
The African movie industry has over the years received world recognition for its growth and development. With its arrays of stars ranging from producers, directors to actors, actress, screen writers and other elements that complete the production process, many people now see prospect in the African movie industry.
Today, African movies now serve as a means of entertainment and relaxation, as it contributes in no small measure to the alleviation of the stress and strain of our everyday life through its comic movies. Apart from entertainment and relaxation, African movies contribute significantly to other areas of human endeavour.
However, it is sad to note that the contribution of African movies to the economic, social and most importantly, national stability in Africa, is unfortunately bedevilled by several challenges. These challenges have hampered the success of the creative ingenuity of the production process, ranging from producers, directors, actors/actresses, script writers and editors, among others.
Piracy has been seen as a major bane facing the industry. Many people through piracy feed on the creative sweat of film makers without having any form of empathy. When a producer/director puts out a self-funded, directing, professional recording and everything needed to get it to the point of release, many people feel no remorse for illegally pirating this creative content. The effort to stop piracy has been a constant battle in this part of the continent. Even though the general public may think of piracy as a victimless crime, this form of copyright infringement damages the creative professional's ability to earn a living from his work and discourage productivity.
South Africa, like other countries in Africa, faces many challenges in the areas of copyright protection and enforcement, especially in combating movie piracy. According to the International Intellectual Property Alliance (IIPA), South Africa fails to reach the mandated levels of copyright protection under the Agreement on Trade Related Aspects of Intellectual Property Rights (TRIPS) of the Uruguay Round of the General Agreement on Tariffs and Trade (GATT), especially regarding enforcement. Many organisations have tried as much as they can in fighting against piracy, including the Nigerian Copyrights Commission and the Copyright Society of Nigerian (COSON).
In other to fight against piracy and encourage film makers reap the reward for their creative sweat, leading ICT and telecommunications company in Africa, MTN Nigeria, came up with a digital initiative called MTN Afrinolly. The MTN Afrinolly is an online platform where film makers can make available their movies, thrillers and short film and get royalties for their creative sweat. Since its launch, MTN Afrinolly has been able to appreciate African film makers and has constantly given them their royalties, thus, eliminating piracy. http://afrinollyshortfilmcompetition.com/
Interestingly, many film producers and directors are now using this genuine avenue to curb piracy, distribution problems and other related issues, in order get their deserved royalty from their creative sweat. Today, they now rely on MTN Afrinolly as means of avoiding their content being pirated and getting royalty for their creative content. This is because MTN Afrinolly has grown to become one of the safest and largest distribution platforms, for movie content in Africa.
A key strategic focus for MTN is to connect Africans with their passion for movies, and the organisation constantly demonstrates this via innovative marketing initiatives. Of worthy note, is also the fact that MTN is particularly committed to promoting the consumption of African content which is evident in its heavy and frequent Marketing campaigns which is aimed at driving the creativity in the ecosystem, Larry Annetts, chief marketing officer, MTN Nigeria, stated. Apart from encouraging film makers, MTN Nigeria is also using the platform in unearthing budding film makers across the region, coming up with a digital competition tagged: MTN Afrinolly short film competition.
http://businessdayonline.com
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
30/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/06/2026
Other World Computing Launches New Atlas Core Line with 256GB CFExpress 4.0 Type...
30/06/2026
DaVinci Resolve Studio Used for Taketoshi Sado's Perfume Cold Sleep -25 year...
30/06/2026
Scripps Research scientists demonstrate a faster, cheaper route to making critical drugs using common table sugar New method illustrates how to build a tough ch...
29/06/2026
By Andy Rayner, CTO, Appear
The 2026 FIFA World Cup is the largest football tou...
29/06/2026
A new multi-country study from ESL FACEIT Group, Hero Esports, and Niko Partners estimates that 400 million Gen Z consumers regularly engage with esports, under...
29/06/2026
ESPN will mark America's 250th anniversary with a series of content initiatives across its linear, digital, and streaming platforms, including a special edi...
