Keslow Camera And Fujinon Lenses Help Turn Cinematographers Visions Into Feature Film Reality

For 23 years, Keslow Camera, based in Los Angeles, has been a top source of high end camera equipment and expert technicians for the most demanding cinematographers in film and TV. With its focus on creating customized, proprietary tools and their outstanding customer service, Keslow has built life-long relationships with clients ranging from award winning television shows and feature films to nationally broadcast commercials and music videos.

Keslow recently purchased the full range of FUJINON PL HK zooms: the 14.5-45mm T2.0 (HK3.1x14.5), 18-85mm T2.0 (HK14.7x18), 24-180mm T2.6 (HK7.5x25) and 75-400mm T2.8-T3.8 (HK5.3x75) Premier HK Series 4K+ zoom lenses; as well as the PL 19-90mm (ZK4.7x19) and 85-300mm (ZK3.5x85) Premier ZK Cabrio Series zooms, which feature detachable servo drives.

Keslow COO Dennis McDonald marveled, These lenses do not breathe. With other lenses, the image may shift that critical bit when you zoom in and out. But with FUJINON, theres no image shift at all. They are extremely sharp, just a phenomenal piece of equipment.

McDonald finds that the focal lengths of the lenses make them extremely versatile, which helps streamline the production process. Ultimately, though, its the cinematographers preference that decides Keslows offerings. Each DP has their own idiosyncrasies in terms of what they want in glass. From a rental standpoint, we aim to buy the best of the best. Then we give them to our cinematographers and tell them to take them out on a job and see what they think. And from our new FUJINON lenses, all Im getting is incredible feedback. With such a wide focal range, its amazing what you can get out of them.

McDonald reports that several high-profile DPs are requesting these new lenses. Currently, an entirely hand-held film is being shot with the ZK19-90mm Cabrio zoom. Said McDonald, Its groundbreaking what they've been able to do with that lens. With its detachable servo drive unit - a first for cine-style lenses - it's incredibly lightweight and has a very wide focal range. Its the perfect combination of practicality and performance. Keslow and our clients are sold on Fujinon.

About Keslow Camera

Robert Keslow founded Keslow Camera in 1990 after spending several years in the film industry as camera assistant and support staff in rental houses. Concerned with service available at the time he dedicated his company to delivering cutting edge equipment and top level service. With locations in Los Angeles, Chicago, Santa Fe, New Orleans and Miami, Keslow has helped clients achieve their vision in Emmy-award winning network television shows to Academy Award winning feature films, and nationally broadcast television commercials to award winning music videos.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit http://www.fujifilmusa.com/northamerica, go to http://www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to http://www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at http://www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2012, and in the year ended March 31, 2013, had global revenues of $26.7 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit http://www.fujifilmholdings.com.

* At an exchange rate of 83 yen to the dollar.

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