Added value for both performers and fans is one of the many advantages that digital audio has brought to live music. Taking this side of digital audio to the next stage is Live Band Audio, whose recently-purchased DiGiCo SD8 is key to delivering live recordings to audiences much more quickly.
Thanks to digital audio, instead of a few dates of an entire tour being recorded for release as the occasional live album these days fans are able to buy a recording of every show. The ability to have a recording of a gig you were at is a powerful incentive to purchase, providing satisfaction for the fans and more income for the artist.
Swindon-based Live Band Audio's new mobile studio is aiming to make this even more accessible, by making live recordings of both entertainment and corporate events available on USB wristband flash drives almost immediately after the gig.
After graduating from Australia's prestigious SAE Institute in Byron Bay, Australia, Live Band Audio Director Adam Mardell has spent the past six years honing his craft as a mixing engineer. With a lifelong interest in live recording he believed that there was a market to sell live albums, which not only gave the fans the Magic of the night but also provided the artist with an additional revenue stream. By selling the music on USB bracelets we found we could make copies faster .
Having decided to build a mobile facility that could achieve this, Adam's choice of mixing console was straightforward.
I had used DiGiCo consoles before. I liked the preamps, the reliability and the fact that the audio quality makes them a good choice for this kind of work, he says. The SD8's channel count was the right size - we're currently running 48 channels, but it can run up to 60 channels locally - and the effects are really good. We also have the Waves SoundGrid, which gives us extra creativity and is industry standard. Being able to use both the DiGiCo and Waves effects is brilliant, we can bring in any particular sound that an artist wants.
Feeds for the system come from an onstage house splitter or, when one isnt available, the MaDiRack purchased with the SD8. MADI lines are run out to the mobile studio, where multitrack recordings are captured on two separate Pro Tools systems, for later mixing if required. Two stereo mixes for the instant' USB wristband recordings are output from four of the SD8's outputs to a pair of Tascam SS-R200 digital recorders.
One of the main reasons for providing this facility in a Transit-sized van is that we can work outside the venue, says Adam. We speak to the production company in advance to organise how the multitrack split is going to happen, but we don't want to be in the production team's way at the venue. Once we're hooked up, we just run in the background. They can get on with the job and forget about us.
Advance meetings are also held with the artist, to confirm any branding required on the finished USB wristbands and any particular requests regarding the sound. At the venue, Adam and the team will record the soundcheck, which they will then ask the artist to spend a few minutes listening back to for final approval.
It is their art, so we make sure that the artist is 100% happy with everything before the show, says Adam. The reaction has been very positive and the DiGiCo system has been really reliable.
Once the show has finished, Adam's aim is to have around 300 recordings ready for purchase on USB wristbands within three-to-four minutes. Good news for the audience, but perhaps even better for the artist.
The service doesn't cost the artist anything and they can profit from the sales the money we all make is distributed from the sale of the USB wristbands, says Adam. A lot of bands are touring on exceptionally tight budgets, so any extra bit of money is everything to them. This service provides extra revenue for them and something different for the audience.
Press Contacts:
David Webster at DiGiCo
Tel: +44 1372 845600
Email:webby@digiconsoles.com
Web: www.digico.org
Sarah James at Gasoline Media
Tel: +44 1372 471472
Email: info@gasolinemedia.com
Web: www.gasolinemedia.com
Twitter: www.twitter.com/sarah_gasoline
Web: www.livebandaudio.com
IMAGE: ADAM MARDELL - DIRECTOR - LIVE BAND AUDIO
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
25/04/2024
Sundance Institute Founder Robert Redford during a press conference at the 1996 ...
25/04/2024
alt= class=wp-image-12361 data-lazy-src=/wp-content/uploads/2024/04/NAB-booth-2024-960x540-1.jpg/> Set against a vibrant backdrop of innovation and collaboratio...
25/04/2024
alt= class=wp-image-12356 data-lazy-src=/wp-content/uploads/2024/04/NAB-mod-win-960x540-1.jpg/>NAB's Eric Trabb (right) awards SNS with two NAB Show Product...
25/04/2024
PHILADELPHIA Comcast beat earnings estimates in its Q1 2024 financial report, as streaming losses continued to decline and Peacock's paid subscribers spiked...
25/04/2024
SEATTLE The Seattle Kraken have inked new multi-year agreements with Tegna and Prime Video that will expand access to their games over broadcast stations and st...
25/04/2024
M2A Medias Matt Hughes asks, is it time for news broadcasting to shift to the cloud?
By Contributor
Published: April 25, 2024
M2A Media's Matt Hughes ...
25/04/2024
Cintel Scanner G3 HDR Restores Egypt's Cinema Treasures to Their Former Glo...
25/04/2024
Sinclair Broadcast Group said it named Kevin Coskren chief meteorologist at KTUL, its ABC affiliate in Tulsa, Oklahoma....
25/04/2024
The Business of TV News, a new one-day event featuring Martha Raddatz, Shannon Bream, Glenn Kirschner and other major figures in television news, happens at Hot...
25/04/2024
Conditions put on the proposed sale of WADL Detroit, to Mission Broadcasting have created a potential drama in the Motor City....
25/04/2024
TelevisaUnivision reported a $52 million loss in the first quarter, up from $3 m...
25/04/2024
Comcast reported flat first-quarter earnings as it reduced the red ink at Peacock but continued to lose video and broadband customers....
