
Generative AI is driving change across industries - and to take advantage of its benefits, businesses must select the right hardware to power their workflows.
The new NVIDIA RTX 2000 Ada Generation GPU delivers the latest AI, graphics and compute technology to compact workstations, offering up to 1.5x the performance of the previous-generation RTX A2000 12GB in professional workflows.
From crafting stunning 3D environments to streamlining complex design reviews to refining industrial designs, the card's capabilities pave the way for an AI-accelerated future, empowering professionals to achieve more without compromising on performance or capabilities.
Modern multi-application workflows, such as AI-powered tools, multi-display setups and high-resolution content, put significant demands on GPU memory. With 16GB of memory in the RTX 2000 Ada, professionals can tap the latest technologies and tools to work faster and better with their data.
Powered by NVIDIA RTX technology, the new GPU delivers impressive realism in graphics with NVIDIA DLSS, delivering ultra-high-quality, photorealistic ray-traced images more than 3x faster than before. In addition, the RTX 2000 Ada enables an immersive experience for enterprise virtual-reality workflows, such as for product design and engineering design reviews.
With its blend of performance, versatility and AI capabilities, the RTX 2000 Ada helps professionals across industries achieve efficiencies.
Architects and urban planners can use it to accelerate visualization workflows and structural analysis, enhancing design precision. Product designers and engineers using industrial PCs can iterate rapidly on product designs with fast, photorealistic rendering and AI-powered generative design. Content creators can edit high-resolution videos and images seamlessly, and use AI for realistic visual effects and content creation assistance.
And in vital embedded applications and edge computing, the RTX 2000 Ada can power real-time data processing for medical devices, optimize manufacturing processes with predictive maintenance and enable AI-driven intelligence in retail environments.
Expanding the Reach of NVIDIA RTX Among the first to tap the power and performance of the RTX 2000 Ada are Dassault Syst mes for its SOLIDWORKS applications, Rob Wolkers Design and Engineering, and WSP.
The new RTX 2000 Ada Generation GPU boasts impressive features compared to previous generations, with a compact design that offers exceptional performance and versatility, said Mark Kauffman, assistant vice president and technical lead at WSP. Its 16GB of RAM is a game-changer, enabling smooth loading of asset-heavy content, and its ability to run applications like Autodesk 3ds Max, Adobe After Effects and Unreal Engine, as well as support path tracing, expands my creative possibilities.
The new NVIDIA RTX 2000 Ada - with its higher-efficiency, next-generation architecture, low power consumption and large frame buffer - will benefit SOLIDWORKS users, said Olivier Zegdoun, graphics applications research and development director for SOLIDWORKS at Dassault Syst mes. It delivers excellent performance for designers and engineers to accelerate the development of innovative product experiences with full-model fidelity, even with larger datasets.
Today's design and visualization workflows demand more advanced compute and horsepower, said Rob Wolkers, owner and senior industrial design engineer at Rob Wolkers Design and Engineering. Equipped with next-generation architecture and a large frame buffer, the RTX 2000 Ada Generation GPU improves productivity in my everyday industrial design and engineering workflows, allowing me to work with large datasets in full fidelity and generate renders with more lighting and reflection scenarios 3x faster.
Elevating Workflows With Next-Generation RTX Technology The NVIDIA RTX 2000 Ada features the latest technologies in the NVIDIA Ada Lovelace GPU architecture, including:
Third-generation RT Cores: Up to 1.7x faster ray-tracing performance for high-fidelity, photorealistic rendering.
Fourth-generation Tensor Cores: Up to 1.8x AI throughput over the previous generation, with structured sparsity and FP8 precision to enable higher inference performance for AI-accelerated tools and applications.
CUDA cores: Up to 1.5x the FP32 throughput of the previous generation for significant performance improvements in graphics and compute workloads.
Power efficiency: Up to a 2x performance boost across professional graphics, rendering, AI and compute workloads, all within the same 70W of power as the previous generation.
Immersive workflows: Up to 3x performance for virtual-reality workflows over the previous generation.
16GB of GPU memory: An expanded canvas enables users to tackle larger projects, along with support for error correction code memory to deliver greater computing accuracy and reliability for mission-critical applications.
DLSS 3: Delivers a breakthrough in AI-powered graphics, significantly boosting performance by generating additional high-quality frames.
AV1 encoder: Eighth-generation NVIDIA Encoder, aka NVENC, with AV1 support is 40% more efficient than H.264, enabling new possibilities for broadcasters, streamers and video callers.
NVIDIA RTX Enterprise Driver Delivers New Features, Adds Support for RTX 2000 Ada The latest RTX Enterprise Driver, available now to download, includes a range of features that enhance graphics workflows, along with support for the RTX 2000 Ada.
The AI-based, standard dynamic range to high dynamic range tone-mapping feature, called Video TrueHDR, expands the color range and brightness levels when viewing content in Chrome or Edge browsers. With added support for Video Super Resolution and TrueHDR to the NVIDIA NGX software development kit, video quality of low-resolution sources can be en
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
08/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/04/2026
Marshall Electronics introduces its latest POV camera with the new CV376 Compact NDI |HX3 HDMI POV Camera at NAB 2026 (Booth C8339). Designed for versatile 4K c...
