Sony Pixel Power calrec Sony

Food for Thought: Startups Harness AI to Nurture the Future of Agriculture

16/10/2021

From counting cows to detecting weeds to pollinating tomatoes, startups around the world are deploying AI technology to solve problems that farmers have struggled with since the dawn of time.

Tomorrow's World Food Day comes as startups are mobilized to change how our food is grown - with potentially wide implications for the economy, public health and the climate. And they're often employing the NVIDIA Jetson edge AI platform and NVIDIA Metropolis intelligent video analytics application framework to do so.

The agri-food industry employs 1 billion people worldwide, more than any other economic sector. However, labor shortages are an increasing problem in many areas. Moreover, the way we produce, consume and waste food exacts a heavy toll on the planet, putting pressure on natural resources and the climate.

The good news is that many innovators and emerging companies are tackling these challenges, including more than 300 startups that are members of NVIDIA Inception. The program, which has more than 8,500 members, is designed to nurture startups in AI, HPC and data science with tools, training and technology expertise that help them to get to market faster.

Here's a look at a handful of startups that are using NVIDIA technology and AI to change the future of agriculture.

Giving Bees a Break AI-powered robots are as busy as bees, literally and figuratively. Arugga, an Israel-based startup, has built robots that pollinate tomato plants, a job usually occupied by bumblebees.

Most of the bees that currently buzz about tomato farms are mass-produced and shipped to customers. Otherwise, intense manual human labor is required.

Arugga's robots give both bees and farm workers a break, using the NVIDIA Jetson Xavier NX module to streamline the pollination process. At one customer site, they've already increased harvest yields by 20 percent.

The company uses the NVIDIA Metropolis intelligent video analytics platform to develop and deploy its computer vision systems that detect flowers ready for pollination and then blast air pulses at them to initiate pollination. While its robots are pollinating tomato fields, they also collect annotated data, which is used to retrain and benchmark the robots' AI models.

Weeding Out Weeds Some weeds can resist the herbicides used in row-crop agriculture, but they can't resist AI - at least the type that Greeneye, an NVIDIA Inception member based in Tel Aviv, has developed.

The startup's AI-driven smart sprayers, powered by NVIDIA Jetson, detect and target individual weeds - and precisely deliver a measured but lethal dose of chemicals - in a matter of milliseconds.

Similarly, Bilberry, a startup based in Paris, has used NVIDIA Jetson to develop technology that recognizes weeds and precisely applies herbicides in corn and wheat farms.

Farms that have employed technologies developed by Greeneye and Bilberry have seen over 90 percent reductions in chemical and herbicide usage, as well as decreased costs from water and soil contamination.

Moreover, Greeneye uses its technology to collect large-scale, high-resolution agricultural data and insights from the field that are then delivered to farmers and other stakeholders.

Perfect (Computer) Vision in the Field Computer vision startups are also envisioning new heights and standards for agricultural processes.

Plainsight, an NVIDIA Metropolis partner, is working with a global food company to reduce inaccuracies in livestock counts. Within the cattle industry, livestock such as cows reside in tight quarters and move quickly, making it difficult for farmers to report accurate numbers, which can lead to hefty financial losses.

The startup has developed AI-powered video analytics applications for cameras to detect, track and precisely count livestock. Its technology stack is built on the NVIDIA EGX platform and processes multiple streams per GPU in real time to monitor and count livestock.

Results from one deployment have shown a 99.5 percent accuracy rate - a two percentage point increase from traditional manual counting processes. This can add up to huge cost savings across herds thousands of head strong.

https://blogs.nvidia.com/wp-content/uploads/2021/08/Plainsight_VisionAI_Cattle-Counting-1.mp4

Likewise, University of Florida researchers are tapping into computer vision to build smart sprayers of agrochemicals to fight citrus disease, which is threatening orchards, killing fruit and drastically lowering crop yields across the world.

Their image recognition models, which run on the Jetson edge AI platform, detect plant sizes to optimize the amount of crop protection products and fertilizers sprayed. This cuts down on overspray and reduces the amount of wasted material that is washed into the groundwater.

Many NVIDIA Inception members will present their innovations at GTC, from Nov. 8-12. For example, this GTC session, titled: From Fish Facial Recognition to Self-Driving Seeders: Discover How Edge Computing Is Modernizing Agriculture, will discuss how AI is revolutionizing the way we produce food and helping us cope with the dramatic changes our world faces.

Register for free for GTC.
LINK: https://blogs.nvidia.com/blog/2021/10/15/ai-startups-agriculture-world...
See more stories from nvidia

North America Stories

23/03/2026

IBEW Calls for Scrutiny of Skydance-CBS Layoffs and Proposed CNN Merger

Share Copy link Facebook X Linkedin Bluesky Email...

