David Cardinale, product specialist, newsroom solutions at CGI tells TVBEurope about the importance of keeping skills up to date in the rapidly evolving media industry
By Matthew Corrigan
Published: June 14, 2024
David Cardinale, product specialist, newsroom solutions at CGI tells TVBEurope about the importance of keeping skills up to date in the rapidly evolving media industry
target=_blank title=Share on LinkedIn class=share-linkedin> David Cardinale, product specialist, newsroom solutions at CGI tells TVBEurope about the importance of keeping skills up to date in the rapidly evolving media industry
https://www.tvbeurope.com/business/people/meet-the-product-specialist-newsroom-solutions title=Share via Email class=share-email>
Talk us through an average day in your role David Cardinale, product specialist, newsroom solutions at CGI My role involves a diverse range of tasks that vary depending on the day's requirements. This includes conducting client demos to showcase our products and services, collaborating with the team to integrate innovations and AI into CGI OpenMedia, managing partnerships and their integration into OpenMedia, and delivering both client and internal training sessions to ensure everyone is up to date with program integrations and developments. Additionally, I attend trade shows like IBC where I need to prepare demo systems beforehand and during the show provide demonstrations. Lastly, I work on proof of concepts, planning, and implementing strategies to validate ideas and meet client and stakeholder needs.
How did you get started in the media industry? I started in the media industry in 2011 as a support technician and administrator for a prominent German broadcaster. However, in 2015, I transitioned to the health industry, where I worked in second and third-level support as an IT admin, as well as in business development and consulting. By 2018 my focus had changed to internal IT consulting with a specialisation in automation and system monitoring. In 2019 I decided to make a change and returned to the media industry, initially starting as a software engineer and later transitioning into product development. This journey has provided me with diverse experiences and skill sets that have shaped my career in the media industry.
What training did you have before entering the industry? Before entering the industry, I completed an apprenticeship as an IT administrator, gaining practical experience and foundational knowledge in the field. This was followed by extensive on-the-job training, allowing me to further develop my skills and expertise. Practical, on-the-job training combined with a good blend of qualifications is key in the IT industry. Looking to advance my knowledge, I studied for an engineering degree in Information Systems in Munich, which provided me with a deeper understanding of the technical aspects of the industry. Following that, I continuously updated and added to my qualifications to ensure that I stayed abreast of the latest developments in the industry. This included obtaining certifications such as SAFe 5 Product Manager and Product Owner, as well as a Cisco CCNA certification, ensuring that my skills remain relevant and up-to-date within the rapidly evolving industry landscape.
Why do you enjoy working in the industry? I enjoy working in the industry for many reasons. Firstly, I love the day-to-day challenges and tasks that I encounter in my job. Secondly, I find fulfilment in knowing that the work I do is relevant to the public, as it enables journalists and editorial teams to operate more efficiently and deliver higher-quality content. I also strive to make their lives easier by enhancing news teams' productivity and enriching the audience's experience with quality news content. Finally, I derive immense satisfaction from developing innovations, particularly when clients find these tools indispensable for their work. The media industry offers a diverse and stimulating environment.
What piece of advice would you offer someone looking to explore a similar role to yours? For someone looking to explore a role similar to mine, I would tell them that they need to be open to continuous learning and training, as the landscape of media technology is constantly evolving and you cannot fall behind. You also need to have a passion for the media industry and an appreciation for software development and the products involved. Additionally, be open to making new contacts and networking within the industry. Don't be afraid to present in front of large audiences or conduct demonstrations, as these are often integral parts of the role. Lastly, ensure you have a solid knowledge of the products you will be working with, as this will greatly improve your effectiveness in the role.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
01/06/2026
Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music
AudioShake has introdu...
01/06/2026
The sports-analytics company combines its data with proprietary AI to help leagu...
01/06/2026
Category line-up & sponsors announced
Photo: Paul Clarke
The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...
01/06/2026
New hybrid sample/synthesis instrument revealed
Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...
01/06/2026
Latest TONEX expansion captures three rare vintage amps
The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...
01/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
01/06/2026
SBS confirms its broadcast sponsors for FIFA World Cup 2026
1 June, 2026
Media releases
SBS has secured Hyundai, Hisense, Macca's, Rexona, bet365, Com...
01/06/2026
Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...
01/06/2026
Adobe Announces Concept to Vector
Deepa Subramaniam June 1, 2026
0 Comments
One of the biggest frustrations we hear from designers is how difficult it...
01/06/2026
Vampire Feature Night Patrol Graded with DaVinci Resolve Studio
Brie Clayton June 1, 2026
0 Comments
Colorist shapes dark, gritty tone for horror thri...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Mardi 2 juin 14h00
FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris
Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
31/05/2026
Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...
31/05/2026
Back to All News
Netflix Wins 15 Awards at the Canadian Screen Awards - See Pho...
31/05/2026
Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...
31/05/2026
As factories move from isolated automation to plant-wide intelligence, manufacturers need AI systems that can connect live machine signals, quality systems, wor...
31/05/2026
The NVIDIA AI Cloud ecosystem is accelerating the global buildout of AI factory infrastructure. Partners are expanding capacity to meet growing demand from ente...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
David Cardinale, product specialist, newsroom solutions at CGI tells TVBEurope about the importance of keeping skills up to date in the rapidly evolving media industry
