Sony Pixel Power calrec Sony

Food for Thought: Startups Harness AI to Nurture the Future of Agriculture

16/10/2021

From counting cows to detecting weeds to pollinating tomatoes, startups around the world are deploying AI technology to solve problems that farmers have struggled with since the dawn of time.

Tomorrow's World Food Day comes as startups are mobilized to change how our food is grown - with potentially wide implications for the economy, public health and the climate. And they're often employing the NVIDIA Jetson edge AI platform and NVIDIA Metropolis intelligent video analytics application framework to do so.

The agri-food industry employs 1 billion people worldwide, more than any other economic sector. However, labor shortages are an increasing problem in many areas. Moreover, the way we produce, consume and waste food exacts a heavy toll on the planet, putting pressure on natural resources and the climate.

The good news is that many innovators and emerging companies are tackling these challenges, including more than 300 startups that are members of NVIDIA Inception. The program, which has more than 8,500 members, is designed to nurture startups in AI, HPC and data science with tools, training and technology expertise that help them to get to market faster.

Here's a look at a handful of startups that are using NVIDIA technology and AI to change the future of agriculture.

Giving Bees a Break AI-powered robots are as busy as bees, literally and figuratively. Arugga, an Israel-based startup, has built robots that pollinate tomato plants, a job usually occupied by bumblebees.

Most of the bees that currently buzz about tomato farms are mass-produced and shipped to customers. Otherwise, intense manual human labor is required.

Arugga's robots give both bees and farm workers a break, using the NVIDIA Jetson Xavier NX module to streamline the pollination process. At one customer site, they've already increased harvest yields by 20 percent.

The company uses the NVIDIA Metropolis intelligent video analytics platform to develop and deploy its computer vision systems that detect flowers ready for pollination and then blast air pulses at them to initiate pollination. While its robots are pollinating tomato fields, they also collect annotated data, which is used to retrain and benchmark the robots' AI models.

Weeding Out Weeds Some weeds can resist the herbicides used in row-crop agriculture, but they can't resist AI - at least the type that Greeneye, an NVIDIA Inception member based in Tel Aviv, has developed.

The startup's AI-driven smart sprayers, powered by NVIDIA Jetson, detect and target individual weeds - and precisely deliver a measured but lethal dose of chemicals - in a matter of milliseconds.

Similarly, Bilberry, a startup based in Paris, has used NVIDIA Jetson to develop technology that recognizes weeds and precisely applies herbicides in corn and wheat farms.

Farms that have employed technologies developed by Greeneye and Bilberry have seen over 90 percent reductions in chemical and herbicide usage, as well as decreased costs from water and soil contamination.

Moreover, Greeneye uses its technology to collect large-scale, high-resolution agricultural data and insights from the field that are then delivered to farmers and other stakeholders.

Perfect (Computer) Vision in the Field Computer vision startups are also envisioning new heights and standards for agricultural processes.

Plainsight, an NVIDIA Metropolis partner, is working with a global food company to reduce inaccuracies in livestock counts. Within the cattle industry, livestock such as cows reside in tight quarters and move quickly, making it difficult for farmers to report accurate numbers, which can lead to hefty financial losses.

The startup has developed AI-powered video analytics applications for cameras to detect, track and precisely count livestock. Its technology stack is built on the NVIDIA EGX platform and processes multiple streams per GPU in real time to monitor and count livestock.

Results from one deployment have shown a 99.5 percent accuracy rate - a two percentage point increase from traditional manual counting processes. This can add up to huge cost savings across herds thousands of head strong.

https://blogs.nvidia.com/wp-content/uploads/2021/08/Plainsight_VisionAI_Cattle-Counting-1.mp4

Likewise, University of Florida researchers are tapping into computer vision to build smart sprayers of agrochemicals to fight citrus disease, which is threatening orchards, killing fruit and drastically lowering crop yields across the world.

Their image recognition models, which run on the Jetson edge AI platform, detect plant sizes to optimize the amount of crop protection products and fertilizers sprayed. This cuts down on overspray and reduces the amount of wasted material that is washed into the groundwater.

Many NVIDIA Inception members will present their innovations at GTC, from Nov. 8-12. For example, this GTC session, titled: From Fish Facial Recognition to Self-Driving Seeders: Discover How Edge Computing Is Modernizing Agriculture, will discuss how AI is revolutionizing the way we produce food and helping us cope with the dramatic changes our world faces.

Register for free for GTC.
LINK: https://blogs.nvidia.com/blog/2021/10/15/ai-startups-agriculture-world...
See more stories from nvidia

North America Stories

28/04/2026

VFX History: Slit Scan

VFX History: Slit Scan Graham Quince April 28, 2026 0 Comments How did 2001: A Space Odyssey, Star Wars, Doctor Who and Star Trek: The Next Generation...

28/04/2026

These DaVinci Resolve Effects Will Make You a More Creative Colorist

These DaVinci Resolve Effects Will Make You a More Creative Colorist Kasia Jarco April 28, 2026 0 Comments Creativity in color grading is not about ha...