08/04/2026
Zixi, a leader in live video delivery and workflow orchestration, enables interoperable live video workflows across multi-vendor environments, helping broadcast...
08/04/2026
Scripps Research scientists uncover new mechanism cancer cells use to survive DNA damage Discovery reshapes understanding of how tumor cells repair broken DNA, ...
07/04/2026
Ikegami USA will launch a refinement to the UHK-X700 and UHK-X750 3-CMOS -in. UHD cameras in the UNICAM XE series plus two new 7-in. viewfinders at NAB 2026 in...
07/04/2026
The NAB Leadership Foundation and NAB PILOT will host a career mixer for technology students at NAB Show 2026 on April 18, 5-6:30 p.m., North Hall, Room N225/22...
07/04/2026
Audinate Group Limited and Futuresource Consulting have published results from a...
07/04/2026
Eluvio has announced the commercial availability of its Content Fabric Bucharest...
07/04/2026
Eluvio has unveiled a new architecture for video AI and an updated Eluvio Video Intelligence Editor (EVIE) ahead of NAB Show 2026. Eluvio AI runs analysis and i...
07/04/2026
The Professional Fighters League (PFL) has announced a deal with Sky New Zealand...
07/04/2026
The NBA and Enjoy Basketball, the digital media company co-founded by YouTube cr...
07/04/2026
The 4,000-sq.-ft. space in Frisco, TX, has produced live and packaged programmin...
07/04/2026
What began as a referee training tool is evolving into a powerful production ass...
07/04/2026
Manifold Technologies will announce at NAB Show 2026 (Booth C.1808) that its manifold CLOUD platform will be available as a deployable application within NEP Pl...
07/04/2026
Shaquille O'Neal, Authentic Brands Group, and TNT Sports, in partnership wit...
07/04/2026
Telos Alliance will debut the Omnia XII, a new FM/HD/DAB audio processor, at NAB Show 2026 in Las Vegas.
Built on a 2RU hardware platform, Omnia XII features a...
07/04/2026
Amazon Web Services (AWS) will exhibit at NAB Show 2026 (April 18-22, Las Vegas Convention Center, Booth W1701), with demonstrations, speaking sessions, and int...
07/04/2026
Synamedia will demonstrate AI by Quortex at NAB Show 2026, a framework that applies AI capabilities to video workflows on demand rather than continuously. The s...
07/04/2026
TVNewsCheck will present its 15th annual Women in Technology Awards on Tuesday, April 21, at 5 p.m. PT at NAB Show, in the Media and Entertainment Theater (W146...
07/04/2026
Akta will demonstrate its AI video platform at NAB Show 2026, highlighting new capabilities in media processing and vertical video formatting alongside its exis...
07/04/2026
ESPN and Disney have announced the launch of ESPN on Disney in Europe and select Asia-Pacific markets, bringing the offering to 53 countries and territories a...
07/04/2026
LOS ANGELES, CA, April 7, 2026 - The nonprofit Sundance Institute announced today the fellows selected for the 2026 Native Lab, the signature initiative of the ...
07/04/2026
Starting today, Prompted Playlist is expanding beyond music to now include podca...
07/04/2026
Launched alongside piano promotion
The latest instalment in VSL's Synchron Series line-up captures the sound of a faithful copy of a Fran ois tienne Bl...
07/04/2026
Flagship sampling pad gets an update
Roland's flagship sampling pad has just received a major update that kits it out with an array of new features and ...
07/04/2026
Popular compact wireless system upgraded
Sound Devices have recently introduced a new and improved version of their compact wireless transmitter bodypacks, ...
07/04/2026
The November 2025 YEP Newsletter highlights a recent YEP Coffee Chat, offering members the chance to connect with industry professionals in an informal setting ...
07/04/2026
The December 2025 YEP Newsletter includes a Spotlight on Emily Vail, showcasing her career journey and work in the industry, alongside Mentorship Reflections by...
07/04/2026
Ground-Based Electro-Optical Deep Space Surveillance (GEODSS) telescope operated...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Catgut Sound Owner and Production Sound Mixer Chris Welcker, CAS, has built a career at the intersection of music and film. A former musician and composer, Welc...
07/04/2026
SDVI Corporation today announced the next generation of its Rally media supply chain management platform, introducing a redesigned orchestration engine that rep...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Frequency, the engine behind many of the world's leading streaming television channels, at NAB 2026 will be launching new Studio services to help content ow...
07/04/2026
Ikegami USA has chosen NAB 2026 in Las Vegas as the launch platform for new additions to its range of broadcast-quality television production equipment. These w...
07/04/2026
April 19, 2026, Las Vegas Kiloview, an innovative provider of AV-over-IP technologies, will showcase its latest broadcast IP solutions at NAB 2026, presenting...
07/04/2026
Bitmovin has announced support for Server-Guided Ad Insertion (SGAI) across its playback products using HLS interstitials, enabling more advanced ad-supported s...
07/04/2026
Synamedia is unveiling AI by Quortex at The NAB show, a just-in-time AI plugin framework that applies intelligence only when needed across video processing, dis...
07/04/2026
Cuez will showcase four additions to its cloud-based newsroom, rundown and automation platform at NAB Show 2026 (April 18 22, Las Vegas, Booth N1867):
Cuez ...