Fox Sports to use Vizrt to display on-air graphics and data-driven augmented reality graphics at the Daytona 500
FOX Sports will add augmented reality (AR) graphics from Vizrt and Stype into its annual NASCAR coverage. These will be in addition to the interactive and data-driven on-air graphics already in place, set to enhance the live broadcast of the 58th running of the Daytona 500 on 21 February 2016.
The AR graphics will be used to virtually display race summaries, driver information, sponsor logos and other race-related information along the sides of the world famous Daytona International Speedway track. They will be powered by a specialized camera tracking system supplied by Stype in tandem with real-time 3D graphics technology from Vizrt.
FOX Sports will also utilize four Viz Engine real-time compositing systems and three Viz Trio character generators (CG). One of the graphics systems will drive a touchscreen to provide expanded views of the cars and their systems in motion. They'll also help create and display familiar fullscreen graphics, lower thirds and race stats featuring telemetry data gathered from inside the cars. Everything be controlled in a series of on-site mobile production trucks provided by Game Creek Video.
We've always placed high importance on creating augmented reality graphics that are photorealistic, said Zac Fields, Senior Vice President Graphic Technology and Integration at FOX Sports. He added that the augmented graphics are controlled by a Fox Sports team working on Vizrt's CG systems, allowing them to maintain their existing workflows. The design must include the proper amount of shading and lighting built into our 3D models and scenes. Vizrt's technology allows us to incorporate these graphics into the live broadcast in a highly efficient way that complements our workflow at the track.
Daniel Kru elj, Chief Technology Officer at Stype, said the race track has a new crash barrier that is further from the track than previous years. This means a longer jib arm (30 ft.) is needed to reach the track and will be located at turns three and four.
Outside broadcasts like the Daytona 500 always allow us the opportunity to be more creative with AR images, since there's always more physical space to place the graphics than in a studio, said Kru elj. Natural colors of the sky also provide a nice backdrop for the massive 3D graphics we'll be generating with the Vizrt 3D technology.
It's projects like the Daytona 500 that allow our live graphics technology to really shine and we are excited to be working with Stype to bring Fox Sports' vision to reality, said Petter Ole Jakobsen, CTO at Vizrt. Today's audiences always want to see the latest in image technology and augmented reality is taking live graphics to another level, for the benefit of everyone involved.
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About Stype Stype provides camera tracking hardware, software and integration for real-time augmented reality and virtual studio broadcasting. Our flagship product, the Stype kit (system for tracking the camera position in 3D space), is currently being used by industry's leading edge broadcasters such as Fox Sports, the BBC, CBS , MTV. Stype can provide turnkey solutions for clients looking to spice up their broadcasts with real-time 3D graphics, sports analysis and much more!
About Vizrt Vizrt provides real-time 3D graphics, studio automation, sports analysis and asset management tools for the media and entertainment industry. This includes interactive and virtual solutions, animations, maps, weather, video editing, compositing, and playout tools. Vizrt has customers in more than 100 countries worldwide including CNN, CBS, Fox, BBC, BSkyB, Al Jazeera, NDR, ITN, ZDF, Star TV, Network 18, TV Today, CCTV, NHK and the list keeps growing. Vizrt has nearly 600 employees and operates in 40 offices worldwide. Vizrt is a privately owned company by Nordic Capital Fund VIII.
Press Contacts
Martin Burkhalter President & CEO +41 22 365 75 01 MBurkhalter|V:ZR7
Ingrid Agas ster Executive VP of Products and Marketing +47 9953 3791 IAgasoster|V:ZR7
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Fox Sports to use Vizrt to display on-air graphics and data-driven augmented reality graphics at the Daytona 500
