HUAWEI with a strong presence at photokina

For the first time, HUAWEI, a global market leader in the smartphone segment, will be exhibiting at photokina: The company is using the global leading imaging trade fair to demonstrate its innovative power in the smartphone photography section. The presentation at photokina particularly focuses on the support of artificial intelligence. HUAWEI will be presenting its products and technologies as well as among others a high-quality photo exhibition in Hall 2.2.

The aim behind our new presence at photokina is to also offer new imaging segments an attractive communication and business platform. The participation of HUAWEI shows us that we are heading in the right direction. That one of the leading technological companies and market leaders from the mobile segment is exhibiting at photokina is a huge enrichment for the event and our visitors, commented Katharina Hamma, Chief Operating Officer of Koelnmesse.

photokina provides the perfect platform to demonstrate our innovation leadership in the field of smartphone photography as well as our commitment to the German market. Our current high-end smartphone HUAWEI P20 Pro is revolutionizing mobile photography with its Leica Triple camera in combination with Artificial Intelligence. In addition to our HUAWEI products, we will also be putting on an exhibition at photokina with pictures from our HUAWEI Foto Konsortium' (@huaweimobilede, #hfk) - further proof of our commitment to continuously drive smartphone photography, says William Tian, Country Manager Germany HUAWEI Consumer Business Group.

In addition to the product presentation at the stand in Hall 2.2, HUAWEI will also be represented with lectures on the Communities Stage.

About the HUAWEI Consumer Business Group

HUAWEI's products and services are available in over 170 countries and are used by around a third of the world s population. HUAWEI is the world s third largest smartphone provider and currently operates 18 research and development facilities in the USA, Sweden, Russia, India, China and Germany. From its foundation in 1987 until today, the still young company has been growing steadily. International business is the decisive growth engine - Europe, and Germany in particular, play a key role here. The company has been active in Germany since 2001, with its own smartphone brand since 2011. The HUAWEI Consumer Business Group has its European headquarters in D sseldorf and, along with Carrier Network and Enterprise Business, is one of HUAWEI s three business divisions covering the following areas: smartphones, mobile broadband devices, wearables, notebooks and cloud services. HUAWEI s global network is based on 20 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.

Koelnmesse Global Competence in Digital Media, Entertainment and Mobility: Koelnmesse is an international leader in organising trade fairs in the Digital Media, Entertainment and Mobility segments. Trade fairs like photokina, dmexco, gamescom, INTERMOT and THE TIRE COLOGNE are established as leading international trade fairs and are being expanded by future-oriented formats like DIGILITY. Koelnmesse not only organises trade fairs in these areas in Cologne, but also in other growth markets like, for example, China, Singapore and Thailand, which have different areas of focus and content. These global activities offer customers of Koelnmesse tailor-made events in different markets, which guarantee sustainable and international business.

The next events:

gamescom - The worlds largest trade fair and event highlight for interactive games and entertainment (21.08. trade visitor and media day), Cologne 21.08. - 25.08.2018

DMEXCO - The Global Business and Innovation Platform, Cologne 12.09. - 13.09.2018

photokina - IMAGING UNLIMITED, Cologne 26.09. - 29.09.2018

Note for editorial offices:

photokina photos are available in our image database on the Internet at www.photokina.com in the Press section.

Press information is available at: www.photokina.com/pressinformation

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Your contact:

Judith Mader

Communications Manager

Koelnmesse GmbH

Messeplatz 1

50679 Cologne

Germany

Tel 49 221 821-2486

Fax 49 221 821-3544

j.mader@koelnmesse.de

www.koelnmesse.com

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