Digital Nirvanas Suresh Babu allows us inside his daily routine and why he thinks marketing in the media and entertainment industry is a different beast to peer tech sectors
By TVBEurope Staff
Published: October 5, 2022 Updated: October 6, 2022
Digital Nirvana's Suresh Babu allows us inside his daily routine and why he thinks marketing in the media and entertainment industry is a different beast to peer tech sectors
target=_blank title=Share on LinkedIn class=share-linkedin>
Suresh Babu Talk us through an average day in your role
My average day starts with a team huddle around the aspects of digital marketing, SEO, content management, and events. We close the meeting with a list of to-do items based on my earlier strategic meetings with key leadership. I ensure that the marketing team stays focused on the key result areas while giving them some latitude to experiment with new communication channels. I spend most of the first half of the day on market research and competitor insights alongside reviewing the content syndicated on external media and social media platforms. The second half is usually dedicated to planning other integrated marketing communications (webinars, infographics, and EDM campaigns) and looking at pre-final designs (booth, events, or social media-related graphics) to avoid further iterations in the production or post-production stages.
How did you get started in the media industry?
After closing my contract work with a Europe-based IT leader, I received an offer to head marketing for Digital Nirvana, which offers AI-driven post production and compliance solutions to the media industry. My experience in a similar role with Tech Mahindra - where I oversaw the account-based marketing activities for key media clients in Europe and USA - might have helped prepare me for this opportunity. Working closely with our external media and PR vendors such as Wall Street Communications from day one has helped me quickly become acclimated to my new position and get the ball rolling in my current role.
What training did you have before entering the industry?
While I have been partially associated with the media industry in my earlier roles at Digital Nirvana, I've realised that the entertainment industry has many niches, from theatres to entertainment brands to live-streaming services. Most of this learning happened on-the-job in the first couple of months at work, thanks to all the leaders with more than two decades of experience in this industry. They helped me decode most of the terminology and made my journey seamless.
Why do you enjoy working in the industry?
Though I have worked with multiple industries - such as banking, health care, and telecom - in lead roles around sales, marketing, and business development for over 15 years, marketing in the media industry has been a different ball game altogether. This challenge has pushed me to perform, which is why I enjoy working in this role. On a day-to-day basis, we try to position the company with our solutions' unique selling points. We engage prospects in channels new to the media industry and build loyalty amongst the existing leads through our inbound and outbound marketing activities. The marketing set-up in this industry is an immersive and enjoyable experience.
What piece of advice would you offer someone looking to explore a role similar to yours?
The media industry is perceived as an entertainment product that people want rather than need, and this basic understanding is fundamental to developing marketing strategies in this industry. Marcoms should be centred on demographic trends, personas, and geographies. This industry has enormous scope for creating AI-based, personalised experiences and innovative social media campaigns.
When working with clients in the media industry, marketers should drive companies to focus primarily on storytelling and emotional appeal in their marketing activities, with only a subtle focus on the product line.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
29/09/2026
Oak View Group (OVG) has announced Cisco as an Official Technology Partner, with plans to standardize infrastructure across its venue network on Cisco solutions...
29/09/2026
SportsNet Pittsburgh (SNP) won three honors at the 2026 Mid-Atlantic Emmy Awards.
Program awards went to Bucs BP in the Sports Program Live category (produced ...
29/09/2026
The Professional Women's Hockey League has announced home openers for all 12 teams for the 2026-27 season, along with a broadcast partnership with CBC under...
29/09/2026
Manifold technologies has been recognized as a contributor to the Media eXchange...
29/09/2026
FuboTV has announced My Local Sports, allowing subscribers in select markets to add their local regional sports network (RSN) as an add-on to a Fubo Sports subs...
29/09/2026
Asian News International (ANI), a wire agency and video news provider based in India, has deployed Grass Valley's AMPP Media Operating System and Framelight...
29/09/2026
South African Broadcasting Corporation (SABC) has deployed Ikegami UHK-X600 cameras as part of an upgrade to IP-based production infrastructure. The deployment ...
29/09/2026
REMI, REMCO models will drive the bulk of the broadcaster's NHL productions ...
