Sony Pixel Power calrec Sony

SVG Sit-Down: NEP Platform VP Dan Murphy on Software-Driven Production and the Future of Live Sports Workflows

24/03/2026

NEP Group has launched NEP Platform, a new software orchestration system that unifies the deployment of critical, multi-vendor production applications within a single, secure interface.

On a briefing call, NEP Platform VP Dan Murphy explained how, after several years examining how software is reshaping the media industry, NEP set out to rethink workflows to better support content delivery and audience engagement in an increasingly digital landscape.

As broadcasters, rights holders, leagues, and streamers navigate a hybrid world blending software and hardware, the need for more integrated, flexible solutions has become clear. Danconcept that future of live production will not be defined by hardware or software alone, but rather by how effectively both types of solutions integrate with each other

In response, NEP launched NEP Platform, a software orchestration system designed to unify critical production applications from multiple vendors within a single, secure interface. The result of significant long-term investment, NEP Platform aims to help media companies future-proof operations and adapt to the evolving demands of modern production.

How do you see NEP Platform being used in the live sports market, particularly given the industry's heavy investment in hardware-based mobile units?Dan Murphy: For a long time, we've been able to offer customers choice in the size of mobile unit or FlyPack, but those are long-term investments - 10 to 15 years - and because of that, generally speaking, we have been limited in the amount of flexibility we can offer.

What we see in the sports market is the different requirements from our customers changing dramatically, and we see our customers embracing software today.

There are very few even major sporting events today that don't have some kind of software processing workflow involved , it's just not necessarily as integrated as it used to be when it was all hardware and it was all licensed self-contained. And the transition's been really rough. We've seen customers struggle with software versioning, security, how to actually make that interoperable with existing hardware workflows.

What the NEP platform is going to do is help our customers take advantage of the software workflows that they already have, or to expand their software workflows or provide the ability to do more in ad hoc ways and just be more flexible with software while still integrating with hardware.

If you look at some of the biggest sporting events on the planet, they are being driven by software workflows. And today, it's not exclusively software. Of course, we still have some hardware being used, but very quickly we're seeing a dramatic shift. And there have been major international sporting events in the last two years that have been done a hundred percent in software with our technology. So, we've proven this out at the very top tier of sports in the world.

And for us, it's about making sure that our customers have the right workflow and that they have the flexibility that they need and that they're future proofed with whatever technology they're investing in.

So that's why we are focused on - how to make software work today, as well as with an eye to the future and all the things that software can unlock, making sure that we are first to market providing those workflows and solutions to our customers.

Where does NEP Platform sit within NEP's broader evolution, alongside developments like Andrews Hub and TFC?Dan Murphy: I believe this is bigger than TFC. TFC allowed us to create an orchestration layer across hardware, but this is about transforming the technology itself and unlocking true scalability.

It's exciting because it removes constraints that have existed since the beginning of television, which has always been hardware-driven. Other industries have been able to adopt virtualization and cloud much earlier because they don't have the same complexity as live television.

This is the biggest change our industry will go through, and we're just at the beginning. We want to ensure NEP - and our customers - are fully transitioned into a software-driven future.

The platform has already been used at several live events. Can you share any details?Dan Murphy: It's currently running on three of our mobile units, one in Australia and two in Europe, including one in Norway. We've also used the platform on multiple major international events this year, including in Paris and Italy, with another major event in the US later in the year.

For us, software enables us to deliver greater value to customers, and the platform is how we bring that to life.

How can customers start using the platform?Dan Murphy: We encourage customers to speak with their local NEP representatives. The platform can be deployed in multiple ways; on-prem, in data centres, or in shared environments, with software applications layered on top.

Importantly, we're not just offering a simple install. We understand the transition from hardware to software is complex because we've been through it ourselves.

So alongside the platform, we provide proven workflows and NEP support to ensure infrastructure is as reliable as customers need. It's about working together to find the right approach, especially for those considering a hardware refresh or looking to scale more flexibly.

Will NEP help customers determine the right software approach for their needs?Dan Murphy: Yes. A key goal is to maintain familiar workflows, especially in the control room for operators, directors, and producers. We want to deliver the flexibility of software without disrupting what already works.

We can guide customers on application choices and workflow migration, but this isn't an instant switchover. Most companies have significant hardware invest
LINK: https://www.sportsvideo.org/2026/03/24/svg-sit-down-nep-platform-vp-da...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

IAMT to Offer New Educational Sessions at InfoComm 2026

Share Copy link Facebook X Linkedin Bluesky Email...

01/06/2026

NewsNation Launches New Podcasting Studio and Podcasts

Share Copy link Facebook X Linkedin Bluesky Email...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

31/05/2026

Olivia Prez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona

Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...

31/05/2026

Taiwan's Industry Titans Turbocharge World's AI Infrastructure Buildout With NVIDIA

Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...

31/05/2026

NVIDIA Factory Operations Blueprint Gives Factories a New AI Brain

As factories move from isolated automation to plant-wide intelligence, manufacturers need AI systems that can connect live machine signals, quality systems, wor...

31/05/2026

NVIDIA AI Cloud Ecosystem Expands Worldwide to Meet Global AI Compute Demand

The NVIDIA AI Cloud ecosystem is accelerating the global buildout of AI factory infrastructure. Partners are expanding capacity to meet growing demand from ente...

