Samsung WOW app personalises Sochi 04 Olympic Winter Games

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Samsung WOW app personalises Sochi 2014 Olympic Winter Games --

Wed, 29 Jan 2014 11:45

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Samsung Electronics has launched its mobile app Wireless Olympic Works (WOW) for the Sochi 2014 Olympic Winter Games. Now fans can use these mobile sports stations to personalise their own Olympic Winter Games experience on the world s Android devices.

Public WOW is an extension of Samsung s custom WOW for the Olympic Family, and is a wireless communications platform that has been developed to ensure smarter communications and smoother, wireless operations of the Olympic Winter Games by offering news and information about the Games to officials and staff.

In addition, Samsung s Public WOW app provides sports fans with real-time access to event schedules, latest reports on results, medal standings and Olympic records, consistently and fast.

Samsung is offering fans around the world the most direct access to Sochi 2014 Olympic Winter Games and allowing them to design and personalise their experience in ways that are most relevant to their interests and passions, said Michelle Potgieter, director, Corporate Marketing and Communications at Samsung Electronics South Africa.

Our dedicated teams are hard at work year-round to ensure that the WOW technology is ready for use throughout the Games, both for consumers looking for the ultimate Olympic Winter Games experience, and for the Olympic Family utilising our technology to support Games-time operations, Potgieter added.

At no cost, all Android users worldwide can download Samsung s Public WOW app via the Samsung App store and Google Play, obtaining exceptional access to the excitement of the Olympic Winter Games.

With the Samsung WOW app, fans can design their own Olympic Winter Games experience by personalising their own Olympic Winter Games updates; sharing their celebrations with social network features (languages supported for the Public WOW app include English, French, German, Korean, Russian, Chinese and Spanish); learn about Olympic sports with an interactive visual guide with information on all 15 winter sports at Sochi 2014; and fans at the Games will have access to a location-based Olympic Winter Games venue guide;

With its advanced technology in wireless communications, Samsung has played an essential role in the successful operation of the Olympic Winter Games. We believe the WOW app for Sochi 2014 will once again benefit the Games with more efficient and faster communications for the Olympic Family as well as fans around the world, said Timo Lumme, managing director, IOC TMS.

Samsung will provide around 18,000 mobile devices to the Olympic Family, including executives, staff and officials from the IOC, National Olympic Committees and organising agencies in Sochi, as part of the Samsung Smart Olympic Games Initiative. Essential, up-to-date Games Time data and connectivity that is crucial to the Olympic Winter Games operations will be provided through Samsung s WOW service.

First launched during the Athens 2004 Olympic Games for the Olympic Family, the Samsung WOW service has since evolved into a must-have resource for officials, attendees and fans worldwide.

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