Sony Pixel Power calrec Sony

'Pedro Pramo' Brought In 375M MXN to the Mexican Economy

06/11/2024

Back to All News

Pedro P ramo Brought In 375M MXN to the Mexican Economy

Entertainment

06 November 2024

GlobalMexico

Link copied to clipboard

Pedro P ramo, a film based on the iconic novel by Juan Rulfo, has arrived on Netflix. The film is Rodrigo Prietos directorial debut, made with a team of Mexican artists and technicians of the highest level and prestige. The production stands out for the work carried out behind the scenes , as each sequence reflects the efforts of numerous extras, artisans, decorators, costume designers, and set builders, who made Comala a reality in its two periods: the heyday and the devastating fall.

The significant economic spillover caused by Pedro P ramo once again proves the enormous power of the cultural industries. According to Netflix data, the film brought in more than $375 million pesos to Mexicos economy. This is a measure of impact on GDP, which includes both direct spending on production, as well as spending throughout the supply chain.

The production team was made up of more than 550 technicians and artists. And in San Luis Potos alone, there were more than 2,500 workers. As an example, this resulted in more than 14,900 hotel nights booked in the state and more than 900 extras who participated in the filming in San Luis Potos .

The costume design department collaborated with artisans and tailors from various states around the country, and produced, among others, huaraches from Comala, Colima; sarapes from Contla, Tlaxcala; charro tailors from Aguascalientes, and rebozos from Tenancingo de Degollado, in the State of Mexico. In total, more than 5,000 garments were designed and manufactured for use during filming.

As for the music, the soundtrack was performed by more than 30 traditional musicians from different states, including Jalisco, Michoac n, San Luis Potos , Puebla, Chiapas, and Mexico City.

Speaking about how he brought the book to the screen, Prieto noted that for the filming, which took more than 50 days in the states of Nayarit and San Luis Potos , and Mexico City, many exteriors were required, streets with specific characteristics, plazas, fondas, and the Media Luna, which is a very important place in the book .

Francisco Ramos, Netflix VP of Content for Latin America highlighted that: "There is no clearer way to prove Netflixs commitment to Mexico, to its audiovisual industry, and to our members than with this film. The impact that cultural industries have on society is enormous, not only because of the work itself, but also because of the spillover calculated in thousands of highly skilled and highly paid jobs. The work Pedro P ramo has a value that endures over time, and this film adaptation will have that value as well .

Pedro P ramo is now available to stream on Netflix.

Read more about the film adaptation of Pedro P ramo HERE

About Pedro P ramo:

Director: Rodrigo Prieto

Written by: Mateo Gil

Producers: Stacy Perskie and Rafael Ley

Cast: Manuel Garc a-Rulfo, Tenoch Huerta, Dolores Heredia, Ilse Salas, H ctor Kotsifakis, Mayra Batalla, Roberto Sosa, Giovanna Zacar as, No Hern ndez, and Yoshira Esc rrega, among others.

Synopsis: Based on Juan Rulfos literary masterpiece, the film narrates the illusion-laden journey of Juan Preciado (Tenoch Huerta) in search of the wealth of a father he never knew. But upon arriving in Comala, the place where he was told he lived, he finds only the atrocious memories of a town subjugated for decades by that man, Pedro P ramo (Manuel Garc a-Rulfo), condemned for his violent crusade for power and for the fury aroused in him by his frustrated love for Susana San Juan (Ilse Salas). So much so that Juan begins to wonder if its inhabitants might not be alive at all. About Netflix

Netflix is one of the worlds leading entertainment services with over 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
LINK: https://about.netflix.com/en/news/pedro-paramo-impacto...
See more stories from netflix

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

08/06/2026

SVG Sit-Down: FIFA's Oscar Sanchez and HBS's Paul King on Deploying 16 Production Teams in 16 World Cup Venues

The two execs discuss the goals and the challenges of building a huge multi-cult...

08/06/2026

SVG All-Stars: Judi Weiss, Senior Manager, Remote Operations (Studio), ESPN

This industry legend has been a road warrior since the early '90s and is, today, a lynchpin on College GameDay The sports-production industry continues to ...

08/06/2026

DAZN Extends Combat Sports Portfolio with EFC Partnership

DAZN has agreed a multi-year rights partnership with Extreme Fighting Championship (EFC), expanding its global combat sports portfolio. DAZN will broadcast EFC...

08/06/2026

Whitepaper: TVU Networks Tackles the Future of Sports Production

As fans move across broadcast, streaming, social, mobile and creator-led platforms, and they expect every angle, in real time, TVU Networks has released a new e...

