Sony Pixel Power calrec Sony

Lucid Air is the World's First Vehicle to Integrate Dolby Atmos

12/05/2021

17 March 2021, 09:00 (PDT) Lucid Air is the World's First Vehicle to Integrate Dolby Atmos

Dolby Atmos will be part of Lucid Air's new 21-speaker Surreal Sound system, providing a truly immersive listening experience along with enhanced in-car active audio safety features

Revolutionizing the Future of Car Audio with Lucid x Dolby | Dolby

NEWARK, CA, March 17, 2021 - Lucid Motors, which is setting new standards for sustainable mobility with its advanced luxury EVs, today unveiled the integration of Dolby Atmos as part of its new 21-speaker Surreal Sound system.

With this, Lucid has achieved:

The world's first automotive integration of Dolby Atmos.

An immersive audio experience in the Lucid Air luxury EV that envelops listeners with the rich, multi dimensional sound of Dolby Atmos.

Increased overall safety with enhanced driver aids that feature directional acoustic signaling of notifications, warnings, and all other driver and passenger alerts.

jpg

Enabling this incredible music listening experience is the 21-speaker Surreal Sound system, which consists of front, rear, side, and height speakers optimally integrated and precisely positioned in the Air interior to allow the driver and passengers to feel the relative movement of individual sounds as they move around the cabin. Working with Dolby, the speaker system was tuned and perfected for the unique space of the Lucid Air using the legendary Capitol Records Studio C recording studio as the reference design.

As the first car to integrate Dolby Atmos, Lucid Air delivers an elevated, multi-dimensional sound experience on par with the other innovations at Lucid, said Derek Jenkins, Senior VP of Design, Lucid Motors. The post-luxury experience is not just about beautiful design and next-generation technology, it also speaks to an unmatched in-car experience that engages all the senses.

gif

Dolby Atmos lets listeners connect with music at its fullest creative potential - not the way most people hear music today, but a version that pulls you into a song to reveal what was lost with traditional stereo recordings. It brings music to life by providing artists an expanded palette that can be used to express their creativity in an entirely new way. When combined with the Surreal Sound system, Dolby Atmos will deliver an unprecedented listening experience that will transform music listening in your car.

From reimagined classics to some of today's biggest chart-topping hits, Dolby Atmos Music has been positively embraced and viewed by the music community as one of the industry's biggest paradigm shifts within the past 50 years, said Tim Pryde, Director of Music, Dolby Laboratories. As a company, we are fully committed to bringing immersive audio to all the ways in which music is enjoyed. Automotive is a natural extension for the incredible experience of music in Dolby Atmos, and we are excited to bring this to the world with Lucid.

Optimizing Sound for Safety

In addition, Surreal Sound also helps increase the overall safety of Lucid Air by enhancing driver aids. The audio experience extends to the intuitive design of the Air, including acoustic signaling of notifications, indications, warnings, and all other audio emitted to alert the driver and passengers. For example, a seatbelt warning will, to the driver's ears, come from the direction of the unbuckled belt. Other warnings, such as blind-spot detection, will feature directionality to help focus the driver's attention. Even sounds as common as turn signals will sound to the driver as if it were coming from the indicated side of the vehicle.

The Lucid Air is available for reservation now and can be experienced in-person at one of Lucid Motors' Studios in Beverly Hills, Los Angeles, San Jose, Newark (California), Miami or West Palm Beach.

About Lucid Motors

Lucid's mission is to inspire the adoption of sustainable energy by creating the most captivating electric vehicles, centered around the human experience. The company's first car, the Lucid Air, is a state-of-the-art luxury sedan with a California-inspired design underpinned by race-proven technology. Featuring luxurious interior space in a mid-size exterior footprint, select models of the Air will be capable of a projected EPA range of over 500 miles and 0-60 mph in 2.5 seconds. Customer deliveries of the Lucid Air, which will be produced at Lucid's new factory in Casa Grande, Arizona, will begin in the second half of 2021.

Copy link

Copy text

Download

About Dolby Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices around the globe. From movies and TV shows, to apps, music, sports, and gaming, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide. We partner with artists, storytellers, developers, and businesses to revolutionize entertainment and communications with Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby.io.

