To Enter The Creative Industries Most Award

Only 3 Weeks Left To Enter The Creative Industries Most Award Brie Clayton May 3, 2024 0 Comments Creativepool is giving a last call to the creative i...

03/05/2024

WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear

WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear Brie Clayton May 3, 2024 0 Comments By 2032, the esports market is expec...

03/05/2024

The Business of TV News: Shannon Bream Singles Out Key Issue in 2024 Election

WASHINGTON Shannon Bream, Fox News Sunday anchor and chief legal correspondent, sat for a keynote chat at The Business of TV News, with Tom Umstead, senior co...

03/05/2024

ABC News Anchor Martha Raddatz Says Local News Is Everything'

WASHINGTON Asked how important is local news, Martha Raddatz, who has covered foreign conflicts for decades and moderated presidential debates for ABC News, s...

03/05/2024

Paramount Stock Jumps on Report of $26 Billion Bid From Sony Pictures and Apollo Global

Sony Pictures and Apollo Global Management have made a $26 billion cash offer fo...

03/05/2024

CBS Shares 2024-2025 Schedule

CBS announced its 2024-2025 primetime schedule, which features the new dramas NCIS: Origins, Matlock and Watson, and new comedies Poppa's House and Georgie ...

03/05/2024

Fubo Continues To Reduce Red Ink Despite Losing 110,000 Subs in Q1

Sports-focused streaming service Fubo said it reduced its red ink in the first quarter, despite losing 110,000 subscribers since the end of the year....

03/05/2024

Walmart Ready to Release 4K Hybrid Streaming/Smart Speaker

Walmart is reportedly about to release a new 4K streaming box/smart speaker hybrid device for Google TV that could retail for as low as $50, according to a repo...

03/05/2024

Limecraft updates content delivery platform

Enhancements to its Delivery Workspace solution provide increased content delivery robustness and security By Matthew Corrigan Published: May 3, 2024 Enha...

03/05/2024

Sony and Apollo submit $26 billion bid for Paramount Global

According to reports, if the bid is successful, Sony would be the significant majority shareholder of the new private company By Jenny Priestley Published: M...

03/05/2024

Global Academy launches Manchester media school

Located in Manchesters Spinningfields district, the course aims to equip students with the skills, knowledge and industry insight for a career in the creative s...

03/05/2024

New Lightbridge C-Move Core

Lightbridge has created a new Cine Reflect Lighting System kit, dedicated to enabling artistic lighting with consideration of today's productivity practical...

03/05/2024

KPBS Modernizes Infrastructure With Major AES67 Control R...

Broadcast media systems integrator BeckTV and Lawo worked together on a large-scale AES67 build of radio control rooms at KPBS, San Diego's NPR and PBS memb...

03/05/2024

SmallHD Free PageOS 6 Update Adds Powerful New Capabiliti...

Raleigh, NC, April 12, 2024 SmallHD announces PageOS 6, a powerful software update free for owners of SmallHD monitors, featuring increased functionality, exp...

03/05/2024

SmallHD Launches Quantum 32 Quantum Dot OLED HDR Referenc...

SmallHD announces the Quantum 32 a new 31.5 OLED monitor designed to provide reference HDR/SDR images for post-production final color grading, as well as cri...

03/05/2024

How WePlay Studios is Transforming the Future of Live Eve...

By 2032, the esports market is expected to grow to $9.29 billion, bolstered by a global player count and fan following that both continue to climb. The 2023 Lea...

03/05/2024

Amagis Latest FAST Report Unveils the Rise of a Diverse G...

Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that the 11th edition of the Amagi Global FAST Rep...

03/05/2024

WDR Filmhaus to Implement Riedel Infrastructure

Riedel Communications today announced that Westdeutscher Rundfunk (WDR) is relying on a media and intercom network based on Riedel technology for the renewal of...

03/05/2024

TF1 Chooses Broadpeak to Power Targeted Advertising for N...

Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...

03/05/2024

Limecraft Announces New Platform Update and Preview of MI...

Media technology innovator Limecraft will exhibit the latest updates to its online platform on stand G79 at the 15-16 May 2024 Media Production & Technology Sho...

03/05/2024

Prism Sound Announces Partners For 8 Hours At Rockfield 2...

