Sony Pixel Power calrec Sony

Food for Thought: Startups Harness AI to Nurture the Future of Agriculture

16/10/2021

From counting cows to detecting weeds to pollinating tomatoes, startups around the world are deploying AI technology to solve problems that farmers have struggled with since the dawn of time.

Tomorrow's World Food Day comes as startups are mobilized to change how our food is grown - with potentially wide implications for the economy, public health and the climate. And they're often employing the NVIDIA Jetson edge AI platform and NVIDIA Metropolis intelligent video analytics application framework to do so.

The agri-food industry employs 1 billion people worldwide, more than any other economic sector. However, labor shortages are an increasing problem in many areas. Moreover, the way we produce, consume and waste food exacts a heavy toll on the planet, putting pressure on natural resources and the climate.

The good news is that many innovators and emerging companies are tackling these challenges, including more than 300 startups that are members of NVIDIA Inception. The program, which has more than 8,500 members, is designed to nurture startups in AI, HPC and data science with tools, training and technology expertise that help them to get to market faster.

Here's a look at a handful of startups that are using NVIDIA technology and AI to change the future of agriculture.

Giving Bees a Break AI-powered robots are as busy as bees, literally and figuratively. Arugga, an Israel-based startup, has built robots that pollinate tomato plants, a job usually occupied by bumblebees.

Most of the bees that currently buzz about tomato farms are mass-produced and shipped to customers. Otherwise, intense manual human labor is required.

Arugga's robots give both bees and farm workers a break, using the NVIDIA Jetson Xavier NX module to streamline the pollination process. At one customer site, they've already increased harvest yields by 20 percent.

The company uses the NVIDIA Metropolis intelligent video analytics platform to develop and deploy its computer vision systems that detect flowers ready for pollination and then blast air pulses at them to initiate pollination. While its robots are pollinating tomato fields, they also collect annotated data, which is used to retrain and benchmark the robots' AI models.

Weeding Out Weeds Some weeds can resist the herbicides used in row-crop agriculture, but they can't resist AI - at least the type that Greeneye, an NVIDIA Inception member based in Tel Aviv, has developed.

The startup's AI-driven smart sprayers, powered by NVIDIA Jetson, detect and target individual weeds - and precisely deliver a measured but lethal dose of chemicals - in a matter of milliseconds.

Similarly, Bilberry, a startup based in Paris, has used NVIDIA Jetson to develop technology that recognizes weeds and precisely applies herbicides in corn and wheat farms.

Farms that have employed technologies developed by Greeneye and Bilberry have seen over 90 percent reductions in chemical and herbicide usage, as well as decreased costs from water and soil contamination.

Moreover, Greeneye uses its technology to collect large-scale, high-resolution agricultural data and insights from the field that are then delivered to farmers and other stakeholders.

Perfect (Computer) Vision in the Field Computer vision startups are also envisioning new heights and standards for agricultural processes.

Plainsight, an NVIDIA Metropolis partner, is working with a global food company to reduce inaccuracies in livestock counts. Within the cattle industry, livestock such as cows reside in tight quarters and move quickly, making it difficult for farmers to report accurate numbers, which can lead to hefty financial losses.

The startup has developed AI-powered video analytics applications for cameras to detect, track and precisely count livestock. Its technology stack is built on the NVIDIA EGX platform and processes multiple streams per GPU in real time to monitor and count livestock.

Results from one deployment have shown a 99.5 percent accuracy rate - a two percentage point increase from traditional manual counting processes. This can add up to huge cost savings across herds thousands of head strong.

https://blogs.nvidia.com/wp-content/uploads/2021/08/Plainsight_VisionAI_Cattle-Counting-1.mp4

Likewise, University of Florida researchers are tapping into computer vision to build smart sprayers of agrochemicals to fight citrus disease, which is threatening orchards, killing fruit and drastically lowering crop yields across the world.

Their image recognition models, which run on the Jetson edge AI platform, detect plant sizes to optimize the amount of crop protection products and fertilizers sprayed. This cuts down on overspray and reduces the amount of wasted material that is washed into the groundwater.

Many NVIDIA Inception members will present their innovations at GTC, from Nov. 8-12. For example, this GTC session, titled: From Fish Facial Recognition to Self-Driving Seeders: Discover How Edge Computing Is Modernizing Agriculture, will discuss how AI is revolutionizing the way we produce food and helping us cope with the dramatic changes our world faces.

Register for free for GTC.
LINK: https://blogs.nvidia.com/blog/2021/10/15/ai-startups-agriculture-world...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

29/07/2026

Grass Valley Op-Ed Series: Seven Paradoxes Shaping the Next Era of Media Production

In this series, Grass Valley explores the seven paradoxes shaping the next era o...

