Elemental to Showcase Software-Defined Video Solutions at IBC 06

Portland, Ore. - Aug. 11, 2016 - Elemental Technologies, the leader in software-defined video solutions, today announced that at IBC 2016 it will highlight video production, distribution and monetization advancements, both on-premises and in the cloud, to help video providers address transformative change sweeping the media and entertainment industry. Elemental and Amazon Web Services will exhibit together in stand 5.C80 at the RAI Center, Amsterdam, 9 - 13 September.

The primary issues facing video providers around the world today are exceeding the expectations of consumers while earning a fair return, said Keith Wymbs, Chief Marketing Officer for Elemental. Only software-defined video solutions can assure content availability everywhere, leverage new formats like UHD and virtual reality, and allow video providers to embark on new monetization approaches.

To help video providers address viewer demand for the content they want, when they want it and on their preferred devices, Elemental will showcase the unique ability of software-defined video (SDV) to seamlessly integrate end-to-end video workflows from source to display device. Elemental will highlight innovations including: SDI over IP implemented with SMPTE 2022-6 for efficient transport of real-time media over IP networks; high quality HEVC 4Kp60 4:2:2 10-bit encoding; live channel playout on-premises and from the cloud; deep integration with Amazon S3 for file-to-live workflows; and live virtual reality (VR) content ingest and processing. Elemental's expanding video delivery capabilities will be showcased as well, including: digital video broadcast (DVB) solutions, high dynamic range (HDR); and content playout with Amazon CloudFront.

Lastly, future innovations including 8K video processing in the cloud and dynamic ad insertion will also be featured on the show floor.

Technical Paper at IBC conference

As part of the IBC technical papers program in the main conference, Lionel Bringuier, Director of Product Management at Elemental, will deliver a paper, Increasing Ad Personalization with Server-Side Ad Insertion . Bringuier will present on Sunday, September 11 between 12:30 and 2 p.m. during the Advances in Technology track which will take place in the Emerald Lounge of the RAI Exhibition and Conference Centre. http://www.ibc.org/ibc2016-conference-programme/advances-in-technology-1.

About the 4K 4Charity Fun Run

The 4K 4Charity Fun Run Series commemorates advancements in video technology by the global media and entertainment industry and the technology vendors who support it. Open to registered attendees at select industry tradeshows, the 4km (2.49-mile) run promotes wellness, networking and charitable giving in a fun, casual environment. To date, this event has raised more than a quarter of a million dollars for global charities, including OXFAM International and Mercy Corps as well as local charities, such as The Shade Tree. Space is limited, so please sign up today! www.4K4Charity.com/ibc.

About Elemental

Elemental Technologies, an Amazon Web Services (AWS) company, empowers media companies to deliver premium video experiences to consumers. Founded in 2006 and headquartered in Portland, Oregon, the company pioneered the use of software-based video processing to distribute and monetize video over the internet. As the leader in software-defined video solutions, Elemental powers video infrastructure for more than 850 top-tier media franchises worldwide and helps pay TV operators, content programmers, broadcasters and enterprise customers bring video content to any screen, anytime - all at once. Elemental solutions are deeply integrated with AWS services, giving video providers the ability to quickly, easily and economically scale workflows on-premises or in the cloud. To learn more, visit www.elementaltechnologies.com and follow @elementaltech on Twitter.

LINK:	http://www.theiabm.org/news/member-news/blogart3778...
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