Sony Pixel Power calrec Sony

Food for Thought: Startups Harness AI to Nurture the Future of Agriculture

16/10/2021

From counting cows to detecting weeds to pollinating tomatoes, startups around the world are deploying AI technology to solve problems that farmers have struggled with since the dawn of time.

Tomorrow's World Food Day comes as startups are mobilized to change how our food is grown - with potentially wide implications for the economy, public health and the climate. And they're often employing the NVIDIA Jetson edge AI platform and NVIDIA Metropolis intelligent video analytics application framework to do so.

The agri-food industry employs 1 billion people worldwide, more than any other economic sector. However, labor shortages are an increasing problem in many areas. Moreover, the way we produce, consume and waste food exacts a heavy toll on the planet, putting pressure on natural resources and the climate.

The good news is that many innovators and emerging companies are tackling these challenges, including more than 300 startups that are members of NVIDIA Inception. The program, which has more than 8,500 members, is designed to nurture startups in AI, HPC and data science with tools, training and technology expertise that help them to get to market faster.

Here's a look at a handful of startups that are using NVIDIA technology and AI to change the future of agriculture.

Giving Bees a Break AI-powered robots are as busy as bees, literally and figuratively. Arugga, an Israel-based startup, has built robots that pollinate tomato plants, a job usually occupied by bumblebees.

Most of the bees that currently buzz about tomato farms are mass-produced and shipped to customers. Otherwise, intense manual human labor is required.

Arugga's robots give both bees and farm workers a break, using the NVIDIA Jetson Xavier NX module to streamline the pollination process. At one customer site, they've already increased harvest yields by 20 percent.

The company uses the NVIDIA Metropolis intelligent video analytics platform to develop and deploy its computer vision systems that detect flowers ready for pollination and then blast air pulses at them to initiate pollination. While its robots are pollinating tomato fields, they also collect annotated data, which is used to retrain and benchmark the robots' AI models.

Weeding Out Weeds Some weeds can resist the herbicides used in row-crop agriculture, but they can't resist AI - at least the type that Greeneye, an NVIDIA Inception member based in Tel Aviv, has developed.

The startup's AI-driven smart sprayers, powered by NVIDIA Jetson, detect and target individual weeds - and precisely deliver a measured but lethal dose of chemicals - in a matter of milliseconds.

Similarly, Bilberry, a startup based in Paris, has used NVIDIA Jetson to develop technology that recognizes weeds and precisely applies herbicides in corn and wheat farms.

Farms that have employed technologies developed by Greeneye and Bilberry have seen over 90 percent reductions in chemical and herbicide usage, as well as decreased costs from water and soil contamination.

Moreover, Greeneye uses its technology to collect large-scale, high-resolution agricultural data and insights from the field that are then delivered to farmers and other stakeholders.

Perfect (Computer) Vision in the Field Computer vision startups are also envisioning new heights and standards for agricultural processes.

Plainsight, an NVIDIA Metropolis partner, is working with a global food company to reduce inaccuracies in livestock counts. Within the cattle industry, livestock such as cows reside in tight quarters and move quickly, making it difficult for farmers to report accurate numbers, which can lead to hefty financial losses.

The startup has developed AI-powered video analytics applications for cameras to detect, track and precisely count livestock. Its technology stack is built on the NVIDIA EGX platform and processes multiple streams per GPU in real time to monitor and count livestock.

Results from one deployment have shown a 99.5 percent accuracy rate - a two percentage point increase from traditional manual counting processes. This can add up to huge cost savings across herds thousands of head strong.

https://blogs.nvidia.com/wp-content/uploads/2021/08/Plainsight_VisionAI_Cattle-Counting-1.mp4

Likewise, University of Florida researchers are tapping into computer vision to build smart sprayers of agrochemicals to fight citrus disease, which is threatening orchards, killing fruit and drastically lowering crop yields across the world.

Their image recognition models, which run on the Jetson edge AI platform, detect plant sizes to optimize the amount of crop protection products and fertilizers sprayed. This cuts down on overspray and reduces the amount of wasted material that is washed into the groundwater.

Many NVIDIA Inception members will present their innovations at GTC, from Nov. 8-12. For example, this GTC session, titled: From Fish Facial Recognition to Self-Driving Seeders: Discover How Edge Computing Is Modernizing Agriculture, will discuss how AI is revolutionizing the way we produce food and helping us cope with the dramatic changes our world faces.

Register for free for GTC.
LINK: https://blogs.nvidia.com/blog/2021/10/15/ai-startups-agriculture-world...
See more stories from nvidia

North America Stories

18/02/2026

TV Viewing Hits 12-Month High

Share Copy link Facebook X Linkedin Bluesky Email...

18/02/2026

SinclairLaunches New True Crime Daily Video Podcast

Share Copy link Facebook X Linkedin Bluesky Email...

18/02/2026

E! Co-Founder Alan Mruvka Launches Filmology Labs Studios

Share Copy link Facebook X Linkedin Bluesky Email...