29/07/2026

SVG Students to Watch: A Look Back at a Year of Spotlighting the Emerging Talent in Live Sports Production

Thats a wrap on Season 1 of SVG Students to Watch! Across the country, these stu...

29/07/2026

DAZN to Become Exclusive DTC In-Market Streaming Home of YES Network, MSG Networks; Gotham App to Shut Down

The agreement will move Gotham Sports App subscribers to DAZN during the 2026-27...

29/07/2026

Big South Promotes Emily Dassel to Associate Commissioner for Brand and Creative Strategy

Longtime digital-media leader expands role overseeing conference branding, video...

29/07/2026

Give Me the Backstory: Get to Know Gregg Araki, the Director of I Want Your Sex

By Bailey Pennick One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. ...

29/07/2026

TiME UK announce transatlantic partnership

Organisation team up with TI:ME USA Founded in 2019 with the aim of helping educators to embrace new music technology, Technology in Music Education (TiME U...

29/07/2026

Multiply 2: Free plug-in from Acon Digital

Doubling & chorus processor gets an overhaul Acon Digital have just launched the latest version of their free voice-doubling and chorus plug-in. Multiply 2 ...

29/07/2026

Origin Effects launch the EQDeluxe

New Pultec-inspired pedal revealed The latest addition to the Origin Effects line-up brings the legendary Pultec EQ into pedal format. Based on the EQP-1A, ...

29/07/2026

SBS Appoints Chief Commercial Officer and Director of Marketing and Audiences

SBS Appoints Chief Commercial Officer and Director of Marketing and Audiences 29 July, 2026 Media releases SBS is pleased to announce the appointment of Ni...

29/07/2026

Rohde & Schwarz showcases unified next-generation broadcasting ecosystem at SET Expo 2026 in Brazil

Rohde & Schwarz showcases unified next-generation broadcasting ecosystem at SET ...

29/07/2026

Central Christian Church Connects Remote Production Teams with Clear-Com's Gen-IC...

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...

29/07/2026

Streaming Embarks on Annual Summer Ascent in Nielsen's May 2026 Gauge Reports

Streaming Hits 48.6% of Total TV Usage in May YouTube Leads in Media Distributo...

29/07/2026

WVIT's Joseph DiMaggio Named SBE Flanders Engineer of the Year

Share Copy link Facebook X Linkedin Bluesky Email...

29/07/2026

Amagi Appoints Martin Wacker to Lead Sales for DACH -- St...

Industry veteran joins Amagi to drive growth in Europe's leading broadcast market and advance cloud-native broadcast, FAST, and AI-driven operations. LONDO...

29/07/2026

WebTransport opens new route for broadcast-quality media...

Work is ongoing to specify how to run RIST over WebTransport. This will deliver secure, stable, broadcast quality video playback and origination to any platform...

29/07/2026

Offline Files Makes the Drive Shelf Searchable on Mac

Offline Files Makes the Drive Shelf Searchable on Mac Brie Clayton July 29, 2026 0 Comments A local Mac app for finding files, photos, and footage acr...

29/07/2026

Blackmagic Design Announces New UltraStudio Mini 12G

Blackmagic Design Announces New UltraStudio Mini 12G Brie Clayton July 29, 2026 0 Comments New extremely portable Thunderbolt 4 capture and playback ...

29/07/2026

Brightline Lighting Introduces the MOD1

Brightline Lighting, a premier manufacturer of energy-efficient lighting systems for broadcast, videoconferencing, government, education and corporate applicati...

29/07/2026

Applications open for IFFI/WAVES Film Bazaar in Goa - Producer Delegation

Applications open for IFFI/WAVES Film Bazaar in Goa - Producer Delegation 28 July 2026 Image credit: Four Years Later Screen Australia has opened applications...

29/07/2026

Brightline Unveils Compact, Suspended MOD1 LED Light

Share Copy link Facebook X Linkedin Bluesky Email...

29/07/2026

NAB Meets With Trusty on Ownership Caps

Share Copy link Facebook X Linkedin Bluesky Email...

29/07/2026

QuickLink To Feature New StudioPro AnywhereTally At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

29/07/2026

HBO Max Launches Vertical Shorts to Improve Content Discovery

Share Copy link Facebook X Linkedin Bluesky Email...

29/07/2026

New Tool Identifies Sources Of Fake Videos

Share Copy link Facebook X Linkedin Bluesky Email...

29/07/2026

DNEG Migrates Editorial Workflows to Foundrys Hiero

Foundry today announced that Academy Award-winning creative studio DNEG has implemented Hiero to support its editorial workflows. Part of the Nuke product famil...