28/04/2026

A Simple Introduction to Cavalry: Indexed Circle

A Simple Introduction to Cavalry: Indexed Circle Simon Ubsdell April 28, 2026 0 Comments In this new introductory tutorial for Cavalry we're going...

28/04/2026

Rise Upskill - Applications Now Open for Free Global Trai...

Rise, the award-winning advocacy group for gender diversity in the broadcast and media technology sector, is pleased to announce a new global training programme...

28/04/2026

Clear Com Announces New Roles for Brian Grahn and Ben Tur...

Clear-Com has appointed Brian Grahn as Market Outreach Manager of the Americas and Ben Turnwell as Business Development Manager for EMEA live, expanding their ...

28/04/2026

LiveU Steps into the Future at MPTS 2026 with the Introdu...

LiveU is inviting MPTS visitors to step into the companys new Q Era on Stand D32, at The Grand Hall, Olympia, London (May 13-14). The company will showcase its ...

28/04/2026

IBC launches 2026 Innovation Awards to spotlight real-wor...

IBC today announces the launch of the IBC2026 Innovation Awards, with nominations now open for projects, programmes and initiatives that exemplify breakthrough ...

28/04/2026

WNBA to Stream All Preseason Games for Free

Share Copy link Facebook X Linkedin Bluesky Email...

28/04/2026

Nexstar Media Charitable Foundation Sets 30 Days of Giving'

Share Copy link Facebook X Linkedin Bluesky Email...

28/04/2026

Sinclair's Chief Compliance Officer Jeff Lewis to Retire

Share Copy link Facebook X Linkedin Bluesky Email...

28/04/2026

Nielsen Introduces Predictive Sales Lift' Tool

Share Copy link Facebook X Linkedin Bluesky Email...

28/04/2026

Sencore's VB440 Monitoring, Analysis Tool Debuts at NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

28/04/2026

Pinterest Makes a Major Push into CTV Advertising

Share Copy link Facebook X Linkedin Bluesky Email...

28/04/2026

Introducing Nx 3-Strip v2 - A Physics-Based Technicolor Reconstruction for DaVinci Resolve

Introducing Nx 3-Strip v2 - A Physics-Based Technicolor Reconstruction for DaVin...

28/04/2026

Into the Omniverse: Manufacturing's Simulation-First Era Has Arrived

Editor's note: This post is part of Into the Omniverse, a series focused on how developers, 3D practitioners, and enterprises can transform their workflows ...

28/04/2026

NVIDIA Launches Nemotron 3 Nano Omni Model, Unifying Vision, Audio and Language for up to 9x More Efficient AI Agents

AI agent systems today juggle separate models for vision, speech and language - ...

27/04/2026

CES Power Acquires Three Ireland-Based Businesses

CES Power, a provider of infrastructure for live events, has announced the acquisition of three Ireland-based businesses: GH Energy Rental Ltd, Event Power, and...

27/04/2026

Fubo to Launch Multiview on Select LG TVs Ahead of 2026 Football Season

FuboTV Inc. has announced it is developing its Multiview feature for the Fubo streaming service on select LG TVs, including 2024, 2025, and newer 4K and 8K mode...

27/04/2026

Shade Raises $14 Million in Funding Round Led by Khosla Ventures

Shade, a file management platform for creative teams, has announced a $14 million funding round led by Khosla Ventures, Construct Capital, and Bling Capital, br...

27/04/2026

AES to Present Immersive Audio Academy 12th Edition on April 30

The Audio Engineering Society (AES) will present the Immersive Audio Academy 12th Edition - Immersive Audio in All Flavors - on April 30, 2026, at 12:00 p.m. ...

27/04/2026

DAZN Launches DAZN48 Creator Program for FIFA World Cup 2026

DAZN has announced DAZN48, a creator program for the FIFA World Cup 2026 that will recruit 48 creators - one representing each of the 48 qualified nations - to ...

27/04/2026

FloSports Acquires Streaming Rights to Four CrossFit Events

FloSports has announced exclusive streaming rights to four CrossFit competitions: Legends Del Mar: CrossFit Semi-Finals, Magic City Games, NorCal Classic, and t...

27/04/2026

NAB 2026: Telestream Pulse Named NAB Show 2026 Product of the Year for Monitoring and Measuring

Telestream has announced that Pulse, its software-defined test and measurement p...

27/04/2026

NAB 2026: Shade Wins 2026 NAB Show Product of the Year Award

Shade has announced it is a Cloud Computing and Storage winner in the 2026 NAB Show Product of the Year Awards. Winners were selected by a panel of industry exp...

27/04/2026

SVG All-Stars: Kelsey Kjeldsen, Senior Director and Video Ads Platform Lead, DTC Products, Tech, and Operations, NBA

Leading the NBA's video-ads platform, this Penn State grad is at the forefro...

27/04/2026

DAZN Extends T100 Triathlon World Tour Rights to Africa

DAZN has expanded its international broadcast rights for the T100 Triathlon World Tour to include Africa. All races from the T100 calendar will be available for...

