
NDI PTZ Camera's Unparalleled Video Quality and Versatility Deliver Fully Immersive Experience for Virtual Audience
When the International House of Music (IHOMI), a staple of Downtown Los Angeles for over a century, was looking to revolutionize its live streaming experience, the renowned retailer found the solution it was looking for with the CV730-NDIW UHD 4K60 IP PTZ Camera with VS-PTZ-IP PTZ IP camera controller from Marshall Electronics.
For Project Manager Alex Naranjo and the crew at IHOMI, the decision to use cameras in their music store was born out of a desire to help their musician clients during the pandemic. We decided to open up our store to live stream musical performances as a way to give back to the artists and loyal clients who have helped keep us in business, says Naranjo. These performances, which continue post-pandemic, are live streamed right from our retail floor or drum room. These live streamed concerts not only give these artists a platform to play, but also allows them to receive donations and support from viewers.
As IHOMI's live performance schedule began to increase, it became evident quickly that they needed a better camera solution than the consumer cameras they were using. Once we started to get the ball rolling on these shows, we got tired of having to use comms and were looking for an easier solution with just one control, adds Naranjo. In speaking with our industry colleagues, we were introduced to Marshall's CV730 camera and were very impressed. I really liked the camera's NDI capabilities. I also loved its super easy setup. With the CV730, you use just one Cat 6 cable instead of having to run HDMI and power cables. In addition, with a large client base in live production especially in the house of worship market, we also saw the ability to add them to our inventory and sell them to our customers, which made a lot of sense.
The CV730-NDI PTZ camera features a nine-million-pixel sensor with a long 30x optical zoom range and flexible simultaneous 12GSDI and HDMI outputs with NDI |HX and USB3 capability. The crystal-clear UHD (4K) images up to 3840x2160p at 60fps offer a professional camera source to any production. NDI |HX delivers low latency, high quality, frame-accurate video, and audio in real time to IP workflows. NDI 5.5 and NDI|Tools opens the ability to integrate more video devices and applications into your production workflow. Simply plug into PoE++ Ethernet port and that's it; video, audio, control, tally and power all over one Ethernet cable. CV730-NDI is the first UHD60 PTZ camera on the market with NDI |HX.
Naranjo also finds the CV730's picture quality to be a game changer. According to Naranjo, the CV730's exceptional video quality and versatility have enabled us to convey the essence of our live performances to online audiences. With its advanced pan, tilt, and zoom capabilities, the camera captures performances with remarkable clarity and precision, ensuring that virtual attendees feel truly immersed in the music.
International House of Music, Inc. is one of the oldest music stores in all of California. IHOMI has been designated as one of the Top 100 music instrument and product retailers in the world by the National Association of Music Merchants (NAMM).
North America Stories
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Standalone processors acknowledged for the innovation and value they bring to Pro AV
Cobalt Digital, a leading designer and manufacturer of signal processing ...
02/07/2026
Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...
02/07/2026
Maxon Autograph: Introduction to working with Tables
Simon Ubsdell July 1, 2026
0 Comments
An overview of Autograph's ridiculously powerful tables...
02/07/2026
Boston Conservatory's Soir e Breaks Records to Fund Student Scholarships The event achieved 127 percent of its fundraising goal in an evening celebrating ...
02/07/2026
How Adam Rosenwach Pivoted from Music to Med Tech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might thin...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Manfrotto Introduces UNCOVER, the new premium camera bag collection for modern h...
01/07/2026
Blackmagic Design Powers Houston Tamil Sangam Literacy Competition
Brie Clayton July 1, 2026
0 Comments
Volunteers use ATEM Mini Pro, Blackmagic Desig...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
PlayBox Technology has published State of Broadcast Infrastructure 2026, an in-depth industry research report examining the technologies, operational challenges...
01/07/2026
LONDON, UK, 1 JULY Jigsaw24 has appointed Alan Henry as Head of Sales for Media and Entertainment, reinforcing its continued investment in helping broadcaster...
01/07/2026
Content Vault, the patent-pending secure content distribution platform protecting high-value media from disclosures, theft and unauthorised access, today announ...
01/07/2026
Bitcentral, Inc. a leading provider of enterprise software and digital media solutions for news, sports and entertainment broadcasters, as well as streaming pla...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Chyron Launches the All-New Chyron Academy: A Reimagined, Hands-On Learning Expe...
01/07/2026
Amplium Captures Kawasaki Brave Thunders Game with Blackmagic URSA Cine Immersiv...
01/07/2026
Boris FX Optics Expands Plugin Support to Apple Photos, Capture One, and Affinit...
01/07/2026
As AI moves from model development to production inference, compute demand is ac...
30/06/2026
As Brazil's only way for fans to see all 104 matches, YouTube channel proves the power of digital...
30/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/06/2026
MainStreaming, the award-winning and innovative Edge Video Delivery Network, today announced that it has been selected by ITV to support the delivery of ITVX, I...
30/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/06/2026
When Wheel of Fortune and Jeopardy! needed to upgrade their wireless communications system, they turned to Clear-Com FreeSpeak wireless for their iconic televi...
30/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...