Sony Pixel Power calrec Sony

Lucid Air is the World's First Vehicle to Integrate Dolby Atmos

12/05/2021

17 March 2021, 09:00 (PDT) Lucid Air is the World's First Vehicle to Integrate Dolby Atmos

Dolby Atmos will be part of Lucid Air's new 21-speaker Surreal Sound system, providing a truly immersive listening experience along with enhanced in-car active audio safety features

Revolutionizing the Future of Car Audio with Lucid x Dolby | Dolby

NEWARK, CA, March 17, 2021 - Lucid Motors, which is setting new standards for sustainable mobility with its advanced luxury EVs, today unveiled the integration of Dolby Atmos as part of its new 21-speaker Surreal Sound system.

With this, Lucid has achieved:

The world's first automotive integration of Dolby Atmos.

An immersive audio experience in the Lucid Air luxury EV that envelops listeners with the rich, multi dimensional sound of Dolby Atmos.

Increased overall safety with enhanced driver aids that feature directional acoustic signaling of notifications, warnings, and all other driver and passenger alerts.

jpg

Enabling this incredible music listening experience is the 21-speaker Surreal Sound system, which consists of front, rear, side, and height speakers optimally integrated and precisely positioned in the Air interior to allow the driver and passengers to feel the relative movement of individual sounds as they move around the cabin. Working with Dolby, the speaker system was tuned and perfected for the unique space of the Lucid Air using the legendary Capitol Records Studio C recording studio as the reference design.

As the first car to integrate Dolby Atmos, Lucid Air delivers an elevated, multi-dimensional sound experience on par with the other innovations at Lucid, said Derek Jenkins, Senior VP of Design, Lucid Motors. The post-luxury experience is not just about beautiful design and next-generation technology, it also speaks to an unmatched in-car experience that engages all the senses.

gif

Dolby Atmos lets listeners connect with music at its fullest creative potential - not the way most people hear music today, but a version that pulls you into a song to reveal what was lost with traditional stereo recordings. It brings music to life by providing artists an expanded palette that can be used to express their creativity in an entirely new way. When combined with the Surreal Sound system, Dolby Atmos will deliver an unprecedented listening experience that will transform music listening in your car.

From reimagined classics to some of today's biggest chart-topping hits, Dolby Atmos Music has been positively embraced and viewed by the music community as one of the industry's biggest paradigm shifts within the past 50 years, said Tim Pryde, Director of Music, Dolby Laboratories. As a company, we are fully committed to bringing immersive audio to all the ways in which music is enjoyed. Automotive is a natural extension for the incredible experience of music in Dolby Atmos, and we are excited to bring this to the world with Lucid.

Optimizing Sound for Safety

In addition, Surreal Sound also helps increase the overall safety of Lucid Air by enhancing driver aids. The audio experience extends to the intuitive design of the Air, including acoustic signaling of notifications, indications, warnings, and all other audio emitted to alert the driver and passengers. For example, a seatbelt warning will, to the driver's ears, come from the direction of the unbuckled belt. Other warnings, such as blind-spot detection, will feature directionality to help focus the driver's attention. Even sounds as common as turn signals will sound to the driver as if it were coming from the indicated side of the vehicle.

The Lucid Air is available for reservation now and can be experienced in-person at one of Lucid Motors' Studios in Beverly Hills, Los Angeles, San Jose, Newark (California), Miami or West Palm Beach.

About Lucid Motors

Lucid's mission is to inspire the adoption of sustainable energy by creating the most captivating electric vehicles, centered around the human experience. The company's first car, the Lucid Air, is a state-of-the-art luxury sedan with a California-inspired design underpinned by race-proven technology. Featuring luxurious interior space in a mid-size exterior footprint, select models of the Air will be capable of a projected EPA range of over 500 miles and 0-60 mph in 2.5 seconds. Customer deliveries of the Lucid Air, which will be produced at Lucid's new factory in Casa Grande, Arizona, will begin in the second half of 2021.

Copy link

Copy text

Download

About Dolby Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices around the globe. From movies and TV shows, to apps, music, sports, and gaming, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide. We partner with artists, storytellers, developers, and businesses to revolutionize entertainment and communications with Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby.io.

Contact details

General Press Inquiries

Headquarters:

1275 Market Street

San Francisco, CA 94103-1410 USA

media@dolby.com

Download vCard

Share news release

Related topics

Dolby Atmos

Dolby Atmos for Music

Audio

Music

Technology

Download & Copy

Download PDF

Copy text

Copy link

Contact us

General Press Inquiries

Headquarters:

1275 Market Street

San Francisco, CA 94103-1410 USA

media@dolby.com

Share

Related news

9 May 2022

Technology

WONDERY ANNOUNCES COLLABORATION WITH DOLBY TO BRING IMMERSIVE SOUND TO PODCAST FANS IN DOLBY ATMOS Premium podcast studio Wondery, an Amazon company, announced that that it will release several of its award-winning podcast series in Dolby Atmos,

8 September 2021

Technology

Dolby Collaborates With Cinemo To Accelerate Dolby Atmos Music Experienc
LINK: https://news.dolby.com/en-WW/197447-lucid-air-is-the-world-s-first-veh...
See more stories from dolby

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

09/04/2026

Yospace surpasses 10 billion ads stitched in a single month, as ad-supported streaming surges

Staines-upon-Thames, UK, 09, April, 2026 - Yospace, the trusted leader in Dynam...

