Sony Pixel Power calrec Sony

'Pedro Pramo' Brought In 375M MXN to the Mexican Economy

06/11/2024

Back to All News

Pedro P ramo Brought In 375M MXN to the Mexican Economy

Entertainment

06 November 2024

GlobalMexico

Link copied to clipboard

Pedro P ramo, a film based on the iconic novel by Juan Rulfo, has arrived on Netflix. The film is Rodrigo Prietos directorial debut, made with a team of Mexican artists and technicians of the highest level and prestige. The production stands out for the work carried out behind the scenes , as each sequence reflects the efforts of numerous extras, artisans, decorators, costume designers, and set builders, who made Comala a reality in its two periods: the heyday and the devastating fall.

The significant economic spillover caused by Pedro P ramo once again proves the enormous power of the cultural industries. According to Netflix data, the film brought in more than $375 million pesos to Mexicos economy. This is a measure of impact on GDP, which includes both direct spending on production, as well as spending throughout the supply chain.

The production team was made up of more than 550 technicians and artists. And in San Luis Potos alone, there were more than 2,500 workers. As an example, this resulted in more than 14,900 hotel nights booked in the state and more than 900 extras who participated in the filming in San Luis Potos .

The costume design department collaborated with artisans and tailors from various states around the country, and produced, among others, huaraches from Comala, Colima; sarapes from Contla, Tlaxcala; charro tailors from Aguascalientes, and rebozos from Tenancingo de Degollado, in the State of Mexico. In total, more than 5,000 garments were designed and manufactured for use during filming.

As for the music, the soundtrack was performed by more than 30 traditional musicians from different states, including Jalisco, Michoac n, San Luis Potos , Puebla, Chiapas, and Mexico City.

Speaking about how he brought the book to the screen, Prieto noted that for the filming, which took more than 50 days in the states of Nayarit and San Luis Potos , and Mexico City, many exteriors were required, streets with specific characteristics, plazas, fondas, and the Media Luna, which is a very important place in the book .

Francisco Ramos, Netflix VP of Content for Latin America highlighted that: "There is no clearer way to prove Netflixs commitment to Mexico, to its audiovisual industry, and to our members than with this film. The impact that cultural industries have on society is enormous, not only because of the work itself, but also because of the spillover calculated in thousands of highly skilled and highly paid jobs. The work Pedro P ramo has a value that endures over time, and this film adaptation will have that value as well .

Pedro P ramo is now available to stream on Netflix.

Read more about the film adaptation of Pedro P ramo HERE

About Pedro P ramo:

Director: Rodrigo Prieto

Written by: Mateo Gil

Producers: Stacy Perskie and Rafael Ley

Cast: Manuel Garc a-Rulfo, Tenoch Huerta, Dolores Heredia, Ilse Salas, H ctor Kotsifakis, Mayra Batalla, Roberto Sosa, Giovanna Zacar as, No Hern ndez, and Yoshira Esc rrega, among others.

Synopsis: Based on Juan Rulfos literary masterpiece, the film narrates the illusion-laden journey of Juan Preciado (Tenoch Huerta) in search of the wealth of a father he never knew. But upon arriving in Comala, the place where he was told he lived, he finds only the atrocious memories of a town subjugated for decades by that man, Pedro P ramo (Manuel Garc a-Rulfo), condemned for his violent crusade for power and for the fury aroused in him by his frustrated love for Susana San Juan (Ilse Salas). So much so that Juan begins to wonder if its inhabitants might not be alive at all. About Netflix

Netflix is one of the worlds leading entertainment services with over 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
LINK: https://about.netflix.com/en/news/pedro-paramo-impacto...
See more stories from netflix

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

22/04/2026

Bolin Demos New PTZ Cameras and Controller at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

Anchor Audio Launches Beacon 3

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

FCC Grants WSWB TV License Transfer to Sinclair

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

Telemundo Puerto Rico Streaming Channel Launches On Prime Video

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

Chyron Announces PRIME Translate

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

TV Tech Announces Winners of Best of Show Awards at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

21/04/2026

Live From NAB 2026: BitFires Colin Bonzey on Growing Spark Platform for Live Cloud-Based Productions

Cloud-based production isnt going anywhere, and BitFire is doubling down by prov...

21/04/2026

Live From NAB 2026: AWSs Jason Dvorkin, Regina Rossi on Driving Innovation With Al-Based Workflows

The topic of artificial intelligence has a stranglehold on the sports-video-prod...

21/04/2026

Live From NAB 2026: T-Mobile for Business' Jason Schnellbacher on Enhancing 5G for Sports Fans, Broadcasters

5G is still a hot topic in live event production, and this workflow continues to...

21/04/2026

Live From NAB 2026: Appears Ed McGivern on Fox Sports Deal, New XM Platform, and VX Software Debut

At the 2026 NAB Show, Ed McGivern, GM and President of Appear US, discusses the ...

21/04/2026

NAB 2026: Studio Network Solutions launches on-premise AI suite for media production workflows

Studio Network Solutions (SNS) has announced an on-premise AI suite designed for...

21/04/2026

NAB 2026: Suite Studios integrates file-streaming technology into Frame.io Drive

Suite Studios has integrated its file-streaming technology into the newly announced Frame.io Drive, a desktop application from Adobe company Frame.io. The colla...

21/04/2026

NAB 2026: Net Insight integrates InSync FrameFormer into Nimbra Edge for media processing

Net Insight has integrated InSync Technology's FrameFormer into the Nimbra E...

