Sony Pixel Power calrec Sony

Big Ten Conference Officially Inks New Seven-Year Rights Deals With CBS, Fox, and NBC

18/08/2022

Big Ten Conference Officially Inks New Seven-Year Rights Deals With CBS, Fox, and NBC The three agreements combined are reportedly worth more than $8 billion over seven years By SVG Staff

Thursday, August 18, 2022 - 10:35 am

Print This Story | Subscribe

Story Highlights

The Big Ten Conference officially announced its new media rights contracts with CBS, Fox and NBC today, which will total more than $8 billion over seven years, according to SportsBusiness Journal. The new agreements will run from the 2023-24 season through 2029-30 and will result in a robust Saturday lineup each week for the most-watched conference in college sports in 2021-22. The day will start with Fox's Big Noon Saturday at noon ET, followed by CBS's 3:30 p.m. ET marquee broadcast window, and then segue into primetime with NBC's new Big Ten Saturday Night package.

Notably, ESPN - a Big Ten rightsholder for the past four decades - will not be part of its media plans moving forward (though the network will continue to broadcast its current package of games for the 2022-23 season).

According to SBJ, Fox's premier package will include 30-plus football games, while CBS and NBC will have 15-16 games each.

SBJ reports the deals are valued at over $1.1 billion per year - the most lucrative conference rights agreements in the history of college athletics and nearly tripling the current value of the Big Ten's rights agreements.

Fox Sports Retains Premier Big Ten Rights Package FOX Sports will retain the premier media rights package with the Big Ten and, beginning 2023, the broadcaster will add additional football and men's basketball games to its schedule across its family of networks while also upgrading its Game of the Week selections.

We are proud to expand upon our long-standing partnership with the Big Ten Conference and further bolster our position as the premier rights holder of the conference, says FOX Sports CEO and Executive Producer Eric Shanks. Commissioner Warren's leadership and vision have resulted in the growth and recent market expansion of the Big Ten Conference. In an ever-evolving landscape, the Big Ten remains the most storied collegiate athletic conference in the country.

Today we extend our long-standing media rights partnership with FOX to ensure that our fans will be delivered exciting Big Ten football, women's and men's basketball, Olympic sports, and creative conference storytelling across FOX, FS1 and BTN, says Big Ten Conference Commissioner Kevin Warren. We deeply value the special relationship that our conference has with the outstanding team at FOX Sports, specifically Eric Shanks, Mark Silverman and Larry Jones, who have consistently worked to strengthen and grow the Big Ten Conference brand across the nation.

Fox will have an increased football game count across the FOX family of networks, as well as the ability to air premier football matchups in later windows with the addition of UCLA and USC to the Big Ten Conference - in addition to the network's coveted Noon timeslot. Four of the next seven Big Ten football Championship games are set to air on FOX.

On the college hoops side, 200+ Men's basketball games will air across the FOX family of networks each year under the new deal.

CBS Sports Swaps in Big Ten for Outgoing SEC Rights As part of CBS's multiplatform rights agreement for football and basketball, every CBS game in the Big Ten package will air on the CBS Television Network and also stream live on Paramount+. With its SEC rights deal expiring after the 2023 season, CBS will present a marquee Big Ten football game every week in its traditional 3:30 p.m. ET time slot on Saturday, beginning with the 2024 season. CBS Sports' Big Ten football coverage kicks off in 2023 with select games in various windows, while the SEC on CBS will remain in the 3:30 p.m. ET window in 2023. In addition, the Big Ten Football Championship Game will air on CBS and stream live on Paramount+ in 2024 and 2028.

The new agreement extends CBS Sports' 32-year partnership with the Big Ten for regular-season basketball, with an increased number of games on the schedule beginning with the 2024 season and continuing through the remainder of the deal. CBS Sports will present both the Men's and Women's Championship games each season, along with the Men's semi-final games. The Big Ten on CBS is the highest-rated men's regular-season college basketball package on television.

The Big Ten has been a valued partner for more than three decades and we are thrilled to expand that relationship by adding Big Ten football to our portfolio of marquee properties, says CBS Sports Chairman Sean McManus. The combination of CBS Sports' proven record in elevating college conferences to new heights, our standard of excellence and the strength and reach of Paramount Global's linear and digital platforms, will create a powerful showcase for the Big Ten and its student-athletes. Together with Kevin Warren and the team at the Big Ten, we look forward to growing the conference to the highest of levels, reaching the widest audience.