09/04/2026

just:play pro 2026 and just:live pro 2026 Sneak Preview News for NAB 2026

just:play pro 2026 and just:live pro 2026 Sneak Preview News for NAB 2026 More Details:At NAB 2026, ToolsOnAir will showcase just:play pro 2026 and just:live p...

09/04/2026

just:in mac pro 2026 - The Next Level of Professional Recording on macOS at NAB 2026

just:in mac pro 2026 - The Next Level of Professional Recording on macOS at NAB ...

09/04/2026

NAB 2026: Zixi to Demonstrate Live Video Workflows and Satellite Replacement

Zixi will demonstrate IP-based live video workflow solutions at NAB Show 2026 (Booth W2057). The industry is moving quickly toward IP-based distribution as br...

09/04/2026

Deloitte Research: Women's Elite Sports Revenues Expected to Reach at Least $3 Billion in 2026

Global women's elite sports revenues are expected to reach at least $3 billi...

09/04/2026

Monitor Engineer Gavin Tempany Mixes Kylie Minogue's Tension Tour on Solid State Logic L550 Plus

Monitor engineer Gavin Tempany mixed Kylie Minogue s Tension Tour on a Solid Sta...

09/04/2026

NAB 2026: KOKUSAI DENKI Electric America to Debut New 4K Camera and Remote Control Panel

KOKUSAI DENKI Electric America will exhibit at NAB Show 2026 (Booth C5507), debu...

09/04/2026

NBC Sports Reviews Innovations and Milestones from Its 2025-26 NBA Regular Season

With the 2025-26 NBA regular season concluded and the playoffs beginning next we...

09/04/2026

NAB 2026: Telestream and Mimir Announce Integration for Ingest-to-Editorial Workflows

Telestream and Mimir have announced an integration connecting Telestream's V...

09/04/2026

NAB 2026: Bitmovin Expands Live Encoding and Observability Solutions for End-to-End Live Streaming Monitoring

Bitmovin has expanded its Live Encoding and Observability solutions to provide r...

09/04/2026

Nashville Predators and Scripps Sports Announce Multi-Year Broadcast Agreement

The Nashville Predators and Scripps Sports have announced a multi-year media rights agreement covering local preseason, regular season, and first-round playoff ...

09/04/2026

ASG Partners with Beam Dynamics for Asset Intelligence Platform

Advanced Systems Group, LLC has announced a partnership with Beam Dynamics to offer the Beam Asset and License Intelligence Platform to its clients. The platfor...

09/04/2026

NAB 2026: Lawo Introduces Edge One Converged Video and Audio Stagebox

Lawo has unveiled Edge One, a combined video and audio stagebox for broadcast and Pro AV workflows. The device will be on display at NAB Show (Booth C2108, Apri...

09/04/2026

NAB 2026: SMPTE to Host ST 2110 IP Media Roadshow

The Society of Motion Picture and Television Engineers (SMPTE) will host the SMPTE ST 2110 IP Media Roadshow on Tuesday, April 21, 2026, at the Las Vegas Conven...

09/04/2026

Atlanta Braves Upgrade Video Displays at Truist Park

The Atlanta Braves have completed upgrades to video displays in and around Truist Park ahead of the 2026 MLB season. The upgrades include the Delta Out-of-Town ...

09/04/2026

USC Installs Daktronics LED Displays Across Four Athletics Venues

The University of Southern California has contracted Daktronics (NASDAQ: DAKT) of Brookings, South Dakota, to manufacture and install 22 LED displays across fou...

09/04/2026

NAB 2026: Backlight to Showcase Iconik and Wildmoka Integration

Backlight, the media technology company behind Iconik and Wildmoka, will showcase its Creative Operations Platform at NAB Show 2026 (Booth N2829, April 19-22). ...

09/04/2026

MotoAmerica Superbike to Air on VICE TV for 2026 Season

MotoAmerica and V10 Entertainment have announced a partnership to broadcast MotoAmerica Superbike racing on VICE TV for the 2026 season. Coverage begins live on...

09/04/2026

Proton Camera Innovations Appoints Tod Musgrave as US Sales and Marketing Director

Proton Camera Innovations has announced the appointment of Tod Musgrave as US Sa...