Audio interface specialist Prism Sound is partnering with console manufacturer Solid State Logic, professional monitor manufacturer PMC and acoustic panel and d...

03/05/2024

Intinor brings excellence in contribution streaming to MP...

Intinor, Sweden's leading developer of products and solutions for high-quality video over the internet, is set to join forces with its UK partner Zest Techn...

03/05/2024

NAKIVO Reports 10 Percent Revenue Growth in EMEA Region

NAKIVO Inc., a fast-growing software company dedicated to protecting physical, virtual, cloud, and SaaS environments, announced its Q1 2024 financial results to...

03/05/2024

Hiltron Introduces Field-Upgradable Motorisation Kit for...

Hiltron Communications announces an addition to its range of satellite communication products and systems: a field-upgradable motorisation kit specifically desi...

03/05/2024

LiveU Showcases Story-Centric Workflows and the LiveU Eco...

Visit LiveU at Stand D30 With this year an exceptional one for major sporting events alongside multiple, key elections, the power and flexibility of LiveU'...

03/05/2024

Agile Content appoints Koldo Unanue as new CEO to boost t...

Agile Content, the leader in the development of technology and solutions for the provision of television services over the Internet, announces Koldo Unanue as i...

03/05/2024

Fubo, Dish, DirecTV & Others Urge Congress to Probe New Sports Streaming JV

Eight co-signers representing streaming services, pay TV operators and public interest groups have sent a letter to Congressional leaders urging their Committee...

03/05/2024

Brightcove Integrates AWS-Powered Generative AI Solution

BOSTON Brightcove has announced that it has implemented Amazon Q Business, a new generative AI assistant on Amazon Web Services (AWS)....

03/05/2024

CBS Claims 16th Straight Prime Time Viewing Title

NEW YORK CBS has declared that it will finish the 2023-24 season as Americas Most-Watched Network in primetime for the 16th consecutive season....

03/05/2024

Survey: U.S. Business and Consumers Plan to Increase Tech Spending

A new survey indicates that U.S. businesses and consumers had an overall positive attitude towards their technology spending plans in the first quarter of 2024,...

03/05/2024

Sony, Apollo Make $26B Bid for Paramount

Sony and Apollo Global Management have sent an offer letter to Paramount Global's board of directors making an $26 billion all cash offer for Paramount Glob...

03/05/2024

EMG / Gravity Media Grow Executive Team

EMG / Gravity Media has appointed Charlie Cubbon chief operating officer (COO) and Jamie Hindhaugh regional CEO for the U.K., U.S., Australia and the Middle Eas...

03/05/2024

WRAL-TV Brain Game Producer Randy Mews Wraps Season Taping Before Retirement

Final 2024 Season Games to Air Saturdays on WRAL at 10:30am in May, Championship on June 1 Taping for the final episodes of the 2024 season of WRAL-TV's Br...

03/05/2024

Estrella MediaCo Launches FAST Channels With Curiosity (NewFronts)

Estrella MediaCo said it is expanding its connected TV portfolio by launching three new channels with Curiosity that will first appear on Samsung TV Plus....

03/05/2024

SAG-AFTRA Will Use Nielsen Streaming Data To Enforce New Contract Terms

Nielsen said that actors' union SAG-AFTRA has selected Nielsen as its third-party provider of streaming content measurement....

03/05/2024

Cineverse Moves AI Content Search Tool cineSearch Into Public Beta

Cineverse said it has released a public beta version of cineSearch, its artificial intelligence-based system designed to help users find content to watch....

03/05/2024

Court TV To Debut Season 2 Of Accomplice To Murder May 5

Court TV said that its series Accomplice to Murder with Vinnie Politan is returning for a second season beginning May 5....

03/05/2024

Paramount Advertising Taps Mastercard, EDO for Attribution

Paramount Advertising said it is working with Mastercard and research and analytics company EDO to measure the impact of advertising campaigns and improve their...

03/05/2024

The Business of TV News: How To Grow Local Programming Without Burning Out Staffers, Viewers

WASHINGTON The panel The Growth of Local Programming happened at The Busines...

03/05/2024

Katz Media Group Names Craig Broitman President

Katz Media Group said that Craig Broitman will become president of the company, succeeding Leo MacCourtney, who announced that he is retiring effective July 1....