21/04/2026

NAB 2026: Fox Sports selects Appear X Platform for live production infrastructure

Fox Sports has selected Appear as a technology partner to support the next phase...

21/04/2026

NAB 2026: Diversified appoints Tyler Affolter as Chief Revenue Officer

Diversified has appointed Tyler Affolter as Chief Revenue Officer (CRO) to lead the company's commercial organisation. The appointment follows the firm'...

21/04/2026

NAB 2026: Layercake integrates Bitmovin into Streamcake platform for end-to-end media orchestration

Layercake has formalised the integration of Bitmovin's video streaming infra...

21/04/2026

NAB 2026: International Judo Federation extends global content distribution partnership with SES

The International Judo Federation (IJF) has extended its distribution partnershi...

21/04/2026

NAB 2026: Glookast integrates Cinnafilm Tachyon plugin to enable GPU-accelerated video processing

Glookast has launched the Cinnafilm Tachyon plugin for its Media Producer and Me...

21/04/2026

NAB 2026: Cadena Tres selects Eutelsat for television signal distribution in Mexico

Eutelsat has entered into an agreement with Cadena Tres, a division of Grupo Ima...

21/04/2026

NAB 2026: Dolby and TV Azteca deploy Dolby Atmos for free-to-air broadcast

Dolby Laboratories and TV Azteca have partnered to introduce Dolby Atmos immersive audio to free-to-air television broadcasts. The implementation utilises the A...

21/04/2026

Verizon and FOX Entertainment leverage 5G and AI for remote production of Extracted

FOX Entertainment partnered with Verizon to overcome significant production hurd...

21/04/2026

NAB 2026: Osprey Video to showcase expanded IP infrastructure and orchestration at NAB Show 2026

Osprey Video has announced its technology showcase for the NAB Show 2026, highli...

21/04/2026

NAB 2026: Riedel introduces IP-based production updates including multiviewer, commentary control and audio connectivity solutions

Riedel Communications (Booth C4908) introduced a range of new solutions at NAB S...

21/04/2026

SportsTechBuzz at NAB 2026, Day 3: Live Reports From the Show Floor in Vegas

The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...

21/04/2026

NAB 2026: Blackmagic Design Announces URSA Cine Immersive 100G and URSA Cine Live Encoder

Blackmagic Design has announced the URSA Cine Immersive 100G, an immersive cinem...

21/04/2026

Live From NAB 2026: Clark Wire & Cables David McCarthy Showcases New Connectivity, Enclosure Solutions for Modern Broadcast Workflows at NAB Show 2026

Clark Wire & Cable is continuing its evolution from cable supplier to full-scale solutions partner for broadcast and live production. At the 2026 NAB Show, we s...

21/04/2026

Ricky Sensitively Portrays a Post-Incarceration Coming-of-Age

Rashad Frett attends the 2025 Sundance Film Festival premiere of Ricky at Eccles Theatre on January 24, 2025, in Park City, UT. (Photo by George Pimentel/Shut...

21/04/2026

5 Years of Spotify in Pakistan: The Trends Shaping the Country's Music Scene

Five years ago, Spotify arrived in Pakistan, opening a new chapter in the country's music scene. Since then, local listeners have explored across genres, ge...

21/04/2026

The Next Wave of RADAR Spain Artists Arrives for 2026

Since its launch in 2020, RADAR has been our program for spotlighting emerging artists around the world. This year marks the sixth edition of RADAR Spain, our o...

21/04/2026

EverSync SP-10 from Cloudvocal

Offers compact wireless solution for pedalboards Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...

21/04/2026

Arturia launch Augmented Persia

Latest hybrid sampling/synthesis instrument arrives Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...

21/04/2026

Rohde & Schwarz to host Power Electronics Online Conference From Design to Validation in May

Rohde & Schwarz to host Power Electronics Online Conference From Design to Vali...

21/04/2026

MAS and Lockheed Martin Announce F-35 Sustainment Partnership in Quebec

MAS and Lockheed Martin partner to establish an F-35 depot in Canada, enabling in-country sustainment and creating high-skilled aerospace jobs....

21/04/2026

Nielsen data shows Australian outdoor and sport retailers are changing how they advertise to win over outdoor enthusiasts

Advertising strategies shift as competition grows for a large, active and qualit...

21/04/2026

ATSC Celebrates 3.0's Global Expansion

Share Copy link Facebook X Linkedin Bluesky Email...

21/04/2026

Cinematic Feel Makes Survivor' Built to Last

Share Copy link Facebook X Linkedin Bluesky Email...

21/04/2026

Live Event Technology Expands Fan Engagement

Share Copy link Facebook X Linkedin Bluesky Email...

21/04/2026

MS NOW Uses Community to Build Up Its Brand

Share Copy link Facebook X Linkedin Bluesky Email...

21/04/2026

Why Broadcast Is Well-Positioned to Safeguard Freedom of Speech

Share Copy link Facebook X Linkedin Bluesky Email...

21/04/2026

AWS Demos AI Tools to Deliver Vertical Video

Share Copy link Facebook X Linkedin Bluesky Email...

21/04/2026

Video Podcasting Leaps in Popularity

Share Copy link Facebook X Linkedin Bluesky Email...

21/04/2026

Audio Systems Get Boost From Cloud and AI

Share Copy link Facebook X Linkedin Bluesky Email...

21/04/2026

Layercake Deepens Bitmovin Integration to Power End-to-End Media Orchestration with Streamcake

Layercake Deepens Bitmovin Integration to Power End-to-End Media Orchestration w...