Sony Digital Rapids Pixel Power calrec Sony

Dolby Presents Dolby Atmos Music and Post Malone, Exploring What Drives His Creativity and Desire to Connect with Fans

12/12/2019

Back

PDF Version

Dec 11, 2019

Dolby Presents Dolby Atmos Music and Post Malone, Exploring What Drives His Creativity and Desire to Connect with Fans

Post Malone shares his mind-blowing experience with Dolby Atmos Music and how it allowed him to hear things he has never heard before SAN FRANCISCO, Dec. 11, 2019 (GLOBE NEWSWIRE) -- Today, Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, is unveiling the third short film of its Dolby Atmos Music campaign featuring global superstar, Post Malone, one of 2019's most streamed artists.

Experience Post Malones latest hit Circles today in Dolby Atmos on Echo Studio through Amazon Music HD.

For the next stop on our journey to redefine music, we take a ride with Post Malone to share his creative process and reaction to experiencing his own music in Dolby Atmos for the first time, said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. Post said it best, I've never heard music like this.'

Spotlighting his latest hit Circles, which has been one of the top songs on Billboard's Hot 100 Chart, the film explores Post Malone's desire to connect with people through music and the journey behind his rise to success - from playing shows at SXSW with only a few people in the audience to performing at sold out stadiums across the world. Post Malone also shares how Dolby Atmos captured his emotions in a way that he has never felt before and how this platform will change how music is created and experienced. Fans can hear his latest hit, Circles, today in Dolby Atmos on Echo Studio through Amazon Music HD.

Listening in Dolby Atmos blew my mind. It is the coolest thing that's happened to me in a long time, said Post Malone. Stereo's been around forever, and this is something completely different. It's going to arm artists with a new way to get their ideas out. I've never heard anything like it.

The series has given millions of people around the world an intimate look into the creative minds of today's top artists to showcase their personal ethos, stories, and close relationship with fans. Dolby joined forces with these trailblazers in music because they inspire others by living unapologetically, and their art is leading culture. The campaign features real stories from each artist and highlights their latest singles. It's based on the insight that people want to feel a deeper connection with their favorite artists through music1, the kind a Dolby Atmos Music experience can authentically deliver.

The films were directed by the award-winning Toronto based director Karena Evans at m ss ng p eces. She is one of entertainment's most sought-after talents and is known for her cinematic, authentic, and narrative-focused directorial style. Karena is behind Drake's 2018 music video, God's Plan, and is revered for telling diverse, inclusive stories about the human condition.

The genesis of this campaign is inspired by Dolby's mission itself - a pure transmission of artist intention, said Karena Evans. We decided to approach this campaign unconventionally through interior monologues to explore the purity of thought and creativity. At its core, this is what Dolby Atmos is.

What is Dolby Atmos Music

Imagine if there were a way to connect with music at its fullest capacity and creative potential - not the way most people hear music today, but a version that pulls you into a song to reveal what was lost with traditional recordings. Dolby Atmos does just that. Whether it's a complex harmony of instruments placed around a listener, the unleashing of a legendary guitar solo, a massive bass drop that washes over you, or the subtle breath a singer takes, Dolby Atmos gives music more space and the freedom to unleash every detail and emotion as the artist intended.

How to experience Dolby Atmos Music

Dolby is working closely with artists, record labels, streaming services, and consumer electronics manufacturers to make Dolby Atmos Music experiences widely accessible. Two of the world's largest record labels - Universal Music Group and Warner Music Group - have announced plans to release tracks in Dolby Atmos from some of the biggest names in music. You can enjoy music in Dolby Atmos via Amazon Music HD on Echo Studio, at your local Dolby Cinema or in your home through movies released in Dolby Atmos, on special released albums available on Blu-ray, or at a number of night clubs around the world where electronic musicians are performing live in Dolby Atmos. To learn more, visit music.dolby.com.

About Dolby Laboratories

Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have - with Dolby Cinema, Dolby Vision, Dolby Atmos, Dolby Audio, Dolby Dimension, and Dolby Voice - revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.

About Post Malone

A diamond-certified GRAMMY Award-nominated phenomenon, Dallas, TX artist Post Malone regularly rewrites history, blurs boundaries, and incites internet-breaking conversation with every move. Emerging in 2015 with a genre-less brew that inspired a movement, he delivered the diamond-selling Congratulations [feat. Quavo], achieved back-to-back #1 debuts on the Billboard Top 200, received countless multi-Platinum certifications around the world, and smashed one record after another with his Hot 100-topping hits. His 2019 third full-length, Hollywood's Bleeding [Republic Records], represen
LINK: http://investor.dolby.com/news-releases/news-release-details/dolby-pre...
See more stories from dolby

Europe Stories

28/09/2020

Fox Corporation Earns 2021 Military Friendly Employer Designation

Fox Corporation Earns 2021 Military Friendly Employer Designation New York, NY and Los Angeles, CA - September 28, 2020 - Fox Corporation (Nasdaq: FOXA, FOX)...

28/09/2020

Sky announces two new original After Ever After comedies from David Walliams

David Walliams, Sheridan Smith and Blake Harrison lead the cast for Sky One's newest instalment Jack & The Beanstalk: After Ever After Following last year&...

