Ultimate idol group \Mori Musu\ to promote 04 au Student Discount campaign

- Student Discount and Smart Value provide four fees for free, for the greatest au discount ever - No.2014-016

KDDI CORPORATION

Okinawa Cellular Telephone Company

January 22,2014

KDDI and Okinawa Cellular have employed Morning Musume 14 and Tsunku

as new promotional figures for the au Student Discount campaign, which features a new series of commercials that began airing on January 14, 2014.

For the new commercials, Miyuki Oshima and Kazuko Kurosawa of the female comedy trio Mori San Chu, who have appeared in previous au commercials, have joined forces with Morning Musume 14 to form a new group, called Mori Musu.

The au Student Discount campaign, which began on January 16, 2014, provides newly subscribing student customers and their families free au mobile phone basic charges for up to 3 years [1]. In addition, for those who also subscribe to au Smart Pass, the Smart Pass monthly information charge is waived through December 2014 [2]. With the combined discounts, four different fees are provided free of charge.

Furthermore, student customers and their families can also subscribe to au Smart Value and receive an additional 1,410 (tax excluded) per month discount from their au smartphone usage fees for up to 2 years, making this aus greatest discount campaign ever.

In the new commercials, Mori Musu aims to be the greatest idol group ever by combining the Morning Musume 14 idol group with the Mori San Chu comedy team. In similar fashion, the au Student Discount campaign aims to provide the greatest discount ever by combining the au Student Discount with au Smart value.

au Student Discount

au Smart Value

[1]

When student family members use MNP. For those who do not use MNP, the monthly basic charge is free for up to 1 year.

[2]

The 30-day free service for first-time subscribers is included.

For more details, see the Attachment.

Attachment Ultimate idol group "Mori Musu" to promote 2014 au Student Discount campaign

The information contained in the news releases is current at the time of publication. Products, service fees,service content and specifications, contact information, and other details are subject to change without notice.

LINK:	http://news.kddi.com/kddi/corporate/english/newsrelease/2014/01/22/222...
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