23/03/2026

Bruno Mars Risk It All Music Video Captures Timeless Text...

Pro8mm, the Super 8 experts, provided cameras, Super 8 movie film, and scanning services for Bruno Mars' Risk It All music video. The debut single from Br...

23/03/2026

Matthews Intros Lightweight Aluminum Grid Clamps

Matthews, introduces their first aluminum grid clamp collection, engineered for the rigging needs of film, television and live production. Combining light weigh...

23/03/2026

How Autonomous AI Agents Become Secure by Design With NVIDIA OpenShell

Autonomous agents mark a new inflection point in AI. Systems are no longer limited to generating responses or reasoning through tasks. They can take action: Age...

21/03/2026

Survey: Fans Prefer Sports on Broadcast Over Streaming

Share Copy link Facebook X Linkedin Bluesky Email...

21/03/2026

Graham Promotes Stephanie Slagle to VP, CRO & GM of WDIV Local 4

Share Copy link Facebook X Linkedin Bluesky Email...

21/03/2026

Study: Repurposed Traditional TV Ads for CTV Is a Missed Opportunity

Share Copy link Facebook X Linkedin Bluesky Email...

21/03/2026

Carr Backs Trump Army/Navy Game Executive Order

Share Copy link Facebook X Linkedin Bluesky Email...

21/03/2026

Opponents File Emergency FCC Petition to Block Nexstar/Tegna Merger

Share Copy link Facebook X Linkedin Bluesky Email...

21/03/2026

Eight States Ask for Court to Stop Nexstar/Tegna Merger

Share Copy link Facebook X Linkedin Bluesky Email...

21/03/2026

Cine Gear Connect NY Ramps Up for March 28 - 2026

Cine Gear Connect NY, presented by Universal Production Services, is filling in the slate for a full day of panels, peers, learning the latest, and mixing it up...

21/03/2026

Studio Technologies Debuts New StudioComm System at NAB 2026

Studio Technologies Debuts New StudioComm System at NAB 2026 Brie Clayton March 20, 2026 0 Comments StudioComm Model 794 Central Controller and Model ...

21/03/2026

Restoration Christian Fellowship Captures Worship Music Videos with PYXIS 12K

Restoration Christian Fellowship Captures Worship Music Videos with PYXIS 12K Brie Clayton March 20, 2026 0 Comments PYXIS' open gate provides cre...

20/03/2026

NAB 2026: Net Insight unveils Market-Leading JPEG XS at Scale for Live IP Media Production

Net Insight will introduce a JPEG XS solution for full IP environments at NAB Sh...

20/03/2026

NAB 2026: LTN and Harmonic Expand Partnership to Support FAST Growth and C-Band Migration

LTN has expanded its technology partnership with Harmonic ahead of the FCC's...

20/03/2026

NAB 2026: Solid State Logic to Preview SSL Live V6.2 with New SolidPitch Effect and Major Workflow Enhancements

Solid State Logic will preview SSL Live V6.2 at NAB Show, booth C6907. The softw...

20/03/2026

NAB 2026: Fujifilm Announces Availability of FUJINON UA22x4.8BERD 4K Broadcast Zoom Lens

FUJIFILM North America Corporation's Optical Devices Division has announced ...

20/03/2026

NAB 2026: Fujifilm Announces Development of FUJINON UA16x4BERD, UA30x7.3BERD, and UA94x8.7BESM 4K Broadcast Zooms

FUJIFILM North America Corporation's Optical Devices Division has announced ...

20/03/2026

TrueVisions NOW Chooses Bitmovin's Observability

TrueVisions NOW, a streaming platform in Thailand and part of the TrueVisions Group, has selected Bitmovin's Observability product for real-time video analy...

20/03/2026

Marquee Sports Network Expands Distribution to Hulu + Live TV, Prime Video

Marquee Sports Network has announced distribution agreements with Hulu + Live TV and Prime Video ahead of the 2026 MLB season. Marquee Sports Network is now av...

20/03/2026

NAB 2026: Software-Defined, AI-Powered Workflow Tells the Story of the New FOR-A America

FOR-A will exhibit software-defined and AI-driven solutions at NAB Show 2026, bo...

20/03/2026

TNA Wrestling and Eurosport India Announce New Multi-Year Exclusive Programming Agreement

TNA Wrestling and Eurosport India have entered into a multi-year exclusive progr...

20/03/2026

GameTime Productions Expands Technical Vision for Athletes Unlimited Basketball in Nashville

When Athletes Unlimited brought its professional women's basketball season t...

20/03/2026

Calrec Craft Interview with Senior Broadcast Audio A1 Engineer and Music Director Rick Bernier

In this craft interview, Rick Bernier reflects on a career that has taken him to...

