Sportradar Supports NCAA Men's and Women's Basketball Productions With Advanced Data The tech company fielded more than 120 data queries per day from broadcast partners By Brandon Costa, Director of Digital
Thursday, April 21, 2022 - 1:55 pm
Print This Story | Subscribe
Story Highlights
This year's NCAA Men's Basketball Tournament popped off American's screens.
Not only did this year's March Madness deliver a welcome return to the in-arena atmospheres we know and love, it also was, perhaps, the most data-filled college hoops tourney ever. Sportradar played a critical and expanded role in supporting CBS Sports and Turner Sports in delivering deeper statistical information and analytics data to bring a new layer of storytelling for the live broadcast.
According to the emerging tech company, its research team fielded more than 120 inquiries per day during the tournament. That includes fielding real-time requests and delivering detailed game notes prior to all 67 games played in the tournament.
The level of involvement we had in this year's tournament is something we're really proud of, says Dave Abbott, managing director, U.S. sports media, Sportradar. Of course, we've spoken about all of the work we did for broadcast and how we supported our partners in this endeavor, but the way in which we supported teams, as well as other stakeholders, truly showcases our capabilities when the different parts of our business come together and work in harmony for a major event.
The company says college basketball activity was up five times over last year's in its radar360 database, which gives customers the ability to analyze data to discover trends and insights on their own. The tournament saw roughly four times the amount of radar360 usage compared with any point in time during the regular season.
When it came to delivering data to the live game broadcast, most research was delivered via on-air graphics or verbally through the broadcast team. One example was a This Date in NCAA Tournament History graphic used on-air and noting specifically that, on March 15, 1985, Coach K won his first NCAA tournament game at Duke.
Also, when Richmond beat Iowa in the first round, the Sportradar research team fielded an inquiry about the number of times a No. 12 seed had beat a No. 5 seed in recent years. The information that it had happened 12 out of the past 14 tournaments made it into a graphic on-air.
In North Carolina's second-round game against Baylor, Sportradar shared an insight about North Carolina's being 44-0 in tournament history when leading by double digits at halftime. That was the most wins by a team without a loss by any team in tournament history.
Having these types of contextual data points, especially as they pertain to the history of the tournament, says Abbott, helps broadcasters tell more-compelling stories and brings a deeper level of appreciation to what the teams and players are accomplishing on the court.
This also marked the first year that Sportradar provided a women's-tournament widget to customers for the first time ever.
Women's sports has grown at an incredible pace, says Abbott, and we're excited to maximize that growth with our data and technology. The continuing growth in usage of the Synergy product by women's teams each year is a clear indicator that they understand the value this technology delivers. Based on the high level of competition we saw on the court, it's definitely translating to the product that fans are consuming as well.
From our media partners, he continues, there is also growing demand for more coverage of women's sports, which is why we built our women's-tournament widget this year. We anticipate continued growth in this area and will have the corresponding products to satisfy those needs.
In addition to supporting broadcasters, Sportradar also delivered data supporting teams/coaching staffs, as well as betting operators.
Sportradar's Dave Abbott: Contextual data points, especially as they pertain to the history of the tournament, help broadcasters tell more-compelling stories.
Through its division Synergy Sports, 386 out of 388 total teams in the D1, D2, and D3 men's and women's NCAA tournaments used a suite of products. All 134 D1 men's and women's tournament games were broken down live by Synergy Sports, which allowed coaches to access film and statistics minutes after the game was completed.
According to Sportradar, a total of 750 hours of film were broken down throughout the tournament across all divisions for men and women, and Synergy D1 basketball videos were viewed 4,367,522 times during March Madness; that was up 5% from 2021. Of those video views, 1,633,679 were women's D1 content, up 18%.
On the betting front, Sportradar supported advertising campaigns for some of the largest sportsbooks in the world via its ads platform. The company says its efforts resulted in more than 75 million impressions, across eight states and across both programmatic display and video and digital out-of-home platforms. Sportradar also provides U.S. and Ontario betting operators with data and odds for college basketball. The company helped betting operators process more than 280,000 NCAA men's basketball betting tickets through the tournament across more than 180 countries. There was a year-over-year increase of 85% in tickets processed for the NCAA men's basketball tournament.
Sportradar had at least four researchers on the ground ready to support the needs of CBS Sports and Turner Sports virtually around the clock.
It was a huge lift, and we truly delivered, says Abbott. We had additional support remotely from our offices to ensure all needs were met quickly and with the highest level of accuracy. For an event of this mag
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Sportradar Supports NCAA Men's and Women's Basketball Productions With Advanced Data The tech company fielded more than 120 data queries per day from broadcast partners By Brandon Costa, Director of Digital 
