Jon Landgraf, CEO of FX Networks and FX Productions, bemoaned the ad revenue lost to delayed viewership Tuesday while speaking at FXs portion of the TCA winter press tour. As he touted what he called all time highs in ratings for a number of series, Landgraf claimed that his suite of networks loses roughly 40 percent of ad sales revenue to delayed viewership.
Landgraf pointed to Sons of Anarchy as an example of lost opportunity to generate revenue, claiming that the show garners more than 5 million viewers in live + 7 Nielsen ratings, but that only 2 million of those viewers are watching the show live and only 3 million are watching the commercials.
Thats a lot of lost revenue for a show thats very expensive to make, Landgraf said. We need to find new opportunities to mitigate those losses, and were doing that.
Landgraf pointed to the new TV Everywhere app FXNow, which the network rolled out Tuesday morning, as a way to help alleviate the losses. The app will allow MPVD subscribers to watch all three FX channels - FX, FXX and FXM - they receive through their service providers. The service will only offer current FX programming. According to Landgraf, offering content from FXs full library is a long-term goal.
It will also allow us to begin rebuilding our advertising business, he said.
Right now our business model requires us to include in the ecosystem of our business important partners like Netflix and Hulu Plus and Amazon Prime, Landgraf said. Ultimately were going to have to work out a windowing strategy so that those shows come back to us.
Landgraf also said he feels very bullish about the business even though the advertising business is stressed now, saying that having ownership of content is the key to longterm revenue. It's worth making things that not only galvanize an audience the night they air, but might be useful to someone 15 or 20 years later. Of course, we own most of our programming, so we're benefitting from both those revenue streams.
He noted that were now making TV for posterity, unlike when he started 10 years ago and TV was largely a disposable medium.
Now, television seems like a medium that has a long life, Landgraf said. People can still be discovering it..and you can still be earning money based on it five, 10, 15 years after you make it.
Landgraf said of new cable net FXX, which launched last Sepember, that, Its performance is right where we expected.
The exec also confirmed during the Q&A that season 6 will be the last for drama series Justified.
Other highlights from Landgraf's executive session included:
-Asked why Archer and fellow animated comedy Chozen will air this year on FX rather than FXX, Landgraf said, I don't think there is any reason that they're FX shows and not FXX shows. One of the things I've been honest about is that I think it's going to take us some time to get our brands around three channels correctly positioned. I guess what I would say is just be patient with us.
-Having recently acquired the rights to Fox's library of The Simpsons episodes, Landgraf teased the upcoming launch of the ultimate Simpsons non-linear site and app, telling fans to think of it as a comprehensive, beautifully curated digital library of all things Simpsons.
-It's incredibly competitive, and therefore I think it's a fantastic time for high-end talent and their representatives, because there are so many hungry buyers. Landgraf said when asked how heated the competition for quality programming is between FX and other networks such as AMC and HBO. We're continuously breaking new ground in terms of the amount of money we're spending. He also revealed that FX competed with Showtime and other networks for True Detective, which landed at HBO.
-Landgraf said that he doesn't have much info to reveal on the fourth season of American Horror Story, but expects it to once again be a period piece. He also said that True Detective creator Nic Pizzolatto had been inspired by American Horror Story's anthology format.
Stephanie Robbins contributed to this story.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
Jon Landgraf, CEO of FX Networks and FX Productions, bemoaned the ad revenue lost to delayed viewership Tuesday while speaking at FXs portion of the TCA winter press tour. As he touted what he called all time highs in ratings for a number of series, Landgraf claimed that his suite of networks loses roughly 40 percent of ad sales revenue to delayed viewership.
