Whitehouse s Robinson Cuts Social Media Campaign for Dunkin Donuts

When coffee lovers tap out their next Twitter or Facebook post exalting Dunkin' Donuts famous brew, they may find themselves starring in the company's new social media-based ad campaign. A carefully selected group of Facebook and Twitter users who've tagged their posts with a #mydunkin hashtag are in fact already appearing in a 7-spot Web and TV campaign cut by Whitehouse Post Editor Adam Robinson in partnership with agency Hill Holiday and ACNE Director Tyler Manson.

Click here to view Nikki's #mydunkin K-Cups Story

Click here to view La historia de Mauricio #midunkin Caf

Click here to view Dustin's #mydunkin Latte Story

Meg Iced Energy typifies the campaign. A college student bounces across campus and into a practice session with her a cappella group, Dunkin' Donuts coffee in hand, as a voiceover of her reading her actual tweet sounds across the action: Every a cappella rehearsal needs a dd iced coffee to get me though. #mydunkin.

Credits:

Client: Dunkin' Donuts

Campaign Title: #mydunkin

Length: TV :15s

Agency: Hill Holliday

Chief Creative Officer: Lance Jensen

Executive Creative Director: Dave Banta

Group Creative Director: Chris D'Amico

Creative Director: Brian Donovan, Matt Rockett

Copywriter: Brian Donovan

Art Director: Matt Rockett

Agency Producer: Lisa Belden

Assistant Producer: Molly Troy

Account Team: Cameron Bruns, Caitlin Guigli

Planner: Megan Averell, Jen Hunley

SVP Director of Social Media: Mike Proulx

Senior Social Media Strategist: Kelsey Graham

Production Company: ACNE Production

Director: Tyler Manson

Executive Producer: Johnny Parker

Producer: Pete Murray

Cinematographer: Edward David

Line Producer: Tracey Karka

Cameraman: Edward David

Editorial Company: Whitehouse Post

Executive Producer: Lauren Hertzberg

Producer: Marcia Wigley

Editor: Adam Robinson

Editorial Assistant: Nate Katz

Music House: Butter Music and Sound

Music Producer: Annique DeCaestecker

VFX Company: Brickyard VFX

Animation Company: Gentleman Scholar & Blind

Post: Brickyard Boston

VFX Lead/Supervisor: Peter Bullis

About Whitehouse Post:

Editing & Post Production is what we do. London, New York, Chicago & Los Angeles is where we do it.

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LINK:	http://news.creativecow.net/story/873503...
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