
Co-presented by Panavision and the American Society of Cinematographer's Vision Committee, the daylong Framing the Future event was organized to educate and inspire while supporting diversity and inclusion in the motion-picture industry.
We are honored to partner with the Vision Committee to put on this event, said Panavision President and CEO Kim Snyder while welcoming the day's attendees inside the theater at Panavision's headquarters in Woodland Hills, Calif. All of you chose a career in this industry because you're creative, you're artistic, and you have stories to tell. Unfortunately, for some of us there have been barriers to being able to tell our stories. The only way that's going to change and we all know it must change is through action.
That's why events like this are important, added Vision Committee co-chair John Simmons, ASC. [The Vision Committee] was founded about four years ago as a way for the Society to address diversity issues in the industry and on our crews. As department heads, we actually can change the face of the industry, because we're responsible for hiring the camera crew, the electrical crew, the grip crew, and we can make those people look like this audience out here.
In order to sustain a long-lasting career in this business, you need a great support system, Vision Committee co-chair Cynthia Pusheck, ASC noted. That's your friends, your crew members, your network, and vendors like Panavision who are there when you need them. I hope today that you build that network and you find your allies, because it will help you throughout your career.
Dan Sasaki, Panavision's senior vice president of optical engineering, then shared a presentation on optics that branched into art, psychology, science, and beyond. You have much more control than you might be led to believe as a cinematographer, Sasaki said. Your craft can be stronger than ever because there are more options and more content, and your ability to bend and manipulate images has never been greater in the history of motion pictures.
Following Sasaki's presentation, the attendees split into groups and rotated through three stations. On the prep floor, an experienced team of 1st ACs were set up with a Panavision Millennium XL2 35mm film camera and pair of Millennium DXL2 large-format digital cameras, with which they offered an overview of a camera prep. Meanwhile, Jim Roudebush, Panavision's VP of marketing, and Aaron Saffa, manager of Panavision's New Filmmaker Program, led tours through the Woodland Hills facility, providing a firsthand look at departments including engineering and lens assembly. In the third station, Sasaki joined cinematographer Natasha Braier, ASC, ADF on the Panavision stage for a lens demonstration that highlighted the unique characteristics of a number of lenses from Panavision's vast rental inventory. Their demonstration lent artistic insight into why a cinematographer might be drawn to one set of optics over another.
The day concluded with Prepping for Success, a panel discussion moderated by Pusheck and Simmons that featured Braier and fellow cinematographers Baz Idoine, Donald A. Morgan, ASC, and M. David Mullen, ASC. The panelists spoke to their varied career journeys, shared advice that ranged from always continue learning to never say can't,' and addressed the need for inclusivity within the motion-picture industry.
Capturing the event's overriding spirit and sentiment as the panel and the day drew to a close, Simmons noted, Everybody in this room is here because we love what we do. Always know that that love is greater than any obstacle that gets in the way.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
AI has moved firmly beyond experimentation in UK advertising, with more than eight in ten marketers (83%) now actively using or piloting AI in production, accor...
09/09/2026
IBC2026 - Stand 7.D22
At IBC2026, Pixitmedia by DataCore will showcase its latest capabilities designed to simplify distributed production, accelerate workflow...
09/09/2026
Stockholm, Sweden September 9th, 2026 At IBC2026, on booth 1.B47, Net Insight will showcase Open Live Media, its architecture for delivering resilient live ...
09/09/2026
Net Insight today announced that DMC Production Norway is continuing the use of its Open Live Media technology for premium European football, deploying Nimbra 5...
09/09/2026
Amagi, the media industry cloud platform for unified broadcast, streaming, and monetization, will showcase four new AI-native capabilities at IBC2026, Hall 5, S...
09/09/2026
Limecraft today announces version 2026.6 of its AI-powered production platform, extending capabilities for connected media operations. An AI-assisted approach t...
09/09/2026
Telestream, a global leader in media workflow technologies, today announced the next evolution of its Practical AI strategy, evolving its comprehensive portfoli...
09/09/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the appointment of Brian Doheny as Chief Executive Officer (CEO)....
09/09/2026
LiveU is now a Clarus Integrated Reseller, bringing Starlink's fast, reliable broadband directly into LiveU's cellular bonding EcoSystem through a singl...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Wisycom is showcasing the latest additions to its ecosystem of professional RF technologies at IBC 2026 (Stand 8.D60). This includes its new MATF Wideband Anten...
09/09/2026
AMSTERDAM, IBC2026 VisualOn, Inc. and Cires21 today released an updated joint whitepaper at IBC 2026 demonstrating measurable, high-impact improvements in visu...