08/06/2026

Infront Strengthens Diamond League Global Broadcast Network Through Spate of New Agreements

Infront has further strengthened the 2026 Diamond League's international bro...

08/06/2026

Grass Valley Appoints Sam Craig as Vice President, Global Pre-Sales

Grass Valley has announced the appointment of Sam Craig as Vice President, Global Pre-Sales. Based in the United States, Craig will lead Grass Valley's glob...

08/06/2026

SMPTE Announces Summer 2026 IP Networking and ST 2110 Course Lineup

SMPTE has announced its summer 2026 education lineup covering IP networking and SMPTE ST 2110, including two standalone courses, a 13-week boot camp, and a hand...

08/06/2026

Sportradar and Kalshi Announce Multi-Year Data and Infrastructure Partnership for Prediction Markets

Sportradar Group AG has announced a multi-year global agreement with Kalshi, a p...

08/06/2026

FIFA and Gamefam Launch FIFA World Cup 2026 Event on Roblox

FIFA and Gamefam have announced the launch of a FIFA World Cup 2026 event on Roblox, running June 5 through July 31, 2026. The event centers on FIFA Super Socce...

08/06/2026

Stanley Pup 2026: Fun Is the Goal When the Rescue-Dog Competition Returns for Year 3

A collaboration of NHL Productions, Monumental Sports, and Michael Levitt Produc...

08/06/2026

Bryce Adair, CBS Production Assistant, Dies in Car Crash at 31

CBS Sports production staffer Bryce Adair has died at the age of 31 after sustaining injuries during a car accident on Wednesday while in Ohio working the the P...

08/06/2026

Behind the Mic: Russell Wilson and Kyle Long Join CBS Sports The NFL Today

Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...

08/06/2026

WMT Digital Launches Sports Customer Data Platform Built to Turn Fan Intelligence into Revenue

WMT Digital today announced the launch of WMT Fan Intelligence, designed to unif...

08/06/2026

Miami Heat Ink New Deal With WPLG Local 10, Join NBAs Growing OTA Crowd

The Heat are the seventh NBA team to air their games over-the-air next season...

08/06/2026

Paramount and UFC Expand Media Rights Partnership to Canada Beginning in 2027

Paramount and UFC have announced an expansion of their media rights partnership making Paramount the exclusive home of UFC Numbered Event main cards in Canada ...

08/06/2026

Qatar Football Association Deploys Virtual Advertising Technology for First Time with Sponix

The Qatar Football Association (QFA), in cooperation with Sponix and broadcaster...

08/06/2026

Project B Appoints HBS as Official Host Broadcaster for Global Basketball Circuit

Project B has announced the appointment of Host Broadcast Services (HBS) as Offi...

08/06/2026

Ohio State's Marco Fragale on the Growth of On-Campus B1G+ Productions and StudentU

The Buckeyes now produce and stream upwards of 200 sports events annually with a...

08/06/2026

Meet the New GLOW Ambassadors Leading Spotify's Global Pride Celebration

At Spotify, our commitment to the LGBTQIA community is year-round. Through GLOW, our global music program, we celebrate and amplify the contributions of queer ...

08/06/2026

GearExpo UK: Keyboard & Synth Update

Get Hands-on With Keyboard & Synth Brands GearExpo UK wouldn't be complete without some synth action, and we've got some of the industry's most ...

08/06/2026

IK Multimedia's ARC On-Ear gains IEM support

50 popular in-ear monitoring system profiles added The latest update for IK Multimedia's headphone-correction system has just arrived, and introduces ca...

08/06/2026

Audeze announce the MM-520

Manny Marroquin signature cans upgraded with SLAM Technology The flagship model in Audeze's Manny Marroquin Signature Series has just been treated to an...

08/06/2026

Air domain supremacy redefined - New counter UAS, space solutions and directional communications from Rohde & Schwarz debut at ILA

Air domain supremacy redefined - New counter UAS, space solutions and directiona...

08/06/2026

BBC announces Hercule, starring Edward Bluemel as Agatha Christie's legendary detective Hercule Poirot

he BBC and BritBox have announced that Edward Bluemel (We Might Regret This, My ...

08/06/2026

Sam Craig Joins Grass Valley as VP, Global Presales

Share Copy link Facebook X Linkedin Bluesky Email...

08/06/2026

SMPTE Sets Course Lineup With ST 2110, IP Networking Focus

Share Copy link Facebook X Linkedin Bluesky Email...

08/06/2026

Glensound puts practical audio connectivity centre stage...

Dante interfaces, intercom and control systems for modern AV environments Glensound will showcase a focused range of networked audio and intercom solutions fo...