The Big Ten Conference media rights agreements are more than just dollars and deals. They are a mechanism to provide stability and maximum exposure for our student-athletes, member institutions and partners during these uncertain times in collegiate athletics, Warren says. We are very grateful to our world-class media partners for recognizing the strength of the Big Ten Conference brand and providing the incredible resources we need for our student-athletes to compete at the very highest levels, and to achieve their academic and athletics goals.

NBC To Launch New Primetime Package With Big Ten Saturday Night' Under NBCUniversal's Big Ten agreement, NBC and Peacock will become the exclusive home
LINK: https://www.sportsvideo.org/2022/08/18/big-ten-conference-officially-i...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

23/04/2026

NAB Honors Rob Lowe and John Tesh With Hall of Fame Induction

Share Copy link Facebook X Linkedin Bluesky Email...

23/04/2026

Roku, Samsung Dominate CTV Platform Market in U.S.

Share Copy link Facebook X Linkedin Bluesky Email...

23/04/2026

G&D and VuWall Strengthen International Sales Team

Share Copy link Facebook X Linkedin Bluesky Email...

23/04/2026

The 2026 NAB Show Reports More than 58,000 Attendees

Share Copy link Facebook X Linkedin Bluesky Email...

23/04/2026

SmallHD Monitor Overlay License for Hi-5 and Hi-5 SX deli...

Partnership between ARRI and SmallHD brings new Hi-5 license Configurable monitor overlays adapt to individual working styles Supported by SmallHD monitors ru...

23/04/2026

Jeff Cronenweth ASC Sheds Light on Tron Ares with Astera

Lighting Master Cronenweth ASC brings a unique look to each grid world with the help of Astera Jeff Cronenweth on the set of Disney's TRON: ARES. Photo by...

23/04/2026

ZEISS Supreme Primes Shine in Star-Driven Short Dr Sam

DP Chloe Smolkin ( The Late Show, Kidz Bop ) joins director Danielle Beckmann and writer/actor Raji Ahsan behind the camera for the heartfelt short comedy Dr...

23/04/2026

Apply now to join the 2026 Producer Delegation to TIFF: The Market

Apply now to join the 2026 Producer Delegation to TIFF: The Market 23 April 2026 Screen Australia, in partnership with Ontario Creates, has opened application...

23/04/2026

Tag, You're It: GeForce NOW Levels Up Game Discovery With Xbox Game Pass and Ubisoft+ Labels

GeForce NOW is doubling down on what matters most: gamers. This week's upgra...

22/04/2026

Live From NAB 2026: Solid State Logics Berny Carpenter on Expanding System T With Virtual DSP, Cloud Workflows

Solid State Logic is advancing its System T platform with a stronger focus on IP...

22/04/2026

Live From NAB 2026: Dolbys Giles Baker on the Growth of Dolby OptiView, Immersive Vision and Audio for Live Sports

From immersive audio to live streaming, Dolby Laboratories is focused on the fut...

22/04/2026

Live From NAB 2026: Blackmagic Design's Bob Caniglia on Implementing Cinematic Looks in Live Broadcasts

Shallow depth-of-field cameras have taken the industry by storm. Its debut a han...

22/04/2026

NAB 2026: Eastern Kentucky University deploys campus-wide ST 2110 network with Riedel and Bridge Digital

Riedel Communications (Booth C4908) announced that Eastern Kentucky University (...

22/04/2026

SportsTechBuzz at NAB 2026, Day 4: Live Reports From the Show Floor in Vegas

The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...

22/04/2026

NAB 2026: Blackmagic Design Announces URSA Cine 12K LF 100G

Blackmagic Design has announced the URSA Cine 12K LF 100G, a new model in the URSA Cine family adding 100G Ethernet for SMPTE 2110 live production output up to ...

22/04/2026

Live From NAB 2026: NEPs Martin Stewart Talks 40 Years, the NEP Platform, and Scaling for FIFA World Cup

Celebrating its 40th anniversary, NEP is leaning into hybrid production with the...

22/04/2026

Live From NAB 2026: NEPs Dan Murphy on NEP Platform, TFC, and the Shift to Software-Defined Workflows

NEP VP, Platform Dan Murphy sits down at the 2026 NAB Show to unpack what NEP P...

