
From counting cows to detecting weeds to pollinating tomatoes, startups around the world are deploying AI technology to solve problems that farmers have struggled with since the dawn of time.
Tomorrow's World Food Day comes as startups are mobilized to change how our food is grown - with potentially wide implications for the economy, public health and the climate. And they're often employing the NVIDIA Jetson edge AI platform and NVIDIA Metropolis intelligent video analytics application framework to do so.
The agri-food industry employs 1 billion people worldwide, more than any other economic sector. However, labor shortages are an increasing problem in many areas. Moreover, the way we produce, consume and waste food exacts a heavy toll on the planet, putting pressure on natural resources and the climate.
The good news is that many innovators and emerging companies are tackling these challenges, including more than 300 startups that are members of NVIDIA Inception. The program, which has more than 8,500 members, is designed to nurture startups in AI, HPC and data science with tools, training and technology expertise that help them to get to market faster.
Here's a look at a handful of startups that are using NVIDIA technology and AI to change the future of agriculture.
Giving Bees a Break AI-powered robots are as busy as bees, literally and figuratively. Arugga, an Israel-based startup, has built robots that pollinate tomato plants, a job usually occupied by bumblebees.
Most of the bees that currently buzz about tomato farms are mass-produced and shipped to customers. Otherwise, intense manual human labor is required.
Arugga's robots give both bees and farm workers a break, using the NVIDIA Jetson Xavier NX module to streamline the pollination process. At one customer site, they've already increased harvest yields by 20 percent.
The company uses the NVIDIA Metropolis intelligent video analytics platform to develop and deploy its computer vision systems that detect flowers ready for pollination and then blast air pulses at them to initiate pollination. While its robots are pollinating tomato fields, they also collect annotated data, which is used to retrain and benchmark the robots' AI models.
Weeding Out Weeds Some weeds can resist the herbicides used in row-crop agriculture, but they can't resist AI - at least the type that Greeneye, an NVIDIA Inception member based in Tel Aviv, has developed.
The startup's AI-driven smart sprayers, powered by NVIDIA Jetson, detect and target individual weeds - and precisely deliver a measured but lethal dose of chemicals - in a matter of milliseconds.
Similarly, Bilberry, a startup based in Paris, has used NVIDIA Jetson to develop technology that recognizes weeds and precisely applies herbicides in corn and wheat farms.
Farms that have employed technologies developed by Greeneye and Bilberry have seen over 90 percent reductions in chemical and herbicide usage, as well as decreased costs from water and soil contamination.
Moreover, Greeneye uses its technology to collect large-scale, high-resolution agricultural data and insights from the field that are then delivered to farmers and other stakeholders.
Perfect (Computer) Vision in the Field Computer vision startups are also envisioning new heights and standards for agricultural processes.
Plainsight, an NVIDIA Metropolis partner, is working with a global food company to reduce inaccuracies in livestock counts. Within the cattle industry, livestock such as cows reside in tight quarters and move quickly, making it difficult for farmers to report accurate numbers, which can lead to hefty financial losses.
The startup has developed AI-powered video analytics applications for cameras to detect, track and precisely count livestock. Its technology stack is built on the NVIDIA EGX platform and processes multiple streams per GPU in real time to monitor and count livestock.
Results from one deployment have shown a 99.5 percent accuracy rate - a two percentage point increase from traditional manual counting processes. This can add up to huge cost savings across herds thousands of head strong.
https://blogs.nvidia.com/wp-content/uploads/2021/08/Plainsight_VisionAI_Cattle-Counting-1.mp4
Likewise, University of Florida researchers are tapping into computer vision to build smart sprayers of agrochemicals to fight citrus disease, which is threatening orchards, killing fruit and drastically lowering crop yields across the world.
Their image recognition models, which run on the Jetson edge AI platform, detect plant sizes to optimize the amount of crop protection products and fertilizers sprayed. This cuts down on overspray and reduces the amount of wasted material that is washed into the groundwater.
Many NVIDIA Inception members will present their innovations at GTC, from Nov. 8-12. For example, this GTC session, titled: From Fish Facial Recognition to Self-Driving Seeders: Discover How Edge Computing Is Modernizing Agriculture, will discuss how AI is revolutionizing the way we produce food and helping us cope with the dramatic changes our world faces.
Register for free for GTC.
North America Stories
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13 with guest ...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
Coronal mass ejections caused by eruptions on the surface of the sun can have fa...
04/12/2025
Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals
NEW YORK - December 4, 2025 - N...
