Tedial provides leadership to the markets of MAM and workflow with its new strategy Tedial proporciona a los clientes la posibilidad de elegir entre un conjunto de componentes unidos de MAM y workflow suficientemente flexible como para satisfacer las necesidades actuales y futuras del negocio.
En un ambiente de medios de comunicaci n que est evolucionando y cambiando a un ritmo cada vez mayor Tedial, una de las empresas pioneras del sector, contin a con su posici n de liderazgo aportando claridad al cada vez m s confuso mercado de la gesti n de los recursos de los medios. Tedial, como queda patente en IBC, est aplicando un enfoque dirigido hacia soluciones basadas en el entendimiento mutuo de los clientes, sus necesidades y sus objetivos de negocio, al mismo tiempo que satisface las aspiraciones de funcionamiento de los medios de comunicaci n globales, que requieren soluciones MAM a la medida de sus operaciones.
Esther Mesas, directora de Ventas de Tedial, destaca que etamos constantemente monitorizando todo el mercado, tanto desde la perspectiva del proveedor como del cliente, y como expertos del sector nosotros pensamos que se trata de un mercado muy confuso. Con tantas empresas pretendiendo ofrecer capacidad de flujo de trabajo o MAM es dif cil para los medios de comunicaci n identificar lo que se adapta mejor a sus necesidades y corrientes de trabajo actual, por no hablar de sus futuras operaciones. Tedial proporciona a los clientes la posibilidad de elegir entre un conjunto de componentes unidos que son lo suficientemente flexibles para satisfacer las necesidades actuales y futuras del negocio, y que proporcionan una plataforma evolutiva para resolver las demandas posteriores .
Simplificar los cambios
A medida que la industria del broadcast avanza hacia un modelo de negocio orientado al mundo de las tecnolog as de la informaci n, los medios de comunicaci n est n cada vez m s interesados en cuestiones como la eficiencia y la capacidad de repetici n en lugar de buscar nuevas tecnolog as como lo hicieron en el pasado. Sobre la base de este fuerte patrimonio t cnico, Tedial est tratando de simplificar estos cambios para los clientes con el fin de que todos, desde el director ejecutivo al operador, puedan entender las soluciones disponibles y los consiguientes beneficios para las operaciones de broadcast. Todo esto podr comprobarse en el stand 8.B41 de Tedial en el IBC.
Peter Gallen, gerente de Productos de Tedial, considera que a habido un gran cambio en la industria, que ha visto c mo nuestros clientes se alejan del hardware tradicional para centrarse verdaderamente en las tecnolog as de la informaci n que integran todas las reas de la cadena de contenidos de media, en particular con la introducci n del trabajo basado en archivos .
Y a ade: Si bien esto ha mejorado la continuidad de los contenidos de la producci n de TV, nunca ofrecer los m ximos beneficios sin la ayuda de una robusta gesti n del flujo de trabajo. Como proveedor de soluciones Tedial est focalizando su actividad en las reas centrales que incluyen el flujo de trabajo, pero tambi n en la gesti n de contenidos, en la nube, en la arquitectura multi-propietario, la reutilizaci n de contenidos, el patrimonio de los archivos, el intercambio de contenidos y las salas de redacci n, destacando las cuestiones operativas que pueden ser resueltas usando las soluciones de Tedial .
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Tedial provides leadership to the markets of MAM and workflow with its new strategy Tedial proporciona a los clientes la posibilidad de elegir entre un conjunto de componentes unidos de MAM y workflow suficientemente flexible como para satisfacer las necesidades actuales y futuras del negocio. 
