What does viral success look like for the internet generation? In Mexico, singer-songwriter Ed Maverick offers a prime example. In less than one year, the 18-year-old guitarist, whose real name is Eduardo Saucedo, has gone from having 1,000 daily streams on Spotify to over 98,000, thanks to his nine-track album of acoustic bedroom-pop titled mix pa llorar en tu cuarto (a mixtape to cry to in your bedroom) and a fateful spotting by one of our editors of his track Fuentes de Ortiz on the Mexico Viral 50 playlist. One listen to that track, and it's easy to see why it was included on Spotify's Distrito Indie playlist before eventually making its way to the flagship La + Chingona and xitos M xico playlists.
Typically armed with little more than a guitar, each song on mix pa llorar en tu cuarto is a raw portrayal of the uncertainty and insecurity of young love. The audio equivalent of reading someone's diary, the tracks are vulnerable and heartbreakingly relatable. In a rich baritone, Saucedo expresses his feelings through simple, approachable lyrics that mix in everyday Mexican slang, reflecting how people actually communicate.
Karpe Diem, one of the first songs he wrote, describes his experience in getting over someone. In discussing the song with For the Record Saucedo said it's probably the song closest to his heart, as it represents the start of his transition to adult problems, not kid problems anymore. Indeed, many of his songs come from his own experiences, particularly with ex-girlfriends, although he evades linking them to a specific moment.
Saucedo, who comes from the northern state of Chihuahua, Mexico, didn't grow up in a musical family, but learned to play guitar by watching videos and playing in norte o-a genre of music popular in the region he comes from-groups throughout middle school. His style evolved through playing covers of songs by his favorite bands, such as those by Mexican indie rockers Little Jesus. But neither style of music suited what he wanted to do, so he decided to strike out on his own and eventually started composing his own songs. I felt the need to release what was going on in my mind, he said.
And perhaps this is the secret to the easy intimacy of his lyrics: He works by following his intuition and going with the flow, as opposed to forcing things. Even when Saucedo starts to write a song, he likes to see how he's feeling-whether it's good or bad-and to see what arrives. Ultimately, what he's hoping for is that people listening to his songs can at least feel something -and perhaps realize they're not the only ones going through the difficulty of being a teenager. That's why I make music, really, he said.
Saucedo recently moved to Mexico City, where his sister acts as his manager. He's navigating his sudden rise to fame by making sure he stays in touch with his friends from back home, as well as his fans, many of whom are his age or younger. In April, he held an autograph signing session in the city's south, where a lot of university students live. When he arrived, over 1,000 people were waiting for him, and some of them had been there since 8am that morning. Luckily, their spirits were kept high as he performed for the crowd, and they sang along with him. Afterwards, he signed everything from copies of his album to sneakers and a ukulele.
Right now, his influences include another Mexican indie rock singer, Dromedarios M gicos, who also comes from Chihuahua. He enjoys listening to bands like King Gizzard & The Lizard Wizard, The Walters and Se or Kino. And already, as a follow-up to his album, he's released Ropa de Bazaar featuring Jenny Ju rez of the Sonora-based lo-fi pop act Bratty, a folk-tinged acoustic song about a young couple escaping together. Let's go far away from here, the two sing as Saucedo strums his guitar. Accompany me and I'll take care of you, through the drunken crazy times and all the rest.
While at one point he harbored thoughts of being a graphic designer, right now Saucedo is happy with continuing his music career. He doesn't have a specific milestone in mind, but for the near future he'd like to head somewhere very far and compose for a few months, and produce something different to his first album, both lyrically and musically-he just doesn't know exactly what yet.
Listen to the whole album by Ed Maverick, mix pa llorar en tu cuarto, or for extra acoustic intimacy, hear the live version of his latest single, Ropa de Bazaar.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Launched alongside new FreqSoft installer
Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...
15/07/2026
Save up to 55% on software until 23 July 2026
Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...
15/07/2026
Real-time stem-separation tool updated
zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...
15/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
15/07/2026
DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Wednesday 15 July 2026
Screeners and press pack now available: Gomorrah: The Or...
15/07/2026
Trinity's Treasures features Ruth Negga, Eleanor McEvoy, and David Norris, a...
15/07/2026
Join geographer Dr Susan Hegarty, Engineer Tim Joyce and Architect Orla Murphy a...
15/07/2026
Home to leading manufacturers, robotics pioneers, infrastructure builders and gaming, of course, Japan is one of the world's centers of AI - building across...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
14/07/2026
Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...
14/07/2026
Independent league adds 14 regional sports network affiliates, growing distribut...
14/07/2026
New strategy aims to unify competitions, content, fan engagement, and commercial...
14/07/2026
ESPN and Disney+ become exclusive home of PFL events in key international MMA market...
14/07/2026
Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...
14/07/2026
Submitted by North American Broadcasters Association (NABA)
As broadcasters con...
14/07/2026
Modernized mobile unit combines HOME Apps, mc 56 console, and IP infrastructure ...
14/07/2026
Every match of the 32-team tournament will air across ION and Scripps Sports platforms in English and Spanish...
14/07/2026
FloHockey to stream every game of the annual international tournament under four...
What does viral success look like for the internet generation? In Mexico, singer-songwriter Ed Maverick offers a prime example. In less than one year, the 18-year-old guitarist, whose real name is Eduardo Saucedo, has gone from having 1,000 daily streams on Spotify to over 98,000, thanks to his nine-track album of acoustic bedroom-pop titled mix pa llorar en tu cuarto (a mixtape to cry to in your bedroom) and a fateful spotting by one of our editors of his track Fuentes de Ortiz on the Mexico Viral 50 playlist. One listen to that track, and it's easy to see why it was included on Spotify's Distrito Indie playlist before eventually making its way to the flagship La + Chingona and xitos M xico playlists. 