20/03/2026

NAB 2026: IP Innovation, SoftwareBased Media Infrastructure & Dynamic Media Facility Workflows on Display for Lawo

Lawo will announce a new product ahead of NAB Show 2026 in Las Vegas, where it w...

20/03/2026

Ratings Roundup: 2026 World Baseball Classic is Most Watched WBC Telecast EVER with Over 10 Million Viewers

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

20/03/2026

MLB Names Polymarket Exclusive Prediction Market Exchange Partner and Signs Agreement with CFTC to Establish Integrity Framework

Major League Baseball (MLB) has named Polymarket as its Official Prediction Mark...

20/03/2026

How Big Tech AI Will Lead Broadcast Innovation: Lessons from the Enterprise Market

With AI now the industry-wide priority, Big Tech companies are uniquely position...

20/03/2026

SVG GameDay, Ep. 8: Los Angeles Angels' Davin Maske - SoCal Baseball in Anaheim

In-venue and creative video staffers at the professional and collegiate level ha...

20/03/2026

Fanatics Studios, FOX Sports Focus on Cavalcade of Stars in Fanatics Flag Football Classic

Abundant player mics and RF and other ground-level cameras will be used to captu...

20/03/2026

ESPN Ramps Up Production Levels for NCAA Women's Tournament as Popularity, Viewership Skyrocket

Regional sites also will receive big boost in production resources, including on...

20/03/2026

Give Me the Backstory: Get to Know Addison Heimann, the Writer-Director of Touch Me

By Jessica Herndon One of the most exciting things about the Sundance Film Fest...

20/03/2026

The Gauge: Poland | February 2026

After a series of increases, February brought the first slowdown in time spent in front of TV sets in a long time. While traditional television was losing viewi...

20/03/2026

Eric Wolff Joins Chyron as Director of Venues Sales, North America

Share Copy link Facebook X Linkedin Bluesky Email...

20/03/2026

Study: Broadcasters Rebuild Live Operations Around IP

Share Copy link Facebook X Linkedin Bluesky Email...

20/03/2026

Matt Conrad Acquires DSC Labs

Share Copy link Facebook X Linkedin Bluesky Email...

20/03/2026

Glensound celebrates its diamond anniversary at NAB Show

60 years of audio innovation, driven by the people who use it...

20/03/2026

FCC Approves Nexstar's Acquisition of Tegna

Share Copy link Facebook X Linkedin Bluesky Email...

20/03/2026

Icesi names Ronald David Reyes as the 2025 recipient of t...

Colombia's Icesi University and WSDG are proud to announce Ronald David Reyes as the recipient of the 2025 WSDG Excellence Scholarship, awarded to an outsta...

20/03/2026

Celebrating the greatest creators - One Battle After Ano...

Avid today celebrated the filmmakers, editors and sound teams that worked with Avid Media Composer and Pro Tools to create the vast majority of this year'...

20/03/2026

MRMC Names CP Communications Its Official U.S. Rental, Sales Partner

Share Copy link Facebook X Linkedin Bluesky Email...

20/03/2026

FOR-A To Feature Software-Defined, AI-Driven Solutions At 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

20/03/2026

2026 NAB Show Exhibitor Insight: Riedel Communications

Share Copy link Facebook X Linkedin Bluesky Email...

20/03/2026

DirecTV Files Suit to Block Nexstar/Tegna Deal

Share Copy link Facebook X Linkedin Bluesky Email...

20/03/2026

Fujifilm Announces Four New Broadcast Zoom Lenses

Share Copy link Facebook X Linkedin Bluesky Email...

20/03/2026

NAB 2026: Software-Defined, AI-Powered Workflow Tells the...

Real-time 9:16 AI-Generated Autocropping; Software-Defined Station in a Box; and Software Switcher with Unlimited Layering Are Among Show Highlights For the fi...

20/03/2026

Signiant Showcases New Content Innovations Driving Visibility, Access, and Action at NAB 2026

Signiant Showcases New Content Innovations Driving Visibility, Access, and Actio...

20/03/2026

Caffeine Relies on DaVinci Resolve Studio for End to End Post Workflow

Caffeine Relies on DaVinci Resolve Studio for End to End Post Workflow Brie Clayton March 19, 2026 0 Comments Blackmagic Cloud helps Mexican post faci...

19/03/2026

The Rise of Streaming, Particularly for Sports, Revives Loudness Issues

Live sports production increases complexity, with dynamic audio levels and an overall philosophy that encourages transient volume spikes Fourteen years ago, Am...

19/03/2026

Advanced Systems Group Names Peter Thordarson as Technical Account Executive

Advanced Systems Group, a technology and services provider for media creatives and content owners, announced the appointment of Peter Thordarson to the newly cr...