Antenna 3 renews its image El dise o mantiene su s mbolo pero reinventa su forma para presentar un logotipo a n m s amable, natural y cercano. El tri ngulo interior del logotipo gana protagonismo como elemento clave para las piezas de continuidad como pathfinders, moscas promocionales, promos
Antena 3 siempre se ha mantenido cercana a la audiencia, adapt ndose a los gustos y demandas de los espectadores y ofreci ndoles la m xima calidad y originalidad en sus contenidos. Ahora, da un paso m s y lanza la renovaci n de su consolidada identidad para acercarla m s a su audiencia. Un logotipo que mantiene su s mbolo pero que reinventa sus formas con un dise o m s amable y c mplice con el espectador.
Dise ada por el Departamento de Imagen y Creatividad de Atresmedia, que dirige Juan Ram n Mart n Mu oz, la nueva imagen tambi n cuenta con una actualizaci n de las piezas gr ficas para sus campa as promocionales y continuidad del canal.
Si el s mbolo de Antena 3 ha demostrado, durante todos estos a os, que no pasa de moda y que lleg para instalarse en el imaginario de todos, ahora es a n m s redondo.
Esta evoluci n del dise o presenta una imagen m s flexible, dulce y amigable con la nica intenci n de convertirse en un elemento todav a m s familiar.
Para el nombre de la cadena se ha apostado por una tipograf a tambi n m s redondeada, acorde con el nuevo logotipo que imprime a la marca un car cter m s distendido y directo, con un gui o simp tico en las curvas de las serifas.
El tri ngulo, protagonista
Es ya el s mbolo por excelencia de Atresmedia y casi un icono para sus canales. El tri ngulo ha estado desde el comienzo presente en Antena 3, aunque no siempre se haya identificado. Ahora, el interior del logotipo de Antena 3 cobra protagonismo como elemento clave en las piezas de continuidad y promoci n del canal. La evoluci n de la imagen corporativa se extiende, por tanto, a todos los elementos de gr ficos de la cadena: autopromos, cortinillas, pathfinders, identificadores, moscas promocionales
En muchas de estas piezas veremos el tri ngulo como indicador que dar paso a titulares, convocatorias, claims en una renovada est tica promocional que apuesta por la presencia total de la imagen en pantalla con transiciones giles y din micas que dotan de mayor ritmo a los contenidos. Aunque el logotipo que se presenta es m s redondeado, los elementos de continuidad adoptan un dise o m s geom trico, acorde a la identidad de otros dise os del grupo
Imagen colorista
El color naranja sigue siendo la se a de identidad de Antena 3, pero ahora se enriquece m s. La cadena abres su abanico a una mayor variedad crom tica para ofrecer una imagen m s colorista y diversa, como lo son sus contenidos. De esta manera, junto al naranja, nuevos colores se incorporan a la imagen corporativa como fondos y piezas de continuidad que ayudan a resaltar el car cter del logotipo.
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Antenna 3 renews its image El dise o mantiene su s mbolo pero reinventa su forma para presentar un logotipo a n m s amable, natural y cercano. El tri ngulo interior del logotipo gana protagonismo como elemento clave para las piezas de continuidad como pathfinders, moscas promocionales, promos 