18/02/2026

Stephen Colbert, FCC Commissioner Gomez Blast FCC 'Censorship'

Share Copy link Facebook X Linkedin Bluesky Email...

18/02/2026

NBA All-Star Game Averages 8.8 Million Viewers

Share Copy link Facebook X Linkedin Bluesky Email...

18/02/2026

Speed - Innovation - LEDs - Whitaker ASC and Verbinski Di...

Good Luck, Have Fun, Don't Die in theaters February 2026 Photo courtesy of Graham Bartholomew, SMPSP James Whitaker, ASC reunited with visionary director G...

18/02/2026

TAG Video Systems Expands MCS With New Lens Visualization...

TAG Video Systems has expanded its Media Control System (MCS) version 1.7.0 release with Lens, a visual service health analysis interface that organizes monitor...

18/02/2026

Teradek Introduces RF-X Revolutionizing Mission-Critical...

Teradek, a global leader in advanced video transmission technology, today announced the launch of RF-X Auto Switcher, a revolutionary appliance designed to deli...

18/02/2026

DP Adolpho Veloso Captures Train Dreams with ZEISS Super...

Train Dreams. (L-R) Director of Photography Adolpho Veloso and Joel Edgerton as Robert Grainier on the set of Train Dreams. Cr. Daniel Schaefer/BBP Train Dreams...

18/02/2026

Cerberus Tech Expands Livelinks Multi-Cloud Capabilities...

Cerberus Tech, a leader in cloud-native IP video contribution and distribution, today announced the addition of Akamai Cloud as a supported infrastructure optio...

18/02/2026

ORTC deploys Synamedia Quortex Link for IP channel distri...

Leading video software provider, Synamedia, today announced that Office de Radio et T l vision des Comores (ORTC), the national public broadcaster for the Comor...

18/02/2026

February 17, 2026

Calibr-Skaggs and Kainomyx launch collaboration to pioneer novel malaria treatments Partnering to speed up the discovery of new malaria drugs that target parasi...

17/02/2026

Eutelsat, Viewsat Renew Capacity Agreements to Support Development of Broadcast Market in MENA Region

Eutelsat announces the renewal of multiple capacity agreements with Viewsat, rei...

17/02/2026

The Evolution of Communications in Cloud Era of Global Broadcasting

At Milano Cortina 2026, one statistic stood out across industry reporting: 70% of global signal distribution is now happening over public cloud. What began as e...

17/02/2026

CP Communications Supports the Big Game Broadcast for 27 Years

CP Communications provided broadcast support for Super Bowl LX in Santa Clara, Calif. at Levi's Stadium, marking 27 years of working around the Big Game. Th...

17/02/2026

NBC Sports Graphics Team Goes Onsite, Embraces L.A. Motif for NBA All-Star

Street-level images of iconic Los Angeles landmarks are incorporated into the regular-season look With NBC Sports just months into its return to NBA coverage a...

17/02/2026

Jimpa Asks You to Choose Love

Sophie Hyde and John Lithgow backstage during the premiere of Jimpa. (Photo by George Pimentel / Shutterstock for Sundance Film Festival)...

17/02/2026

L3Harris Marks Delivery of 3 Million Fuzes to US Army

A Green Beret hangs a 60mm mortar round from a M225A mortar system on a live-fire range. (Photo credit: U.S. Army)...

17/02/2026

TV Viewing Hits 12-Month High in Nielsen's January Report of The Gauge

Cable Surges 9% on Strength of College Football Playoffs and News, while NFL Delivers Top 15 Broadcast Telecasts ESPN (+86%) and FOX News Channel (+17%) Combin...

17/02/2026

Gray Signs Deal for Atlanta Braves Spring Training Games

Share Copy link Facebook X Linkedin Bluesky Email...

17/02/2026

January TV Viewing Hits 12-Month High

Share Copy link Facebook X Linkedin Bluesky Email...

17/02/2026

TAG Video Systems Expands MCS 1.7.0 With New Lens Visualization Tool

Share Copy link Facebook X Linkedin Bluesky Email...

17/02/2026

BCNEXXT Positions Broadcasters to Unlock New Revenue Oppo...

As the FCC explores a potential clawback of Upper C-Band spectrum currently used for broadcast distribution, BCNEXXT is working with broadcasters and operators ...

17/02/2026

NVIDIA and Global Industrial Software Leaders Partner With India's Largest Manufacturers to Drive AI Boom

India is entering a new age of industrialization, as AI transforms how the world...

17/02/2026

India Fuels Its AI Mission With NVIDIA

India is the nexus of AI innovation this week as the host of the AI Impact Summit, which brings together global heads of state and industry to chart the future ...

17/02/2026

Qube Cinema announces the acquisition of the business of Arts Alliance Media (AAM)

Qube Cinema announces the acquisition of the business of Arts Alliance Media (AA...

