Avid MediaCentral provides broadcasters with enhanced workflow efficiencies from anywhere

23/02/2024

Avid MediaCentral provides broadcasters with enhanced workflow efficiencies from anywhere

Brie Clayton February 22, 2024

0 Comments

Media companies can accelerate production workflows through new features added to MediaCentral | Collaborate, MediaCentral | Cloud UX and MediaCentral | Acquire

Avid has released a host of new features to its industry-leading MediaCentral workflow platform to empower broadcasters and media companies to accelerate production on premises and in the cloud.

MediaCentral continues to deliver more efficient workflows and collaborative features that help media companies alleviate the constant pressure to deliver quality content faster.

Among the new features are:

The Blueprint Builder in Avid's newsroom-planning, content-sharing and project-tracking tool MediaCentral | Collaborate. Newsroom teams can now tailor their planning and approval workflows with the specific attributes they require for their productions - allowing them to share and track content faster, saving time and money.

The Collections app. This speeds up workflows between apps on the MediaCentral platform, enabling users to gather content for their stories more quickly. Working like a clipboard, the app makes it simple for users to collect material, saving time and speeding up the creative process.

Enhanced Send To Playback capabilities. An incoming feed, even though not yet complete, can now be transferred to FastServe | Playout servers, replacing the need for teams to edit a feed into a timeline before transferring. This enables newsroom teams to get their content to air faster.

Updates to the Rundown app inside MediaCentral | Cloud UX. As well as providing more detailed timing information, these enhancements enable more work to be done in the web-based MediaCentral | Cloud UX app, so journalists can work with both video and text without needing to switch apps.

Adding granularity to user-rights management within MediaCentral | Acquire. Production teams controlling multiple ingest and playout devices, can now grant users specific permissions to record or view content. In addition, custom metadata - including mandatory metadata - can be added at the ingest stage, helping to improve the discoverability of clips, cutting search time and speeding up getting stories to air or online.

Avid VP of Product Management for Video & Media Solutions, Dave Colantuoni, explains: Broadcasters tell us they're under pressure to deliver compelling content, fast, and so are looking for reliable time-saving production features. These ongoing updates to our MediaCentral platform are designed to help production teams unlock creativity and operational efficiency, enabling our media enterprise customers to provide better content for their viewers quicker than ever.

December 7, 2023ENVY Extends Partnership with Avid to Streamline Post-Production WorkflowsAward-winning UK post house signs multi-year multi-site Avid subscription and support deal

November 23, 2023Icelandic State Broadcaster R V Upgrades Production Capabilities with New Avid | Stream IOMulti-year subscription provides broadcaster with next-generation ingest & playout solution for media production needs

MediaCentral 2023.12 builds on the heritage of the media industry's most deployed Production Asset Management solution to deliver even more efficient workflows. Teams can work more closely together to plan, track and share content to deliver to multiple platforms with the confidence their valuable media and metadata remains safe through enhanced security.

MediaCentral is the industry's most comprehensive, stable, flexible, secure, open and integrated media workflow platform, enabling collaboration from any location to accelerate content turnaround. The Avid MediaCentral set of tools streamlines the entire production workflow, allowing dispersed teams to create better content faster, deliver to more outlets and devices, and maximize the value of users' media.

Learn more about the latest additions, features and functionalities available in MediaCentral at https://www.avid.com/products/mediacentral.

Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.

Enter your email address, and your first and last name below!

-- Sign up: * indicates required

Email Address *

Name

--

LINK:	https://creativecow.net/avid-mediacentral-provides-broadcasters-with-e...
	See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

18/03/2026

Net Insight Names Larissa GrnerMeeus CPO

Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4. Larissa G rner Meeus will become CPO of Net Insight on May 4...

18/03/2026

SVG Europe's The Football Summit 2026: Select Sessions Now Available to Watch on SVG PLAY

SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...

18/03/2026

SVG's SportsTech@NABShow Blog Goes Live as Countdown to Vegas Heats Up

The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...

18/03/2026

The Premiere of Dead Lover Showcases Grave Robbing and Sex With a Giant Finger

(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...

18/03/2026

Music Row Piano from Wiltone Productions

Yamaha C7 captured in Nashville Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...

18/03/2026

Techivation introduce T-Warmer Mk2

Bass-enhancement plug-in upgraded Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...

18/03/2026

Tonal Balance Control 3 from iZotope

Mix-reference plug-in overhauled iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...

18/03/2026

Toontrack Transistor Organ EKX

Latest EZKeys 2 expansion arrives Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...

18/03/2026

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture 18 March, 2026 Media releases New SBS Audio podcast For The Culture, hosted ...

18/03/2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz at NAB 2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...

18/03/2026

LCTWS 2026

London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE Unveils 2026 NAB Show Educational Presentations Brie Clayton March 18, 2026 0 Comments SMPTE , the home of media professionals, technologists, a...

18/03/2026

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K Brie Clayton March 18, 2026 0 Comments LED wall virtual production blends 12K open gate acquisition w...

18/03/2026