Sony Pixel Power calrec Sony

Food for Thought: Startups Harness AI to Nurture the Future of Agriculture

16/10/2021

From counting cows to detecting weeds to pollinating tomatoes, startups around the world are deploying AI technology to solve problems that farmers have struggled with since the dawn of time.

Tomorrow's World Food Day comes as startups are mobilized to change how our food is grown - with potentially wide implications for the economy, public health and the climate. And they're often employing the NVIDIA Jetson edge AI platform and NVIDIA Metropolis intelligent video analytics application framework to do so.

The agri-food industry employs 1 billion people worldwide, more than any other economic sector. However, labor shortages are an increasing problem in many areas. Moreover, the way we produce, consume and waste food exacts a heavy toll on the planet, putting pressure on natural resources and the climate.

The good news is that many innovators and emerging companies are tackling these challenges, including more than 300 startups that are members of NVIDIA Inception. The program, which has more than 8,500 members, is designed to nurture startups in AI, HPC and data science with tools, training and technology expertise that help them to get to market faster.

Here's a look at a handful of startups that are using NVIDIA technology and AI to change the future of agriculture.

Giving Bees a Break AI-powered robots are as busy as bees, literally and figuratively. Arugga, an Israel-based startup, has built robots that pollinate tomato plants, a job usually occupied by bumblebees.

Most of the bees that currently buzz about tomato farms are mass-produced and shipped to customers. Otherwise, intense manual human labor is required.

Arugga's robots give both bees and farm workers a break, using the NVIDIA Jetson Xavier NX module to streamline the pollination process. At one customer site, they've already increased harvest yields by 20 percent.

The company uses the NVIDIA Metropolis intelligent video analytics platform to develop and deploy its computer vision systems that detect flowers ready for pollination and then blast air pulses at them to initiate pollination. While its robots are pollinating tomato fields, they also collect annotated data, which is used to retrain and benchmark the robots' AI models.

Weeding Out Weeds Some weeds can resist the herbicides used in row-crop agriculture, but they can't resist AI - at least the type that Greeneye, an NVIDIA Inception member based in Tel Aviv, has developed.

The startup's AI-driven smart sprayers, powered by NVIDIA Jetson, detect and target individual weeds - and precisely deliver a measured but lethal dose of chemicals - in a matter of milliseconds.

Similarly, Bilberry, a startup based in Paris, has used NVIDIA Jetson to develop technology that recognizes weeds and precisely applies herbicides in corn and wheat farms.

Farms that have employed technologies developed by Greeneye and Bilberry have seen over 90 percent reductions in chemical and herbicide usage, as well as decreased costs from water and soil contamination.

Moreover, Greeneye uses its technology to collect large-scale, high-resolution agricultural data and insights from the field that are then delivered to farmers and other stakeholders.

Perfect (Computer) Vision in the Field Computer vision startups are also envisioning new heights and standards for agricultural processes.

Plainsight, an NVIDIA Metropolis partner, is working with a global food company to reduce inaccuracies in livestock counts. Within the cattle industry, livestock such as cows reside in tight quarters and move quickly, making it difficult for farmers to report accurate numbers, which can lead to hefty financial losses.

The startup has developed AI-powered video analytics applications for cameras to detect, track and precisely count livestock. Its technology stack is built on the NVIDIA EGX platform and processes multiple streams per GPU in real time to monitor and count livestock.

Results from one deployment have shown a 99.5 percent accuracy rate - a two percentage point increase from traditional manual counting processes. This can add up to huge cost savings across herds thousands of head strong.

https://blogs.nvidia.com/wp-content/uploads/2021/08/Plainsight_VisionAI_Cattle-Counting-1.mp4

Likewise, University of Florida researchers are tapping into computer vision to build smart sprayers of agrochemicals to fight citrus disease, which is threatening orchards, killing fruit and drastically lowering crop yields across the world.

Their image recognition models, which run on the Jetson edge AI platform, detect plant sizes to optimize the amount of crop protection products and fertilizers sprayed. This cuts down on overspray and reduces the amount of wasted material that is washed into the groundwater.

Many NVIDIA Inception members will present their innovations at GTC, from Nov. 8-12. For example, this GTC session, titled: From Fish Facial Recognition to Self-Driving Seeders: Discover How Edge Computing Is Modernizing Agriculture, will discuss how AI is revolutionizing the way we produce food and helping us cope with the dramatic changes our world faces.

Register for free for GTC.
LINK: https://blogs.nvidia.com/blog/2021/10/15/ai-startups-agriculture-world...
See more stories from nvidia

North America Stories

10/11/2026

Avid's Ready to Edit Brings AI to Media Composer

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

10/11/2026

Skydance Confirms HBO Max-Paramount+ Bundle

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

10/11/2026

Scripps Criticizes FCC's C-Band Reimbursement Plans

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

10/11/2026

Northwestern University Ushers in a New Era of Live Produ...

