
Co-presented by Panavision and the American Society of Cinematographer's Vision Committee, the daylong Framing the Future event was organized to educate and inspire while supporting diversity and inclusion in the motion-picture industry.
We are honored to partner with the Vision Committee to put on this event, said Panavision President and CEO Kim Snyder while welcoming the day's attendees inside the theater at Panavision's headquarters in Woodland Hills, Calif. All of you chose a career in this industry because you're creative, you're artistic, and you have stories to tell. Unfortunately, for some of us there have been barriers to being able to tell our stories. The only way that's going to change and we all know it must change is through action.
That's why events like this are important, added Vision Committee co-chair John Simmons, ASC. [The Vision Committee] was founded about four years ago as a way for the Society to address diversity issues in the industry and on our crews. As department heads, we actually can change the face of the industry, because we're responsible for hiring the camera crew, the electrical crew, the grip crew, and we can make those people look like this audience out here.
In order to sustain a long-lasting career in this business, you need a great support system, Vision Committee co-chair Cynthia Pusheck, ASC noted. That's your friends, your crew members, your network, and vendors like Panavision who are there when you need them. I hope today that you build that network and you find your allies, because it will help you throughout your career.
Dan Sasaki, Panavision's senior vice president of optical engineering, then shared a presentation on optics that branched into art, psychology, science, and beyond. You have much more control than you might be led to believe as a cinematographer, Sasaki said. Your craft can be stronger than ever because there are more options and more content, and your ability to bend and manipulate images has never been greater in the history of motion pictures.
Following Sasaki's presentation, the attendees split into groups and rotated through three stations. On the prep floor, an experienced team of 1st ACs were set up with a Panavision Millennium XL2 35mm film camera and pair of Millennium DXL2 large-format digital cameras, with which they offered an overview of a camera prep. Meanwhile, Jim Roudebush, Panavision's VP of marketing, and Aaron Saffa, manager of Panavision's New Filmmaker Program, led tours through the Woodland Hills facility, providing a firsthand look at departments including engineering and lens assembly. In the third station, Sasaki joined cinematographer Natasha Braier, ASC, ADF on the Panavision stage for a lens demonstration that highlighted the unique characteristics of a number of lenses from Panavision's vast rental inventory. Their demonstration lent artistic insight into why a cinematographer might be drawn to one set of optics over another.
The day concluded with Prepping for Success, a panel discussion moderated by Pusheck and Simmons that featured Braier and fellow cinematographers Baz Idoine, Donald A. Morgan, ASC, and M. David Mullen, ASC. The panelists spoke to their varied career journeys, shared advice that ranged from always continue learning to never say can't,' and addressed the need for inclusivity within the motion-picture industry.
Capturing the event's overriding spirit and sentiment as the panel and the day drew to a close, Simmons noted, Everybody in this room is here because we love what we do. Always know that that love is greater than any obstacle that gets in the way.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Next-Generation Freeform Control Surfaces Lay the Foundation for AI-Enabled Media Operations
At IBC2026 (Sept. 11 14, RAI Amsterdam, Stand #1.B73), Imagine Com...
02/09/2026
Friedrichstadt-Palast in Berlin, the world's largest theater stage, has modernized its backstage production infrastructure with a comprehensive Riedel solut...
02/09/2026
Women in Media announces that it will host the two-day Reel/Forward in-person conference devoted to navigating today's production scene. Guests can enjoy pa...
02/09/2026
The expanded partnership brings Teradek's Live Production solutions to New Media AV's European dealer and integrator network, opening new opportunities ...
02/09/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, announces a major expansion to its award winning Studio...
02/09/2026
BCNEXXT, the developers of the advanced playout platform Vipe, today announced that premium entertainment brand Foxtel has selected Vipe to underpin playout for...
02/09/2026
SubtitleNEXT helps HOT Telecom's subtitling team keep a cool head with reliable QC capabilities
Profuz Digital, global developer of digital media and local...
02/09/2026
Case Study: Mission Digital Strengthens Battery Safety with Safe-ion
As productions become increasingly dependent on battery-powered equipment, the safe storag...
02/09/2026
LA JOLLA, CA-Influenza viruses constantly shapeshift to evade recognition by the immune system. This shapeshifting occurs in critical proteins like hemagglutini...