Contact details

General Press Inquiries

Headquarters:

1275 Market Street

San Francisco, CA 94103-1410 USA

media@dolby.com

Download vCard

Share news release

Related topics

Dolby Atmos

Dolby Atmos for Music

Audio

Music

Technology

Download & Copy

Download PDF

Copy text

Copy link

Contact us

General Press Inquiries

Headquarters:

1275 Market Street

San Francisco, CA 94103-1410 USA

media@dolby.com

Share

Related news

9 May 2022

Technology

WONDERY ANNOUNCES COLLABORATION WITH DOLBY TO BRING IMMERSIVE SOUND TO PODCAST FANS IN DOLBY ATMOS Premium podcast studio Wondery, an Amazon company, announced that that it will release several of its award-winning podcast series in Dolby Atmos,

8 September 2021

Technology

Dolby Collaborates With Cinemo To Accelerate Dolby Atmos Music Experienc
LINK: https://news.dolby.com/en-WW/197447-lucid-air-is-the-world-s-first-veh...
See more stories from dolby

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

22/09/2026

New TVU Pocket Offers Broadcast Features In Phone-Sized Unit

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

Operative Launches Unified Platform for Advertising and Broadcast Management

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

Element Launches New TiVo-Powered Smart TVs in the U.S.

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

NOAA Taps Tomorrow.io for Improved U.S. Weather Forecasts

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

Gray Media Promotes Tim Maloney to GM and Director of Sales at WBKO

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

Reports: Paramount Reaches Settlement with State AGs in Antitrust Suit

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

New Research Lays Out Streaming Services Best Defense Against Churn

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

Sinclair Expands The National News Desk

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

Paramount Settles Antitrust Lawsuit over WBD Merger

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

U.S. Broadband Industry Investment Hits $92.6 Billion

Share Copy link Facebook X Linkedin Bluesky Email...

21/09/2026

Manifold Taps Ryhaan Williams for North America COO Post

Manifold Technologies, developer of software-defined, FPGA-accelerated infrastructure for live production, has named Ryhaan Williams as Chief Commercial Officer...

21/09/2026

SNS Wins IAMT Best Journal Article Award

Studio Network Solutions (SNS) has won Best Journal Article at the 2026 IAMT Impact Awards for What Video Editors Need When Everything Is Changing Around Them,...

21/09/2026

MLW Announces Streaming Deal with Tubi for Weekly FUSION Series

Major League Wrestling (MLW) has announced a streaming distribution agreement with Tubi for its weekly series MLW FUSION. Beginning September 17, new episodes w...

21/09/2026

Adam Smith Named Chairman of Direct-to-Consumer at Disney Entertainment

Disney Entertainment has announced that Adam Smith has been named Chairman, Direct-to-Consumer, with responsibility for Disney and Hulu including product, engi...

21/09/2026

United Airlines and DISH to Offer Live Football on Starlink-Enabled Seatback Screens

United Airlines and DISH have announced an agreement to bring live professional ...

21/09/2026

SES to Provide Satellite Distribution for JioStar Channels Across India

SES and JioStar have announced a multi-year agreement under which SES will provide satellite distribution services for JioStar's television channel portfoli...

21/09/2026

Detroit Red Wings Announce Detroit SportsNet Broadcast Details for 2026-27 Season

The Detroit Red Wings have announced details for their inaugural season on Detro...

21/09/2026

Manifold Technologies Appoints Ryhaan Williams as CCO for North America

Manifold Technologies has appointed Ryhaan Williams as Chief Commercial Officer for North America, effective October 1, 2026. Based in Jacksonville, Florida, Wi...

21/09/2026

DAZN Pick Up L.A. Kings DTC Streaming Rights; ABTV Will Continue as Local TV Home

Angels Broadcast Television (ABTV), the local television home of the Los Angeles...

21/09/2026

Inside ESPNs US Open Effort: Embracing the Cloud and a New 20,000 Sq. Ft. Broadcast Center

The 2026 US Open Tennis Championships marked a year of change with respect to TV...

21/09/2026

Behind The Mic: Andrs Cantor Joins Netflixs FIFA Womens World Cup Commentary Team; Doc Rivers Joins NBC Sports NBA Coverage

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

21/09/2026

iDrumTune from RT60

Drum-tuning app now available on Android RT60 describe their iDrumTune app as the world's most advanced, accurate and intelligent system for assisting ...

21/09/2026

SoundGhost release Orbit

Innovative multiband auto-panner introduced SoundGhost's latest plug-in takes an innovative approach to auto-panning, and divides incoming signals into ...

21/09/2026

Apple Mac Studio With M5 Max: First Impressions

We check out the M5 Max-equipped model The same, but different. The new Mac Studio models feature M5 Max and M5 Ultra silicon, dramatically improving the perf...

21/09/2026

From Graphic Novel to 30-Minute Animated Film: What I Learned Building an AI-Assisted Production Pipeline

From Graphic Novel to 30-Minute Animated Film: What I Learned Building an AI-Ass...

21/09/2026

Liam Hopkins Builds Recording Studio with Blackmagic Design

Liam Hopkins Builds Recording Studio with Blackmagic Design Brie Clayton September 20, 2026 0 Comments Video complements audio production with music v...

