comScore Announces the Beta Release of Mobile Metrix in the Neerlands for Reporting of Smartphone and Tablet Audiences

comScore Announces the Beta Release of Mobile Metrix in the Netherlands for Reporting of Smartphone and Tablet AudiencesMobile Metrix Provides Measurement of Browser and App Audiences for Both Types of Mobile Devices

Amsterdam, Netherlands, April 3, 2014 - comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the Beta launch of Mobile Metrix in The Netherlands for reporting of mobile browser and app audiences on smartphones and tablets. This service can help publishers demonstrate the size and value of their mobile audiences and help media planners and buyers better evaluate advertising opportunities on mobile devices. Mobile Metrix was the first service of its kind to market in the U.S. and it is now available in seven markets worldwide, including Spain, Mexico, Brazil, Malaysia and Turkey.

We are excited to introduce our Beta version of Mobile Metrix in the Netherlands, the first mobile measurement service of its kind to report smartphone and tablet audiences, said Joris Goossens, VP Sales Benelux of comScore. With these devices accounting for a rapidly expanding share of digital media consumption, comScore recognized the need to expand our industry-leading audience measurement offering to better represent this new paradigm.

Key product features include:

Measurement of smartphone and tablet audiences via mobile browser and app

Measurement of both iOS and Android platform usage on smartphones and tablets

Media consumption metrics including page views

Reporting delivered through MyMetrix platform, providing robust and personalized reporting.

Reporting on 117 media content categories/subcategories and a hierarchy of up to 6 levels per entity.

To learn more about Mobile Metrix, please feel free to reach out to your comScore account representative.

Tag Your Mobile Media Content Today!

Publishers, brands, and media companies who want to ensure that all their mobile platforms and are reflected in comScore Mobile Metrix are strongly encouraged to begin tagging their digital content assets with comScore today at the comScore Direct website.

Many web sites are already familiar with the process from tagging their traditional web content using comScore's UDM census tag, which has recently been updated to enable advanced measurement of sites and apps in a fixed web or mobile environment, inclusive of both iOS and Android platforms. With an increasing amount of media consumption shifting to smartphones and tablets, now is the time to make sure that all of your digital content assets are accounted for, including:

Traditional web pages

Mobile-optimized web pages

Mobile apps

Tablet apps

Video content

LINK:	http://www.comscore.com/Insights/Press_Releases/2014/4/comScore_Announ...
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