What does viral success look like for the internet generation? In Mexico, singer-songwriter Ed Maverick offers a prime example. In less than one year, the 18-year-old guitarist, whose real name is Eduardo Saucedo, has gone from having 1,000 daily streams on Spotify to over 98,000, thanks to his nine-track album of acoustic bedroom-pop titled mix pa llorar en tu cuarto (a mixtape to cry to in your bedroom) and a fateful spotting by one of our editors of his track Fuentes de Ortiz on the Mexico Viral 50 playlist. One listen to that track, and it's easy to see why it was included on Spotify's Distrito Indie playlist before eventually making its way to the flagship La + Chingona and xitos M xico playlists.
Typically armed with little more than a guitar, each song on mix pa llorar en tu cuarto is a raw portrayal of the uncertainty and insecurity of young love. The audio equivalent of reading someone's diary, the tracks are vulnerable and heartbreakingly relatable. In a rich baritone, Saucedo expresses his feelings through simple, approachable lyrics that mix in everyday Mexican slang, reflecting how people actually communicate.
Karpe Diem, one of the first songs he wrote, describes his experience in getting over someone. In discussing the song with For the Record Saucedo said it's probably the song closest to his heart, as it represents the start of his transition to adult problems, not kid problems anymore. Indeed, many of his songs come from his own experiences, particularly with ex-girlfriends, although he evades linking them to a specific moment.
Saucedo, who comes from the northern state of Chihuahua, Mexico, didn't grow up in a musical family, but learned to play guitar by watching videos and playing in norte o-a genre of music popular in the region he comes from-groups throughout middle school. His style evolved through playing covers of songs by his favorite bands, such as those by Mexican indie rockers Little Jesus. But neither style of music suited what he wanted to do, so he decided to strike out on his own and eventually started composing his own songs. I felt the need to release what was going on in my mind, he said.
And perhaps this is the secret to the easy intimacy of his lyrics: He works by following his intuition and going with the flow, as opposed to forcing things. Even when Saucedo starts to write a song, he likes to see how he's feeling-whether it's good or bad-and to see what arrives. Ultimately, what he's hoping for is that people listening to his songs can at least feel something -and perhaps realize they're not the only ones going through the difficulty of being a teenager. That's why I make music, really, he said.
Saucedo recently moved to Mexico City, where his sister acts as his manager. He's navigating his sudden rise to fame by making sure he stays in touch with his friends from back home, as well as his fans, many of whom are his age or younger. In April, he held an autograph signing session in the city's south, where a lot of university students live. When he arrived, over 1,000 people were waiting for him, and some of them had been there since 8am that morning. Luckily, their spirits were kept high as he performed for the crowd, and they sang along with him. Afterwards, he signed everything from copies of his album to sneakers and a ukulele.
Right now, his influences include another Mexican indie rock singer, Dromedarios M gicos, who also comes from Chihuahua. He enjoys listening to bands like King Gizzard & The Lizard Wizard, The Walters and Se or Kino. And already, as a follow-up to his album, he's released Ropa de Bazaar featuring Jenny Ju rez of the Sonora-based lo-fi pop act Bratty, a folk-tinged acoustic song about a young couple escaping together. Let's go far away from here, the two sing as Saucedo strums his guitar. Accompany me and I'll take care of you, through the drunken crazy times and all the rest.
While at one point he harbored thoughts of being a graphic designer, right now Saucedo is happy with continuing his music career. He doesn't have a specific milestone in mind, but for the near future he'd like to head somewhere very far and compose for a few months, and produce something different to his first album, both lyrically and musically-he just doesn't know exactly what yet.
Listen to the whole album by Ed Maverick, mix pa llorar en tu cuarto, or for extra acoustic intimacy, hear the live version of his latest single, Ropa de Bazaar.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Recreating the 1974 Doctor Who Time Tunnel in After Effects
Graham Quince May 6, 2026
0 Comments
The Time Tunnel from Doctor Who titles is one of th...
06/05/2026
Gravity Media Chief RF Communications Engineer Glenn Willems uses Wisycom RF over Fiber and wireless solutions across major cycling events and international mar...
06/05/2026
A Sennheiser Spectera module is now available in Bitfocus Companion and Buttons, enabling direct integration of Spectera with the two software platforms. The mo...
06/05/2026
Ted Turner, the visionary media entrepreneur whose appetite for disruption helpe...
06/05/2026
Peacock is going all-in on the beautiful game - streaming all 104 FIFA World Cup...
06/05/2026
New pricing tiers for vocal/dialogue restoration tool
NoiseWorks Audio's AI-powered vocal and dialogue processing plug-in is now available in three diff...