28/09/2020

Alibi brings Traces back to Dundee for second series

Following the success of series one in 2019, UKTV has commissioned a second series of Amelia Bullmore penned Traces for its specialist crime drama channel, Alib...

28/09/2020

Ericsson and Three launch largest 5G network in Ireland

The close working relationship between the two companies began last year with the aim of achieving rapid 5G deployment and best-in-class network performance. Th...

28/09/2020

Alibi brings Traces back to Dundee for second series

Produced by RED Production Company and written by Amelia Bullmore and Jess Williams 28 September 2020 Praise for Traces series one: the latest British drama ...

28/09/2020

Alibi pursues We Hunt Together with second series

28 September 2020 Praise for We Hunt Together series one: TV escapism at its finest and darkest The i quirky, murky crime drama Radio Times wonderfully twis...

28/09/2020

Ooyala Flex Media Platform Updates Offer Better Control Over Cloud Costs and Global Program Delivery

Dalet, a leading provider of solutions and services for media-rich organizations...

28/09/2020

A New Dawn for dB

September 2020 We have completed our relocation to a new purpose-built facility on the outskirts of Ely. The building has been designed to be flexible and capa...

28/09/2020

Sarah McInerney & Cormac hEadhra gear up for their Drivetime debut today

Sarah McInerney and Cormac hEadhra will take the wheel of Drivetime, RT Radio 1's afternoon current affairs show today, Monday 28 September. With its new...

28/09/2020

Endemol Shine Brazil Announces New Season of Branded Reality Format Cabelo Pantene

Banijay today announces P&G has commissioned the third season of Endemol Shine B...

28/09/2020

DRIVING THE DIGITAL REVOLUTION: COLLABORATION IS KEY TO CLOSING COVERAGE AND CONNECTIVITY GAPS

28 September 2020, London: Over the last decade, mobile has connected more than ...

28/09/2020

Bridge Technologies Wins 2020 TV Technology Best of Show Award

Bridge Technologies Wins 2020 TV Technology Best of Show Award posted: 28/09/2020 PoE for accessible and meaningful visual IP network analytics Bridge ...

28/09/2020

THE P.A. PEOPLE CHOOSE BROAMAN FOR VIDEO TRANSPORT SOLUTION

THE P.A. PEOPLE CHOOSE BROAMAN FOR VIDEO TRANSPORT SOLUTION posted: 28/09/2020 Leading event communications supplier expands inventory - Andrew Rodd, pict...

28/09/2020

Robe Lights Pula Arena Red for #WeMakeEvents Campaign

Robe Lights Pula Arena Red for #WeMakeEvents Campaign posted: 28/09/2020 Robe moving lights were at the core of a truly spectacular lighting scheme design...

28/09/2020

What impact would Dacre and Moore have on the British TV industry?

According to reports, the government is considering offering Paul Dacre the chairmanship of media regulator Ofcom, with Charles Moore installed as the new chair...

27/09/2020

Freaks 4U Gaming streams live with qibb

Freaks 4U Gaming streams live with qibb posted: 27/09/2020 Book, deploy, stream: Launching digital channels is just that simple with the cloud playout aut...

27/09/2020

Europalco Supports Pivot to Online Events with Ross

Europalco Supports Pivot to Online Events with Ross posted: 27/09/2020 One of the major features of this pandemic has been the blanket cancellation of liv...

27/09/2020

Verge Aero soars with the Philadelphia Eagles

Verge Aero soars with the Philadelphia Eagles posted: 27/09/2020 Verge Aero, the leader in high performance drone shows, recently took to the skies toget...

26/09/2020

The Ever-Curious Bren Brown Comes to Spotify With Two Exclusive Podcasts

Dr. Bren Brown has spent the past two decades studying courage, vulnerability, shame, and empathy-emotions we all experience, for better or for worse. Accordin...

26/09/2020

Skier Graham Bell and athlete Colin Jackson CBE became the seventh and eighth celebrities confirmed to take part in Dancing on Ice 2021

Skier Graham Bell and athlete Colin Jackson CBE became the seventh and eighth ce...

26/09/2020

Distance learning today and in the future- NC State University Case Study

Distance learning today and in the future - NC State University Case Study posted: 26/09/2020 by Tony Pearson, senior associate director, Video Communicat...

26/09/2020

EMG appointed by UEFA to supply host broadcast production

EMG appointed by UEFA to supply host broadcast production posted: 26/09/2020 UEFA Super Cup in Budapest with new UHD/HDR OB truck Nova 103 Euro Media Gr...

26/09/2020

Discovery backs UK news channel led by Andrew Neil

GB News is expected to launch in early 2021 By Jenny Priestley Published: September 25, 2020 GB News is expected to launch in early 2021 target=_blank ti...

25/09/2020

How direct-to-TV solutions can benefit today's pay-TV and OTT service providers

by Tim Pearson, Sr. Director, Product Marketing, NAGRA With increasing pressure...