04/12/2025
Lightware, a global specialist in AV connectivity, is looking back on a year defined by new advancements, strong collaboration and continued growth. Across the ...
04/12/2025
Riedel Communications today announced a new partnership with Haivision, a leading global provider of mission-critical, real-time video networking and visual col...
04/12/2025
Harmonic (NASDAQ: HLIT) and Normann Engineering today announced a major milestone in their strategic collaboration, celebrating 20 successful broadband deployme...
04/12/2025
Creative software developer Foundry today announced Mari 7.5, the latest iteration of its artist-friendly paint toolset that can handle large, detailed assets w...
04/12/2025
Professional Wireless Systems (PWS), a leading provider of wireless audio solutions and RF management, was on site at Dreamforce 2025 in San Francisco providing...
04/12/2025
LTN's purpose-built IP video network brings all-movie diginet to over 100 stations and streaming platforms in just three months while eliminating satellite ...
04/12/2025
Bitmovin, the leading provider of video streaming solutions, today announced a strategic partnership with ThinkAnalytics, the global leader in AI-powered data a...
04/12/2025
The HELM, a global expert in cinematic live broadcast and high-end production workflows, has signed a partnership agreement with Keslow Camera, one of North Ame...
04/12/2025
At ISE 2026, LiveU will showcase its expanded IP-video EcoSystem, enabling broadcasters, sports, production companies and pro-AV professionals to share their st...
04/12/2025
Since the beginning of commercial television, advertising has been a key part of broadcasting. Over the years, the technology for inserting ads into programs ha...
04/12/2025
MUNICH and MILAN Warner Bros. Discovery said HBO Max is expanding into Germany, Italy, Austria, Switzerland, Luxembourg and Liechtenstein on Jan. 13, 2026, and ...
04/12/2025
SAN FRANCISCO AudioShake has launched its first streaming-capable software development kits (SDKs) designed specifically for real-time music detection and copyr...
04/12/2025
NASHVILLE The mobile and REMI production company TNDV has announced that it headed south into Mexico to live-produce the three-day 2025 Zane Grey Championship P...
04/12/2025
BURBANK, Calif. Hollywood Professionals Association Executive Director Phil Kubel has stepped down from the organization to pursue new opportunities, the group ...
04/12/2025
WASHINGTON The Federal Communications Commission said it has closed 2,048 inactive proceedings, the largest number of dormant dockets ever terminated in a singl...
04/12/2025
A new tech blog from Netflix highlights the importance of the AV1 open video codec, which now powers about 30% of the platform's streaming and discusses a v...
04/12/2025
Back to All News
Hugo Silva, Leonor Watling, Esther Acebo and Gorka Otxoa Star ...
04/12/2025
Back to All News
Step Inside the World of Troll 2: VFX Breakdown Featuring Dire...
04/12/2025
Developers, researchers, hobbyists and students can take a byte out of holiday s...
04/12/2025
Editor's note: The Game Pass edition of Hogwarts Legacy' will also be supported on GeForce NOW when the Steam and Epic Games Store versions launch on t...
04/12/2025
Scientists find cancer weak spot in backup DNA repair system New findings from Scripps Research reveal how certain tumors survive DNA damage and point to a stra...
03/12/2025
MLS Cup 2025 Production To Feature Four iPhone 17 Pros as Game-Coverage CamerasStay tuned to SVG on Friday for our in-depth story on this year's MLS Cup pro...
03/12/2025
SVG LIVE! 2025: All Sessions Now Available to Watch on SVG PLAYThe inaugural event placed a spotlight on the exciting world of live entertainmentBy SVG Staff
...
03/12/2025
(L-R) Peter Scriver and Seth Scriver introduce their documentary Endless Cookie for its premiere at the Egyptian Theatre in Park City. (Photo by Andrew H. Wa...
03/12/2025
COLUMBIA, Md. Lionsgate and its TV syndicator subsidiary Debmar-Mercury have selected LTN to launch and deliver the new MovieSphereGold all-movie digital networ...
03/12/2025
VIENNA, Austria Video streaming solutions provider Bitmovin and ThinkAnalytics, a provider of AI-powered data analytics for TV, have formed a strategic partners...
03/12/2025
SAN FRANCISCO & THE COLONY, Texas Dolby Laboratories is making what it is calling a new chapter in its retail efforts as part of an agreement with NFM (Nebras...
03/12/2025
MONTREAL Grass Valley has delivered a 4K Ultra-High-Definition (UHD) outside broadcast (OB) truck to Guangdong Radio and Television (GRT), in partnership with B...