06/05/2026
Popular mixing & routing software overhauled
Following a recent public beta test, RME have launched the final release version of the powerful mixing and rou...
06/05/2026
New SOS Video Feature
Focusrites ISA C8X is a milestone product that brings together the companys analogue heritage and their expertise in digital audio. Yo...
06/05/2026
Polands Miecznik-class frigates are part of the largest contract in Polish shipbuilding history. (Image Credit: PGZ Stocznia Wojenna)...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Riedel Communications today announced the expansion of its leadership structure as part of a strategic initiative to strengthen both its operational management ...
06/05/2026
For nearly three decades, Veteran Production Sound Mixer and Five-time Emmy Award Winner Dirk Sciarrotta has helped define the sonic identity of the long-runnin...
06/05/2026
ZEISS CinCraft LensCore: Cinema Lens Looks for Compositing
Brie Clayton May 6, 2026
0 Comments
ZEISS announces the launch of CinCraft LensCore, a nove...
06/05/2026
Wisycom Solves Extreme RF Challenges Across Miles of Live Action for Gravity Med...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Narrative Entertainment has partnered with Encompass to deliver high-quality subtitling of its Great! network content using the Altitude Intelligence AI assiste...
06/05/2026
SipRadius, widely recognized for making content processing and connectivity secure and seamless, is proud to launch a dramatic new approach to AI content creati...
06/05/2026
When the broadband and media industry gathers at ANGA COM in Cologne from May 19 to 21, Big Blue Marble will be at the forefront. The international broadcast an...
06/05/2026
Cinegy GmbH, a leading developer of software-defined television technology, is proud to exhibit at MPTS for the first time. Visitors to the stand will discover ...
06/05/2026
Val Jeanty Receives 2026 Doris Duke Artist Award Jeanty, a composer, percussionist, and turntablist, is the fourth Berklee recipient of the prestigious award ...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
When live cycling races and international marathons stretch for miles across cities and countryside, there is no margin for RF failure in live broadcast. As Chi...
06/05/2026
Oberkochen/Germany, May 5, 2026
ZEISS announces the launch of CinCraft LensCore, a novel solution for creating physically based cinematic lens looks for visual...
06/05/2026
06 May 2026
VEON's Kyivstar Authorized to Resell Starlink for Businesses & ...
06/05/2026
UKTV has secured the exclusive rights to the early back catalogue of iconic Australian drama series Neighbours, following a landmark content deal with Fremantle...
06/05/2026
Wednesday 6 May 2026
Sky commissions feature documentary to mark 10th anniversa...
06/05/2026
Wednesday 6 May 2026
Sky and Formula 1 agree long-term partnership across UK, Ireland and Italy
Sky in the UK & Ireland to remain the home of Formula 1 until ...
06/05/2026
Sky Zero Footprint Fund-backed TV campaign launches nationwide, supported by new...
06/05/2026
Wuppertal May 6, 2026
Riedel Expands Leadership Structure, Appoints Marc Engro...
06/05/2026
SAN JOSE, Calif. - May 6, 2026 - Harmonic (NASDAQ: HLIT) today announced its latest broadband innovations for ANGA COM 2026, highlighting its vision for a new e...
06/05/2026
Statement from Rupert Murdoch, Chairman Emeritus, Fox Corporation on Ted Turner&...
06/05/2026
Friday 8 May on RT One and RT Player
Meet the NSPCA team caring for and protecting animals in need in this six-part series
Fly on the wall, six-part series...
06/05/2026
The race to build the world's most powerful AI factories demands networking ...
06/05/2026
How changes to proteins can alter drug interactions for new precision therapies Scripps Research team maps how chemical modifications to proteins affect drug bi...
05/05/2026
Experts from the world of academia, tech, business, politics and media convened for a Thomson Talks at the Cambridge Disinformation Summit in April. It's th...
05/05/2026
Three phones were hardwired for power and transmission to the truck; camera feat...
05/05/2026
The creative studio behind campaigns for the NBA, Fanatics Sportsbook & Casino, ...
05/05/2026
Nielsen has announced results from a co-viewing pilot program covering February&...
What does viral success look like for the internet generation? In Mexico, singer-songwriter Ed Maverick offers a prime example. In less than one year, the 18-year-old guitarist, whose real name is Eduardo Saucedo, has gone from having 1,000 daily streams on Spotify to over 98,000, thanks to his nine-track album of acoustic bedroom-pop titled mix pa llorar en tu cuarto (a mixtape to cry to in your bedroom) and a fateful spotting by one of our editors of his track Fuentes de Ortiz on the Mexico Viral 50 playlist. One listen to that track, and it's easy to see why it was included on Spotify's Distrito Indie playlist before eventually making its way to the flagship La + Chingona and xitos M xico playlists. 