29/09/2026
Three years in, the facility is supporting more centralized race production, com...
29/09/2026
NBC, Peacock, and NBSN are carrying all four Wild Card series with a production ...
29/09/2026
19 Nonfiction Projects Across All Stages of Production to Receive More Than $1 million in Support as Documentary Film Program Approaches 25th Anniversary
LOS ...
29/09/2026
Two new plug-ins launch alongside updated bundles
Zynaptiq have just announced the launch of two new plug-ins, alongside new and improved versions of two of...
29/09/2026
All-in-one bus processor revealed
Wes Audio's ng product range has come a long way since it was first introduced, and now includes a tasty selection of ...
29/09/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Ikegami announces that the South African Broadcasting Corporation, SABC, has chosen Ikegami UHK-X600 camera systems as part of an advance to IP-based operation ...
29/09/2026
Blendkit Offers 20% Discount to Celebrate Crossing 150K Asset Milestone
Brie Clayton September 29, 2026
0 Comments
Blendkit, the largest 3D asset libr...
29/09/2026
Interactive streaming specialist Ease Live supported more than 76.5 million fan sessions across three major European media operators during this summers FIFA Wo...
29/09/2026
Ease Live has added support for VAST (Video Ad Serving Template) to its graphical overlay technology, opening up new ways for broadcasters, streamers and rights...
29/09/2026
Rise AV has announced the launch of the inaugural Rise AV Awards, a new global awards programme celebrating the women, advocates and organisations across the AV...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Clear-Com announced that First Baptist Nashville has upgraded its production communications with a Clear-Com intercom solution as part of a comprehensive sanct...
29/09/2026
Blackmagic Cinema Camera 6K Captured Action Shots for Sketch
Brie Clayton September 28, 2026
0 Comments
Camera's portable design and dynamic range...
29/09/2026
Kean Production Services Deploys AJA ColorBox to Deliver Consistent, Accurate Co...
29/09/2026
Berklee Alumni and Faculty Nominated for the 2026 Latin Grammy Awards A total of 28 Berklee alumni and faculty earned nominations across 20 categories this ye...
29/09/2026
Berklee's K-Pop & Beyond Explores Connections Between K-Pop and Hip-Hop Now in its fifth year, the series brings together artists, industry leaders, and s...
29/09/2026
We tend to think we live in a digital world, with hopes and fears around artificial intelligence (AI), quantum computing, data centres and the next big technolo...
29/09/2026
Today, in partnership with the American Academy of Pediatrics (AAP), Apple relea...
29/09/2026
Final Cut Camera, the professional filming app for iPhone, receives a major upda...
29/09/2026
RT lyric fm is proud to announce the annual Choirs for Christmas competition callout. Warm up those vocal chords and join us on RT lyric fm for a celebration ...
28/09/2026
The NHL has announced Adobe as an Official Creative, Marketing and AI Partner beginning with the 2026-27 season. The partnership will provide the league and its...
28/09/2026
MultiDyne will exhibit at CABSAT 2026 (October 5-7, Dubai Exhibition Centre), showcasing an expanded technology portfolio following its June 2026 acquisition of...
28/09/2026
ARRI and HONOR have announced the HONOR Magic9 Pro Max, a flagship smartphone carrying ARRI branding on the device and packaging as the first product-level expr...
28/09/2026
Net Insight has added the Nimbra 1020G to its pan-Asian live media trial network, giving customers and partners in the region a way to evaluate ST 2110 and JPEG...
28/09/2026
Vindral has been named a recipient of a 2026 Technology and Engineering Emmy Award by the National Academy of Television Arts and Sciences in the category of We...
28/09/2026
Interra Systems will exhibit at CABSAT 2026 (Stand B2-37, Dubai Exhibition Centre, October 5-7), demonstrating its BATON QC platform, ORION monitoring solutions...
28/09/2026
Two years into its new production facility, the TOUR is expanding centralized wo...
Digital Nirvanas Suresh Babu allows us inside his daily routine and why he thinks marketing in the media and entertainment industry is a different beast to peer tech sectors