29/06/2026
The Esports Foundation has named OBSBOT the Official Camera and Webcam Partner for the Esports World Cup 2026, bringing the company's AI-powered imaging tec...
29/06/2026
Insight Productions has launched Insight Storm, a 53-foot mobile broadcast unit designed specifically for esports production, live entertainment, and digital-fi...
29/06/2026
Gravity Media once again provided broadcast, streaming, and content-distribution...
29/06/2026
The All England Lawn Tennis Club and IBM have introduced new and enhanced digita...
29/06/2026
Four-layer instrument aimed at dark electronic music
Excite Audio's latest software instrument has been designed with dark drum and bass, atmospheric te...
29/06/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
29/06/2026
Details environmental policies & results
The Focusrite Group have just announced that following a long audit process, they have published their 2026 sustain...
29/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/06/2026
CVP, one of Europes leading suppliers of professional video and broadcast solutions, has announced the launch of CVP Warranty , a new extended warranty programm...
29/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/06/2026
Anthropic's Claude models in Microsoft Foundry - hosted on Microsoft Azure a...
29/06/2026
Arvato Systems Achieves AWS Cloud Operations Competency
The team behind the AWS Cloud Operations Competency (from left to right: Philipp Hellmich, Johanna Bod...
29/06/2026
RT today announced that Ger Gilroy will join the RT Podcasts team to present a daily sports podcast. Launching later this year, the new show will set the spor...
29/06/2026
RT Commercial announced OUTsurance as sponsor of the Oliver Callan show on RT Radio 1 from Wednesday 1 July.
Oliver Callan doubles the fun, delivering two ...
29/06/2026
Showcasing the importance of open source innovation in American AI, Palantir'...
28/06/2026
Half-size model joins Console 1 line-up
Shortly after the release of their new Flow Studio controller, Softube have announced the launch of another new surf...
28/06/2026
New EXO Series DSP control software announced
EVE Audio's EXO Series monitor range has just gained a new software element that provides remote access to...
28/06/2026
Freedman Labs Releases PrepMyMedia and ViewMyAttic for Post Production Professio...
27/06/2026
There's no doubt that you've seen the world through Amy Vincent's ey...
27/06/2026
Brings together saturation & lo-fi effects
Following on from the release of their Voxcraft vocal-processing plug-in, UJAM have announced the launch of Retro...
27/06/2026
A record 4.84 million Australians choose SBS as the Socceroos advance at FIFA Wo...
27/06/2026
Why CRAS Upgraded to Symphony I/O MK II When an audio school runs studios all day, every day, gear doesn't just need to sound good , it needs to survive rea...
27/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/06/2026
Krotos Video to Sound Plugin Now Available for Adobe Premiere Pro
Brie Clayton June 26, 2026
0 Comments
Editors can analyze footage, generate synchron...
27/06/2026
Mirai Media Elevates Digital and Broadcast Productions with Blackmagic Design
Brie Clayton June 26, 2026
0 Comments
Studio uses Ultimatte 12 HD and Po...
27/06/2026
DURHAM, N.C. - JUNE 26, 2026 - Lutra Cafe & Bakery has opened its first brick-and-mortar location at American Tobacco Campus after owner Chris McLaurin operated...
26/06/2026
In-venue and creative video staffers at the professional and collegiate level ha...
26/06/2026
Strike Fighter League (SFL), a professional air combat digital sport combining f...
26/06/2026
Wisycom has announced three new additions to its professional wireless ecosystem...
26/06/2026
Eurovision Services inaugurated an expanded Master Control Room (MCR) in Madrid on June 1, 2026, building on a broadcast hub the company has operated in the cit...
26/06/2026
Midco Sports and the University of North Dakota (UND) have announced a two-year ...
26/06/2026
Guntermann and Drunck (G&D) and VuWall, both part of the Panoptec Technologies Group, have appointed Vutec (Pty) Ltd as exclusive distributor for their KVM and ...