March 17, 2021
Lucid Air is the World's First Vehicle to Integrate Dolby Atmos
Dolby Atmos will be part of Lucid Air's new 21-speaker Surreal Sound system, providing a truly immersive listening experience along with enhanced in-car active audio safety features
NEWARK, CA, March 17, 2021 - Lucid Motors, which is setting new standards for sustainable mobility with its advanced luxury EVs, today unveiled the integration of Dolby Atmos as part of its new 21-speaker Surreal Sound system.
With this, Lucid has achieved:
The world's first automotive integration of Dolby Atmos.
An immersive audio experience in the Lucid Air luxury EV that envelops listeners with the rich, multi dimensional sound of Dolby Atmos.
Increased overall safety with enhanced driver aids that feature directional acoustic signaling of notifications, warnings, and all other driver and passenger alerts.
Enabling this incredible music listening experience is the 21-speaker Surreal Sound system, which consists of front, rear, side, and height speakers optimally integrated and precisely positioned in the Air interior to allow the driver and passengers to feel the relative movement of individual sounds as they move around the cabin. Working with Dolby, the speaker system was tuned and perfected for the unique space of the Lucid Air using the legendary Capitol Records Studio C recording studio as the reference design.
As the first car to integrate Dolby Atmos, Lucid Air delivers an elevated, multi-dimensional sound experience on par with the other innovations at Lucid, said Derek Jenkins, Senior VP of Design, Lucid Motors. The post-luxury experience is not just about beautiful design and next-generation technology, it also speaks to an unmatched in-car experience that engages all the senses.
Dolby Atmos lets listeners connect with music at its fullest creative potential - not the way most people hear music today, but a version that pulls you into a song to reveal what was lost with traditional stereo recordings. It brings music to life by providing artists an expanded palette that can be used to express their creativity in an entirely new way. When combined with the Surreal Sound system, Dolby Atmos will deliver an unprecedented listening experience that will transform music listening in your car.
From reimagined classics to some of today's biggest chart-topping hits, Dolby Atmos Music has been positively embraced and viewed by the music community as one of the industry's biggest paradigm shifts within the past 50 years, said Tim Pryde, Director of Music, Dolby Laboratories. As a company, we are fully committed to bringing immersive audio to all the ways in which music is enjoyed. Automotive is a natural extension for the incredible experience of music in Dolby Atmos, and we are excited to bring this to the world with Lucid.
Optimizing Sound for Safety
In addition, Surreal Sound also helps increase the overall safety of Lucid Air by enhancing driver aids. The audio experience extends to the intuitive design of the Air, including acoustic signaling of notifications, indications, warnings, and all other audio emitted to alert the driver and passengers. For example, a seatbelt warning will, to the driver's ears, come from the direction of the unbuckled belt. Other warnings, such as blind-spot detection, will feature directionality to help focus the driver's attention. Even sounds as common as turn signals will sound to the driver as if it were coming from the indicated side of the vehicle.
The Lucid Air is available for reservation now and can be experienced in-person at one of Lucid Motors' Studios in Beverly Hills, Los Angeles, San Jose, Newark (California), Miami or West Palm Beach.
About Lucid Motors
Lucid's mission is to inspire the adoption of sustainable energy by creating the most captivating electric vehicles, centered around the human experience. The company's first car, the Lucid Air, is a state-of-the-art luxury sedan with a California-inspired design underpinned by race-proven technology. Featuring luxurious interior space in a mid-size exterior footprint, select models of the Air will be capable of a projected EPA range of over 500 miles and 0-60 mph in 2.5 seconds. Customer deliveries of the Lucid Air, which will be produced at Lucid's new factory in Casa Grande, Arizona, will begin in the second half of 2021.
Download PDF
Europe Stories
22/06/2021
Barco presents world's first stand-alone digital pathology display Kortrijk, Belgium, 22 June 2021 - Global visualization leader Barco presents MDPC-8127, o...
21/06/2021
Reading Time: 3 minutes
Following the 8 April 2021 announcement that Axiata an...
21/06/2021
Last June, Spotify celebrated Black Music Month, spotlit the protests around Geo...
21/06/2021
Journalists Ana Beatriz Felicio and R mulo Cabrera are shining a light on the ne...
21/06/2021
Published On: June 21st, 2021
--
--
--
--
width=1280 height=720 class=wp-image-0 lazyload data-orig-src=https://www.sgo.es/wp-content/uploads/maxresde...
21/06/2021
Rohde & Schwarz and VIAVI demonstrate 5G NR high-speed downlink IP data throughp...
21/06/2021
It's A Sin has won the Rockie Award for Program of the Year at BANFF World Media Festival 2021.
With a 42-year legacy, the Rockie Awards International Prog...
21/06/2021
It's A Sin has won the TV Drama category at Prix Italia.
Prix Italia said: It's a Sin is a poignant period drama series that chronicles the journey o...
21/06/2021
Nokia 5G private wireless networking moves from trial to permanent deployment fo...
21/06/2021
Nokia and DISH to deploy first 5G standalone core network in the public cloud wi...
21/06/2021
Photo credit: (Shutterstock)
Press release - 21 June 2021 11:45
Overon expan...
21/06/2021
June 21, 2021
Dolby Laboratories Names Marie Huwe to Lead Dolby.io
Seasoned Executive Brings Decades of API and Developer Experience to Accelerate Expansio...
