Digital Nirvanas Suresh Babu allows us inside his daily routine and why he thinks marketing in the media and entertainment industry is a different beast to peer tech sectors
By TVBEurope Staff
Published: October 5, 2022 Updated: October 6, 2022
Digital Nirvana's Suresh Babu allows us inside his daily routine and why he thinks marketing in the media and entertainment industry is a different beast to peer tech sectors
target=_blank title=Share on LinkedIn class=share-linkedin>
Suresh Babu Talk us through an average day in your role
My average day starts with a team huddle around the aspects of digital marketing, SEO, content management, and events. We close the meeting with a list of to-do items based on my earlier strategic meetings with key leadership. I ensure that the marketing team stays focused on the key result areas while giving them some latitude to experiment with new communication channels. I spend most of the first half of the day on market research and competitor insights alongside reviewing the content syndicated on external media and social media platforms. The second half is usually dedicated to planning other integrated marketing communications (webinars, infographics, and EDM campaigns) and looking at pre-final designs (booth, events, or social media-related graphics) to avoid further iterations in the production or post-production stages.
How did you get started in the media industry?
After closing my contract work with a Europe-based IT leader, I received an offer to head marketing for Digital Nirvana, which offers AI-driven post production and compliance solutions to the media industry. My experience in a similar role with Tech Mahindra - where I oversaw the account-based marketing activities for key media clients in Europe and USA - might have helped prepare me for this opportunity. Working closely with our external media and PR vendors such as Wall Street Communications from day one has helped me quickly become acclimated to my new position and get the ball rolling in my current role.
What training did you have before entering the industry?
While I have been partially associated with the media industry in my earlier roles at Digital Nirvana, I've realised that the entertainment industry has many niches, from theatres to entertainment brands to live-streaming services. Most of this learning happened on-the-job in the first couple of months at work, thanks to all the leaders with more than two decades of experience in this industry. They helped me decode most of the terminology and made my journey seamless.
Why do you enjoy working in the industry?
Though I have worked with multiple industries - such as banking, health care, and telecom - in lead roles around sales, marketing, and business development for over 15 years, marketing in the media industry has been a different ball game altogether. This challenge has pushed me to perform, which is why I enjoy working in this role. On a day-to-day basis, we try to position the company with our solutions' unique selling points. We engage prospects in channels new to the media industry and build loyalty amongst the existing leads through our inbound and outbound marketing activities. The marketing set-up in this industry is an immersive and enjoyable experience.
What piece of advice would you offer someone looking to explore a role similar to yours?
The media industry is perceived as an entertainment product that people want rather than need, and this basic understanding is fundamental to developing marketing strategies in this industry. Marcoms should be centred on demographic trends, personas, and geographies. This industry has enormous scope for creating AI-based, personalised experiences and innovative social media campaigns.
When working with clients in the media industry, marketers should drive companies to focus primarily on storytelling and emotional appeal in their marketing activities, with only a subtle focus on the product line.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
19/05/2026
Actus Digital, a LiveU company, and a leading provider of intelligent media monitoring and broadcast compliance platforms, announced today that METEO CONSULT ha...
19/05/2026
Globecast, a leading provider of managed services for the broadcast and media industry, today announced the completion of a major renovation of its Singapore fa...
19/05/2026
Following a major upgrade to its Connecticut remote production centre with the installation of three 60-fader Argo S consoles in 2023, RPS has switched one of t...
19/05/2026
PlayBox Technology today announced the launch of Celebro Play, a browser-based media orchestration platform designed specifically for broadcast facilities and p...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
LYNX Technik, provider of modular signal processing solutions for broadcast, post, and professional AV will showcase its latest signal processing solutions at B...
19/05/2026
Media Links, a leading developer and manufacturer of IP media transport solutions, has announced the integration of its Xscend platform with Skyline Communicat...
19/05/2026
Collaboration expands regional partner ecosystem as Media Links showcases IP media transport solutions on stand 4M4-4 and alongside Clearcast Asia on stand
Me...
19/05/2026
Company Highlights Labor-Saving Control and Custom Branding Opportunities Designed to Increase Integrator Profitability
LynTec, a leading manufacturer of ele...
