AZIMU POST PRODUCTION SPEEDS UP WORKFLOW with PIXIT MEDIA

Azimuth Post, the independent Soho-based post-production facility, has benefited from highly efficient 4K workflows and increased its competitiveness since installing Pixit Medias bespoke PixStor storage system.

After lengthy research into nearline solutions, Azimuth Post chose to work with Pixit Media. There are many companies offering a lot of different options when it comes to storage solutions. Pixit Media stood out by being a challenger in the market, said Chris Churcher, Head of Operations at Azimuth Post. Pixit Media offered both functionality for nearline as well as performance and storage that can power the online suites. PixStor gives us the efficiency and performance that we require and it is based on commodity/non proprietary hardware, which makes it competitively priced.

Pixit Media installed a single storage node PixStor with 144TB Net useable capacity and 1GB of available storage IO throughput. The system was supplied by Pixit Medias channel partner root6, whose expertise proved invaluable in integrating the workflow with Avid applications.

PixStor provides a central asset repository for all file-based media and also functions as the workflow hub for the offline to online process. The workflow provides multiple pools of storage for different user groups as part of a single system. The nearline storage used for parking file-based media (PixStor) is also, in essence, the primary storage for the grade/online suite (Smoke). This provides Azimuth Post with an efficient route from offline to online. Unique to Azimuth Post, the PixStor system squeezes all this into a 6U footprint, which was a crucial requirement.

As a small company that likes to challenge the big players ourselves, we really appreciate the value of offering something truly unique, said Asha McClean, Commercial Director at Azimuth Post. Like Azimuth Post, Pixit Media challenges the norms of the giant companies, contributing the refreshing perspective of something wholly independent and unmatched.

Barry Evans, Technical Director, Pixit Media, said, Azimuth takes on a wide variety of work, from short films to documentaries and high-end corporate videos, and provides full post production service from offline to deliverables. Each project brings a new creative challenge, which is why it is imperative to have a flexible workflow solution that enables them to stand side by side with larger post facilities.

LINK:	http://www.kitplus.com/news/AZIMUTH_POST_PRODUCTION_SPEEDS_UP_WORKFLOW...
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