Cleeng launches industry first cross-platform AI agents t...

Cleeng, the Subscriber Retention Management (SRM ) pioneer, today announced a raft of new AI agents for its AI Assistant to accelerate decision-making and automate time-consuming operational tasks. These industry-first agents span the entire Cleeng portfolio to offer streaming and D2C subscription businesses actionable, intelligence-rich insights that increase retention. Cleeng is the first subscriber infrastructure company to offer agents that aggregate data across web, iOS, Android, Roku, and telco platforms.

Increasing retention remains a priority for digital businesses, particularly for video streamers where subscriber churn has increased by 175% since 2019. While retention is more cost-effective than acquisition, most organizations lack the real-time, holistic intelligence needed to underpin the swift actions that prevent churn. Cleengs AI Assistant and its agents close that gap by unifying data, decision-making, and campaign execution in a single platform, making the process seamless and more efficient.

Since 2018, Cleeng has invested heavily in its data lake and machine learning models, providing a powerful foundation for the AI era. Recommendations from Cleeng's AI agents are built on the behavioral insights from over 54 million subscribers generating 250 million subscription lifecycle events across more than 1,000 publishers in more than 200 countries and territories. These include profiles of healthy and at-risk churn cohorts across different types of content; which retention strategies perform best for given segments; and market-level pricing benchmarks.

At launch, available agents within AI Assistant include:

AI Analyst Agent that continuously monitors subscriber data, surfaces at-risk cohorts and anomalies, and generates week-over-week segment intelligence with actionable recommendations.

Offer Creation Agent that enables business managers to design, configure, and publish new pricing plans and offers via natural language - no developer expertise required.

Knowledge Agent that provides instant, contextual answers on platform features, integrations, best practices, and configurations - available 24/7, grounded in 100M+ tokens of Cleeng-specific knowledge and able to generate code as requested.

Growth Marketing Agent that acts as an always-on campaign strategist - analyzing subscriber segments, lifecycle stages, and behavioral signals to recommend and execute the most effective acquisition, upsell, retention, and win-back campaigns including messaging, channels, timing, and incentives tailored to each audience.

Further intelligence is derived from Cleeng's end-to-end subscription platform, which means no costly and time-consuming custom integrations or separate licensing agreements. They extend beyond typical chatbots because they take actions like creating offers, generating configurations, or triggering workflows. More operational efficiency results from cross-company access - developers to marketing managers can collaborate with AI agents on tasks. For example, these teams can identify a churn-risk cohort and launch a targeted retention offer, all while in the chat interface.

Rising customer acquisition costs and intensifying competition mean that retention isnt just a priority its an imperative for survival, said Gilles Domartini, Founder and CEO, Cleeng. Our AI agents are built on 15 years of domain expertise, and now were giving our clients access to that depth of subscriber retention logic and proprietary data in a way that no generic AI layer can replicate. That focus and our unique business proposition are what is driving our projected 45% ARR growth this year.

As with all Cleeng tools, data privacy is built into the AI Assistant agents: PII is processed by the AI models, client data is never used for model training without explicit consent, and it supports GDPR and CCPA compliance. Operationally, the system achieves sub-7-second response times on complex agentic queries and maintains a 99.99% uptime SLA.

LINK:	https://kitplus.com/news/cleeng-launches-industry-first-cross-platform...
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