
Generative AI is driving change across industries - and to take advantage of its benefits, businesses must select the right hardware to power their workflows.
The new NVIDIA RTX 2000 Ada Generation GPU delivers the latest AI, graphics and compute technology to compact workstations, offering up to 1.5x the performance of the previous-generation RTX A2000 12GB in professional workflows.
From crafting stunning 3D environments to streamlining complex design reviews to refining industrial designs, the card's capabilities pave the way for an AI-accelerated future, empowering professionals to achieve more without compromising on performance or capabilities.
Modern multi-application workflows, such as AI-powered tools, multi-display setups and high-resolution content, put significant demands on GPU memory. With 16GB of memory in the RTX 2000 Ada, professionals can tap the latest technologies and tools to work faster and better with their data.
Powered by NVIDIA RTX technology, the new GPU delivers impressive realism in graphics with NVIDIA DLSS, delivering ultra-high-quality, photorealistic ray-traced images more than 3x faster than before. In addition, the RTX 2000 Ada enables an immersive experience for enterprise virtual-reality workflows, such as for product design and engineering design reviews.
With its blend of performance, versatility and AI capabilities, the RTX 2000 Ada helps professionals across industries achieve efficiencies.
Architects and urban planners can use it to accelerate visualization workflows and structural analysis, enhancing design precision. Product designers and engineers using industrial PCs can iterate rapidly on product designs with fast, photorealistic rendering and AI-powered generative design. Content creators can edit high-resolution videos and images seamlessly, and use AI for realistic visual effects and content creation assistance.
And in vital embedded applications and edge computing, the RTX 2000 Ada can power real-time data processing for medical devices, optimize manufacturing processes with predictive maintenance and enable AI-driven intelligence in retail environments.
Expanding the Reach of NVIDIA RTX Among the first to tap the power and performance of the RTX 2000 Ada are Dassault Syst mes for its SOLIDWORKS applications, Rob Wolkers Design and Engineering, and WSP.
The new RTX 2000 Ada Generation GPU boasts impressive features compared to previous generations, with a compact design that offers exceptional performance and versatility, said Mark Kauffman, assistant vice president and technical lead at WSP. Its 16GB of RAM is a game-changer, enabling smooth loading of asset-heavy content, and its ability to run applications like Autodesk 3ds Max, Adobe After Effects and Unreal Engine, as well as support path tracing, expands my creative possibilities.
The new NVIDIA RTX 2000 Ada - with its higher-efficiency, next-generation architecture, low power consumption and large frame buffer - will benefit SOLIDWORKS users, said Olivier Zegdoun, graphics applications research and development director for SOLIDWORKS at Dassault Syst mes. It delivers excellent performance for designers and engineers to accelerate the development of innovative product experiences with full-model fidelity, even with larger datasets.
Today's design and visualization workflows demand more advanced compute and horsepower, said Rob Wolkers, owner and senior industrial design engineer at Rob Wolkers Design and Engineering. Equipped with next-generation architecture and a large frame buffer, the RTX 2000 Ada Generation GPU improves productivity in my everyday industrial design and engineering workflows, allowing me to work with large datasets in full fidelity and generate renders with more lighting and reflection scenarios 3x faster.
Elevating Workflows With Next-Generation RTX Technology The NVIDIA RTX 2000 Ada features the latest technologies in the NVIDIA Ada Lovelace GPU architecture, including:
Third-generation RT Cores: Up to 1.7x faster ray-tracing performance for high-fidelity, photorealistic rendering.
Fourth-generation Tensor Cores: Up to 1.8x AI throughput over the previous generation, with structured sparsity and FP8 precision to enable higher inference performance for AI-accelerated tools and applications.
CUDA cores: Up to 1.5x the FP32 throughput of the previous generation for significant performance improvements in graphics and compute workloads.
Power efficiency: Up to a 2x performance boost across professional graphics, rendering, AI and compute workloads, all within the same 70W of power as the previous generation.
Immersive workflows: Up to 3x performance for virtual-reality workflows over the previous generation.
16GB of GPU memory: An expanded canvas enables users to tackle larger projects, along with support for error correction code memory to deliver greater computing accuracy and reliability for mission-critical applications.
DLSS 3: Delivers a breakthrough in AI-powered graphics, significantly boosting performance by generating additional high-quality frames.
AV1 encoder: Eighth-generation NVIDIA Encoder, aka NVENC, with AV1 support is 40% more efficient than H.264, enabling new possibilities for broadcasters, streamers and video callers.
NVIDIA RTX Enterprise Driver Delivers New Features, Adds Support for RTX 2000 Ada The latest RTX Enterprise Driver, available now to download, includes a range of features that enhance graphics workflows, along with support for the RTX 2000 Ada.
The AI-based, standard dynamic range to high dynamic range tone-mapping feature, called Video TrueHDR, expands the color range and brightness levels when viewing content in Chrome or Edge browsers. With added support for Video Super Resolution and TrueHDR to the NVIDIA NGX software development kit, video quality of low-resolution sources can be en
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
12/08/2026
Traditional live sports production has focused on creating the best possible pro...
12/08/2026
FOR-A will showcase a range of broadcast and production products at IBC2026 (Stand 2.B53, Amsterdam RAI, September 11-14), including software-based switching, A...
12/08/2026
The Advanced Media Workflow Association (AMWA) and EBU will host live demonstrations of NMOS BCP-008 Minimum Status Reporting at IBC2026 (September 11-14) on th...
12/08/2026
Dalet has announced Dalet Solution Suites, a portfolio of cloud-native solutions...