27/04/2026

NAB 2026: NAB Show Announces 2026 Project and Product of the Year Award Winners

NAB Show has announced the recipients of its 2026 Project of the Year and Product of the Year Awards at a ceremony at the Las Vegas Convention Center. Each wi...

27/04/2026

DIRECTV Launches on Meta Quest Headsets as Sports Season Heats Up

DIRECTV has launched on Meta Quest headsets, becoming the first MVPD to offer live TV through the platform. The timing coincides with the stretch run of the MLB...

27/04/2026

TBL Team Boxing League and MSG Networks Announce Broadcast Partnership

TBL Team Boxing League has announced a broadcast agreement with MSG Networks to air all remaining Season 4 fights live across MSG's television and digital p...

27/04/2026

Audio Exhibitors Showcase New Platforms, Innovative Solutions for Complex Issues

IP integration, interoperability, growth of intercommunications were key concerns for vendors and visitors alike Attendees at the recently concluded 2026 NAB S...

27/04/2026

Behind The Mic: Kenny Beecham to Launch NBA Radio Show on SiriusXM; Mike Tomlin to Join NBC Pregame Show

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

27/04/2026

On the Show Floor, the Microphone Is Still the Place Where Audio Begins

A pro-audio emphasis, spectrum changes, and on-field audio mark the new products and enhancements to existing offerings Microphones remain the primary point of...

27/04/2026

NAB Show 2026 In Review: Our Complete Collection of Video Interviews with Industry Thought Leaders

The Sports Video Group team was all over the NAB Show floor out in Las Vegas las...

27/04/2026

Study: Local TV Political Ad Spend to Top $4 billion in 2026

Share Copy link Facebook X Linkedin Bluesky Email...

27/04/2026

Nippon TV's In-House Proprietary AI Solution AiDi Wins Product of the Year Award at NAB 2026

Nippon TV's In-House Proprietary AI Solution AiDi Wins Product of the Year A...

27/04/2026

Outpost Introduces Unlimited Collaboration Model for Review and Approval Workflows

Outpost Introduces Unlimited Collaboration Model for Review and Approval Workflo...

27/04/2026

Ikegami Announces VFE-P07D Monocular OLED Viewfinder with Tiltable 3.5-inch LCD Monitor

Ikegami Announces VFE-P07D Monocular OLED Viewfinder with Tiltable 3.5-inch LCD ...

27/04/2026

Custom Consoles Completes Large Module-R MCR Desk and Med...

Custom Consoles announces the completion of a large Module-R desk and MediaWall monitor display mount for an expanded master control room at Gravity Medias West...

27/04/2026

Other World Computing Launches OWC Express 4M2 Ultra - Thunderbolt 5 Four-Slot NVMe M.2 SSD Enclosure

Other World Computing Launches OWC Express 4M2 Ultra - Thunderbolt 5 Four-Slot N...

27/04/2026

Netflix announces El sobrino, the new film by Damin Szifron starring Leonardo Sbaraglia

Back to All News Netflix announces El sobrino, the new film by Dami n Szifron s...

26/04/2026

Director Yoon Jong-bin Returns with The Generals' (WT), An Incisive Chronicle of a Second-in-Command

Back to All News Director Yoon Jong-bin Returns with The Generals' (WT), A...

26/04/2026

'Nine Queens,' Starring Alvaro Morte and Patrick Criado, Starts Production

Back to All News Nine Queens, Starring Alvaro Morte and Patrick Criado, Starts ...

25/04/2026

Mediagenix Sweeps 2026 NAB Awards With Wins for Product of the Year and Best of Show for Scheduling Optimization

Mediagenix Sweeps 2026 NAB Awards With Wins for Product of the Year and Best of ...

25/04/2026

SCHOEPS Microphones Announces Desert Island Boom Set for NAB 2026

SCHOEPS Microphones Announces Desert Island Boom Set for NAB 2026 Brie Clayton April 24, 2026 0 Comments Compact modular set ideal for location sound ...

25/04/2026

Berklee Africana Studies Hosts Gospel Extravaganza 2026

Berklee Africana Studies Hosts Gospel Extravaganza 2026 The Signature Series event will honor three new inductees to the Berklee Gospel Hall of Fame and celeb...

25/04/2026

Student Spotlight: Siva

Student Spotlight: Siva Maja Gierszewska, who performs under the artist name Siva, shares how she found her songwriting confidence at Berklee. April 24, 2026...

25/04/2026

WNBA Offers Free Streaming of all Preseason Games

Share Copy link Facebook X Linkedin Bluesky Email...

24/04/2026

Churchill Downs Inc. Acquires Preakness Stakes for $85 Million

Churchill Downs Inc. (CDI) has announced a definitive agreement to acquire the intellectual property of the Preakness Stakes and Black-Eyed Susan Stakes from 1/...

24/04/2026

Inter Miami CF Opens Miami Freedom Park with 26 LED Displays From Daktronics, DCL

Daktronics has partnered with DCL (Design Communications, Ltd.) to design, manuf...