
With two months to go until IBC 2024 in Amsterdam, media technology innovator Limecraft is inviting attendees to visit booth 7.D11 during the event for a demonstration of better ways for media content producers to plan, create and collaborate. As one of the earliest mediatech companies to incorporate AI into a customer solution, Limecraft has consistently called for AI to be deployed more effectively in media and production, referring to this as Media Intelligence.
The industry buzz around AI started a couple of years ago but we've been working with it for over a decade now, comments Limecraft co-founder Maarten Verwaest. It was the very reason why we created Limecraft in the first place. AI can take on lots of heavy lifting by automating laborious and repetitive tasks but we see that most AI solutions deliver incomplete and inaccurate results. The signal-to-noise ratio is often very poor because AI-driven activities like image recognition or facial recognition were never designed with original content production in mind. By contrast, Media Intelligence blends AI with relevant human input such as scripts, production briefings and call sheets. By applying subsequent normalisation, we have achieved superior confidence scores and true multi-modal indexing that supports editorial decision-making.
When we look at the challenges our customers face, everything boils down to three core activities, adds Head of Product Nico Oorts:
Planning a production designing, customising and automating workflows.
Creating by ingesting, finding and managing content from anywhere.
Collaborating by pre-cutting, tagging, editing and commenting on content in real time. In each of these areas, Limecraft is using Media Intelligence within its unified platform to accelerate and simplify workflows, improve efficiencies and deliver more accurate results.
Another topic being highlighted by Limecraft at IBC is hybrid storage: The utopian world of high-performance, flexible and cost-effective cloud editing and storage has not yet materialised, Maarten Verwaest suggests. High-volume content producers are still having to choose between the cost advantages and convenience of local storage and the mobility benefits but high recurring cost challenges of cloud storage. We have created a better way called Cloud Connector which enables you to keep content wherever you prefer locally or in the cloud, or both. Cloud Connector is a secure local software agent which opens up full two-way upload and download to the central Limecraft platform so you can still easily locate, manage and share content. Our customers find the case for this hybrid approach compelling because very few cloud storage solutions can offer the same critical blend of performance, flexibility and price.
Limecraft will be exhibiting throughout IBC 2024 on booth 7.D11 to book a meeting with the team in Amsterdam please go to https://www.limecraft.com/ibc-2024/
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
14/01/2026
Staines-upon-Thames, UK, 13th January, 2026 ITV, one of the UKs leading broadcasters, has selected Yospace, the global leader in Dynamic Ad Insertion (DAI), to ...
14/01/2026
Tech Focus: Audio Consoles, Part 2 - New Options for Virtual MixingA variety of solutions offer both technical and economic benefitsBy Dan Daley, Audio Editor
...
14/01/2026
Tech Focus: Audio Consoles, Part 1 - Key Component Evolves Toward the Totally Vi...
14/01/2026
SVG Summit 2025: Audio from Monday Workshops Now AvailableListen to sessions from Live Production Innovation, AI Production Tools, Cloud Production, Content Wor...
14/01/2026
The L3Harris large T7 robotic systems will provide U.S. Navy and U.S. Marines wi...
14/01/2026
Steiger Media's adoption of Calrec's compact Argo M console not only makes its innovative new hybrid truck faster, more efficient, and agile, but also e...
14/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
14/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
14/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
14/01/2026
January 14th, 2026
TRIBECA ANNOUNCES BEST NEW YORK SHORT AWARD FOR 25TH ANNIVERSARY FESTIVAL
In Celebration of Its 25th Anniversary, Tribeca Introduces a N...
14/01/2026
Wednesday 14 January 2026
Sky News announces Cathy Newman to lead flagship new political programme
Sky News today announces that award-winning journalist and ...
14/01/2026
Back to All News
State of Fear, The First Spin-Off of a Netflix Brazil Producti...
14/01/2026
The first stamp of An Post's 2026 Stamp Programme, marking 100 Years of Broadcasting, was unveiled at by Patrick O'Donovan TD, Minister for Culture, Com...
14/01/2026
It's official! Beverley Callard has landed in Carrigstown. The beloved actor, known for her unforgettable roles and iconic screen presence, is joining the c...
13/01/2026
Independent media in Brazil and Colombia is facing an urgent crisis of traditional business models alongside a deteriorating security environment, according to ...
13/01/2026
NHL Situation Room 2.0: How Sony Hawk-Eye Powers Centralized Officiating, Player...
13/01/2026
NBC Sports Ices the Audio for the 2026 Prevagen U.S. Figure Skating Championship...
13/01/2026
DMF and MXL in practice: Which vendors are adopting it, and how fast is the ecos...
13/01/2026
CES 2026: Five Important Sports-Tech BuzzwordsThe terms highlight innovations for sports production at the showBy Daniel Frankel, SVG Contributor
Tuesday, Jan...
13/01/2026
For TGL Season 2, Unity 6 Boosts Virtual-Graphic Quality; COSM 360 Cameras Impro...
13/01/2026
Resetting Expectations? The State of the Sports Industry with Devoncroft's J...
13/01/2026
Top Row L-R: Ana Katz, Natalia Almada, Bao Nguyen, Tatiana Maslany, A.V. Rockwell, Dr. Heather Berlin
Second Row L-R: Sophie Barthes, Azazel Jacobs, Janicza Br...
13/01/2026
DoW to invest $1B in planned independently traded Missile Solutions business...
13/01/2026
L3Harris Chairman and CEO Christopher Kubasik and Under Secretary of War for Acq...
13/01/2026
April 10, 2025
First Gulf has taken a significant step in its U.S. expansion with the launch of its first industrial development in the country.
First Westla...
13/01/2026
April 11, 2025
Canadian footwear retailer SoftMoc has signed a lease for 145,600 square feet at 901 Hopkins Street in Whitby, where the space will serve as a w...
13/01/2026
April 14, 2025
First Gulf is proud to announce that 25 Ontario has officially received its occupancy permit, marking the transition from an active construction...
13/01/2026
April 28, 2025
First Gulf has been awarded a design-build lease for a new 350,000 square foot office and warehouse facility for Sherwin-Williams. This project ...
13/01/2026
August 13, 2025
First Gulf Expands U.S. Industrial Footprint with First Savanna...
13/01/2026
August 13, 2025
First Gulf is proud to partner with Toromont Industries Ltd. to...
13/01/2026
October 10, 2025
First Gulf is pleased to announce that PPFD, a leading third-party logistics company, has leased 146,536 square feet at 901 Hopkins Street in ...
13/01/2026
Singapore - January 13, 2026 - Nielsen today announced the appointment of Matty Lin to its Commercial Organization as APAC regional sales leader.
Based in Sing...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Nine-week performance series brings music, dance, theatre, and storytelling to downtown Durham, January - March 2026 (Durham, NC) The Chamber Orchestra of the T...
13/01/2026
Berklee Launches AIMS, an Artist-Centered Summit on Music and AI Hosted by the Berklee Emerging Artistic Technology Lab (BEATL), the event will focus on the i...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Luxembourg, December 17, 2025 - SES S.A. ( SES or the Company ), a leading spa...
13/01/2026
Back to All News
Netflix Confirms Production of The Dealer,' a High-Stakes...
13/01/2026
Back to All News
Nick Cave & Warren Ellis to Compose Original Score for Jo Nesb...