21/06/2021
BA & dynamic designs revealed
Premium in-ear monitor makers Campfire Audio have just released two new models, the Satsuma and the Honeydew. But while most o...
21/06/2021
Three publications exclusively available from Sweetwater
Veteran musician, engineer and SOS author Craig Anderton has just released three new educational eb...
21/06/2021
Government reportedly want to level the playing field between broadcasters and VoD services
By Jenny Priestley
Published: June 21, 2021
Government reportedl...
21/06/2021
Companys two go-to-market brands, 24i and Amino Communications, will continue to operate under their respective names
By Jenny Priestley
Published: June 21, 2...
21/06/2021
Healthy Touring And The Back Lounge Launch Resilience Workshop Series For Tourin...
21/06/2021
KJLA-TV Selects Hitachi 4K Studio Cameras to Meet Growing Demand for Ultra HD Pr...
19/06/2021
England v Scotland scores 20 million on ITV
ITVs exclusive coverage of England and Scotlands draw at Wembley last night peaked with 20 million viewers/79% shar...
18/06/2021
Ahead of World Refugee Day, a day dedicated to refugees, their plight and their rights, we spotlight the work of Jordan-based filmmaker Jumana Saadeh and Kashmi...
18/06/2021
BAFTA Award-winning spoken word series Life & Rhymes will return to Sky Arts, th...
18/06/2021
Official Media Partner to Dublin Pride | Proud to stand. Proud to party.
www.RTE.ie/Pride | #Pride #RTEPride #virtualprideparade
RT is again celebrating Pri...
18/06/2021
Nokia and KDDI trial Japan's first liquid cooling innovation to promote sust...
18/06/2021
ITV today announces a brand new daytime series Bling, a Twofour and Possessed co-production.
Hosted by Gok Wan, the 20 x 60' series delves into the dazzli...
18/06/2021
Footballers get behind ITV's Britain Get Talking campaign
Home nation games on ITV, kicking off with England v Scotland on Friday 18th June, will feature s...
18/06/2021
Fox Corporation Announces $2 Billion Incremental Stock Repurchase Authorization William A. Burck Elected to the Board of Directors New York, NY and Los Angele...
18/06/2021
EBU and Vienna Philharmonic renew 5-year deal to bring classical concerts to mil...
18/06/2021
-- Revenue Growth of 23% Year Over Year Drives Record $1.99 Billion Cash Flows from Operations...
18/06/2021
Firmware v1.1 adds AM, FM and more
Bristol synth-makers Modal have released a major update to their Cobalt8 range of virtual-analogue synths. Firmware v1.1 ...
18/06/2021
Options are said to include an outright sale, a partial offloading of the governments stake or a mutual ownership model
By Jenny Priestley
Published: June 18,...
18/06/2021
A10 & A10X feature dynamic point-source drivers
Audixs new A-series of headphones has just gained two new members. Unlike the companys debut headphone model...
18/06/2021
Astera Launches New PixelBrick product posted: 18/06/2021
Wireless LED lighting specialist Astera adds another ingenious dimension to its expanding portfo...
18/06/2021
Small housing, impressive performance: KVM manufacturer G&D launches high-end pr...
17/06/2021
At Spotify, we are investing to build and scale the world's best (and most personalized) podcast discovery experience-and we've acquired Podz, a small, ...
17/06/2021
At Spotify, we're constantly iterating and innovating the future formats of ...
17/06/2021
Home
News & Press Releases
Spokespeople
Assets
Blog
Contact us
...
17/06/2021
Pout Pose Sparkle Shimmer Shine! Glow Up Ireland, presented by TV star, model and influencer Maura Higgins is coming to screens this Autumn. RT and Indiepi...
17/06/2021
Wuppertal June 16, 2021
Riedel Extends Comms and Signal Distribution Solutions...
17/06/2021
Nokia accelerates Telenor and Telia joint 5G network rollout in Denmark
Press Release
Nokia accelerates Telenor and Telia joint 5G network rollout in Denma...
17/06/2021
Integration adds SDN control to Pebble Control
Weybridge, Surrey, UK and Oslo, Norway, 17 June 2021 - Pebble, the leading automation, content management, and ...
17/06/2021
YouGov research shows how ITV's Mental Health Awareness week coverage resona...
17/06/2021
Love Island: The Morning After
Podcast returns for new series bigger than ever
Love Island: The Morning After is back for 2021 and this year Love Island fans ...
17/06/2021
Moritz Polter unveils name of new scripted German label as Windlight Pictures
Award-winning executive producer announces three exciting new hires
London, Mun...
17/06/2021
South Asia led the global trend, while the gap in mobile ownership persists
17...
17/06/2021
Wolfgang Lempp, CEO of FilmLight, explains the driving force and inspiration behind the launch of the new FilmLight Colour Awards 2021
At FilmLight, we have be...
17/06/2021
France T l visions and the EBU - partners of the Tour de France Femmes avec Zwift...
17/06/2021
Comfort, Functionality and Best-in-Class Audio
Clear-Com is pleased to announce their new CC-28 lightweight headset is now shipping. The CC-28 has been design...
17/06/2021
Clear-Com's new Station-IC Virtual Desktop Client, a Mac- and Windows-based...
17/06/2021
Mola Chooses Broadpeak CDN for ABR Live Sports Streaming June 16, 2021 Broadpeak's Advanced CDN Reduces Mola's Video Delivery Costs and Ensures a Superi...
March 17, 2021 