21/09/2026

Indigenous screen organisations from Canada, Aotearoa New Zealand and Australia launch new international co-production initiative

Indigenous screen organisations from Canada, Aotearoa New Zealand and Australia ...

21/09/2026

Why Deploying Physical AI at Scale Demands Safety at Every Layer

Physical AI is moving rapidly from research to large-scale deployment. By 2035, ABI Research projects an installed base of 49 million level 3-5 autonomous vehic...

21/09/2026

From Enablement to Execution, Egypt's AI Ecosystem Reaches Production Scale

Today, Egypt's AI builders gathered in the Grand Egyptian Museum for a reception that highlighted the nation's rapidly growing AI ecosystem - spanning A...

21/09/2026

NVIDIA Launches DSX Ready to Qualify Power and Cooling Products for AI Factories

Every AI factory needs power and cooling that fit its computing architecture. As AI infrastructure expands, power, cooling, water, site and grid constraints are...

21/09/2026

RT celebrates Irish Sign Language Awareness Week 2026

RT celebrates Irish Sign Language Awareness Week 2026 Special programmes across RT television, radio and online, plus special initiatives #ISL #IDSL #IWDP26...

21/09/2026

AI Security Is an Engineering Problem - How to Solve It at Every Layer of the Agent Stack

AI security is an engineering problem. That means defined security requirements,...

21/09/2026

5 Companies Using NVIDIA AI for Clean Energy

Clean energy isn't hard to come by, but the pace of large-scale adoption has historically been slow due to bottlenecks - including out-of-date infrastructur...

20/09/2026

Casio Sessions returns for 2026

Piano-playing singer-songwriter competition returns for fourth year Casio have officially revealed the list of 16 finalists who have earned their place in t...

20/09/2026

COW Jobs: Video Editor, Motion Designer - Remote, PT, 6 Months

COW Jobs: Video Editor, Motion Designer - Remote, PT, 6 Months Brie Clayton September 20, 2026 0 Comments Video Editor + Motion Designer (Remote | PT ...

19/09/2026

ART Pro Audio reveal the RPC Series

Three new rackmount power conditioners introduced Yorkville Sound have announce the upcoming launch of three new RPC rackmount power conditioners from ART P...

19/09/2026

Colorfront Elevates Workflow Versatility at IBC 2026

September 15, 2026 AMSTERDAM, SEPTEMBER 2026 - Colorfront (colorfront.com), the Academy and Emmy Award-winning developer of high-performance cinema mastering, ...

19/09/2026

Two High Profile Professional Sports Franchises Renew cre...

Two High-Profile Professional Sports Franchises Renew creative.space Contracts with DigitalGlue NFL team and Major League Soccer Club cite ease of use, secure ...

19/09/2026

Limited Edition Audio releases VoxSplit Pro for overlapping dialogue separation and cleanup on macOS

Limited Edition Audio releases VoxSplit Pro for overlapping dialogue separation ...

18/09/2026

IBC 2026 Tech Moves Beyond the Gloss and Into the Rack

IBC 2026 Tech Moves Beyond the Gloss and Into the Rack If you spent any time in the halls of the RAI this year, you noticed a clear shift in conversation. The c...

18/09/2026

SVG GameDay, Ep. 31: Seattle Mariners Tim Walsh - Creative Content in the Emerald City

In-venue and creative video staffers at the professional and collegiate level ha...

18/09/2026

Qvest Appoints Jens Miedek as SVP Sales, Media and Entertainment

Qvest has appointed Jens Miedek as Senior Vice President Sales, Media and Entertainment. Before joining Qvest, Miedek spent 16 years at Riedel Communications an...

18/09/2026

Fonn Group Acquires everviz, Relaunches as Teikna Graphics Platform

Fonn Group has acquired full ownership of everviz, a cloud-native platform for interactive charts, maps, and data-driven graphics, and will rebrand it as Teikna...

18/09/2026

OWC Acquires OpenDrives to Expand Enterprise Storage Portfolio

Other World Computing (OWC) has announced the acquisition of OpenDrives, a provider of software-defined video and rich media storage management solutions. The a...

18/09/2026

Kaltura and Verimatrix Partner on Content Security for OTT and Cloud TV

Kaltura and Verimatrix have announced a partnership integrating Verimatrix's Digital Rights Management and security capabilities into Kaltura's Cloud TV...

18/09/2026

Movicom's Robycam Aerial Cable System Deployed at World Nomad Games

The sixth edition of the World Nomad Games combined traditional sports, large-scale cultural performances, and some decidedly modern broadcast technology. Held ...

18/09/2026

DAZN and Super League Basketball Extend Partnership for 2026-27 Season

DAZN and Super League Basketball (SLB) have extended their partnership for the 2026-27 season. Every Championship, Cup, and Play-Off fixture will be available l...