Grass Valley K-Frame switching and LDX cameras support live sports production at the Northwestern Wildcats' new stadium, providing a common technology platf...

10/11/2026

League of Live Stream Theater Uses LiveU Technology to Br...

The League of Live Stream Theater (LOLST), the nonprofit organization partnering with theaters and producers to bring live theater to audiences worldwide throug...

10/11/2026

COW Jobs: Several remote positions at Chakrra

COW Jobs: Several remote positions at Chakrra Brie Clayton November 10, 2026 0 Comments Several remote positions at Chakrra November 6, 2026COW Jobs...

10/11/2026

Blackmagic Design Unites Live Solutions for Reggae Land 2026

Blackmagic Design Unites Live Solutions for Reggae Land 2026 Brie Clayton November 10, 2026 0 Comments Festival relies on ATEM Constellation 8K and UR...

10/11/2026

Where Video Editors Earn the Most and Where the Paycheck Goes Furthest

Where Video Editors Earn the Most and Where the Paycheck Goes Furthest Mark Santos November 10, 2026 0 Comments Sooner or later every editor asks what...

10/11/2026

Caroline Davis to Perform with Berklee Student Ensemble for Signature Series Concert

Caroline Davis to Perform with Berklee Student Ensemble for Signature Series Con...

10/11/2026

Adobe Awards $1 Million in Grants to 10 Filmmakers

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

10/11/2026

Hearst TV Ups WCVB's Kevin Kalia to Regional Director of Engineering

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

10/11/2026

Haivision Seeks Survey Takers

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

10/11/2026

FCC Chairman Carr Adds Will Holloway as a Legal Adviser

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

10/11/2026

Matthews Intros the 33 Sliding Leg C-Stand with Grip Head...

New Compact industry-standard Support Fits in the Trunk of a Small Car Pioneering C-Stand innovator, Matthews Studio Equipment, introduces the 33 Sliding Leg...

09/11/2026

Reinvigorated AES Show Nashville Debuts in Music City

In a new home, the show had its traditional focus on music production, but broadcast themes received significant emphasis The Audio Engineering Society (AES) c...

09/11/2026

Sportel Panel Recap: How AI Is Impacting Everything Private Equity to Broadcasters, Streamers, Federations

Content creation and rights, YouTube archive, production workflows, investment, ...

09/11/2026

Building the REMI Hub of Today (and Tomorrow): Broadcasters and Vendors Share Their Strategies

Industry leaders from Prime Video, NASCAR, FOX Sports, and more discuss the tech...

09/11/2026

SMT Provides Broadcast Graphics and Shot Data for Inaugural WTGL Season

SMT (SportsMEDIA Technology) is delivering on-air graphics and shot data for the Women's Team Golf League (WTGL), which made its debut Sunday, Nov. 8, at So...

09/11/2026

BKB Names Michael Ridout Managing Director, UK

BKB Bare Knuckle Boxing has appointed Michael Ridout Managing Director, UK. He will lead BKB's operations in the United Kingdom and take on wider operationa...

09/11/2026

SMPTE Media Technology Summit 2026 Set for Nov. 16-19 in Pasadena

SMPTE's Media Technology Summit (MTS2026) takes place Nov. 16-19 at the Pasadena Convention Center. The schedule: Media Tech Business Forum (Monday, Nov. 1...

09/11/2026

AES Show Nashville 2026 Draws Nearly 3,000 Registrations

The Audio Engineering Society (AES) held AES Show Nashville 2026 Oct. 30-Nov. 1 at the Gaylord Opryland Resort & Convention Center. AES reports nearly 3,000 reg...

09/11/2026

Devoncroft Partners To Present Enterprise Video Survey Findings at Silicon Valley Video Summit

Analyst Josh Stinehour will share results Jan. 26 in Mountain View, Calif. Devo...

09/11/2026

Behind The Mic: Tirico Misses SNF Due to Health Issue; Wilbon Takes Leave of Absence From PTI

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

09/11/2026

Cleveland Cavaliers Boost In-Venue Energy With The Famous Group's Virtual Camera Tech

Permanent mixed-reality activation debuted against the Brooklyn Nets at Rocket A...

09/11/2026

The College Football Playoff Will Expand to 24 Teams in 2027; ESPN Secures Rights to 12 Additional Games

The new agreement brings the Playoff to 23 games, including 16 on-campus matchup...

09/11/2026

SMT Supports All Three NASCAR National Series Championship Broadcasts at Homestead-Miami Speedway

SMT provided production technology and graphics support for all three NASCAR nat...