19/05/2026
Mago Studio Moves AI Video Beyond Prompts with New Production-Focused Tools
Brie Clayton May 18, 2026
0 Comments
New Capabilities Bring Controllable, ...
19/05/2026
It May be Time to Stop and Take an AI Breather
Brie Clayton May 19, 2026
0 Comments
If the rock you stay on starts to roll, jump clean. Or you'll...
18/05/2026
Despite a bumpy start to the year, the provider of event-production support and ...
18/05/2026
Daktronics has partnered with the University of North Carolina to manufacture and install 11 LED displays totaling more than 10,000 square feet and more than 14...
18/05/2026
CBS LA has announced a multi-year partnership with the Los Angeles Rams, covering exclusive local broadcasts of Rams preseason games, weekly year-round programm...
18/05/2026
Skyline Communications has announced an integration between its DataMiner xOps p...
18/05/2026
eCLUTCH, the hybrid esports platform powered by iKOMG, has announced an expansion of its distribution across Europe, MENA, Africa, and Asia, along with new cont...
18/05/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/05/2026
With 22 games this season, the production team looks forward to tweaking and enhancing the coverage
After 8,660 days off the air, the WNBA returned to NBC yest...
18/05/2026
(L-R) Midori Francis and Natalie Erika James attend the Saccharine premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 22, 2026, in ...
18/05/2026
Last night, the Spotify Podcast Awards in Mexico returned to the country's capital. Now in its second year, the evening honors creators whose voices are hel...
18/05/2026
ZEN-Core synth goes mobile
Roland's powerful ZEN-Core software synthesizer has just been introduced to the iPad, offering a convenient entry point into ...
18/05/2026
Versatile new limiter plug-in announced
Based in Sheffield, UK, fedDSP offer a range of plug-ins that span the music production, live sound and high-end med...
18/05/2026
A new use for convolution?
Viiri Audio's debut plug-in aims to do something a little different with convolution processing, allowing users to adjust all...
18/05/2026
Delta Goodrem shines for SBS as more than 3.27 million Australians tune in for E...
18/05/2026
The Australian Defence Force uses L3Harris T4 and T7 robots for explosive ordnan...
18/05/2026
Continued investment across Europe and Germany is expanding local teams and improving access to stock, regional expertise, and specialist broadcast support.
CV...
18/05/2026
Agentic AI inference at one-tenth the cost per token with NVIDIA Vera Rubin NVL7...
18/05/2026
18 May 2026
Dubai and New York, May 18, 2026 - VEON Ltd. (NASDAQ: VEON), a glob...
18/05/2026
Monday 18 May 2026
Sky News offers ad-free podcasts and bonus episodes for just...
18/05/2026
Comscore March 2026 Consumer AI Chatbot Usage Rankings Show Claude Gaining Share OpenAI's ChatGPT maintains lead while Anthropic's Claude continues to c...
17/05/2026
Delta Goodrem's Eurovision Eclipse marks end of a stellar run
17 May, 2026
Media releases
Bulgaria wins Eurovision 2026
Relive every spellbinding mome...
17/05/2026
Back to All News
Oasis Premieres on Netflix June 19
Entertainment
17 May 2026
GlobalSpain
Link copied to clipboard
Summer, sunshine, the beach, parties. T...
16/05/2026
Helps to deliver a clean, balanced midrange
Developed alongside Newfangled Audio, the latest plug-in in Eventide's software collection has been designed...
16/05/2026
Brings onboard stem rendering to RANE System One
Engine DJ have just released Engine DJ 5.0, a free update for their Engine DJ OS embedded hardware and Engi...
16/05/2026
Boris FX Continuum Pairs AI Precision and Advanced Creative Controls
Jessie Electa Petrov May 16, 2026
0 Comments
The 2026.5 release adds automatic de...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Seattle Sounders FC and Seattle Reign FC, in partnership with RAVE Foundation an...
15/05/2026
Dan Brumm has served as sound designer on Bluey, the Australian children's t...
15/05/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are accepting applications for the 6th annual Mark Brunner Professional Audio Schola...
Digital Nirvanas Suresh Babu allows us inside his daily routine and why he thinks marketing in the media and entertainment industry is a different beast to peer tech sectors
