Digital Nirvanas Suresh Babu allows us inside his daily routine and why he thinks marketing in the media and entertainment industry is a different beast to peer tech sectors
By TVBEurope Staff
Published: October 5, 2022 Updated: October 6, 2022
Digital Nirvana's Suresh Babu allows us inside his daily routine and why he thinks marketing in the media and entertainment industry is a different beast to peer tech sectors
target=_blank title=Share on LinkedIn class=share-linkedin>
Suresh Babu Talk us through an average day in your role
My average day starts with a team huddle around the aspects of digital marketing, SEO, content management, and events. We close the meeting with a list of to-do items based on my earlier strategic meetings with key leadership. I ensure that the marketing team stays focused on the key result areas while giving them some latitude to experiment with new communication channels. I spend most of the first half of the day on market research and competitor insights alongside reviewing the content syndicated on external media and social media platforms. The second half is usually dedicated to planning other integrated marketing communications (webinars, infographics, and EDM campaigns) and looking at pre-final designs (booth, events, or social media-related graphics) to avoid further iterations in the production or post-production stages.
How did you get started in the media industry?
After closing my contract work with a Europe-based IT leader, I received an offer to head marketing for Digital Nirvana, which offers AI-driven post production and compliance solutions to the media industry. My experience in a similar role with Tech Mahindra - where I oversaw the account-based marketing activities for key media clients in Europe and USA - might have helped prepare me for this opportunity. Working closely with our external media and PR vendors such as Wall Street Communications from day one has helped me quickly become acclimated to my new position and get the ball rolling in my current role.
What training did you have before entering the industry?
While I have been partially associated with the media industry in my earlier roles at Digital Nirvana, I've realised that the entertainment industry has many niches, from theatres to entertainment brands to live-streaming services. Most of this learning happened on-the-job in the first couple of months at work, thanks to all the leaders with more than two decades of experience in this industry. They helped me decode most of the terminology and made my journey seamless.
Why do you enjoy working in the industry?
Though I have worked with multiple industries - such as banking, health care, and telecom - in lead roles around sales, marketing, and business development for over 15 years, marketing in the media industry has been a different ball game altogether. This challenge has pushed me to perform, which is why I enjoy working in this role. On a day-to-day basis, we try to position the company with our solutions' unique selling points. We engage prospects in channels new to the media industry and build loyalty amongst the existing leads through our inbound and outbound marketing activities. The marketing set-up in this industry is an immersive and enjoyable experience.
What piece of advice would you offer someone looking to explore a role similar to yours?
The media industry is perceived as an entertainment product that people want rather than need, and this basic understanding is fundamental to developing marketing strategies in this industry. Marcoms should be centred on demographic trends, personas, and geographies. This industry has enormous scope for creating AI-based, personalised experiences and innovative social media campaigns.
When working with clients in the media industry, marketers should drive companies to focus primarily on storytelling and emotional appeal in their marketing activities, with only a subtle focus on the product line.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
01/06/2026
Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music
AudioShake has introdu...
01/06/2026
The sports-analytics company combines its data with proprietary AI to help leagu...
01/06/2026
Category line-up & sponsors announced
Photo: Paul Clarke
The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...
01/06/2026
New hybrid sample/synthesis instrument revealed
Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...
01/06/2026
Latest TONEX expansion captures three rare vintage amps
The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...
01/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
01/06/2026
SBS confirms its broadcast sponsors for FIFA World Cup 2026
1 June, 2026
Media releases
SBS has secured Hyundai, Hisense, Macca's, Rexona, bet365, Com...
01/06/2026
Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...
01/06/2026
Adobe Announces Concept to Vector
Deepa Subramaniam June 1, 2026
0 Comments
One of the biggest frustrations we hear from designers is how difficult it...
01/06/2026
Vampire Feature Night Patrol Graded with DaVinci Resolve Studio
Brie Clayton June 1, 2026
0 Comments
Colorist shapes dark, gritty tone for horror thri...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Mardi 2 juin 14h00
FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris
Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
31/05/2026
Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...
31/05/2026
Back to All News
Netflix Wins 15 Awards at the Canadian Screen Awards - See Pho...
31/05/2026
Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...
31/05/2026
As factories move from isolated automation to plant-wide intelligence, manufacturers need AI systems that can connect live machine signals, quality systems, wor...
31/05/2026
The NVIDIA AI Cloud ecosystem is accelerating the global buildout of AI factory infrastructure. Partners are expanding capacity to meet growing demand from ente...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
Digital Nirvanas Suresh Babu allows us inside his daily routine and why he thinks marketing in the media and entertainment industry is a different beast to peer tech sectors