09/11/2026

Sonys Shotgun Mic Deployed in Drifter' Shoot

Share Copy link Facebook X Linkedin Bluesky Email...

09/11/2026

Fox Closes Roku Acquisition

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

09/11/2026

Indianapolis TV Stations Return to DirecTV After Lengthy Absence

Share Copy link Facebook X Linkedin Bluesky Email...

09/11/2026

Vizrt Completes Proof-of-Concept Integration With Story Object Model

Share Copy link Facebook X Linkedin Bluesky Email...

09/11/2026

Broadcast Dominated Midterms Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

09/11/2026

Berklee's Singers Showcase Celebrates Whitney Houston's Music and Her Gospel Roots

Berklee's Singers Showcase Celebrates Whitney Houston's Music and Her Go...

09/11/2026

NVIDIA Announces New Planned Investments in Korean Startups at the MSIT-NVIDIA AI Startup Partnership Forum

Korea's Ministry of Science and ICT and NVIDIA hosted the MSIT-NVIDIA AI Sta...

09/11/2026

Practice Makes Precise: At CoRL, NVIDIA and Partners Reveal How Robots Rehearse Delicate Work in Simulation

Simulation, which has long been the proving ground for robots learning to walk, ...

08/11/2026

COW Jobs: Set and Production Design Expert - Remote

COW Jobs: Set and Production Design Expert - Remote Brie Clayton November 8, 2026 0 Comments Set and Production Design Expert (Remote, worldwide) No...

08/11/2026

NVIDIA Dynamo Recipes Bring Korea's Leading Open Models to Production

NVIDIA is releasing Dynamo-optimized deployment recipes for Korea's leading open models: A.X K2 from SK Telecom, K-EXAONE 2.0 from LG AI Research, Solar Ope...

08/11/2026

From Chips to Skills, NVIDIA and Korea Expand Sovereign AI Collaboration

NVIDIA and Korea's Ministry of Science and ICT (MSIT) are expanding their collaboration across the country's sovereign AI ecosystem, from AI semiconduct...

08/11/2026

Korea's AI Ecosystem Advances and Secures Agentic AI With NVIDIA

As AI agents take on more work, they need capable open models and security that advances alongside them. Hyundai Motor Group is exploring NVIDIA NemoClaw bluep...

08/11/2026

Korea Advances Physical AI Across Industries With NVIDIA

Tapping into the country's strengths in manufacturing and engineering, NVIDIA is helping advance Korea's physical AI ecosystem. The country's indu...

07/11/2026

Nielsen: 31.2 Million Viewers Watch 2026 U.S. Midterm Election Coverage

NEW YORK - November 5, 2026 - An estimated 31.2 million people watched primetime coverage of the 2026 U.S. midterm elections on Tuesday, November 3, according t...

07/11/2026

RCI Custom Selects Neutrik as Primary Source for Connectors

Share Copy link Facebook X Linkedin Bluesky Email...

07/11/2026

Audio Engineer Rachel Saldivar Deploys Sony Shotgun Mic for Drifter' Shoot

Share Copy link Facebook X Linkedin Bluesky Email...

07/11/2026

COW Jobs: Production Manager - Las Cruces, NM

COW Jobs: Production Manager - Las Cruces, NM Brie Clayton November 6, 2026 0 Comments Production Manager November 5, 2026COW Jobs: Faith-Based UGC ...

06/11/2026

Gravity Medias JockeyCam at Center of Melbourne Cup Carnival Busy Week of Horse Racing

It's been a big week in Australia horse racing as the Victoria Racing Club (...

06/11/2026

PBR Expands Production of Teams Championship With Third Mobile Unit, More Cameras

Additional gear includes a second, outside drone; a second slo-mo unit; and a wi...

06/11/2026

University of Alabama Installs Daktronics Displays at Coleman Coliseum

The University of Alabama has installed a new Daktronics display system at Coleman Coliseum in Tuscaloosa. It includes a 360-degree centerhung with four underbe...

06/11/2026

NEP Adds IP-Based Flypack Production Kits in the U.S.

NEP Americas, part of NEP Group, has expanded its remote production offering with new IP-based flypack production kits deployed from the U.S. and available to c...

06/11/2026

Telestream Appoints Joseph Hopkins Chief Revenue Officer

Telestream has appointed Joseph Hopkins Chief Revenue Officer. He has more than two decades of executive experience in media technology. In the role, he will fo...

06/11/2026

SVG GameDay, Ep. 38: Texas Rangers Chris DeRuyscher - Livin the Life at Globe Life Field

In-venue and creative video staffers at the professional and collegiate level ha...

06/11/2026

Soaring in Stamford: Major League Soccer's Seth Bacon Details the Growth of MLS Productions

It's been nearly two years since MLS Productions made the move to WWE's ...