ESPN Virtual To Debut Tomorrow on NBA Saturday Primetime on ABC

ESPN announced it will debut ESPN Virtual 3' - an innovative technology which illuminates the 3-point line for every 3-point shot attempt - on Saturday, Jan. 30, for the second edition of NBA Saturday Primetime on ABC. The Cleveland Cavaliers and LeBron James will host the San Antonio Spurs and LaMarcus Aldridge at 8:30 p.m. ET. The technology will be utilized for all NBA Saturday Primetime on ABC broadcasts this season.

ESPN Virtual 3' will provide a subtle, yet impactful new way to enjoy an element of an NBA game, says Tim Corrigan, senior coordinating producer, NBA on ESPN. It will give viewers instant clarity on whether a 3-point shot has been attempted, which hasn't been consistently evident during a live telecast.

he ESPN Virtual 3' technology will illuminate the 3-point line in red. In the event of a successful 3-point shot attempt, the 3-point line will remain illuminated until the ball transitions to the other team. For a missed 3-point shot attempt, the illumination will end instantly.

ESPN Virtual 3' is the latest in a long line of ESPN's technological innovations, designed to enhance the viewer experience, including 1st and Ten, Pylon Cam, and K-Zone.

This has the potential to enhance our basketball coverage much in the same way that our Emmy Award-winning systems have done for football, (1st and Ten), and baseball, (K-Zone), says Jed Drake, senior vice president, production innovation. In some respects ESPN Virtual 3' completes a trilogy of enhancement on our major sports properties.

Stay tuned to SVG for more coverage of this story next week.

LINK:	http://www.sportsvideo.org/2016/01/29/espn-virtual-3-to-debut-tomorrow...
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