Welcome To DTS:X - Open, Immersive And Flexible Object-Based Audio Coming To Cinema And Home
CALABASAS, Calif., April 9, 2015 /PRNewswire/ -- DTS, Inc. (Nasdaq: DTSI), a global leader in audio technology solutions, has unveiled further details about DTS:X, its open, next-generation, object-based, multi-dimensional audio technology. DTS:X replicates a real-world sound environment that transports the audience into a new dimension of sound immersion by delivering truly captivating entertainment experiences in the cinema and at home. The technology also provides numerous customization options for cinema and home theater owners.
Unlike existing surround sound systems, DTS:X is not tied to prescribed speaker configurations or a specific number of audio channels. DTS:X adapts to the viewing environment, allowing for a flexible speaker configuration that best fits the viewing space. DTS:X more accurately conveys the fluid movement of sound to create a richer entertainment soundscape than has previously been possible by moving sound objects to and through specific locations within - in front of, behind, above and beside the audience, precisely where the mixer placed them.
DTS:X is built on the foundation of providing an open, adaptable solution for content creators, cinemas and homes to fulfill our goal of bringing immersive audio to as many people around the world as possible, said Jon Kirchner, chairman and CEO of DTS, Inc. Until recently, sound in movie theaters and in our homes has been dictated by a standardized speaker layout. Through the use of object-based audio, DTS:X is able to scale immersive soundtrack presentations across a wide range of playback systems, from efficient to extravagant, while staying true to the content creators vision. This approach delivers the most authentic three-dimensional audio experience ever, making the audience feel as if they are in the center of the action.
DTS:X + CINEMA
In 1993, DTS revolutionized cinema sound, delivering Jurassic Parks award-winning 5.1-channel soundtrack on CD-ROM, which was synchronized to the picture using a time code printed on the film. Twenty-two years later, DTS:X, the industrys newest audio solution, is no longer limited to channels or tied to a speaker layout and is now delivered as part of the Digital Cinema Package.
The foundation of DTS:X is MDA, DTS license fee-free, open platform for creation of object-based immersive audio. MDA gives movie studios unprecedented control over the specific placement, movement and volume of sound objects. The platform also enables sound engineers to mix once for both immersive and conventional cinemas in a combined object- and channel-based audio format, allowing content to be easily distributed beyond the theater for streaming, broadcast, optical media and more.
MDA is DTS license fee-free contribution to the professional audio community for mixing and storage of immersive audio content, said Kirchner. MDA fits perfectly within todays production workflow, and a combination of MDA and DTS:X provides a complete end-to-end workflow, from creation to exhibition.
The DTS:X licensing program in cinema will offer theater owners the opportunity to provide their audience the most compelling, immersive sound experience possible. This can be achieved for almost any room configuration by installing DTS:X-approved equipment and working with the recommended speaker installation guidelines.
To ensure quality and provide flexibility within the DTS:X program, DTS has partnered with industry-leading server, sound rendering and processing companies. GDC Technology, QSC and USL, have developed and made available DTS:X-ready components that process and render MDA files.
GDC Technology - develops, manufactures and sells digital cinema servers and provides a comprehensive suite of digital cinema products, services and solutions for exhibitors and distributors
QSC - designs and manufactures professional audio systems and solutions for professional installed, portable, production and cinema sound customers worldwide
USL - is engaged in the design, manufacture, and sale of motion picture audio equipment and sound processors
GDC Technology and Carmike Cinemas are initial partners integrating DTS:X into theaters in the US and abroad.
GDC Technology boasts the largest installed base of digital cinema servers in the Asia-Pacific region, and the second largest, globally.
GDC is the worldwide DTS:X certification agent with an exclusive in Asia
GDC will make MDA firmware updates available to theater owners over to its existing installed server base of more than 40,000 servers starting in May 2015
GDC will provide DTS:X installation and certification for approximately 350 screens throughout Asia beginning in May 2015
GDC is committed to offering state-of-the-art technology to its customers. We chose DTS:X because we believe it will transform the movie theater experience for audiences around the world, said Dr. Man-Nang Chong, founder and CEO of GDC Technology. Theater owners will appreciate the easy integration and flexible solutions that DTS:X offers as they upgrade their screens to this superior sound experience. Audiences win too. Because of the flexibility in speaker layout that DTS:X offers, immersive audio is now available to a larger number of theaters of all sizes than ever before.
Carmike Cinemas, a leader in digital cinema and 3D cinema deployments and one of the largest motion picture exhibitors in the US, will upgrade selected theaters to DTS:X beginning in Spring 2015.
Carmike 15 (Columbus, Ga.)
Carmike Movies ATL 278 (Atlanta, Ga.)
Chapel Hills 13 (Colorado Springs, Colo.)
Rosemont 18 (Rosemont, Ill.)
Thoroughbred 20 (Franklin, Tenn.)
Thousand Oaks 14 (Thousand Oaks, Calif.)
Valley Bend 18 (Huntsville, Ala.)
We believe in the open platform philosophy of DTS:X and are excit
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Welcome To DTS:X - Open, Immersive And Flexible Object-Based Audio Coming To Cinema And Home 