25/04/2024
Music-video network Vevo said it launched its app on Telly, the company offering consumers free dual-screen TVs in return for data about what they're watchi...
25/04/2024
Future Today said it has introduced a redesigned user interface for about half of its 300 streaming apps, including Fawesome, HappyKids and iFood.TV....
25/04/2024
The writer and director of a hit Czech series tell Robert Shepherd about their approach to portraying real-life Pakistani kidnappings on the small screen, while...
25/04/2024
Notorious DIT will work with the Liverpool Film Office to increase opportunities for regional talent
By Matthew Corrigan
Published: April 25, 2024
Notorio...
25/04/2024
Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...
25/04/2024
Lightware Visual Engineering, a leading manufacturer of connectivity solutions for the professional integrated systems market and a pioneer in signal management...
25/04/2024
Net Insight has entered into a collaboration with DMC Production that positions Net Insight at the forefront of sports broadcasting in the Nordics. Net Insight ...
25/04/2024
GlobalM has announced a strategic partnership with scoopa, the specialists in broadcast-quality content distribution, offering a complementary service for live ...
25/04/2024
PlayBox Neo announces the completion of a new multichannel playout system for the DDish direct-to-home satellite television network in Mongolia. Based in the na...
25/04/2024
Canadian music producer and engineer Garth Richardson also known as Gggarth due to his stutter - has embraced immersive audio by installing a PMC monitoring s...
25/04/2024
Leading video software provider Synamedia today announced that Televisa, the Mexican telecommunications and broadcasting company, has chosen Synamedia as its pa...
25/04/2024
OTTera, a leading provider of end-to-end OTT and FAST channel solutions, proudly announces its strategic partnership with ThinkAnalytics, a global leader in adv...
25/04/2024
The American Tobacco Campus will be hopping with activity tonight and this weekend with two fun events!
Durham Night Market
At last! The Durham Night Market i...
25/04/2024
WEST CHESTER, Pa. Video commerce provider Qurate Retail Group has launched The Big Dish, a new culinary-themed FAST channel on The Roku Channel....
25/04/2024
LOS ANGELES The Hollywood Professional Association has announced that submissions for the 2024 HPA Engineering Excellence Awards are now being accepted. This re...
25/04/2024
NEW YORK The digital media measurement and analytics firm DoubleVerify has announced that it has received Media Rating Council (MRC) accreditation for Video Vie...
25/04/2024
SAN FRANCISCO Fox Corp.'s ad-supported streaming service Tubi has announced a licensing agreement with the sports platform DAZN that will see DAZN Ringside ...
25/04/2024
NEW YORK In the runup to the 2024 IAB NewFronts, the IAB has announced three key appointments to its leadership team....
25/04/2024
Epic Games releases Unreal Engine 5.4 with new Motion Design Mode, Unreal VCam f...
25/04/2024
Content Creation, Production, Distribution Is In a State of Flux
Andy Marken April 24, 2024
0 Comments
My empathy is creeping towards what I would de...
25/04/2024
The Carolina Panthers and Capitol Broadcasting Company (CBC) announced they have...
25/04/2024
Berklee Student Riko Sasaski Named 2024 Yamaha Young Performing Artist The accomplished saxophonist secured a spot among the elite winners of this year's ...
25/04/2024
Stations everywhere take pride in having a main anchor who comes from the market they represent. That applies in St. Louis, too, but it also pertains to general...
25/04/2024
Edward Moody is joining the WBTW Myrtle Beach, South Carolina, anchor crew, and will anchor the 5, 6 and 11 p.m. newscasts alongside Trish Williford. He comes f...
25/04/2024
MTV said the 2024 Video Music Awards will return to New York and take place at the new UBS Arena....
25/04/2024
Season three of comedy The Outlaws premieres on Prime Video May 31. Stephen Merchant co-created the show, and stars. There are five episodes....
25/04/2024
The E.W. Scripps Co. is evaluating offers for Bounce, its multicast channel for African-American viewers, according to a report from CNBC....
25/04/2024
Paramount Plus has ordered a second season for Dora, the animated preschool show based on Dora the Explorer. The show, featuring Dora on a rainforest adventure ...
25/04/2024
Bayanat AI PLC (ADX: BAYANAT), a leading AI-powered geospatial solutions provider, and Al Yah Satellite Communications Company P.J.S.C. (ADX: YAHSAT), the UAE&#...
25/04/2024
April 25th, 2024 Press Materials Available Here
TRIBECA FESTIVAL 2024 ANNOUNCES AUDIO STORYTELLING AND GAMES LINEUP
Audio Storytelling Program Features 10th ...
25/04/2024
NFL Draft 2024: Verizon Expands Broadband Capacity To Handle the Spike in Demand Mobile cells will help accommodate first responders, social media, sports betti...
25/04/2024
NFL Draft 2024: NFL Media Teams With The Fantasy Footballers on Hybrid, REMI Pro...
25/04/2024
NFL Draft 2024: ESPN Motors Into Detroit With Trio of Simultaneous Live Presenta...
25/04/2024
Published On: April 25th, 2024
data-orig-src=https://www.sgo.es/wp-content/upl...
Added value for both performers and fans is one of the many advantages that digital audio has brought to live music. Taking this side of digital audio to the next stage is Live Band Audio, whose recently-purchased DiGiCo SD8 is key to delivering live recordings to audiences much more quickly.
