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Primestream Launches Major Updates to Media IO

30/09/2020

Primestream, a leading provider of asset management and automation software solutions for media production, today announced major updates to its Media IO application. Media IO is Primestream s award-winning IP-based recording and playout solution for capturing content from virtually any source and then transcoding it live for fast integration into any production, management, and delivery workflow. Media IO Server and Media IO Desktop versions now include expanded support for media ingest in cloud-hosted environments, as well as significant enhancements to performance and user experience.

Supporting both on-premises and cloud recording, the software-based Media IO is able to capture content from any IP stream, camera, or broadcast source including NDI, HLS, RTSP, and SDI while encoding to ProRes, XDCAM, AVC-Intra, DVCPRO and H.264 formats on the fly. Available for both Windows and macOS, Media IO is a simple-to-deploy, broadcast-ready media capture application for capturing and monitoring baseband and network signal paths throughout any facility. Media IO also captures live feeds from non-baseband sources including bonded cellular devices and IP video encoders for fast integration into production, management, and delivery workflows.

Media IO Server Updates

With the updates, Media IO Server now supports 4K UHD capture to drive high-end live production workflows. This provides users with a single capture platform for both HD and 4K UHD signals, simplifying and unifying workflows across the requirements of multiple departments.

In addition, Media IO Server now features expanded format support for real-time video editing, adding support for Apple Final Cut X in addition to Adobe Premiere Pro. Since Media IO captures IP sources live and in real time, editors can preview live streams and edit them within NLE systems even as the video feed is still capturing.

Media IO Desktop Updates

Media IO Desktop now supports monitoring of up to 12 channels, double the previous maximum channel count. In addition, the user interface has been redesigned based on client testing and feedback to provide an easier and more intuitive user experience for triggering recordings and encoding.

"When we first launched Media IO, it was a game-changer making remote production and live contribution easier and more cost-effective than ever before, said Claudio Lisman, president and CEO of Primestream. "Media IO offers support for a greater number of input sources, workflows, and formats than any other competing bonded cellular and live recording solution on the market, and the real-time editing capabilities are also completely unique."

Lisman added: "The most significant aspect of the new Media IO release is its cloud integration features, which give our customers even greater flexibility by allowing them to move key live baseband ingest and video production workflows off-premises. It s just one more example of how we re helping media operations prepare for success now and in the future and ensure they can continue to reach the widest audiences on the most platforms."

More information about Primestream and the company s products is available at www.primestream.com.

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About Primestream

Primestream is a leading provider of asset management, automation software, and workflow orchestration solutions for media and production operations that are scalable and highly configurable across markets, platforms, and infrastructures to ensure long-term flexibility and value. With a long history in media creation workflows, Primestream combines best-in-class technology with proven reliability to help optimize media creativity for enterprise, digital media, sports, and broadcast operations worldwide. Primestream products leverage deep expertise and insight into market trends and customer requirements to connect content creation, collaboration, asset management, production, and delivery together in an optimal workflow.

The Primestream software suite has been field-proven in a wide range of production facilities for many of the world s leading broadcasters and corporations, such as Vice Media Group, Microsoft Production Studios, Cisco Global Television, NFL Networks, NFL Films, AT&T Sports, SunTV, Disney, New World Symphony, Verizon Media Group, Fortune Magazine, Time USA, Business Insider, USC Annenberg School for Communication and Journalism, MTG Sweden, Goldman Sachs, and many more.
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