02/09/2026
LA JOLLA, CA-Clinicians often use a medical test called a 12-lead electrocardiogram (ECG) to diagnose heart problems, which uses electrodes placed on the chest ...
02/09/2026
LA JOLLA, CA-Proteins may look like rigid molecular structures, but inside our c...
01/09/2026
Bridge Technologies will announce at IBC2026 (Booth 1.A71) that its VB440 produc...
01/09/2026
DAZN has announced an agreement to acquire EverPass Media, a commercial sports distribution platform serving bars, restaurants, hotels, and other venues in the ...
01/09/2026
The USTA and Kalshi have announced a multi-year partnership making Kalshi the Official Prediction Market Partner of the US Open, beginning with the 2026 US Open...
01/09/2026
MASV will exhibit at IBC2026 (Booth 5.B40, RAI Amsterdam, September 11-14). CTO Majed Alhajry will appear on a panel session, A Tale of Two Feeds: Automation o...
01/09/2026
FingerWorks Telestrators has announced a partnership with Broadcast Rental to ex...
01/09/2026
FOR-A has announced the expansion of viztrick AiDi into two dedicated products: Go Vertical! AiDi and AiDi Sports Hub. Developed by Nippon TV and delivered glob...
01/09/2026
Sony Pictures Television has launched Live TV on PS5, a free ad-supported streaming experience available to PS5 players in the United States. The service is acc...
01/09/2026
Friedrichstadt-Palast in Berlin has installed a Riedel production infrastructure spanning video, intercom, control, and I/O across the venue, implemented in col...
01/09/2026
Arkona technologies GmbH has announced an OEM partnership with BFE Studio und Medien Systeme GmbH to offer arkona-branded control panels for its SDI-IP routing ...
01/09/2026
Cricket Australia has launched Cricket TV, a direct-to-consumer streaming service built on Eluvio's Content Fabric platform. The service is currently in ear...
01/09/2026
Eluvio has announced it was selected to power Pasifika , a new direct-to-consume...
01/09/2026
Layercake, the company behind the intelligent media workflow platform Streamcake, has appointed Jon Marquard as Director and Chairperson. The appointment marks ...
01/09/2026
Gravity Media has announced a multi-year renewal of its agreement with Stawell Gift Event Management to produce the complete broadcast of the Powercor Stawell G...
01/09/2026
Beam Dynamics will exhibit at IBC2026 for the first time (Stand 14.FT29, Hall 14), introducing License Intelligence, a new module for managing software licenses...
01/09/2026
Interra Systems has announced that ZOO Digital has selected BATON for file-based quality control across its media workflows. ZOO Digital delivers localized ente...
01/09/2026
Bridge Technologies has announced the deployment of its VB330 monitoring probe at Sunrise, supporting the Swiss telecommunications provider's IP-based telev...
01/09/2026
Riedel Communications has announced the continued expansion of its managed coach communications partnership with Scottish Rugby Union, now entering its third se...
01/09/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
01/09/2026
SMPTE today detailed the centerpiece of its IBC2026 program: the SMPTE Roadshow: Future of Media Infrastructure, a full-day workshop on Monday, 14 September, th...
01/09/2026
Inside the Music and Sound of Michael
Sound Particles have announced an upcoming webinar with John Warhurst, the Academy Award- and BAFTA-winning supervisin...
01/09/2026
Piano offers tutorials, lessons & feedback via app
Roland have just launched a new digital piano that integrates with a mobile app in an effort to encourage...
01/09/2026
Update introduces 7.1.4 support via Dante
Trinnov have just announced a software update that will allow Nova units with eight licensed Optimizer channels to...
01/09/2026
SBS secures exclusive rights to FIFA World Cup 2030
1 September, 2026
Media releases
Major sports rights deal ensures all Australians will be able to view...
01/09/2026
SBS announces the launch of outcomes-based measurement across its network
1 September, 2026
Media releases
New offer sees national broadcaster put outcomes...
01/09/2026
Revealed: The Booster Economy' how $140bn+ in everyday inheritances'...
01/09/2026
SBS census explorer to provide new insights into contemporary Australia
1 September, 2026
Media releases
The 2026 Census Explorer will give marketers new i...
01/09/2026
SBS and oOh!media launch exclusive SBS News content partnership across office, a...
01/09/2026
SBS offers marketers greater reach with extension into outdoor, creator economy ...