IBC 05: Fraunhofer Digital Cinema Alliance Rebrands, demos

IBC, hall 8, booth B.80: The Fraunhofer Institute for Integrated Circuits IIS at IBC demos the first product implementation of its light-weight codec Lici . Used within key-board/video/mouse (KVM) solutions, the demo will be showcased with part-ners IHSE GmbH and Viscon GmbH as part of the new IBC Content Every-where Technology in Action Theater. Fraunhofer IIS now introduces its licensing model for all suppliers and manufacturers of professional equipment, including camera applications and Video over IP.

When it comes to the transmission of high-definition images, the available infrastructure and bandwidth cause a bottleneck. This occurs not only in the consumer sector, but even more in professional production and remote desktop applications. For example, the transmission of high-definition camera data and high frame rates up to 120 Hz is limited by conventional Ethernet or HD SDItransmission cables. The challenge is even higher when a color depth of 12 bits or higher for HDR monitors is required. Lici overcomes this bottleneck by flexibly adapting image data streams to the available infrastructure and bandwidth while maintaining resolution and dynamic range.

Lici transmits data with as little loss as possible and with low compression rates of 1:2 to 1:6. It can be easily integrated into existing programmable devices and offers a cost-efficient solution for data transmission with low-latency and no frame drops, explains Wolfgang Heppner, head of group Systems and Devices at Fraunhofer IIS.

As part of the IBC Content Everywhere Technology in Action Programme, Fraunhofer IIS, IHSE and Viscon will showcase the integration of Lici into KVM extenders to meet the requirements for transmission of 4K resolution and high frame rates in professional environments. The presentation will unveil the potential of Lici in a virtual reality scenario, in which all the data has to be transferred and displayed with required 60 fps for smooth movements while the user interactively manipulates 3D bodies in the scenario.

The presentation, Use of Mezzanine Image Compression for KVM Extenders and Video Transmission, will be held Friday, September 11, 15:00 in Hall 3, Booth 3.A19, Technology in Action Theatre.

More information available at www.dcinema.fraunhofer.de

Fraunhofer Digital Cinema Alliance Rebrands to Fraunhofer Digital Media Alliance

Erlangen, Germany/September 8, 2015 - IBC 2015, hall 8 booth B.80: The Fraunhofer Digital Cinema Alliance, leading provider of end-to-end solutions for an enhanced digital media and cinema workflow, today announces it will offer its research and developments under a new name, the Fraunhofer Digital Media Alliance.The new name reflects the Alliance's broader range of developments beyond cinema for the convergence of media technologies and requirements.

The greatest challenge facing cinema at the beginning of this century was the introduction and use of digital technologies. The rapid growth of digital cinema and digital screens across the world is causing an increased demand for comprehensive technologies and standards that can easily span across cinema, broadcast and multimedia workflows. This includes shorter timeframes, file formats and codecs that optimize processes while enabling new video and audio experiences. As a result, the member institutes of the Fraunhofer Digital Cinema Alliance have expanded the breadth of their research and are bundling their expertise in both audio and image technologies as the Fraunhofer Digital Media Alliance.

The Fraunhofer Digital Media Alliance's goal is to provide new technologies and innovations for each step of any digital media or cinema workflow for immersive viewing and audio experiences that enable customers to stay ahead of the market. As a competency center for contract-based research and developments, the Fraunhofer DigitalMedia Alliance focuses on standards-compliant and future-oriented technologies and solutions that can be seamlessly integrated into existing workflows andcustomized for different applications to meet the needs of any customer.

The convergence of technologies from the big screen to the broadcast and mulitimedia worlds will continue at a rapid pace, and film and media professionals need solutions that free their workflows to not only adapt but to capitalize on this shift, says Dr. Siegfried Foessel, spokesperson, Fraunhofer Digital Media Alliance.

Each member institute of the Fraunhofer Digital Media Alliance brings unrivaled insights and expertise for the development of high-quality, cross-workflow solutionsthat makes this possible today while paving the future of digital cinema and media.

Member institutes include Fraunhofer IIS, Fraunhofer HHI, Fraunhofer IDMT and Fraunhofer FOKUS. The Alliance boasts more than ten years of worldwide achievements, such as MP3, HE-AAC, HEVC, H.264, the DCI Test plan, easyDCP and MPEG-H.

The institutes will present their latest developments at IBC 2015 in hall 8, booth B.80. Further information is available at www.dcinema.fraunhofer.de.

The Fraunhofer Digital Media Alliance is focused on solutions for an end-to-end digital media and digital cinema workflow in order to drive enhanced moving picture and audio experiences. The Fraunhofer institutes of the alliance provide a network of intelligence with a pool of experts that provide future-oriented technologies and international standards to allow customers to stay ahead of the market. As an one-stop competence center for digital media and digital cinema solutions. They provide for our customers scientific know-how and the development of solutions that can be easily integrated in existing workflows or environments or optimize process steps. The institutes offer research and development in the areas of production (camera systems, 3D recording systems), audio systems, data compression, post proces

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