12/08/2026
Net Insight has announced that DMC Production Norway has selected its Open Live ...
12/08/2026
Zixi has appointed Alyson Stewart as Senior Director of Sales. Stewart will be responsible for direct sales and partnerships, with a focus on broadcasters, medi...
12/08/2026
LiveU's LU900Q intelligent production unit was deployed as part of the host broadcast operation for the Games in Glasgow (July 23-August 2, 2026). Host broa...
12/08/2026
Disney , ESPN, and Formula E have announced a multi-year deal bringing all Formula E races to Disney and ESPN in the U.S. and to Disney in most international...
12/08/2026
PSSI has launched X-LIVE, a managed service offering dedicated engineering resources and Appear encoding infrastructure for live event signal processing and tra...
12/08/2026
The inaugural MoonPay X Games League Summer Season reached 18.3 million unique live viewers across three stops on ABC and ESPN, a 78.5% increase compared to the...
12/08/2026
BBright will showcase an expanded IP-Gateway at IBC2026, adding support for all RIST profiles to its existing support for MPEG Transport Stream over IP with SMP...
12/08/2026
BBright will demonstrate EBU OGraf animated graphics support in its software-bas...
12/08/2026
Interra Systems will demonstrate its ORION, BATON, BATON Captions, and VEGA solutions at SET Expo 2026 (August 17-20, Distrito Anhembi, S o Paulo) at partner Li...
12/08/2026
DPA Microphones has appointed Raul Contreras as West Coast Regional Sales Manager. In the role, Contreras will oversee sales and customer relationships througho...
12/08/2026
Live spectacles ranging from the Super Bowl and FIFA World Cup to the Oscars and...
12/08/2026
Writer-Director Andrius Bla evi ius and crew attend the premiere of How to Divorce During the War at The Ray Theatre on January 26, 2026, in Park City, UT. (P...
12/08/2026
Enhanced DAW & plug-in control for the UC1, UF8 and UF1
The software that powers SSL's range of control surfaces has just received a major update that d...
12/08/2026
In-line preamp features one-knob EQ
In addition to their range of in-line preamps, Triton Audio recently managed to squeeze a compressor into an enclosure t...
12/08/2026
Captures system audio with or without a DAW
Depending on your setup, capturing system audio in a DAW can be a tedious process, so much so that Arvital Audio...
12/08/2026
2026 NATIONAL NAIDOC AWARDS TO BROADCAST ON NITV LIVE AND DIRECT FROM MPARNTWE
12 August, 2026
Media releases
First Nations excellence will be celebrated l...
12/08/2026
More than six million sports fans stay with SBS for Tour de France and Tour de F...
12/08/2026
Nielsen is cementing Digital Ad Intel as the new go-to currency for digital ad intelligence in Brazil-now with streaming monitoring in the mix.
S o Paulo, Augu...
12/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/08/2026
As Matrox Video celebrates 50 years of trusted innovation, the company will showcase its portfolio of interoperable IP technologies and software-defined innovat...
12/08/2026
SMPTE, the home of media professionals, technologists and engineers, today announced a program of expert-led sessions, professional workshops and networking eve...
12/08/2026
Berklee Announces Full Details for Inaugural Block Party, a Music Festival Next ...
12/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/08/2026
Matthews Studio Equipment introduces T-Go Mounting Solutions extreme camera rigging systems, engineered for the most demanding environments in motion picture pr...
12/08/2026
Anton/Bauer, a Videndum brand and the industry leader in mobile power solutions for broadcast and cinematic production, announces that the EDEN Mobile Power Sta...
12/08/2026
TAG Video Systems, the global leader in software-based IP monitoring and multiviewer solutions, today announced a memory usage optimization that lowers the tota...
12/08/2026
Unified Streaming announces Trusted Media, a new solution that enables broadcasters, streaming platforms, and premium content owners to attach verifiable authen...
12/08/2026
Combining intelligent automation, composable business services and user-centric experiences
The media industry is entering a new phase where AI intelligence is...
12/08/2026
DPA Microphones welcomes Raul Contreras as its new West Coast Regional Sales Manager. In this role, Contreras will oversee sales and customer relationships thro...
12/08/2026
Marshall Electronics' first all-weather, all-IP 4K POV camera, the CV574-WP, makes its European debut at IBC 2026 (Stand 10.C11). Built for the elements, th...
12/08/2026
LA JOLLA, CA-Scientists at Scripps Research have discovered that two seemingly unrelated cellular enzymes become locked together during times of stress, simulta...
12/08/2026
NEW BOOKSHOP OPENING IN LONDON THAT OFFERS NEW IDENTITIES, NOT BOOKS, WITH FREE ...
12/08/2026
Brand-new trailer unveiled as Sky announces SNL UK ticket ballot will open on 14...
12/08/2026
Wednesday 12 August 2026
Sky Sports agrees deal to show Laver Cup from London's O2
Sky Sports has agreed a deal with Trident8 to show all three days of th...
12/08/2026
Wednesday 12 August 2026
Pre-order the new Google Pixel 11 range from today and...
12/08/2026
NVIDIA founder and CEO Jensen Huang is ranked No. 1 on Glassdoor's Best CEOs list for 2026.
In the just-released ranking, recognition is earned directly fr...
11/08/2026
Weekly immersive broadcasts will feature 8K 3D video, a 180-degree field of view...
11/08/2026
By Briana Brady, Social Media Manager, Production Hub
Sports content is having ...
11/08/2026
She addresses why media organizations need more than asset storage, how sports t...