FUJINON DEBUTS PREMISTA SERIES: DEDICATED CINE ZOOMS FOR LARGE FORMAT SENSOR CINEMA CAMERAS FUJINON Premista 28-100mm T2.9 and 80-250mm T2.9-3.5
03.04.2019
FUJIFILM Corporation (President: Kenji Sukeno) has unveiled the new Premista series of cinema zoom lenses, which deliver the full benefits of large format sensor cameras with stunning optical quality. Premista will make its debut at ASC Clubhouse the first week of April and will also be shown at NAB Show in Las Vegas, April 8-10 at Fujifilm/FUJINON booth C7225.
For 17 years, Fujifilm has been making high-quality Cine optics for Super-35 sensor cameras in the very successful FUJINON Premier, Cabrio and MK ranges of lenses. More recently, many cinema digital camera manufacturers have launched cameras equipped with large format sensors*1 to give cinematographers a different format to help them bring their cinematic vision to the screen. Consequently, there is now demand for zoom lenses that not only cover the image circle of the new sensors, but that also provide high optical performance and versatility.
In response to this demand, Fujifilm will release the FUJINON Premista 28-100mm T2.9 ( Premista 28-100mm ) in summer 2019, followed by the launch of the FUJINON Premista 80-250mm T2.9-3.5 ( Premista 80-250mm ) before the end of 2019*2. Together, the lenses will cover the most frequently-used focal lengths from 28mm to 250mm. The Premista 28-100mm has a constant T2.9*3 speed across the entire zoom range and the Premista 80-250mm has a constant T2.9 speed from 80-200mm, before gradually ramping less than a full stop to T3.5 between 201-250mm. They will both have a minimum image circle of 46.3mm which provides full coverage of all of the current large format digital cinema cameras available*4.
The Premista 28-100mm is a standard zoom lens that covers 28-100mm focal lengths. Since this is normally covered by 6 different prime lenses*5, the lens can help to save time caused by frequently changing lenses on productions. It is especially convenient when the camera is on a crane or helicopter where it is often difficult to access the lens.
The Premista 80-250mm*2 will complement the Premista 28-100mm by having identically matched colour balance, as well as matched focus, zoom and iris ring locations and by being the same weight.
Fujifilm has been deeply rooted in the film industry since its first product, motion picture film, was launched in 1934. It has been almost 20 years since Fujifilm started research and development of Cine lenses in 2000 and in 2017, FUJINON Cine Zoom Lenses were awarded a 69th Engineering Emmy Award by the Television Academy*6.
Fujifilm's 85 years of motion picture heritage and 17 years of cinema lens experience provide the foundation for all FUJINON lenses. FUJINON's cine lenses have captured stunning images in countless award-winning popular films including Avatar (Mauro Fiore, ASC); First Man (Linus Sandgren, ASC, FSF); Churchill (David Higgs, BSC), Men in Black: International (Stuart Dryburgh, ASC); Beauty and the Beast (Tobias Schliessler, ASC), as well as television including Fear the Walking Dead (Adam Suschitzky, BSC), Westworld (Paul Cameron, ASC)The Ranch (Donald A. Morgan, ASC), and Sense8 (John Toll, ASC).
Fujifilm will introduce the Premista series to the current lineup of the Premier HK , Cabrio ZK / XK and MK lenses to meet the diverse needs at the movie production frontlines.
*1 Image sensor equipped with 43.2 46.3mm image size (diagonal)
*2 Premista 80-250mm is development announcement
*3 An index that indicates brightness of a lens based on its F-stop value and transmission rate. The smaller the value, the greater amount of light the lens transmits. The T-stop of Premista80-250mm will drop until T3.5 gradually from 200mm to 250mm.
*4 As of April 2019. Excludes ARRI Alexa65
*5 Standard 6 cine prime lenses set of 29mm, 35mm, 40mm, 65mm, 85mm, and 100mm
*6 Academy of Television Arts and Sciences
1. Main features of the Premista 28-100mm Stunning optical performance that delivers the full benefits of large format sensors
The Premista 28-100mm achieves stunning optical quality and low distortion*6 from the center of the image right out to the corners, across an image circle that exceeds 46.3mm in diameter.
By combining newly developed focus and zoom systems, the lens produces clean and accurate images with minimum colour aberrations, regardless of zoom position.
Unwanted flare & ghosts are very well suppressed thanks to Fujifilm's in-house optical calculation software allowing the large format sensors to capture their full dynamic range.
The colour is natural and neutral and the look matches perfectly with the Premista 80-250mm and also many current lineups of large format prime lenses to simplify colour grading when using a combination of multiple lenses.
*6 A phenomenon in which an image formed through a lens becomes partially contracted or extended at the edges.
Lightweight and durable
The lens barrel is highly durability while still being lightweight. Its length is 28% shorter and weight is 46% lighter than Premier HK18-85 Super 35mm lens.
Covering 28mm to 100mm and achieving T2.9 across the entire focal length.
The Premista 28-100mm covers focal lengths normally covered by 6 individual prime lenses. Using it as a variable-angle prime lens helps to save time on set caused by changing lenses frequently.
It achieves a pleasant bokeh effect with shallow depth-of-field thanks to a 13-blade iris and a constant T2.9 speed across the entire zoom range.
When combined with the Premista 80-250mm, at the pair of lenses will cover the most frequently-used range of focal lengths from 28mm to 250mm.
Comfortable operation
The iris, zoom and focus rings all have a gear pitch of 0.8M to allow the use of standard third-party accessories for movie production
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
FUJINON DEBUTS PREMISTA SERIES: DEDICATED CINE ZOOMS FOR LARGE FORMAT SENSOR CINEMA CAMERAS FUJINON Premista 28-100mm T2.9 and 80-250mm T2.9-3.5 