25/09/2020

Sky Broadband becomes Official Broadband Partner of Call of Duty: Black Ops Cold War

All Sky Broadband and TV customers get early access to the long-awaited multi p...

25/09/2020

Capital Radio DJ Sonny Jay has announced this morning that he is the sixth celebrity skater confirmed to take part in Dancing on Ice 2021

Capital Radio DJ Sonny Jay has announced this morning that he is the sixth celeb...

25/09/2020

Net Insight's nomination committee for AGM 2021

Net Insight powers Arena Sport to secure live sports in the Balkans Stockholm, Sweden - Arena Sport in Serbia has selected Net Insight to provide a new contribu...

25/09/2020

Mobile Industry Continues to Close the Digital Divide Accelerating Global Impact Across All SDGs, Says GSMA Report

In 2019, the mobile industry increased impact across all 17 of the Sustainable D...

25/09/2020

Hitachi begins testing Ericsson s 5G-powered industrial IoT solutions at its Silicon Valley research center

With this network, Hitachi America will be able to validate new 5G technologies ...

25/09/2020

Behind the Scenes of the League of Legends' 2020 Worlds Anthem

In August, we announced a new partnership with Riot Games, paving the way for a whole new world of League of Legends-inspired content. Now fans of the game can ...

25/09/2020

LTN Global acquires 4K and remote production company DTAGS

Two companies will offer on-site and remote production solutions, including 4K production and distribution, closed captioning services, standards conversion, ad...

25/09/2020

Brown Note Productions Hits Play on Virtual Concert Series

Brown Note Productions Hits Play on Virtual Concert Series posted: 25/09/2020 - Clear-Com's FreeSpeak II eases production workflows in unprecedented imm...

25/09/2020

LTN Global acquires remote production and 4K pioneer DTAGS

LTN Global acquires remote production and 4K pioneer DTAGS posted: 25/09/2020 LTN Global, the industry leader in transformative media technology and vide...

25/09/2020

AJA Introduces New Streaming, IP, 12G-SDI, Scan Conversion Solutions, and Updates

AJA Introduces New Streaming, IP, 12G-SDI, Scan Conversion Solutions, and Update...

25/09/2020

Zoom unveil PodTrak P8

Standalone podcast production system Zoom have applied their considerable expertise in standalone recorders to the burgeoning podcasting hardware market. Th...

25/09/2020

Canon announces new 4K broadcast lens alongside EOS C70 camera

Lens and camera are aimed at broadcasters, documentary makers and news operations By Jenny Priestley Published: September 25, 2020 Lens and camera are aime...

25/09/2020

ATEM Mini Pro keeps The Gadget Show on air

Series producer Tim Wagg explains how the production team used the ATEM Mini Pro for stings, graphics and VTs By TVBEurope Staff Published: September 25, 2020...

25/09/2020

Sign up for the EVS live web show on October 14!

Sign up for the EVS live web show on October 14! posted: 30/09/2020 Join EVS CEO, Serge Van Herck and the EVS technology experts for a better understandin...

25/09/2020

How advanced broadcast control surfaces can enhance live esports production

Mark Davies, director of products and technology at TSL Products, explains how advanced control surfaces can ensure creative production freedom and the highest ...

25/09/2020

Zoom launch standalone podcast production system

PodTrak P8 unveiled Zoom have applied their considerable expertise in standalone recorders to the burgeoning podcasting hardware market. The result is the P...

25/09/2020

Sophie Okonedo joins an all-star cast in the third series of critically acclaimed Sky original anarchic drama Britannia

Download the image here Sky today announces that BAFTA and Academy Award nomin...

24/09/2020

Mistika VR now with enhanced Insta360 Flowstate integration, BRAW support and additional camera presets

View Larger Image SGO has released a new upgrade of the industry-standard VR ...

24/09/2020

After the Pandemic - News in the 2020s

After the Pandemic - News in the 2020s...

24/09/2020

Junk Kouture powered by RT goes global

Acclaimed sustainability and design contest celebrates ten years by launching in FIVE international cities in 2021 Thirteen cities spanning seven continents by...

24/09/2020

Denison Technologies integrates HMS Networks' Edge Gateways into their Power Quality Monitoring Solution

Denison Technologies, Inc., and HMS Networks, Inc. are pleased to announce a sol...

24/09/2020

Telekom helps small business digitalization with free of charge net and personal consultation

Telekom helps small business digitalization with free of charge net and personal...

24/09/2020

Brown Note Productions Hits Play on Virtual Concert Series

Clear-Com's FreeSpeak II eases production workflows in unprecedented immersive concert experience In early September, Brown Note Productions (BNP) teamed...

24/09/2020

VIZ MEDIA ANNOUNCES BROADCAST PARTNERS FOR YASHAHIME: PRINCESS HALF-DEMON

VIZ Media Announces Broadcast Partners for Yashahime: Princess Half-Demon SAN FRANCISCO, CA VIZ Media, the leading pop culture publisher and producer of Japane...

24/09/2020

Eutelsat awarded service contract by Ovzon for operation of OVZON-3 satellite

Highlighting Eutelsat's capabilities to support customers by providing satellite operation services for commercial or governmental use. Paris, 24 Septembe...