Tedial launches Media Exchange Platform (MEP) for unique collaborative workflow

Tedial launches Media Exchange Platform (MEP) for unique collaborative workflow 19 Aug 2014

Tedial, the leading independent MAM technology solutions specialist, is unveiling its new Media Exchange Platform (MEP) at IBC 2014 on stand 8.B41.

The multi-screen explosion means that broadcasters and telcos are faced with an unprecedented and often unpredictable increase in the amount of media they have to exchange with each other. These exchanges take place during the production and post production processes and when packaging for delivery to multiple platforms. Undertaking thousands of drag-and-drop operations every day using fixed folders is inefficient and makes little sense at a business level. It's no longer enough to simply move thousands of media files over IP quickly and securely. Now broadcasters and telcos are also faced with the challenge of how to automatically manage and monitor the sheer amount of media and metadata that's being exchanged every day with their multiple media partners 24/7/365. Adapting typical broadcast processes or relying on simple IP accelerators and transcoding is not scalable or cost-effective

Tedial's new MEP is designed from the ground up to help content producers, broadcasters, pay-TV operators, service providers and telcos work collectively on their media securely and efficiently. This enables the real-world complexities of multimedia content exchange and packaging to be streamlined, whilst still using standard third-party IP managers and cloud based storage and distribution solutions.

Broadcasters and telcos can provide their media partners in multiple locations with easy and secure access to all media and related rights and contracts information throughout the content production lifecycle (such as programme making, news, co-production, promos, etc.).

Tedial provides a central media exchange platform with automated workflows to deliver to multiple sites and third-party systems, removing the unnecessary complexity that is now a reality for many organisations across many desktops and departments. MEP maximises the re-use and minimises the re-working of material and allows large media assets to be moved efficiently making use of Tedial's centralised management capability without the need for extensive IT support.

Tedial's MEP also provides global monitoring of media exchange processes using live dashboards and business reports that allow service providers and telcos (pushing content) and distribution platforms (pulling content) to exchange media automatically. Typical back-end processes that Tedial streamline prior to media exchange include: checking content locations and workflow status, checking where content has been sent from, applying transcodes, adding subtitles and checking quality etc.

Additional MEP features include:

Integration with customers local PAM systems - media and metadata

Manages the multiple physical versions, audio languages, subtitles and other ancillary information

Intuitive Tedial content Enrichment tools for adding search tags, editing, cataloging, subtitles and languages

Automatic packaging of content and metadata for downstream delivery

Tedial's Media Exchange Platform is based on our years' experience with multi-site deployments including production, archive, post production, playout, and distribution, says Esther Mesas, Vice President Sales & Marketing, Tedial. Whether it's upstream during news, sports and co-production or downstream during multi-platform packaging and distribution, Tedial has directly integrated multi-tenant media exchange and monitoring into its core media workflows. The thousands of multi-format content exchanges now required by media companies and telcos every day for broadcast and non-linear distribution can be managed and monitored centrally by Tedial.

Tedial will also be highlighting new Adobe Premiere Pro CC editing functionality within its Tarsys Media Asset Management (MAM) system at IBC 2014.

LINK:	http://www.theiabm.org/article.php?group_id=12450...
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