Legends Behind the Lens: Sean McManus With more than 50 years in the industry, one of modern sports TVs most influential executives has strong family roots By Brandon Costa, Director of Digital
Friday, May 15, 2020 - 12:00 pm
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The story of American sports television is engrained in the history of this nation, rising on the achievements of countless incredible men and women who never once appeared on our screens. During this pause in live sports, SVG is proud to present a celebration of this great industry. Legends Behind the Lens is a look at how we got here seen through the people who willed it to be. Each weekday, we will share with you the story of a person whose impact on the sports-television industry is indelible.
Legends Behind the Lens is presented in association with the Sports Broadcasting Hall of Fame and the SVG Sports Broadcasting Fund. In these trying times - with so many video-production professionals out of work - we hope that you will consider (if you are able) donating to the Sports Broadcasting Fund. Do so by visiting sportsbroadcastfund.org.
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By Ken Kerschbaumer
If a person is the company he keeps, it's easy to understand why CBS Sports Chairman Sean McManus is being inducted into the Sports Broadcasting Hall of Fame. His mother, Margaret, and father, legendary broadcaster Jim McKay, instilled in him core values and ethics that have served him well personally and professionally. And then there were his professional mentors: from the start of his career as a production assistant at ABC Sports, a veritable who's who of the greatest sports, news, and TV professionals of the past 50 years.
McManus's journey into sports TV began when he was a youngster, spending summers traveling with his father and experiencing not only the world's greatest sports events but also those that would make ABC's Wide World of Sports such fascinating viewing week after week.
I traveled a lot with my father to sporting events in the summer at a time when the men and women at ABC Sports were inventing sports TV with Wide World of Sports. And, by the time was 11 years old, I knew that was what I wanted to do for a living.
By the time he was 15, Sean McManus was working on a freelance basis as a gopher, had worked his way into the production department, and was sure of what he wanted to do. But his parents insisted that he spend a summer interning with Solomon Brothers on Wall Street to at least open his eyes to other careers.
I was bored, he recalls. By then, I was used to the world of sports TV production.
McManus began his career in 1977 at ABC Sports as a production assistant and associate producer. Two years later, he joined two of his ABC mentors, Geoff Mason and Don Ohlmeyer, at NBC as associate producer assigned to the NFL, Wimbledon, the PGA Tour, and more. He then transitioned into a production/management position, where he had free rein.
It was an ideal job, McManus says. I had a great run there, and I owe Geoff and Don a lot for that time. And it was the right thing to do because being at the same company as my father [legendary sportscaster Jim McKay] was a bit awkward.
He's somebody that you are proud to have as a friend and a partner because he's someone you know will never let you down. He's that kind of guy. NFL commissioner Roger Goodell
At 27, McManus became the youngest vice president at NBC Sports, overseeing program planning and development. He was instrumental in the rights negotiations for the Olympics, the NFL, Wimbledon, the Orange Bowl, auto racing, and NCAA college basketball and held that role from 1982 to '87.
Sean received an uncompromising sense of passionate curiosity from his parents, Jim and Margaret, and that has served him well throughout his successful career, says Mason. The word no was never part of his vocabulary, and that is what we needed at NBC Sports at that time.
In 1987, he took the next step in his career, becoming became SVP, U.S. television sales and programming, at Trans World International (TWI), the television division of International Management Group (IMG). The division was growing rapidly, and the move gave McManus a chance to round out his skill sets on the sales side of the industry. He also learned how to work with athletes like Arnold Palmer and Greg Norman and with sports entities like All England Lawn Tennis and Croquet Club and the Olympics.
It was a good experience and a good step in accomplishing my ultimate goal, which was to be the president of a sports network, says McManus. And I went from working with men like Roone [Arledge], [ABC director] Chet [Forte], and Mason and ABC and NBC to work with [IMG's] Mark McCormack and Barry Frank. It was really incredible.
With an understanding of both the selling and the buying side of the industry, McManus also understands a lot about negotiating a deal: If a deal isn't good for both parties, it probably isn't a good deal, and you need to leave a little on the table for the next round of negotiations. You can't be afraid to do that.
In 1996, he fulfilled his life-long dream of becoming the president of a network sports division.
Landing the job took a bit of kismet. McManus was outside the Post restaurant in midtown Manhattan when he ran into CBS TV Network President Peter Lund and his wife and some other CBS executives. We spoke for about 30 minutes, says McManus. Peter later told me that, afterwards, he was talking to his wife about not knowing who to hire to be CBS Sports president and she said What about that nice young man we were talking to on the sidewalk?' Peter called me up, and I accepted the job without even knowing the salary.
Since that day in 1996, McManus has called CBS Sports home. In 1998, he pla
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Legends Behind the Lens: Sean McManus With more than 50 years in the industry, one of modern sports TVs most influential executives has strong family roots By Brandon Costa, Director of Digital 