29/07/2026

QuickLink Unveils New StudioPro AnywhereTally Remote Tall...

The Latest Addition to the Brand's StudioPro Ecosystem Combines Simple Deployment, Cloud Control and Professional Grade Wireless Reliability QuickLink, a l...

29/07/2026

The Secret Master Adjustment Layer Hack in After Effects

The Secret Master Adjustment Layer Hack in After Effects Graham Quince July 28, 2026 0 Comments Trish Meyer (who literally beta-tested the original Af...

29/07/2026

Post Completed with Blackmagic Cloud for Shane Kosugi's Feature Film SEEK

Post Completed with Blackmagic Cloud for Shane Kosugi's Feature Film SEEK Brie Clayton July 28, 2026 0 Comments Cannes Indie International Film Fe...

29/07/2026

Isabeau Miller Named Chair of Berklee Songwriting Department

Isabeau Miller Named Chair of Berklee Songwriting Department The Berklee alumna, who previously served on the Songwriting faculty, will begin her new role on ...

29/07/2026

Hayu is coming to Sky, bringing fan-favourite franchises The Real Housewives, Below Deck and more to customers, at no extra cost

Wednesday 29 July 2026 Hayu is coming to Sky, bringing fan-favourite franchises...

29/07/2026

New RT true crime podcast launches today

RT launches Unsolved, a true crime podcast, presented by crime journalist Barry Cummins and presenter Katja Mia. Unsolved is a weekly podcast exploring unsol...

28/07/2026

LiveUs World Cup Record: 1,700 Units Support Wide Range of Transmission Needs

LiveU, the pioneer in IP-video transmission and cloud-based remote production, today detailed its historic performance records set during the 2026 FIFA World Cu...

28/07/2026

Case Study: How the Dallas Cowboys Removed Bottlenecks in Off-site Content Production

The NFL franchise rebuilt their off-site content operation for an era when teams...

28/07/2026

A New Way To Watch': How Formula 1 and Sky Sports Are Pushing Race Coverage Into a New Era

Longtime partners expand viewer choice, data-driven analysis, access, immersive ...

28/07/2026

Grass Valley Op Ed: Seven Paradoxes Shaping the Next Era of Media Production

There is a unique moment before every major production. The audience never sees it. The cameras are ready. The talent is preparing. Directors review the final...

28/07/2026

The CW Network, ESPN Ink Streaming Agreement With Launch on Aug. 4

The CW Network and ESPN have announced their highly anticipated streaming agreement to bring CW Sports' live events to the ESPN App will officially launch o...

28/07/2026

Lawo Delivers Audio Excellence for Europes Largest Classical Open-Air Concert on Bastille Day

As more than tens of thousands of spectators filled Paris' Champ de Mars and...

28/07/2026

Appear Assists Chile's First Large-Scale 4K FIFA World Cup Viewing Experience

Appear's X Platform played a central role in Chile's first large-scale c...

28/07/2026

IBC 2026: Solid State Logic Highlights Transition to Software-Defined Production

Responding to the broadcast industry's shift to embrace more flexible production platforms, Solid State Logic (SSL) is evolving its comprehensive System T p...

28/07/2026

TNT Sports Goes to Greater Heights With New DUNKMAN League

Production leverages innovative camera technologies, AI, and data to capture the action in four-week inaugural competition The first-ever professional dunking ...

28/07/2026

Rogers, Prime Video Ink 12-Year Sublicensing Deal for NHL Rights in Canada

Prime Video to exclusively broadcast Wednesday night national NHL regular-season games in Canada...

28/07/2026

CBS Sports Snags U.S. English-Language Rights for CONCACAF Champions Cup

Every match will stream live on Paramount+ beginning in February,...

28/07/2026

TK Audio unveil the TK-Lizer 3

Baxandall-inspired hardware EQ overhauled TK Audio's Baxandall-inspired hardware EQ unit has just made a return, bringing the popular unit back into the...

28/07/2026

Asparion reveal the D700 Rack

D700 system gains new live-focused rackmount surface Asparion have just announced an expansion of their D700 control surface range, introducing a new model ...

28/07/2026

Six NFVF Presidential Employment Stimulus Programme (PESP)-Funded Films Selected for the 47th Durban International Film Festival (DIFF)

27 July 2026, Johannesburg - The National Film and Video Foundation (NFVF), an a...

28/07/2026

Nielsen Launches Ad Intel AI: the Only Product of its Kind that Transforms Fragmented Ad Data into Actionable Intelligence

Ad Intel AI is Nielsen's first in a new generation of AI products built to t...