22/04/2026

Spotify and WNBA's New York Liberty Bring Basketball and Music Together With New Partnership

Spotify and the New York Liberty are teaming up to give music and basketball fan...

22/04/2026

The story of the Focusrite ISA preamp

New 20-minute documentary explores iconic design The Focusrite Room in Mesa, Arizona, where John Aquilino hosts the Studio Console 005. In 2025, Focusrite co...

22/04/2026

EverSync SP-10 wireless from Cloudvocal

Offers compact wireless solution for pedalboards Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...

22/04/2026

Arturia release Augmented Persia

Latest hybrid sampling/synthesis instrument arrives Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...

22/04/2026

Acustica Audio launch Salt 2

Combines three distinct analogue EQ emulations The latest addition to Acustica Audio's ever-expanding collection of analogue-emulation plug-ins combines...

22/04/2026

Analog Empire: Bass & Lead from Melda Production

Final instalment in vintage-inspired instrument series Analog Empire: Bass & Lead marks the final instalment in Melda Production's vintage hardware-insp...

22/04/2026

Strymon reveal the Canoga

Fuzz pedal joins all-analogue Series A line Given that Strymons reputation was built on unapologetically digital pedals, it was a little surprising to see t...

22/04/2026

SBS names shortlisted brands for 2026 SBS Media Sustainability Challenge

SBS names shortlisted brands for 2026 SBS Media Sustainability Challenge 22 April, 2026 Media releases National broadcaster also releases its second annual...

22/04/2026

The Frequency That Decides the Fight

Why Low Band Electronic Warfare Matters...

22/04/2026

Polish national football team play-off games top monthly programme list

The nation unites around football team's World Cup dream Warsaw, Poland, 20.04.26: Nielsen, a global leader in audience measurement, data, and media intell...

22/04/2026

Nielsen and the Polish Organisation of Advertisers announce strategic partnership to elevate marketing standards in Poland

Warsaw, Poland, 22.04.26: Nielsen, a global leader in audience measurement, data...

22/04/2026

Nielsen helps New Zealand brands expand internationally with greater clarity and confidence

New market intelligence offering gives businesses a clearer view of local consum...

22/04/2026

Glookast Unveils New UX, YouTube and Social Media Connectors, Premiere Panel, Cinnafilm Tachyon Plugin and More at NAB

Glookast Unveils New UX, YouTube and Social Media Connectors, Premiere Panel, Ci...

22/04/2026

Lightcraft Technology to Preview Spark Story at NAB 2026 with Interactive Previs Experience

Lightcraft Technology to Preview Spark Story at NAB 2026 with Interactive Previs...

22/04/2026

Bolin Demos New PTZ Cameras and Controller at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

Anchor Audio Launches Beacon 3

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

FCC Grants WSWB TV License Transfer to Sinclair

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

Telemundo Puerto Rico Streaming Channel Launches On Prime Video

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

Chyron Announces PRIME Translate

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

TV Tech Announces Winners of Best of Show Awards at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

VEON's Banglalink to Bring Starlink Mobile to Customers in Bangladesh

22 Apr 2026 VEON's Banglalink to Bring Starlink Mobile to Customers in Bangladesh Bangladesh becomes the third market where VEON and Starlink Mobile partne...

22/04/2026

FIRST LOOK FOR NEW U DRAMA SERIES HIT POINT

U have unveiled exclusive first-look images for their six-part police thriller Hit Point, starring Nick Blood (Day of the Jackal) and BAFTA nominee Saffron Hock...

22/04/2026

UKTV Highlights: Saturday May 9th -15th 2026

What can I watch on UKTV and stream on U this week? This week on UKTV and the free streaming service U, viewers can watch a range of new and returning programm...

22/04/2026

Sky announces fifth year of WNT Fund with 30,000 bursary supporting players and grassroots football

Wednesday 22 April 2026 Sky announces fifth year of WNT Fund with 30,000 bursa...

22/04/2026

This Earth Day, Discover the Sustainable Productions Behind Our Films and Series

Back to All News This Earth Day, Discover the Sustainable Productions Behind Our Films and Series Emma Stewart, Ph.D. Netflix Sustainability Officer Enterta...

22/04/2026

Retail Media Standards Are Expanding Into Commerce Media - Here's Why That Matters for Measurement

The move from Retail Media to Commerce Media is about broadening the scope of th...