08/06/2026

Bminty and T18 celebrates the channel s 1st anniversary -...

Bminty is proud to celebrate the first anniversary of T18, the new free national French DTT channel launched on June 6, 2025. This symbolic milestone also marks...

08/06/2026

DaVinci Resolve Used For Global Collaboration on Tony Foster Documentary

DaVinci Resolve Used For Global Collaboration on Tony Foster Documentary Brie Clayton June 8, 2026 0 Comments DaVinci Resolve Studio and Blackmagic Cl...

08/06/2026

New York Cracks Down on AI Bots

Share Copy link Facebook X Linkedin Bluesky Email...

08/06/2026

Sky introduces Real Time feature on Sky Glass and Sky Stream to bring fans closer to the World Cup action

Plus, 20% off TVs ahead of kick-offMonday 8 June 2026 Sky introduces Real Time...

08/06/2026

FOX Secures Live NFL Game Package in Mexico Starting in Fall 2026

FOX Secures Live NFL Game Package in Mexico Starting in Fall 2026 Agreement Features Thursday Night Football, Sunday Games Package, Thanksgiving Day Games, al...

08/06/2026

FOX One, FOX Sports and Indeed Name Austin Franklin and Kevin Akoto as FOX One Chief World Cup Watchers

FOX One, FOX Sports and Indeed Name Austin Franklin and Kevin Akoto as FOX One C...

08/06/2026

Hamburg Open. Hamburg. 14-15 January 2026

Meet us on the show floor Stand #286310 Discover Nara, the media management tool used by major facilities including Harbor and Molinare. Nara v2 introduces re...

08/06/2026

Micro Salon. Paris. 5-6 February 2026

L'art de l'Image dans Reflet dans un diamant mort' Une conversation avec le directeur de la photographie Manuel Dacosse, SBC et l' talonneur Pe...

08/06/2026

HPA Tech Retreat. Rancho Mirage. 15-19 February 2026

Embracing today's modern media workflows: FilmLight presents Nara 2.0, with FilmLight API Designed to support the growing demands of today's production ...

08/06/2026

Beyond the prompt: Colour grading in the age of AI. Berlin. 18 February 2026

Moderated by Andy Minuth, FilmLight's Colour Workflow Specialist Wednesday 18 February 6:00pm / Doors open 7:00pm / Presentation in German 8:00pm / Drin...

08/06/2026

Modern workflow simplified: FilmLight presents Nara and Daylight with FilmLight API. London. 14 April 2026

Join us on April 14 at 10:00am for a technical roundtable with the Filmlight dev...

08/06/2026

The Fundamentals of Coding and Machine-Assisted Development. London. Various

You're invited to FLAPI Classroom The fundamentals of coding and machine-assisted development These sessions will help you build the skills needed to cre...

08/06/2026

Colour Masterclass at MELS. Montreal. 9 May 2026

With Sylvain Canaux (St Louis, Paris) and J r me Cloutier (MELS, Montreal) Wednesday 6 May Pick your time: 1:00PM / 5:00PM Note: The presentation will be hel...

08/06/2026

Simplify your workflows with FLAPI. Los Angeles. 9 June 2026

FilmLight, 1107 N El Centro Ave, Los Angeles Doors open at 3:30pm Join the FilmLight team on June 9th at 4pm to learn how FilmLight products and APIs can stre...

08/06/2026

The Creators List launched to Help Brands Connect With Top Creators In Cannes

The Creators List launched to Help Brands Connect With Top Creators In CannesThe curated directory launched by Tubefilter, Comscore, Whalar Group and Gospel Sta...

08/06/2026

It's almost kick off time! RT KIDS show Total Football returns for a second season with a brand new co-host

Irish YouTube star DavidMC joins Aisling O'Reilly to tackle all things socce...

07/06/2026

Decksaver's Sping 2026 Drop

Company introduce 21 new protective covers Decksaver have just announced their Sping 2026 Drop, which sees a total of 21 new models added to their ever-grow...

07/06/2026

How to Recreate the Star Trek TNG jump to warp in After Effects

How to Recreate the Star Trek TNG jump to warp in After Effects Graham Quince June 7, 2026 0 Comments In 1987, John Knoll at ILM had to use labor-inte...

07/06/2026

Filming Coffee Communities with Blackmagic PYXIS

Filming Coffee Communities with Blackmagic PYXIS Brie Clayton June 7, 2026 0 Comments Remote travel, fast setups and hard sun shaped this documentary ...

07/06/2026

NVIDIA and Doosan Group Collaborate to Advance Physical AI and AI Factory Infrastructure

NVIDIA and Doosan Group are expanding their collaboration to advance new opportu...