09/09/2026
Sony Electronics Introduces Its First Fisheye Zoom G Lens
Brie Clayton September 8, 2026
0 Comments
Compact, lightweight SEL814G Full-frame lens deliv...
09/09/2026
Blackmagic Design Announces DaVinci Resolve 21.1
Brie Clayton September 8, 2026
0 Comments
Major update adds AI assistant integration, expanded camera...
09/09/2026
Cuez Integrates AI into a Unified Broadcast Production Workflow
Brie Clayton September 8, 2026
0 Comments
Cuez announces the expansion of its cloud-ba...
09/09/2026
RT brings three packed days of live radio, entertainment, news, weather and fun
Join RT Radio 1: Morning Ireland, Oliver Callan, Today with David McCullagh,...
08/09/2026
Comcast Technology Solutions (CTS) has announced a multi-year agreement with A E...
08/09/2026
Spectra Logic today announced the availability of Media Insight, a new capabilit...
08/09/2026
Rogers Communications and Quebecor have announced a 12-year sublicensing agreement for French-language national NHL games beginning with the 2026-27 season. TVA...
08/09/2026
Skyline Communications and Bridge Technologies will demonstrate two integrations...
08/09/2026
Boland Communications will make the European debut of its 4K55HDR7SNB 55-inch super-narrow-bezel monitor at IBC2026 (Stand 12.C57, RAI Amsterdam, September 11-1...
08/09/2026
Ateme and Comcast Technology Solutions (CTS) have announced a collaboration comb...
08/09/2026
Haivision has joined the IBC Accelerator Media Innovation Programme as part of t...
08/09/2026
Blackmagic Design has announced price reductions on its PYXIS 6K and Cinema Camera 6K models, effective immediately through Blackmagic Design resellers worldwid...
08/09/2026
AI-Media will demonstrate its LEXI Suite at IBC2026 (Booth 5.C34, September 11-1...
08/09/2026
Bitmovin and Ad Insertion Platform (AIP) have announced the first live deploymen...
08/09/2026
Grass Valley will demonstrate story-centric media workflows at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), connecting newsroom production, content ma...
08/09/2026
M2A Media and Ateme have announced a partnership integrating Ateme's video processing solutions into M2A Media's MediaToAnywhere platform for live sport...
08/09/2026
Ikegami will exhibit at IBC2026 (Stand 12.A31, RAI Amsterdam, September 11-14), including a Day 1 introduction of new cameras in the UNICAM XE series. Additiona...
08/09/2026
Broadcast industry analysts will be gathering plenty of insights at the 2026 IBC Show this weekend in Amsterdam, but Caretta Research has offered up some though...
08/09/2026
SENSHI and DAZN have announced a global broadcast partnership that will bring SENSHI's live events free to viewers in more than 200 markets. The partnership...
08/09/2026
New architecture built with Evertz will bring 4K HDR to Monday Night Football, N...
08/09/2026
Built for rap producers, by rap producers
Sauceware Audio, the independent plug-in company founded by Grammy-nominated producer Jacob (Travis Scott, 21 Sava...
08/09/2026
Classic Sound Techniques design revived
Warm Audio's latest release delivers a meticulous recreation of the preamp circuitry employed by the Sound Techn...
08/09/2026
Latest soft synth inspired by the Memorymoog
XILS Lab have just launched a software instrument that draws its inspiration from Moog's iconic Memorymoog,...
08/09/2026
The Airport Chaplain takes off as SBS's biggest launch of 2026
8 September, 2026
Media releases
1.67 million viewers on National Total TV to date
Best...
08/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/09/2026
Mo-Sys, the world-leading developer of virtual production, camera robotics and image tracking technology, has completed a business restructuring, which has incl...
08/09/2026
New York, September 8, 2026 The TSAmediaHUB audiovisual contribution and distribution infrastructure developed by Telef nica's Audiovisual Services area re...
08/09/2026
Expanded Riyadh operation brings Asharq and Thmanyah services together on a resilient on-premises Pebble platform.
Pebble, the leading automation, content mana...
08/09/2026
Techex, a pioneering leader in live video workflows, will showcase its broadest software feature set to date at IBC 2026 (Stand 2.B45), extending its lead in so...
08/09/2026
Visitors to Grass Valley's booth at IBC2026 will be introduced to new Framelight X capabilities that connect content acquisition, management, editing and pu...
08/09/2026
BCNEXXT will showcase the latest evolution of Vipe at IBC2026 (Stand 2.B09), introducing a series of innovations designed to deliver higher-quality audience exp...