17/02/2026

Unveiling What's Next on Netflix for Australia and New Zealand in 2026

Back to All News Unveiling What's Next on Netflix for Australia and New Zealand in 2026 Entertainment 17 February 2026 GlobalAustraliaNew Zealand Link ...

17/02/2026

WBD Files Definitive Proxy Statement and Schedules Special Meeting for March 20, 2026, to Approve the WBD-Netflix Transaction

Back to All News WBD Files Definitive Proxy Statement and Schedules Special Mee...

16/02/2026

Live From NBA All-Star 2026: NEP Group Powers Game Capture With TFC Infrastructure, Specialty Cameras

The production infrastructure scaled seamlessly from regular-season games to the...

16/02/2026

Live From NBA All-Star 2026: NBC Sports' Ryan Soucy and Kim Titone on Ops for a New Era of NBA on NBC'

The operations team reimagined traditional workflows were reimagined and built a...

16/02/2026

Live From NBA All-Star 2026: NBA TV's New League-Run Era Debuts With Live Studio Shows

Once again an in-house operation, the league's network is producing shows fr...

16/02/2026

Live From NBA All-Star 2026: For NBA Broadcast Operations, There's a Lot of New'

The league is producing its first All-Star with NBC, Intuit Dome, and, once agai...

16/02/2026

Boland's Groundbreaking 12G 4K Video Wall

When a customer in London needed a 4K video wall that could take 12G input, the media company found no video wall suppliers that could meet their specs and time...

16/02/2026

NATO Upgrades Brussels HQ Broadcast Studio with Grass Valley Cameras

Grass Valley, a media and entertainment technology innovator, has won a competitive NATO-wide tender to provide the new camera system for NATO's main broadc...

16/02/2026

Comcast Business Powers February's Biggest Sports Moments

Comcast Business announces it is again partnering with NBCUniversal to architect and manage critical components of the linear and digital broadcast for three of...

16/02/2026

NBC Olympics on NEP's Critical Role for the 2026 Winter Olympics

Week two of the 2026 Milano Cortina Winter Olympics are underway and crucial to the NBC Sports efforts has been the NEP Group which is providing a full range of...

16/02/2026

Train Dreams, Sorry, Baby, Lurker, and Other Sundance Institute-Supported Wins at the 2026 Spirit Awards

The Film Independent Spirit Awards have officially switched things up. This Sund...

16/02/2026

L3Harris Receives New Contract to Power THAAD Interceptors

A THAAD interceptor is launched during a successful Missile Defense Agency intercept test (Photo Credit: Missile Defense Agency)...

16/02/2026

Content Vault Expands Device Specific File Encryption to...

Content Vault, the patent-pending content security platform originally developed for the film, television and entertainment industries, has today announced a ma...

16/02/2026

Unscripted Content Producer MEGUMI Signs Exclusive Partnership with Netflix

Back to All News Unscripted Content Producer MEGUMI Signs Exclusive Partnership with Netflix Entertainment 16 February 2026 GlobalJapan Link copied to clip...

16/02/2026

Netflix Releases the Second Season of 'Gangs of Galicia' on April 3

Back to All News Netflix Releases the Second Season of Gangs of Galicia on April 3 Entertainment 16 February 2026 GlobalSpain Link copied to clipboard Wat...

16/02/2026

"Unscripted" Producer MEGUMI Signs Exclusive Partnership with Netflix

Back to All News "Unscripted" Producer MEGUMI Signs Exclusive Partnership with Netflix Entertainment 16 February 2026 GlobalJapan Link copied to clipboard ...

16/02/2026

New Data Shows NVIDIA Blackwell Ultra Delivers up to 50x Better Performance and 35x Lower Costs for Agentic AI

The NVIDIA Blackwell platform has been widely adopted by leading inference provi...

15/02/2026

Live From NBA All-Star 2026: Entertainment Takes the Court in a Big Way

With new partnership between the league and NBC, workflows distinguish more between live, broadcast sound There'll be a lot new for the 75th NBA All-Star W...

15/02/2026

Live From NBA All-Star 2026: NBC Sports Director Pierre Moossa Previews NBC's Return to the Event

After 24-year absence, NBC Sports returns to NBA All-Star Weekend with unique ca...

15/02/2026

Live From NBA All-Star 2026: Peacock, NBC Sports Offer Viewers a Front-Row Seat With Courtside Live'

New to NBA coverage, the viewer experience offers several angles in addition to ...

15/02/2026

Live From NBA All-Star 2026: NBC Sports Returns With Plenty of Tech Toys in Tow

Coverage features 4X-slo-mo Supracam and Steadicam, Nucleus 4K cameras, closer play-by-play angle, 10 player mics NBC Sports is in the midst of its first NBA A...

14/02/2026

Cineverse Acquires TV Monetization Platform IndiCue

Share Copy link Facebook X Linkedin Bluesky Email...

14/02/2026

ESPN's Audiences for College Basketball On Track for Major Growth

Share Copy link Facebook X Linkedin Bluesky Email...