30/05/2026

NAB Asks FCC to Shift Regulatory Fee Burden to Big Tech, Broadband

Share Copy link Facebook X Linkedin Bluesky Email...

30/05/2026

NAB Announces 2026 Board Election Results

Share Copy link Facebook X Linkedin Bluesky Email...

30/05/2026

IAB Tech Lab Releases Guidance for Managing AI Crawlers and Bots

Share Copy link Facebook X Linkedin Bluesky Email...

30/05/2026

Zero in on one that says yes (and no)

Zero in on one that says yes (and no) Andy Marken May 29, 2026 0 Comments Hero image courtesy of Deposit Photos For content creators the most difficu...

29/05/2026

InfoComm 2026: NDI Demos NDI 6.3, Hands-On Presentation About Educational Integrations

With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...

29/05/2026

Bell Media Inks New Long-Term Media Rights Deal for Broadcast, Streaming of the Canadian Football League

Reaffirming a partnership that has defined Canadian sports broadcasting since 19...

29/05/2026

Spring 2026 TV Survey: Vertical Live Matters. The Bigger Story Is Context

Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format Ring Digital's Sprin...

29/05/2026

Germanys Berliner Ensemble Bolsters Backstage Infrastructure With Riedel Stage Systems

Berliner Ensemble, one of Berlin's five major theater companies, has expande...

29/05/2026

InfoComm 2026: Solid State Logic Spotlights TCA Tour, Live V6.2 Software, New SSL Live Trade-in Program

Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...

29/05/2026

Gerald Jerry Pierce, Architect of Modern Digital Cinema, Passes Away at Age 73

Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...

29/05/2026

CBS Sports Becomes New Home of Barclays Women's Super League Thorough 2029-2030

Paramount+ will be the English-language U.S. home for Barclays Women's Super...

29/05/2026

Calrec Scales ImPulseV to Empower Broadcasters With Greater Choice in Virtualized Workflows

Further strengthening its virtualisation strategy to fully support broadcasters ...

29/05/2026

Switzerlands Canal Alpha Streamlines Playout to Delivery With Harmonic

Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...

29/05/2026

InfoComm 2026: PTZOptics Showcases Intelligent Video Ecosystem

PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...

29/05/2026

Arizona's Family Sports Debuts Direct-to-Consumer Streaming App

Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...

29/05/2026

DAZN Brings The Canadian Football Leagues Saturday Night Football to the Masses in New Media Rights Deal

Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...

29/05/2026

Comcast Business Supports Advanced Technology Infrastructure at Levi's Stadium for Fan Experience, Venue Operations

Comcast Business has detailed the advanced network infrastructure it has deploye...

29/05/2026

College Sports-Production Community Gathers in Atlanta for 2026 SVG College Summit

In two-day event, leaders from academia and industry explored solutions to chall...

29/05/2026

TBT Reaches Two-Year Extension With FOX Sports for New-Look $2 Million Tournament

The Basketball Tournament (TBT), now entering their 13th year of competition, ha...

29/05/2026

Roku Expands Premium Subscriptions Experience with FOX One

Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...

29/05/2026

CBS Sports UEFA Champions League Today Studio Show Heads Budapest for Final as Transcontinental Popularity Grows

In its sixth year, the broadcaster's coverage has become a global brand and ...

29/05/2026

Ratings Roundup: NBA, NHL Playoffs and Indy 500 Photo Finish Power a Record-Setting Week

Ratings Roundup is a rundown of recent ratings news and is derived from press re...

29/05/2026

Your Summer 2026 Soundtrack? Spotify's Predictions Are In

The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...

29/05/2026

Akai Pro unveil the MPC Live III Retro

New retro-inspired MPC announced There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...

29/05/2026

Bjooks Beat Gems Kickstarter continues

Save up to 30 on acclaimed titles Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...

29/05/2026

Genelec update Aural ID

Binaural monitoring application improved Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...

29/05/2026

IMSTA FESTA 2026

6 June 2026 at SAE Institute, London, UK IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...

29/05/2026

Remembering Gerald Jerry Pierce, Architect of Modern Digital Cinema

Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...

29/05/2026

Roku Unveils Redesigned TV Home Screen

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

Sinclair and AMP Sports to Launch Style of Play' Podcast

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

TV Pharma Ads Are Getting Longer, VAB Says

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

Comparing 5 AI Video Enhancers for Restoring Old Video Quality

Comparing 5 AI Video Enhancers for Restoring Old Video Quality Kate Luvis May 29, 2026 0 Comments Digitizing VHS, MiniDV, and other legacy formats doe...

29/05/2026

Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio

Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio Brie Clayton May 29, 2026 0 Comments Workflow replaces a patchwork of legacy tools...

29/05/2026

FCC Reminds Broadcasters of Their Public Interest Obligations

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

Roku Unveils New TV Home Screen

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

Sinclair and AMP Sports Announce New 'Style of Play' Podcast

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

Study: YouTube Leads Global Streaming Ad Growth

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

TV Pharma Ads Are Getting Longer, According to VAB

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

At the Intersection of Music and Dance, an Epic Collaboration

At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...