09/04/2026

Former UEFA, Orange Executive Nicolas Dal Launches OVERCAST Private-Cloud Production Service

Designed specifically for live sports broadcasting, new platform features IP-nat...

09/04/2026

NEWstalgia: How the Return of the NBA on NBC Was Driven by a Bold and Ownable' Graphics Package

Blending 1990s DNA, modern motion theory, and a distinctly colorful brand identi...

09/04/2026

SVG Sit-Down: Christy Media's Amy Vacher on What It Takes To Find the Best Person for the Job

Technical capability is essential, but long-term success often depends on how we...

09/04/2026

Sundance Film Festival: CDMX 2026 by Cinpolis Unveils Official Program for Its Third Edition

15 feature films, including fiction and documentaries, along with six short film...

09/04/2026

Spotify Introduces New Video Controls for Listeners

Spotify has always been about putting listeners in the driver's seat. Today, people don't just want more ways to spend their time; they want that time t...

09/04/2026

New Spotify Video Controls Put Families and Parents in Charge

Our Chief Public Affairs Officer Dustee Jenkins shares how we're building a more positive experience for families on Spotify. As Spotify's Chief Public...

09/04/2026

Get Festival-Ready With These 4 Spotify Features

Festival season is upon us. From sun-soaked weekends out west to iconic stages in Chicago and New York, fans are getting ready to see their favorite artists liv...

09/04/2026

Spotify Introduz Novos Controles de Vdeo para Ouvintes

O Spotify sempre teve como foco colocar os ouvintes no controle. Hoje, as pessoas n o querem apenas mais formas de passar o tempo - elas querem que esse tempo s...

09/04/2026

Novos controles de vdeo do Spotify colocam pais e famlias no comando

Read the original note in English here. Nossa Chief Public Affairs Officer, Dustee Jenkins, compartilha como estamos construindo uma experi ncia mais positiva ...

09/04/2026

Spaces from Smokestack Sounds

New synth focuses on sci-fi scoring Following their formation and debut releases in December 2025, Smokestack Sounds - the brainchild of composer and produc...

09/04/2026

Reason Studios preview Reason 14

Latest version set for May 2026 launch Reason Studios have revealed that the latest version of their DAW software will be launching in May 2026. Currently a...

09/04/2026

Shy Audio introduce EQT-1M

New EQ aimed at mix-bus & mastering duties Shy Audio's first two releases focused on the past, delivering recreations of the budget mixers that were com...

09/04/2026

PBS' The Forsytes' Puts a Glamorous New Spin on the Beloved Family Drama as the series premieres in the US.

Based on John Galsworthy's novels known collectively as The Forsyte Saga a...

09/04/2026

The Forsytes' Renewed For Season 3 At PBS Masterpiece

The Forsytes has been renewed for a third season before the period drama has even premiered on PBS Masterpiece. The adaptation of John Galsworthy's novel, ...

09/04/2026

BBC brings Danny Robins The Witch Farm to the screen Inspired by the hit podcast of the same name, filming begins soon

IThe BBC has commissioned new drama The Witch Farm, starring Gabrielle Creevy (T...

09/04/2026

NAB 2026 Major Announcement

The next big thing To help broadcasters fully embrace dynamic hybrid workflows, Calrec will make a major announcement that unlocks even more freedom for broadca...

09/04/2026

ENCO to Showcase New aiTrack Capabilities at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

LTN Unveils Network Enhancements in Advance of C-Band Changes

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

FOR-A Buys Tamura Corp. Information Equipment Business

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

Imagine Showcases Expanded Multiviewer Portfolio at 2026...

Purpose Built Monitoring From Live Production to Master Control to OTT, Across On Prem and Cloud Environments At the 2026 NAB Show (April 19-22, Las Vegas Con...

09/04/2026

Harmonic Extends Hybrid Streaming Leadership with AI and...

Purpose Built Monitoring From Live Production to Master Control to OTT, Across On Prem and Cloud Environments At the 2026 NAB Show (April 19-22, Las Vegas Con...

09/04/2026

LTN unveils network enhancements as broadcaster satellite...

New advances meet surge in demand for broadcast-grade IP migration as C-band spectrum auctions approach LTN announces major enhancements to its purpose-built g...

09/04/2026

Hitomi Broadcast Expands Sales Team with Nicola Milburn

Hitomi Broadcast has expanded its sales team with the addition of Nicola Milburn as Technical Sales Manager. In this role, Nicola will work with customers and p...

09/04/2026

Layercake and Ceeblue Announce Strategic Integration to D...

Revolutionary combined solution brings sub-second latency, resilient delivery, and workflow orchestration to global broadcasters and digital platforms Layercak...

09/04/2026

BIA Increases 2026 Local Ad Forecast to $184.5 Billion

Share Copy link Facebook X Linkedin Bluesky Email...